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All Journal Kinerja: Jurnal Ekonomi dan Manajemen JURNAL MANAJEMEN JPEK (Jurnal Pendidikan Ekonomi dan Kewirausahaan) Ecobisma (Jurnal Ekonomi, Bisnis dan Manajemen) Jurnal Ekonomi dan Manajemen Indonesia Wiga : Jurnal Penelitian Ilmu Ekonomi Jurnal Aplikasi Manajemen & Kewirausahaan MASSARO Kegiatan Positif : Jurnal Hasil Karya Pengabdian Masyarakat Economic Development Analysis Journal
Nilam Anggar Sari
Fakultas Ekonomi Dan Bisnis Universitas Kutai Kartanegara
Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Health Professions Social Sciences Other

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Pengaruh perceived ease of use dan perceived usefulness terhadap attitude of using SIMAK Universitas Kutai Kartanegara Masanu, M. Anreza; Sari, Nilam Anggar; Ilham, Ilham
KINERJA Vol 20 No 4 (2023): November
Publisher : FEB Universitas Mulawarman

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30872/jkin.v20i4.14127

Abstract

Tujuan dari penelitian ini adalah untuk menguji dan menganalisis Technology Acceptence Model (TAM) yang terdiri atas variable Perceived Ease of Use, Perceived Usefulness, dan Attitude Of Using pada SIMAK Universitas Kutai Kartanegara. Data penelitian ini dikumpulkan melalui kuisioner dengan 80 responden, kuisioner dibagikan kepada mahasiswa Universitas Kutai Kartanegara Fakultas Ekonomi Dan Bisnis angkatan tahun 2019 sampai 2022. Penelitian ini menggunakan teknik Analisis Structural Equation Modelling (SEM) dengan bantuan software Smart-PLS 4, yang diajukan dalam penelitian ini. Hasil penelitian menunjukan bahwa (1) Perceived Ease Of Use berpengaruh positif dan signifikan terhadap Perceived Usefulness, (2) Perceived Ease Of Use berpengaruh positif dan signifikan terhadap Attitude Of Using, dan (3) Perceived Usefulness berpengaruh positif dan signifikan terhadap Attitude Of Using.
HOW PERCEIVED USEFULNESS, PERCEIVED EASE OF USE, SECURITY AND LIFESTYLE AFFECT MSMEs’ ADOPTION OF QRIS? Aiza Nur Rahmah; Ilham Ilham; Nilam Anggar Sari
ECOBISMA (JURNAL EKONOMI, BISNIS DAN MANAJEMEN) Vol 12, No 2 (2025): ECOBISMA
Publisher : Published by the Faculty of Economics and Business, University of Labuhanbatu, North Sumat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36987/ecobi.v12i2.7123

Abstract

PURPOSE - This research explores the impact of perceived usefulness, perceived ease of use, security, and lifestyle on the adoption of the Quick Response Code Indonesian Standard (QRIS) by micro, small, and medium enterprises (MSMEs) in Tenggarong City.METHODOLOGY - Employing an associative approach, the study analyzes quantitative data from 100 respondents using SPSS version 26 for Windows. The methodology incorporates multiple linear regression analysis, classical hypothesis testing, and coefficient of determination.FINDING - The findings reveal that perceived usefulness, perceived ease of use, security, and lifestyle significantly and positively affect the decision to adopt QRIS, both separately and together. Notably, perceived usefulness is identified as the most significant factor, indicating that users primarily evaluate the advantages of QRIS before reaching a decision. Additionally, this study reinforces the Technology Acceptance Model (TAM) in the context of Indonesian MSMEs, highlighting that perceived usefulness and ease of use are crucial factors in technology adoption, alongside other considerations like security and lifestyle.
Pengaruh Beban Kerja Terhadap Kelelahan Kerja Yang Dimediasi Oleh Konflik Kerja Keluarga (Studi Kasus Pada PT. Astra Internasional Auto 2000 Tenggarong) Sabran Sabran; Shania Azelia; Nilam Anggar Sari
JPEK: Jurnal Pendidikan Ekonomi dan Kewirausahaan Vol 10 No 1 (2026): JPEK (Jurnal Pendidikan Ekonomi dan Kewirausahaan)
Publisher : Universitas Hamzanwadi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29408/jpek.v10i1.32367

Abstract

This research was conducted at PT. Astra Internasional Auto 2000 Tenggarong Branch. It is a company that has the status as an official dealer of Toyota brand car products located at Jln Pesut RT.035, Timbau Village, Tenggarong District, Kutai Kartanegara Regency. At PT. Astra Internasional Auto 2000 Tenggarong Branch. The purpose is to determine the Effect of Workload, and Work-Family Conflict on Burnout in Employees and the Effect of Workload on Burnout through Work-Family Conflict as a mediation in Employees of PT. Astra Internasional Auto 2000 Tenggarong Branch.The sample used was 33 respondents, namely employees of PT. Astra Internasional Auto 2000 Tenggarong Branch. Data analysis in this study uses the Structural Equation Modeling (SEM) 4 method with the help of Smart-PLS software. The results of analysis showed (1) workload does not affect burnout in employees (2) workload does not affect work-family conflict in employees. (3) work-family conflict affects burnout in employees. (4) workload does not affect burnout through work-family conflict in employees
The Influence of Service Features and Technology Acceptance in BSI Mobile Banking on Customer Loyalty: The Mediating Role of Satisfaction Meisya Rizki Aurelia; Nilam Anggar Sari; Setiati Setiati
JPEK: Jurnal Pendidikan Ekonomi dan Kewirausahaan Vol 10 No 1 (2026): JPEK (Jurnal Pendidikan Ekonomi dan Kewirausahaan)
Publisher : Universitas Hamzanwadi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29408/jpek.v10i1.34021

Abstract

This study aims to analyze the effect of service features and technology acceptance on customer loyalty with satisfaction as a mediating variable among BSI mobile banking users at Kutai Kartanegara University. The research approach used a descriptive quantitative method with 190 respondents obtained through accidental sampling using a 1–5 point Likert scale. Data analysis was performed using SmartPLS software version 4.1.1.6. Customer satisfaction was found to be positively and significantly affected by service features, perceived ease of use, and perceived usefulness. However, perceived ease of use and perceived usefulness do not directly affect customer loyalty, but are mediated by satisfaction. These findings confirm that satisfaction is a key factor that bridges the influence of service features and technology acceptance on customer loyalty. Therefore, improving the quality of digital features and optimizing the benefits of technology need to be directed at strengthening satisfaction in order to create sustainable loyalty to the use of BSI mobile banking.
The Influence of Visitor Engagement and Memorable Tourism Experiences on Revisit Intentions: Mediated by Visitor Satisfaction (A Study on Tourist Attractions In Kutai Kartanegara Regency) Syifa Munawwarah; Iskandar Iskandar; Nilam Anggar Sari
JPEK: Jurnal Pendidikan Ekonomi dan Kewirausahaan Vol 10 No 1 (2026): JPEK (Jurnal Pendidikan Ekonomi dan Kewirausahaan)
Publisher : Universitas Hamzanwadi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29408/jpek.v10i1.34022

Abstract

This study aims to investigate how visitor engagement and memorable tourism experiences influence the intention to return to a destination, with visitor satisfaction acting as a mediating variable. To conduct this analysis, a quantitative approach was utilized, employing purposive sampling techniques to gather data from 160 respondents who have previously visited tourist destinations in Kutai Kartanegara Regency. The data were analyzed using SmartPLS software version 4.1.1.6. The findings indicate that visitor engagement and the quality of tourism experiences significantly contribute to overall visitor satisfaction. In turn, heightened visitor engagement and satisfaction are key predictors of guests' intentions to revisit a destination. However, memorable tourism experiences do not directly affect the revisit intention, but rather through the mediation of visitor satisfaction. These findings confirm that emotional engagement and meaningful tourism experience are the main factors that shape tourist loyalty. Therefore, destination managers need to increase tourist participation and create immersive tourism experience to strengthen satisfaction and revisit intention.
Acceptance Analysis Of Digital Payment Through TAM And TPB Integration Aidah Nur Karimah; Nilam Anggar Sari; Ali Akbar
JPEK: Jurnal Pendidikan Ekonomi dan Kewirausahaan Vol 10 No 1 (2026): JPEK (Jurnal Pendidikan Ekonomi dan Kewirausahaan)
Publisher : Universitas Hamzanwadi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29408/jpek.v10i1.34122

Abstract

Penelitian ini mengkaji adopsi sistem pembayaran digital di Kabupaten Tenggarong, dengan fokus pada karakteristik konsumen dan dampak faktor pribadi dan sosial terhadap penerimaan. Studi ini didasarkan pada Model Penerimaan Teknologi (TAM) dan diperluas dengan memasukkan variabel dari Teori Perilaku Terencana (TPB). Studi ini melibatkan 155 partisipan yang dipilih menggunakan purposive sampling. Data yang dikumpulkan dianalisis melalui metode Partial Least Squares–Structural Equation Modeling (PLS-SEM), dilengkapi dengan analisis deskriptif yang diperoleh dari tanggapan yang dikumpulkan melalui kuesioner dan literatur terkait. Temuan menunjukkan bahwa sikap pengguna terhadap adopsi dompet elektronik sangat dipengaruhi oleh persepsi mereka tentang kegunaan dan kemudahan penggunaan yang terkait dengan sistem pembayaran digital ini. Lebih lanjut, kontrol perilaku yang dirasakan dan norma subjektif muncul sebagai faktor utama yang membentuk niat penggunaan. Niat penggunaan, pada gilirannya, memiliki dampak signifikan pada perilaku penggunaan aktual. Sebaliknya, sikap pengguna ditemukan tidak memiliki pengaruh signifikan terhadap perilaku penggunaan.
The Influence of Green Advertising and Environmental Quality Awareness on Green Purchase Behaviour: The Mediating Role of Environmental Attitude Yulia Dini Kartika Sari; Nilam Anggar Sari; Ilham Ilham
Wiga : Jurnal Penelitian Ilmu Ekonomi Vol. 16 No. 2 (2026): September 2026
Publisher : Institut Teknologi dan Bisnis Widya Gama Lumajang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30741/wiga.v16i2.1773

Abstract

This study aims to analyze the effect of green advertising and environmental quality awareness on the green purchase behavior of Generation Z in Tenggarong City, with environmental attitude as a mediating variable. The background of this study is the growing environmental awareness among young consumers, which is not yet fully reflected in their purchase of green products. The research used a quantitative approach, with a survey of 155 respondents who use Oatside products. Data analysis was conducted using SmartPLS 4.1.5. The results show that green advertising and environmental quality awareness have a significant positive effect on environmental attitude. Furthermore, environmental attitudes have a positive effect on green purchase behavior and act as a mediator. Environmental attitudes can also mediate the effects of green advertising on Green Purchase Behavior. However, environmental quality awareness does not affect green purchasing behavior. The R² values of 0.588 for environmental attitude and 0.556 for green purchase behavior are good. This study emphasizes the importance of authentic green communication strategies to build positive attitudes and encourage sustainable consumption behavior among Generation Z. These findings have practical implications for marketers, who should design campaigns that focus on the value and authenticity of sustainability messages.
Inovasi Video Mapping Berbasis Diorama Legenda Puteri Karang Melenu sebagai Revitalisasi Media Pameran melalui Pendampingan Pengelola Museum Mulawarman Nilam Anggar Sari; Sabana Sabana; Anita Sari; Salsabilla Alya Dhika; Cherrya Delarosa Palinggi; Windi Wulandari Putri
Kegiatan Positif : Jurnal Hasil Karya Pengabdian Masyarakat Vol. 4 No. 3 (2026): September: Kegiatan Positif : Jurnal Hasil Karya Pengabdian Masyarakat
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/kegiatanpositif.v4i3.2858

Abstract

Museums play an important role as spaces for education and cultural preservation; however, conventional collection displays often face challenges in attracting public interest, particularly among younger generations. The Mulawarman Museum houses the diorama of the Legend of Puteri Karang Melenu, which contains significant historical and cultural values but requires innovative approaches to enhance its presentation. This Community Service Student Creativity Program (PKM-PM) aimed to revitalize the diorama through the implementation of video mapping technology and improve the digital capacity of museum staff. The program involved cultural content development, technology implementation, community engagement, and evaluation through pre-test and post-test assessments. The results showed that the “Puteri Karang Melenu” video mapping successfully transformed the static diorama into an interactive and engaging cultural learning medium. Evaluation results indicated improved knowledge and skills among 26 museum staff members in utilizing digital exhibition technology. The performance received positive responses from hundreds of visitors across various educational backgrounds and gained public attention through local media and digital platforms. This innovation strengthens the role of the Mulawarman Museum as an adaptive, creative, and technology-based cultural education space.
Co-Authors Adawiyah, Raudatul Aidah Nur Karimah Aiza Nur Rahmah Ali Akbar Ali Akbar Anita Sari Ari Rahmat Saputra Arifin, Dani Arman Arman Arman Arman Cherrya Delarosa Palinggi Dani Arifin Dinnur, Firman Isra Faridha Indrawati Fazriansyah Fazriansyah Handayani, Pinto Rukmi Heru Suprapto Idham Idham Idham Idham Ilham Ilham Ilham Ilham Ilham Ilham Indrawati, Faridha Irfioni Cornely Islami Iskandar Iskandar Islami, Irfioni Cornely Isma, Siti Zulfa Johansyah Masanu, M. Anreza Mawardi Mawardi Meisya Rizki Aurelia Ningsih, Kartina Eka Nur Sania, Utari Raden Mohamad Herdian Bhakti Raudatul Adawiyah Reski Nur Sapitri Rina Angelina Rina Angelina Sabana Sabana Sabran Sabran , Sabran Sabran Sabran Salsabilla Alya Dhika Sapitri, Reski Nur Sembiring, Rinawati Setiati Setiati Shania Azelia Siti Zulfa Isma Sugeng Raharjo Sugeng Raharjo Susanti, Susy Susy Susanti Syifa Munawwarah Utari Nur Sania Windi Wulandari Putri Yonathan Palinggi Yulia Dini Kartika Sari