Article Per Year (5 Year)
p-Index From 2020 - 2025
3.094
P-Index
This Author published in this journals
All Journal JIKI Pendas : Jurnah Ilmiah Pendidikan Dasar Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Golden Ratio of Social Science and Education Jurnal Riset Public Relations Concept: Journal of Social Humanities and Education Kreasi: Jurnal Inovasi dan Pengabdian Kepada Masyaraka JURNAL MUARA PENDIDIKAN Seminar Nasional Insinyur Profesional (SNIP) Jurnal Informasi Pengabdian Masyarakat Kreativitas Pada Pengabdian Masyarakat (Krepa) JSIKOM (Jurnal Studi Ilmu Komunikasi) Da'watuna: Journal of Communication and Islamic Broadcasting Jurnal Manajemen dan Pendidikan Agama Islam Prosiding Seminar Nasional Unimus Sosial Simbiosis: Jurnal Integrasi Ilmu Sosial dan Politik Jurnal Dedikasi Masyarakat JURNAL AKADEMIK EKONOMI DAN MANAJEMEN Jurnal Ilmu Manajemen Dan Pendidikan Kajian Administrasi Publik dan ilmu Komunikasi Lumbung Ngabdi: Jurnal Pengabdian Masyarakat Teknofile, Jurnal Sistem Informasi
YULIA RAHMAWATI
Universitas Andalas
Religion Arts Humanities Astronomy Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Nursing Public Health Social Sciences Other

Published : 22 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search
Journal : Jurnal Riset Public Relations

 1 
Strategi Digital Branding Kota Jakarta Timur Melalui Instagram @kotajakartatimur dalam Program Ruang Terbuka Hijau Ika Azzahra, Nisrina; Praptiningsih, Novi Andayani; Yulia Rahmawati
Jurnal Riset Public Relations Volume 5, No. 1, Juli 2025, Jurnal Riset Public Relations (JRPR)
Publisher : UPT Publikasi Ilmiah Unisba

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29313/jrpr.v5i`1.7048

Abstract

Abstrak. Digital branding merupakan salah satu metode mengangkat citra positif kota Jakarta Timur melalui program unggulan salah satunya Ruang Terbuka Hijau. Akan tetapi, masih terdapat kendala seperti keterbatasan promosi konten dan kesulitan dalam mengukur dampak dari program tersebut. Penelitian ini bertujuan  untuk menganalisis strategi digital branding Kota Jakarta Timur dilakukan melalui program Ruang Terbuka Hijau di platform Instagram dengan akun @kotajakartatimur. Teori yang digunakan dalam penelitian ini adalah teori digital branding, yang menjelaskan  bagaimana suatu kota membangun dan mempromosikan citra positif melalui platform digital. Penelitian ini menggunakan pendekatan kualitatif dengan metode analisis. Teknik pengumpulan  data  dilakukan dengan cara wawancara mendalam, observasi, dan dokumentasi terhadap konten-konten yang diunggah oleh akun @kotajakartatimur. Hasil penelitian menunjukkan bahwa dilakukannya melalui strategi komunikasi, seperti ajakan untuk berpartisipasi melalui interaksi dengan publik yang dilakukan melalui fitur comment, likes, dan direct messages. Abstract.  Digital branding is one method of raising the positive image of East Jakarta through superior programs, one of which is Green Open Space, however. There are still obstacles such as limited content promotion and difficulty in measuring the impact of the program. This study aims to analyze the digital branding strategy of East Jakarta City carried out through the Green Open Space program on the Instagram platform with the @kotajakartatimur account. The theory used in this research is digital branding theory, which explains how a city builds and promotes a positive image through digital platforms. This research uses a qualitative approach with an analytical method. Data collection techniques were carried out by means of in-depth interviews, observation, and documentation of the content uploaded by the @kotajakartatimur account. The results showed that it was done through communication strategies, such as invitations to participate through interactions with the public carried out through comment features, likes, and direct messages.  
Co-Authors Ahmad Muhaimin Ahmad Zakki Abdullah Aleksander Purba Andys Tiara Anisa Eka Handayani Ardana, Olivia Asep Maosul Athifah Muzharifah Ayu Putri Mungkasih Bunga Triasiana Deni Sutaji Dikpride Despa Dino Dinasty Hariyanto Dr. Suchaina, S.Pd., M.Pd. Farida Hariyati Ghina Fitriyana Hani Nurbaiti Hj. Nurhasanah Idam Ragil W. A Ika Azzahra, Nisrina Indriana Putri Galuh Khairun Nisa KN, Jamiati Lalu Hamdian Affandi Licha Inabah Lilis Widarti MAGVIRA YULIANI Maria Puspitasari Mia Nurmiarani Mochamad Iskarim Muhammad Afham Hanan Muhammad Arie Firmansyah Muhammad Nabil Hisyam Muktiarni Nabilah Nabilah Nadhira Amanda Putri Najma Tashifya Siroj Nanda M.H. Syahputra Nia Lestari Novi Andayani Praptiningsih Nur Hamim Nurbaiti Dewi Pupung Purnamasari Putri Lestari Rahmasari, Mila Annisa Rani Ronita Sinambela Rendra Gumilar Rifdah Az-Zahra Rifma Ghulam Dzaljad Rusydi Afdilah Fajri Salwa Rizka Rabadi Shafira Putri Amir Sri Hardianti Sartika Sujatmiko Aji Sunanto . Syahrul Mursid Velda Ardia Yenrizal Yenrizal Yohanes Andika S. B Yopi Santoso Yulinda Purbasari Yusmandita Nafa Lutfiah Yusuf Rabbani Yusuf Samsul A Zakiudin Fahril A