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E-commerce as Marketing Media for Ruminant Feed and UMKM Craft Products Poto Village, Sumbawa Putraedi, Andri; Munandar, Imam; Hermanto, Koko; Yuliadi, Yuliadi; Julkarnain, M.; W, Yunari.; Akhir Putra, Juniardi
Brilliance: Research of Artificial Intelligence Vol. 5 No. 2 (2025): Brilliance: Research of Artificial Intelligence, Article Research November 2025
Publisher : Yayasan Cita Cendekiawan Al Khwarizmi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47709/brilliance.v5i2.6679

Abstract

This study aims to design, develop, and test an e-commerce prototype as a digital marketing medium for ruminant animal feed products and micro, small, and medium enterprise (MSME) crafts in Poto Village, Sumbawa Regency. Local business actors in this area generally face two main challenges: limited access to broader markets and the lack of optimal utilization of digital technology for product promotion and sales. The study employed a qualitative research method to address these issues with data collected through observation, interviews, questionnaires, and literature studies. The developed e-commerce platform was then tested to evaluate its effectiveness and usability. The results show that the platform contributes positively by expanding the marketing reach of local products, increasing their competitiveness, and simplifying the transaction process. In addition, users expressed favorable responses to the simple interface, the clarity of product display, and the integrated communication features that facilitate direct interaction between sellers and buyers. These findings highlight that implementing an e-commerce system tailored to local needs has significant potential to strengthen the rural economy, particularly through the digitalization of MSMEs and the livestock feed sector. Testing further confirms that all e-commerce features function properly, meet user requirements, and are very easy to operate, thus providing evidence of the system's practicality and sustainability for long-term community use.
ANALISIS RETURN ON EQUITY, GROSS PROFIT MARGIN, DEBT TO EQUITY DAN NILAI PERUSAHAAN TELEKOMUNIKASI DI BEI Yusran, Rio Rahmat; Yuliadi, Yuliadi
Jurnal Profiet Vol 1 No 1 (2018): Jurnal Profiet Volume 1 No 1 2018
Publisher : STIE Perbankan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (151.159 KB)

Abstract

Peranan perusahaan telekomunikasi di Indonesia saat penting. Hal ini dilihat banyak perusahaan telekomunikasi tumbuh pesaat dan bertahan hampir 15 tahun ini. Dari hal tersebut menceriminkan kinerja perusahaan yang baik dan adanya nilai perusahaan yang bisa diperhitungkan. Data yang digunakan dalam penelitian ini adalah data skunder. Populasi dan sampel penelitian ini adalah perusahaan telekomunikasi. Metode analisis dalam penelitian ini menggunakan analisis regresi linier berganda dan pengujian hipotesis. Hasil penelitian menunjukkan bahwa Return on Equity, Gross Profit Margin, Debt to Equity Ratio berpengaruh terhadap nilai perusahaan (Tobin’s Q) yang dibuktikan dari hasil pengujian nilai signifikansi f-statistik 0,00 < 0,05. Secara parsial Return on Equity berpengaruh terhadap nilai perusahaan dengan nilai signifikansi 0,005 < 0,05. Gross Profit Margin, Debt to Equity Ratio tidak berpengaruh terhadap nilai perusahaan dengan nilai signifikansi diatas 0,05.
Design and Implementation of the SALUTS System to Support of Improvement of Tourism Transactions and Promotion Akhir Putra, Juniardi; Nuryadi, Halid; Yuliadi, Yuliadi; Mardinata, Erwin; Hudaya, Chairul; Esabella, Shinta; Putra, Ardiansyah; Juliansyah, Ahmad
Brilliance: Research of Artificial Intelligence Vol. 3 No. 2 (2023): Brilliance: Research of Artificial Intelligence, Article Research November 2023
Publisher : Yayasan Cita Cendekiawan Al Khwarizmi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47709/brilliance.v3i2.3434

Abstract

This research aims to design and build a tourism system in Sumbawa Regency. In this research is using a qualitative approach that used model of rapid application development (RAD) for system development life circle (SDLC) method. Overall the first stage is system planning, next stage is analyzing tourism data and information that would be presented on web and android technology based. In addition, for users interface display is the attractive database design. The final stage is coding the system and produce a prototype for the implementation which is presenting on the web pages and google play store for android smartphones. The system presented could be used for evaluation, monitoring and facilitating of tourism transaction and promotion processes in Sumbawa Regency.