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All Journal Professional : Jurnal Komunikasi dan Administrasi Publik NUSANTARA : Jurnal Ilmu Pengetahuan Sosial Ath Thariq Jurnal Dakwah dan Komunikasi Community Development Journal: Jurnal Pengabdian Masyarakat Jurnal Abdi Masyarakat Saburai (JAMS) ProBisnis : Jurnal Manajemen Journal Media Public Relations Jurnal Ilmu Komunikasi Dan Media Innovative: Journal Of Social Science Research El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Da'watuna: Journal of Communication and Islamic Broadcasting Ardhi: Jurnal Pengabdian dalam Negri Jurnal Ilmu Komunikasi Jurnal Cendekia Ilmiah Proceedings of Jogjakarta Communication Conference (JCC) Journal of Public Relations and Digital Communication (JPRDC)
Sri Choiriyati
Universitas Muhammadiyah Lampung
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Public Health Social Sciences Other

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Peran Influencer Sebagai Kegiatan Strategi Kehumasan Pada Maru House Caffe Tahun 2024 Sadza Navisya Yusra; Sri Choiriyati; Mike Meiranti
Journal Media Public Relations Vol. 5 No. 2 (2025): Journal Media Public Relations (JMP)
Publisher : Program Studi Ilmu Komunikasi Universitas Tulang Bawang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37090/1n6ssw15

Abstract

Penelitian ini bertujuan untuk menganalisis peran influencer sebagai strategi kehumasan pada Maru House Caffe di Bandar Lampung. Industri kafe menghadapi persaingan ketat, sehingga dibutuhkan strategi komunikasi yang inovatif untuk membangun brand awareness dan menarik konsumen, khususnya generasi muda. Penelitian menggunakan pendekatan kualitatif dengan pengumpulan data melalui observasi, wawancara mendalam, dan dokumentasi terhadap pemilik, influencer, serta pengunjung kafe. Analisis dilakukan menggunakan model interaktif Miles dan Huberman dengan triangulasi data dan member checking untuk memastikan keabsahan. Hasil penelitian menunjukkan bahwa influencer memiliki peran penting dalam membangun kesadaran merek, mendorong keputusan pembelian, dan menciptakan tren baru melalui konsep “ngopi sambil melukis.” Kolaborasi ini memfasilitasi komunikasi dua arah antara kafe dan audiens digital, meningkatkan engagement, serta membentuk citra positif. Meskipun strategi ini efektif dalam aspek promosi dan brand awareness, kelembagaan humas formal dan evaluasi komprehensif masih menjadi tantangan. Temuan ini memberikan kontribusi praktis bagi pengembangan strategi komunikasi di industri kafe serta memperkaya literatur kehumasan berbasis influencer.  
Strategi Komunikasi Guru dalam Menyampaikan Pesan Pembelajaran Kepada Anak Usia Dini (Studi Kasus TK Ar-Rahman Kecamatan Tanjung Karang Barat Kota Bandar Lampung) Afrina Syafriyanti; Sri Choiriyati; Mike Meiranti
JKOMDIS : Jurnal Ilmu Komunikasi Dan Media Sosial Vol. 6 No. 2 (2026): Mei - Agustus
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47233/jkomdis.v6i2.5160

Abstract

This study was motivated by the fact that some early childhood students at TK Ar-Rahman, Tanjung Karang Barat District, Bandar Lampung City, still experienced difficulties in understanding learning messages, requiring teachers to repeat instructions during the learning process. This study aimed to describe teachers' communication strategies in delivering learning messages to early childhood students. The research employed a qualitative method with a case study approach. Data were collected through observations, interviews, and documentation involving one principal and five teachers as informants. Data were analyzed using the Miles and Huberman interactive model, including data collection, data reduction, data display, and conclusion drawing. The findings revealed that teachers implemented communication strategies by understanding students' characteristics, organizing messages using simple language, applying various teaching methods such as storytelling, games, singing, demonstrations, and question-and-answer sessions, and utilizing attractive learning media. Based on David K. Berlo's SMCR communication model, the communication process fulfilled the elements of source, message, channel, and receiver, enabling students to understand learning messages through attention, responses, the ability to follow instructions, and active participation in classroom activities. Therefore, teachers' communication strategies play an important role in creating an effective learning process.
Co-Authors Abi, Faisal Abizar Achi Rinaldi Achmadi Achmadi Adellia, Jihaan Afrina Syafriyanti Albarzand, Ahmad Faridh Amirullah, Muhammad ilyas Ampol Resusoh Angga Atriza Nugraha ARDIYANTI, IKA Asniar, Immawati Azizah, Meylin Darmawan, Daros Dea Nurul Falah Deni Palany Dio riski saputra Emy Sri Purwani Fadhilah Izni Zamzami Fajar Sasora Fathul Amin Febriansyah, Rezki Ferti Della Triwinda Fida Abdurrofi Fitri Yanti Immawati Asniar Jaya Wijaya Khomsahrial Romli M. Amri Qodami Marina Ghanis Anggraini Marzuki Marzuki Mawardi Mawardi Meiranti, Mike Meirianti, Mike Meylin Azizah Mike Meiranti Mike Meiranti Mike Meiranti Mike Meiranti Mike Meirianti Muhammad Nauful Zaky Neli Septiawati Agustin Ningrum, Ayuni Puspa Novi Safitri Nugraha, Angga Atriza Nur Azizah Nurcahyanti, Riska Priatna Utami Ning Putri Priatna Utami Ning Putri Rajudacosta Rajudacosta Rifaldo, Alfan Rini Setiawati Riyanti Riyanti Rupawan, Ratu Sukma Sadza Navisya Yusra Safni Safni Saputra, Dio Dian Setriani Setriani Silvia Kartisilawa Sururuzzaman, Sururuzzaman Suryani, Eny Inti Ulil Albab Ulil Albab Yenni Afrida Yuliana, Ellyas Lisa