Claim Missing Document
Check
Articles

Found 26 Documents
Search

PENGARUH BRAND IMAGE, BRAND TRUST, DAN IKLAN TERHADAP MINAT BELI KONSUMEN PRODUK KOSMETIK (STUDI PADA PENGGUNA E-COMMERCE SOCIOLLA) Wulandari, Kartika
Jurnal Ilmiah Mahasiswa FEB Vol. 9 No. 2
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Kemajuan teknologi yang semakin pesat menjadikan e-commerce harus membuat kecenderungan konsumen untuk membeli produk dari perusahaan tersebut. Tahap kecenderungan seseorang untuk bertindak sebelum keputusan membeli benar-benar dilaksanakan disebut dengan minat beli. Penelitian ini bertujuan untuk mengetahui pengaruh Brand Image, Brand Trust, dan Iklan Terhadap Minat Beli Konsumen Produk Kosmetik (Studi Pada Pengguna E-Commerce Sociolla). Jenis penelitian ini adalah penelitian eksplanatori. Teknik pengambilan sampel yang digunakan dalam penelitian ini adalah non probability sampling dengan teknik penentuan sampel menggunakan purposive sampling. Data yang digunakan adalah data primer yang berasal dari kuisioner dengan menggunakan Skala Rikert lima poin. Penelitian ini menggunakan metode analisis regresi linier berganda dengan bantuan software SPSS. Hasil penelitian menunjukkan bahwa Brand Image, Brand Trust, dan Iklan berpengaruh secara signifikan terhadap Minat Beli. Peneliti menyarakan agar perusahaan dapat mempertahankan dan meningkatkan Brand Image, Brand Trust, dan Iklan pada pengguna aplikasi Sociolla untuk meningkatkan Minat Beli konsumen.Kata Kunci: Brand Image, Brand Trust, Iklan, Minat Beli, E-Commerce Sociolla
REFORMULASI PIE SUSU MENGGUNAKAN BAHAN LOKAL MENUJU PRODUK UNGGULAN BOJONEGORO Siswara, Hamzah Nata; Wulandari, Kartika; Huda, Khoirul; Mubarok, Amin; Saputro, Tri Hadi; Atho'illah, Muhammad Ahsan
Abdi Panca Marga Vol 4 No 2 (2023): Jurnal Abdi Panca Marga Edisi November 2023
Publisher : Lembaga Penelitian dan Pengabdian Kepada Masyarakat (LPPM) Universitas Panca Marga Probolinggo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51747/abdipancamarga.v4i2.1722

Abstract

Pie susu is a contemporary snack consisting of pie and filling. Pie susu production is still not massively carried out at Ngambon Vocational School. Production is only carried out when orders are received and there has been no effort to expand information to a wider range of potential consumers. The pie susu produced at Ngambon Vocational School still uses conventional ingredients and needs a touch of innovation. The method used is to add banana flour, local goat's milk, kemit durian (local to Bojonegoro), and Ngringinrejo starfruit as raw materials for making pie susu. Efforts made are 1. Socialization of Rebranding pie susu innovation 2. Strengthening production by carrying out processing according to GMP and SSOP, to meet food processing standards that comply with hygiene and sanitation 3. Determining raw material recipes and SSOP for pie susu production 4. Applying for permits PIRT distribution and halal certification. The product succeeded in using local raw materials, received PIRT distribution permits and halal certification, the process of registering a trademark, and the pie susu product was ready to be commercialized. The resulting pie susu has the potential to become Bojonegoro's superior product because the ingredients used are local ingredients from Bojonegoro Regency and produce an attractive contemporary pie susu. Keywords: pie susu, food innovation, rebranding
EDUKASI KONSEP AKUNTANSI HIJAU UNTUK USAHA BERKELANJUTAN DENGAN PEMANFAATAN LIMBAH DI DESA MEKAR MANIK KECAMATAN CIMENYAN KABUPATEN BANDUNG Barus, Irene Sukma Lestari; Apriwandi, Apriwandi; Christine, Debbie; Arsalan, Syakieb; Wulandari, Kartika
BULETIN ILMIAH NAGARI MEMBANGUN Vol. 7 No. 3 (2024)
Publisher : LPPM (Institute for Research and Community Services) Universitas Andalas Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25077/bina.v7i3.621

Abstract

This study aims to introduce and analyze the application of green accounting principles in sustainable business practices, particularly through the utilization of organic waste as a strategy to support environmental sustainability and economic development. Employing a qualitative descriptive approach, the study involved Focus Group Discussions (FGDs) and in-depth interviews with small business owners in Mekarmanik Village, Bandung, alongside field observations to gain insights into the benefits of green accounting. Findings indicate that implementing green accounting not only enhances operational efficiency through improved waste management and resource savings but also generates new economic opportunities by converting waste into value-added products, such as organic fertilizers and alternative raw materials. This approach strengthens the competitive edge and capacity of small businesses to grow sustainably while preserving environmental balance. Furthermore, the program has successfully raised awareness among small businesses about waste processing, leading to the creation of economically valuable products, improved agricultural productivity, and enhanced public health and well-being, in alignment with the Sustainable Development Goals (SDGs). Additionally, business owners recognized that this initiative supports government efforts in poverty alleviation, hunger reduction, and the production of natural, healthy products. Recommendations from this study include ongoing monitoring by community engagement teams to ensure consistency in waste recycling practices, provision of land for waste management for businesses demonstrating success in waste processing, expansion of the program to sectors beyond agriculture, and encouragement for local governments to activate Women Farmers’ Groups (KWT) as centers for enterprise development and organic waste processing.
Improving Science Literacy through STEMQ-based E-Modules through flipbooks at MA Al-Ihsan Kalijaring Jombang Al Farros, Ibrahim Yusuf; Prihatiningtyas, Suci; Putra, Ino Angga; Pertiwi, Novia Ayu Sekar; Wulandari, Kartika
APPLICATION: Applied science in Learning Research Vol. 4 No. 2 (2024): October
Publisher : LPPM Universitas KH. A. Wahab Hasbullah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32764/application.v4i3.5524

Abstract

This study aims to analyze the effectiveness of STEMQ-based e-modules in improving students' science literacy at Madrasah Aliyah Al-Ihsan Kalijaring, Jombang. The method used is a pre-experiment with a pretest-posttest design on a single group, involving eleventh-grade students as the sample. Data was collected through a science literacy test that measured students' understanding of optical material before and after using the STEMQ-based e-module. The results showed that the use of the STEMQ-based e-module can improve students' science literacy, particularly in understanding scientific concepts related to optical material. Additionally, the integration of Qur'anic values into the e-module had a positive impact on strengthening students' religious character, supporting holistic learning. The study also found that while most students showed improvement, there was variation in the results, indicating the need for more attention to students with lower science literacy abilities. Overall, the STEMQ-based e-module was proven effective in improving science literacy in the pesantren environment and can serve as a relevant learning medium for 21st-century educational needs. This study contributes to the development of STEM-based learning that integrates religious values in pesantren education.
The Feasibility of E-LKPD Based on a Constructivist Approach in Physics Learning for Phase F Students on Dynamic Electricity Material Putra, Ino Angga; Ebwantoro, Jefry; Prihatiningtyas, Suci; Pertiwi, Novia Ayu Sekar; Wulandari, Kartika
APPLICATION: Applied science in Learning Research Vol. 5 No. 2 (2025): October 2025
Publisher : LPPM Universitas KH. A. Wahab Hasbullah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32764/application.v5i2.6439

Abstract

This study aims to determine the feasibility of E-LKPD based on a constructivist approach to the dynamic electricity material for Phase F students. This study is a type of R&D (Research and Development) research with a 4D Development Model (Define, Design, Develop, and Disseminate). This study has research limitations where researchers only carry out 3 stages without the disseminate stage due to limited time and energy. This study uses trial subjects, namely validators (validating the product) and students (product response test). The validators are carried out by two lecturers and 1 teacher who act as media experts and material experts. The product response test to assess the readability of the product was carried out by 20 students of grade XI of SMA Negeri Mojoagung Jombang. The research instruments used are: a) media expert validation sheet, b) material expert validation sheet, and c) student response questionnaire. The validation results from media experts show that the feasibility level is very feasible with an average percentage of 84%. Validation by material experts gives a feasibility value of 71%, which means it is suitable for use. Student responses to the E-LKPD were very positive, with an average percentage of 88%, indicating that this medium is interesting, easy to understand, and helpful in the learning process. The E-LKPD based on a constructivist approach is suitable for use as a supporting medium for physics learning on dynamic electricity material to improve student learning outcomes and skills.
Rekonstruksi Video Pembelajaran Project Based Learning (PjBL) Berbasis Pendekatan Science, Technology, Engineering And Mathematic (STEM) Putra, Ino Angga; Russitta, Nana; Wulandari, Kartika
DIFFRACTION: Journal for Physics Education and Applied Physics Vol 5, No 1 (2023)
Publisher : Pendidikan Fisika, Fakultas Keguruan dan Ilmu Pendidikan, Universitas Siliwangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37058/diffraction.v5i1.6248

Abstract

Penerapan ilmu pengetahuan dan teknologi (IPTEK) di bidang Pendidikan mengalami beberapa inovasi dalam pembelajarannya, salah satunya adalah menggunakan media pembelajaran. Tujuan dari penelitian ini mendeskripsikan kelayakan video PjBL berbasis STEM untuk pembelajaran Fisika materi hukum kekekalan energi dan mendeskripsikan respon peserta didik setelah pembelajaran video PjBL berbasis STEM untuk pembelajaran Fisika materi Hukum Kelekalan Energi. Penelitian ini menggunakan penelitian pengembangan atau Research and Development (RD) dengan model pengembangan Borg and Gall. Teknik pengumpulan data pada penelitian ini adalah diperoleh dari data kuantitatif dan kualitatif yang digunakan sebagai acuan dalam menentukan kelayakan produk hasil pengembangan. Instrumen penelitian ini berupa lembar validasi untuk validator dan angket respon peserta didik. Analisis data dilakukan dengan menggunakan Skala Likert. Berdasarkan hasil penelitian menunjukkan bahwa persentase kelayakan produk yaitu 96,11% dengan kriteria sangat layak dan persentase respon peserta didik yaitu 82,14% dengan kriteria sangat menarik. Berdasarkan kriteria tingkat kelayakan dan respon peserta didik maka media Video PjBL berbasis STEM kelas X IPA pada materi Hukum Kekekalan Energi Mekanik dalam kualifikasi sangat layak digunakan untuk media pembelajaran peserta didik.