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All Journal JUIMA : Jurnal Ilmu Manajemen Warmadewa Management and Business Journal (WMBJ) KERTHA WICAKSANA WICAKSANA: Jurnal Lingkungan dan Pembangunan Al-Kharaj: Journal of Islamic Economic and Business WIDYA MANAJEMEN Community Services Journal (CSJ)
I A Cynthia Saisaria Mandasari
Faculty Of Economic And Business, Universitas Warmadewa, Denpasar, Bali
Agriculture, Biological Sciences & Forestry Civil Engineering, Building, Construction & Architecture Economics, Econometrics & Finance Social Sciences

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Pengembangan Ekonomi Kreatif dan Pelestarian Lingkungan di Kelurahan Beng, Kecamatan Gianyar, Kabupaten Gianyar Ni Luh Putu Indiani; I.A. Cynthia Saisaria Mandasari; I.B.Agung Dharmanegara; Ni Made Pratiwi Dewi; Ade Ruly Sumartini
Community Service Journal (CSJ) Vol. 2 No. 2 (2020)
Publisher : Lembaga Pengabdian Kepada Masyarakat, Universitas Warmadewa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22225/csj.2.2.2020.51-57

Abstract

Dengan status ini desa wisata yang disandang, Kelurahan Beng mengemban tanggung jawab yang besar untuk menjaga kelestarian alamnya, yang merupakan daya tarik utama destinasi ini. Permasalahan yang kerap ditemui di daerah destinasi wisata adalah problema sampah sebagai akibat dari bertambahnya kunjungan wisatawan dan kegiatan ekonomi masyarakat. Di samping permasalahan sampah, ekonomi kreatif juga menjadi agenda penting untuk dikembangkan di Kelurahan Beng. UMKM di Kelurahan Beng menawarkan produk yang menarik dan berkualitas baik, untuk memaksimalkan potensi tersebut terutama di era digital saat ini, pengelola UMKM perlu memahami teknik pemasaran digital. Dengan permasalahan yang dihadapi Kelurahan Beng tersebut maka solusi yang ditawarkan adalah sosialisasi kepada warga mengenai pentingnya pengelolaan sampah yang baik dan manfaat yang diperoleh dari aktivitas tersebut. Kegiatan ini dilaksanakan dengan metode ceramah, demostrasi, dan praktik. Sementara itu, untuk meningkatkan kinerja pemasaran digital UMKM, solusi yang diberikan adalah sosialisasi dan edukasi mengenai pentingnya pemasaran digital di era saat ini. Pelatihan ini dilaksanakan dengan metode ceramah dan praktik langsung. Keberhasilan kegiatan diukur menggunakan indikator: 1) Target jumlah peserta pelatihan, 2) Ketercapaian tujuan pelatihan, 3) Ketercapaian target materi yang telah direncanakan, 4) Kemampuan peserta dalam penguasaan materi. Tingkat ketercapaian keempat indikator ini menunjukkan nilai rata-rata di atas 75 persen sehingga kegiatan pengabdian ini telah berjalan baik. Kegiatan pelatihan perlu dilanjutkan ke depannya dengan materi lanjutan untuk semakin meningkatkan pemahaman masyarakat dan ketercapaian tujuan kegiatan pengabdian. Sinergi antara pemerintah dan masyarakat dapat meningkatkan efektivitas program penanggulangan sampah dan pengembangan UMKM.
PENGARUH SOCIAL MEDIA MARKETING, E-WOM DAN KUALITAS PELAYANAN TERHADAP MINAT BELI PADA PERUSAHAAN JASA PERCETAKAN PT. TEMPRINA MEDIA GRAFIKA IA Cynthia Saisaria Mandasari; Sagung Putu Intan Sri Laksmi; I Gusti Ayu Agung Istri Sari Dewi
JUIMA : JURNAL ILMU MANAJEMEN Vol. 16 No. 1 (2026): JUIMA : JURNAL ILMU MANAJEMEN
Publisher : Program Studi Manajemen Fakultas Ekonomi dan Bisnis Universitas Mahasaraswati Denpasar

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Abstract

This study aims to analyze the effect of Green Product, Green Innovation, and Green Brand This study aims to analyze the influence of Social Media Marketing, Electronic Word of Mouth (E-WOM), and Service Quality on consumers’ Purchase Intention at the printing service company PT Temprina Media Grafika Denpasar. The background of this research is based on the increasingly intense competition in the printing service industry and the growing role of digital media in influencing consumer behavior, which requires companies to effectively utilize social media, build positive E-WOM, and improve service quality in order to attract consumer purchase intention. The research method used is a quantitative approach with data collection techniques through the distribution of questionnaires to 90 respondents who are customers of PT Temprina Media Grafika Denpasar. The data analysis techniques include validity testing, reliability testing, classical assumption tests, multiple linear regression analysis, t-test, F-test, and coefficient of determination. The results show that partially Social Media Marketing, E-WOM, and Service Quality have a positive and significant effect on consumers’ Purchase Intention. Simultaneously, these three independent variables also have a significant effect on consumers’ Purchase Intention. The conclusion of this study is that Social Media Marketing, E-WOM, and Service Quality, both partially and simultaneously, have a significant influence on consumers’ Purchase Intention at PT Temprina Media Grafika Denpasar. Based on these results, it is recommended that the company further optimize social media marketing strategies, encourage the creation of positive E-WOM, and continuously improve service quality to sustainably increase consumers’ purchase intention.
The Effect of Fintech Use on Personal Financial Management With Trust as a Mediating Variable in Generation Z Ida Bagus Gde Indra Wedhana Purba; IA Cynthia Saisaria Mandasari; Ade Ruly Sumiartini
Al-Kharaj: Journal of Islamic Economic and Business Vol. 7 No. 4 (2025): All articles in this issue include authors from 3 countries of origin (Indonesi
Publisher : LP2M IAIN Palopo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24256/kharaj.v7i4.8390

Abstract

This study aims to analyze the influence of fintech use on personal financial management among Generation Z, with trust as a mediating variable. Data were collected through a survey of Generation Z users who actively use fintech services and analyzed using statistical regression and mediation analysis methods. The results indicate that fintech use has a positive and significant influence on personal financial management among Generation Z. Furthermore, trust acts as a partial mediator that strengthens this relationship. These findings indicate that user trust in fintech is crucial for improving the effectiveness of personal financial management. The practical implications of this study include the need to develop secure, transparent, and user-friendly fintech features, as well as improving digital financial literacy among Generation Z. Theoretically, this study strengthens the framework of the Technology Acceptance Model and the Unified Theory of Acceptance and Use of Technology by emphasizing the role of trust in financial technology adoption. This study opens up opportunities for further research to explore the factors influencing the effectiveness of fintech in the financial management of the younger generation.
Co-Authors Ade Ruly Sumartini Ade Ruly Sumiartini Dewi, Made Pratiwi I Gede Surya Pratama I Gusti Ayu Agung Istri Sari Dewi I Made Aditya Mantara Putra I Putu Bagus Aldi Andaresta Pratama I. B. Gde Agustya Mahaputra I.B.Agung Dharmanegara Ida Ayu Agung Idawati Ida Ayu Tripuspita Ida Bagus Gde Indra Wedhana Purba Made Setena Ni Ketut Sariani Ni Luh Putu Indiani Ni Putu Jenia Hayuningsih Putu Ari Kusuma Wardana Sagung Putu Intan Sri Laksmi