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All Journal Fokus: Publikasi Ilmiah untuk Mahasiswa, Staf Pengajar dan Alumni Universitas Kapuas Sintang DIGICOM : Jurnal Komunikasi dan Media Prapanca : Jurnal Abdimas Jurnal Spektrum Komunikasi DIGICOM : Jurnal Komunikasi dan Media
Edelweis Putri Prima
Stikosa - AWS
Arts Humanities Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Social Sciences Other

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Strategi Digital Public Relations Aston Sidoarjo Hotel & Conference Center dalam Membangun Kesadaran Merek melalui Media Sosial Rifqi Fawwaz Musyaffa; Mochammad Arkansyah; Anita Agustina Wulandari; Aulia Afniar Rahmawati; Ni Nyoman Padang Cakra Binaraesa Ratnasari; Edelweis Putri Prima
Jurnal Spektrum Komunikasi Vol 14 No 2 (2026): Jurnal Spektrum Komunikasi : June 2026
Publisher : LPPM Stikosa - AWS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37826/spektrum.v14i2.1273

Abstract

The development of digital media has transformed marketing communication and public relations patterns in the hospitality sector. Social media has become an effective platform for building relationships with consumers while also increasing brand awareness. This study aims to determine the Digital Public Relations strategy implemented by Aston Sidoarjo Hotel & Conference Center in building brand awareness through social media. The research employed a descriptive qualitative method with a case study approach. Data collection techniques included in-depth interviews, social media observations, and documentation. The research informants consisted of parties from Aston Sidoarjo City Hotel who actively use social media as a promotional and communication tool with consumers. The results showed that the Digital Public Relations strategy implemented by Aston Sidoarjo City Hotel includes the utilization of Instagram and TikTok as digital promotional media, the use of attractive visual content, active interaction with consumers through comments and direct messages, the use of customer testimonials, and product storytelling to enhance emotional closeness with audiences. These strategies were considered effective in increasing the brand awareness of Aston Sidoarjo City Hotel among the public, especially digital consumers. This study demonstrates that social media plays an important role in building the image and brand awareness of hotels in the digital era.
Handling of Complaints on Shipping Services by Public Relations of the Juanda Customs and Excise Type Middle Customs Office Suprihatin; Fuad Fauzi; Ratna Puspita Sari; Aulia Afniar Rahmawati; Edelweis Putri Prima
FOKUS : Publikasi Ilmiah untuk Mahasiswa, Staf Pengajar dan Alumni Universitas Kapuas Sintang. Vol 23 No 1 (2025): FOKUS Publikasi Ilmiah untuk Mahasiswa, Staf Pengajar dan Alumni Universitas Kap
Publisher : Universitas Kapuas Sintang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51826/fokus.v23i1.1451

Abstract

The number of complaints about shipping services carried out by the Office of Supervision and Services of the Customs Madya Type (KPPBC TMP) Juanda has received special attention from the leadership because it affects the institution's image. In public relations, in this case, the Information Counseling and Services Section (P.L.I.) is required to solve the problem. The study aims to determine the role of KPPBC TMP Juanda Public Relations in handling complaints related to shipping services. The method used in this research is a qualitative method with a descriptive approach to describe how consumer complaints are responded to and managed by analyzing information and information from employees in charge of shipping goods services and employees assigned to the P.L.I. Section. Additional information was obtained from observing the agency's social media. The results showed that the dominant complaints came from migrant workers as senders or their families as recipients of goods. Complaints are submitted through official channels and social media and can be accessed by the public. The public relations of KPPBC TMP Juanda has planned and implemented many programs to solve this problem. However, the same complaints still occur because the shipment goods service users are not regular users. In addition, the public relations department also needed help in delivering information to all levels of society. Keywords: Complaints, Public Relations, Services, Bea & Cukai
Co-Authors Adriel Bigael Lois Saiya afrizal andika Akhyar Abdan Fillah Ananda ACP Andi Bagus Setiawan Anita Agustina Wulandari Arman DP Arning Susilawati Aulia Afniar Rahmawati Aulia Afniar Rahmawati Baswara Yua Kristama Bayu Dwi Hartomo Dyah Eka Wulansari Dyah Eka Wulansari E. Rizky Wulandari Excell Pradana Fitria Widiyani Roosinda Fuad Fauzi Gabriela NVM Ilham Prahardani Jokhanan Kristiyono Moch. Subechi Nurcahyo Mochammad Arkansyah Muhamad Irfan Nurdiansyah Muhammad Dary Rafi Muhammad Imam Ni Nyoman Padang Cakra Binaraesa Ratnasari Rahmad Gatut Marwanto Rahman Hakim Ratna Puspita Sari Ratna Puspita Sari Riesta Ayu Oktarina Riesta Ayu Oktarina Rifqi Fawwaz Musyaffa Rr. Tsabitah Phalozaky Anta Putri Shahnez Annisa Mekoa Shania, Louisa Vanessa Suprihatin Wiwin PA Wulandari , Anita Agustina Yhola Putri Dwi Amanda