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All Journal Jurnal Sain Peternakan Indonesia AGRITEPA: Jurnal Ilmu dan Teknologi Pertanian Jurnal Agribisnis Jurnal Agroqua: Media Informasi Agronomi dan Budidaya Perairan Dharma Raflesia : Jurnal Ilmiah Pengembangan dan Penerapan IPTEKS Wahana Peternakan SINTA Journal (Science, Technology, and Agricultural) Buletin Peternakan Tropis (Bulletin of Tropical Animal Science) Baselang: Jurnal Ilmu Pertanian, Peternakan, Perikanan dan Lingkungan Jurnal Agribis Jurnal Multidisiplin Dehasen (MUDE) Al-MIKRAJ: Jurnal studi Islam dan Humaniora Jurnal Dehasen Untuk Negeri Jurnal Saintifik Jurnal Dehasen Mengabdi Scientia: Journal of Multi-Disciplinary Science VISA: Journal of Vision and Ideas Mikroba: Jurnal Ilmu Tanaman, Sains dan Teknologi Pertanian
Yossie Yumiati
Universitas Dehasen Bengkulu
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Pengaruh Kualitas Produk, Pelayanan, Emosi, dan Harga Terhadap Kepuasan Konsumen Martabak Pecenongan 78 Bengkulu Dengan Keunggulan Bersaing Sebagai Variabel Intervening Fikry, Muhammad; Sumartono, Eko; Yumiati, Yossie
SINTA Journal (Science, Technology, and Agricultural) Vol. 6 No. 1 (2025)
Publisher : Perkumpulan Dosen Muda (PDM) Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37638/sinta.6.1.23-30

Abstract

Penelitian ini bertujuan untuk meganalisis pengaruh kualitas produk, pelayanan, emosional, dan harga terhadap kepuasan konsumen Martabak Pecenongan 78 Bengkulu dengan keunggulan  bersaing sebagai variabel insstervening. Penelitian ini menggunakan pendekatan kuantitatif. Pengumpulan data dilakukan melalui kuesioner secara Accidental Sampling terhadap 280 responden. Analisis data menggunakan Structural Equation Modelling (SEM) dengan software SmartPLS 4. Hasil penelitian ini menunjukkan secara parsial kualitas produk, pelayanan, emosioal, harga, dan keunggulan bersaing berpengaruh positif dan signifikan terhadap kepuasan konsumen. Hasil uji mediasi menunjukkan hanya kualitas produk yang berpengaruh positif dan signifikan terhadap kepuasan konsumen melalui keunggulan bersaing. Variabel lainnya seperti pelayanan, emosional, dan harga tidak berpengaruh signifikan terhadap kepuasan konsumen melalui keunggulan bersaing.
ANALYSIS OF FACTORS INFLUENCING MINIMUM PRICE DETERMINATION FOR NILE FISH FARMERS IN KEDURANG DISTRICT Sella Agustin; Rika Dwi Yulihartika; Yossie Yumiati
Jurnal Saintifik (Multi Science Journal) Vol 23 No 2 (2025): MEI
Publisher : Fakultas Pertanian

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58222/js.v23i2.453

Abstract

This study aims to analyze what factors influence the minimum price setting for tilapia farmers in Kedurang sub-district. The data analysis method used is multiple linear regression analysis using SPSS. Based on the results of the study, the f test showed a Sig. value of 0.000 (<0.05), it can be concluded that the Independent Variable has a significant effect simultaneously on the Dependent Variable. The results of the t test in the form of a sig value. variable X1 Production Cost of 0.000 (<0.05), it is concluded that variable X1 Production Cost has a significant effect on variable Y minimum price setting; Sig value. variable X2 Market Demand of 0.86 (>0.05), it is concluded that the variable has no significant effect on variable Y minimum price setting; Sig value. variable X3 Government Policy of 0.377 (>0.05), it is concluded that the variable has no significant effect on variable Y; Sig value. variable X4 Product Quality of 1000 (>0.05), it is concluded that the variable has no significant effect on variable Y minimum price setting
Analisis Forecasting Produksi dan Konsumsi Komoditas Sayuran Sawi (Brassica juncea L) Liawansyah, Reni; Yumiati, Yossie; Yulihartika, Rika Dwi
AL-MIKRAJ Jurnal Studi Islam dan Humaniora Vol. 4 No. 02 (2024): Al-Mikraj, Jurnal Studi Islam dan Humaniora
Publisher : Pascasarjana Institut Agama Islam Sunan Giri Ponorogo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37680/almikraj.v4i02.5115

Abstract

This research aims to determine the estimated trend of mustard greens production and consumption in Bengkulu Province for the next 10 years 2022 - 2031. This research was conducted in Bengkulu Province using secondary data, with analysis using the least squares method. The results of this research show that the predicted trend in the estimated production of mustard greens (Brassica juncea L) in Bengkulu Province in 2022 - 2031 shows a straight line movement from bottom left to top right, that mustard greens production tends to increase, with the average growth being 0.989 percent per year starting from the forecast year for mustard greens (Brassica juncea L) commodities in the next 10 year period for Bengkulu Province, the average growth is 0.989% per year, starting from 2022 amounting to around 32,782 tons, in 2023 amounting to around 32,839 tons, in 2024 amounting to around 32,897 tons, in 2025 totaling around 32,954 tons, in 2026 totaling around 33,012 tons, in 2027 totaling around 33,070 tons, in 2028 totaling around 33,120 tons, in 2029 totaling around 33,185 tons, in 2030 totaling around 33.24 tons, in 2031 amounting to around 33,305 tons. The estimated trend of consumption of mustard greens (Brassica juncea L) in Indonesia in 2022 - 2031 shows a straight line movement from bottom left to top right, that consumption of mustard greens tends to increase, with an average growth of 1.144 percent per starting from 2022 amounting to around 1.65 tonnes, in 2023 amounting to around 1.66 tonnes, in 2024 amounting to around 1.68 tonnes, in 2025 amounting to around 1.69 tonnes, in 2026 amounting to around 1.7 tonnes, in 2027 amounting to around 1.72 tons, in 2028 amounting to around 1.73 tons, in 2029 amounting to around 1.74 tons, in 2030 amounting to around 1.75 tons, and in 2031 amounting to around 1.76 tons.
 QUANTITATIVE STRATEGIC PLANNING MATRIX  PADA PENJUALAN KOPI BUBUK SUKASARI COFFEE DI BENGKULU Selvia, Selvia; Via, Sel; Yumiati, Yossie; Yulihartika, Rika Dwi
Jurnal Agroqua: Media Informasi Agronomi dan Budidaya Perairan Vol 22 No 1 (2024): Jurnal Agroqua
Publisher : University of Prof. Dr. Hazairin, SH

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32663/ja.v22i1.4433

Abstract

In the Kepahiang Regency area in Kabawetan District, there is a coffee business called Sukasari Coffee which makes processed robusta coffee into ground coffee. Increasingly tight competition with similar businesses makes it difficult for Sukasari Coffee to enter the market. So a strategy is needed to increase sales of Sukasari Coffee ground coffee in Kabawetan District. This research was conducted to (1) find out the strengths, weaknesses, opportunities and threats in the SWOT Analysis that influence the increase in Sukasari Coffee Ground Coffee Sales. (2). To find out how to formulate a marketing strategy using the Quantitative Strategic Planning Matrix (QSPM) method to increase Sukasari Coffee Ground Coffee Sales. This research uses a quantitative method using a questionnaire. The research was conducted purposively at Sukasari Coffee which is in Sukasari Village, Kabawetan District. The analysis used includes IFE, EFE, and QSPM. The research results show that the internal factor that is the main strength for ground coffee business actors is the high quality of the ground coffee. The main weakness factor is limited distribution. The external factor that is the biggest opportunity for business actors is market expansion or the development of new markets. Threatening factors are changes in policies and regulations. Sukasari Coffee chose the right strategy to increase sales of ground coffee, offering ground coffee products at varying prices through an e-commerce platform with a strong promotional strategy by utilizing wide access and reach from online sales with a TAS value of 6,127.
Analysis Of Acceptance And Profits Of The Tempe Household Industry Nindianata Sekar Adil; Eko Sumartono; Yossie Yumiati
AGRITEPA: Jurnal Ilmu dan Teknologi Pertanian Vol 11 No 2 (2024)
Publisher : UNIVED Press, Dehasen University Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/agritepa.v11i2.6917

Abstract

Purpose : The aim of this research is to determine the advantages and acceptance obtained by each owner of home-based tempeh industries located in Sukaraja District. Method: The research conducted in Sukaraja District used a sampling method that took certain considerations into account, namely the duration of the business (10 years) and the production volume (500 kg per month). After consideration, the number of respondents obtained was 5 (five) respondents. Quantitative research, the data obtained in the field is processed using Microsoft Excel. Results: This study presents the revenue of home-based tempeh industries in Sukaraja District for the month of April, with an average revenue of Rp.23,325,000. Poernomo's tempeh industry generated a revenue of Rp.29,935,000, Randat earned Rp.24,450,000, Salim Rp.22,960,000, Saumi Rp.21,480,000, and Agil's industry earned Rp.17,800,000. The profits obtained from the five home-based tempeh industries are as follows: Poernomo's Rp.11,890,698, Randat's Rp.7,371,032, Salim's Rp.7,806,869, Saumi's Rp.6,085,774, Agil's Rp.4,295,209, with an average profit of Rp.7,489,916. Findings: Success acceptance highest can be attributed to several key factors, including operational efficiency and greater economies of scale and greater economies of scale Novelty: This study provides new insights into the profits earned by tempeh artisans in Sukaraja sub-district. Sukaraja sub-district. Originality: This study offers an analysis of the profitability of the household-scale profit analysis of the household-scale tempeh industry in Sukaraja District. Conclusion: It can be seen that the income and profits obtained by the owners of this home-based tempe industry are very beneficial for them. Type of paper : Empirical Research Article
Analysis of Oil Palm Replanting Implementation Behavior In Tawang Rejo, Seluma Wahyu Utami; Yossie Yumiati; Eko Sumartono
AGRITEPA: Jurnal Ilmu dan Teknologi Pertanian Vol 12 No 2 (2025)
Publisher : UNIVED Press, Dehasen University Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/agritepa.v12i2.9849

Abstract

Purpose: This study aims to analyse the factors influencing smallholder farmers’ behaviour in oil palm replanting, including demographic factors, attitudes, object characteristics, situational factors, replanting systems, and government policies in Tawang Rejo Village, Seluma Regency. Methodology: A quantitative approach was employed using a survey of 123 oil palm farmers who had undertaken replanting activities. Data were collected through structured interviews and field observations and analysed using Structural Equation Modelling–Partial Least Squares (SEM-PLS) with SmartPLS version 4.0. Results: Demographic factors have a positive and significant effect on farmers’ perceptions (T = 5.484; P = 0.000) and on their intention to undertake replanting (T = 2.499; P = 0.012). Farmers’ attitudes also exert a significant influence on perception. Object characteristics significantly affect the intention to undertake replanting (T = 2.638; P = 0.008) and farmers’ behaviour through intention (T = 2.406; P = 0.016); however, they do not have a significant effect on perception (P > 0.05). Furthermore, perception has a positive and significant indirect effect on farmers’ behaviour through intention (T = 3.170; P = 0.002). Findings: Farmers’ perceptions and intentions function as significant mediating variables linking external factors to actual replanting behaviour among smallholder oil palm farmers. Novelty :The novelty of this study lies in the integration of the Theory of Planned Behaviour (TPB) with context-specific variables related to smallholder oil palm replanting, as well as the application of sequential mediation analysis involving perception and intention. Originality: This study combines a behavioural approach (TPB) with the specific context of smallholder oil palm replanting programmes, which have previously been analysed predominantly from economic and policy perspectives, thereby offering a relatively new behavioural insight. Conclusion: Smallholder farmers’ replanting behaviour is primarily influenced by demographic factors, attitudes, and object characteristics. Type of Paper: Research article.
Analisis Finansial dan Kelayakan Usaha Industri Rumah Tangga Ikan Asin Bapak Aris di Kelurahan Sumber Jaya Kecamatan Kampung Melayu Kota Bengkulu Vivie Wijayanti; Ana Nurmalia; Yossie Yumiati
VISA: Journal of Vision and Ideas Vol. 6 No. 1 (2026): Journal of Vision and Ideas (VISA)
Publisher : IAI Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Salted fish is a food product made from fish meat preserved by adding salt. Through this preservation method, fish meat, which would normally spoil within a short time, can be stored at room temperature for several months, although it usually needs to be tightly sealed. The purpose of this study is to determine the financial analysis and business feasibility of Mr. Aris’s household-scale salted fish industry located in Sumber Jaya Village, Kampung Melayu District, Bengkulu City. The research method used is a descriptive qualitative and quantitative approach by applying financial and business feasibility analysis. The results show that Mr. Aris’s household salted fish industry is feasible to be continued. The financial analysis of the salted fish processing business in Sumber Jaya Village, Kampung Melayu District, Bengkulu City indicates that the business generated total revenues in 2021, 2022, and 2023 of Rp 187,300,000; Rp 250,900,000; and Rp 409,750,000, respectively, while the total costs in 2021, 2022, and 2023 amounted to Rp 145,728,000; Rp 192,156,000; and Rp 302,510,710, respectively. The feasibility levels differ each year, with a Benefit–Cost Ratio (B/C) of 1.28 in 2021, 1.30 in 2022, and 1.35 in 2023. Since the Benefit–Cost Ratio is greater than one (B/C > 1), the project is considered feasible to implement in each of these years. The business feasibility analysis of the salted fish industry in Sumber Jaya Village, Kampung Melayu District, Bengkulu City also shows positive Net Present Value (NPV) results each year, namely Rp 45,728,742.71 in 2021, Rp 71,084,220.716 in 2022, and Rp 142,738,306.934 in 2023. Since the NPV values are greater than zero (NPV > 0), the project is considered feasible to be implemented. The Internal Rate of Return (IRR) value is 62.71%, indicating that the annual rate of return on the total invested capital in the project is 62.71%. This value is higher than the established discount rate of 10%; therefore, based on the IRR criterion, the project is declared feasible to be implemented.
Peran Dan Kontribusi Wanita Tani Kelapa Sawit Terhadap Pendapatan Keluarga Di Desa Bunga Mas Sentri Anggraini; Yossie Yumiati; Ana Nurmalia
Jurnal Multidisiplin Dehasen (MUDE) Vol 5 No 3 (2026): Juli
Publisher : LPPJPHKI Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/mude.v5i3.11543

Abstract

Female farmers are women who are actively involved in agricultural activities and contribute to the family economy. This study aims to analyze the role and contribution of female farmers to family income in oil palm farming in Bunga Mas Village, Kikim Timur District, Lahat Regency. The method used is descriptive with quantitative and qualitative approaches, involving 61 respondents through a census method. The results show that female farmers play a role in land clearing (26.23%), collecting loose fruit (36.07%), fertilizing (18.03%), and spraying (19.67%). The contribution of female farmers' income reached 53.18% with an average of IDR 3,123,214 per month. These findings confirm that female farmers play a significant role in improving the welfare and economic resilience of oil palm farming families.
Analisis Pengadaan Bahan Baku Serta Saluran Pemasaran Pada Usaha Kerupuk Bahagia Kota Bengkulu Selvin Aristina; Yossie Yumiati; Rika Dwi Yuhartika
Jurnal Multidisiplin Dehasen (MUDE) Vol 5 No 3 (2026): Juli
Publisher : LPPJPHKI Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/mude.v5i3.11572

Abstract

The cracker business is one form of agro-industry that plays an important role in supporting the community’s economy, especially in small and medium enterprises. The success of cracker business is strongly influenced by the availability of raw materials and the marketing system applied. The study aims to analyze the raw material procurement system and marketing channels of the Kerupuk Bahagia business in Bengkulu city. The research method used is descriptive with qualitative and quantitative approaches. The data consist of primary and secondary data. Primary data were obtained through observation and direct interviews with the business owner and retailers, while secondary data were obtained from literature, journals, and supporting document. The results show that raw material procurement is carried out through fixed suppliers with a scheduled purchasing system, ensuring stable availability and smooth production processes. The marketing channels consist of direct marketing from producers to consumers and indirect marketing through ratailers. The use of more that one marketing channel help expand market and increase sales volume.
Analisis Faktor-Faktor Penentu Peran Kelompok Tani Dalam Meningkatkan Produktivitas Padi Sawah (Oryza Sativa) Di Desa Nanjungan Okta Indarti; Yossie Yumiati; Rika Dwi Yulihartika
Jurnal Multidisiplin Dehasen (MUDE) Vol 5 No 3 (2026): Juli
Publisher : LPPJPHKI Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/mude.v5i3.11684

Abstract

Rice farmers in Nanjungan Village, Semidang Alas Sub-District, Seluma Regency, some experience difficulties or fail to increase productivity due to limited agricultural technology, access to production facilities, and weak farmer institutions, so that many farmers depend on the role of farmer groups to meet their daily production and welfare needs. The objectives of this research are (1) to determine the level of role of farmer groups in increasing rice paddy productivity in Nanjungan Village, Semidang Alas Sub-District, Seluma Regency, (2) to determine what factors influence the role of farmer groups in increasing rice paddy productivity in Nanjungan Village, Semidang Alas Sub-District, Seluma Regency. The research method used is a quantitative method using descriptive analysis, Likert scale and multiple linear regression. The results of the research show that the role of farmer groups in increasing rice paddy productivity is on average 34.81, which means that the role of farmer groups is in the high category. Factors influencing the role of farmer groups in increasing lowland rice productivity include the function and governance of farmer groups (X1), extension support and mentoring (X3), and member participation and cooperation (X4). Meamshile, the application of technology and mnovation (X2), as well as external cooperation and market access (X5), do not influence, the role of farmer groups.
Co-Authors Ahmad Zueni Alia Lestari Alven Syahril Muslim Ana Nurmalia Ana Nurmalia Andini, Nanda Andwini Prasetya, Andwini Anjaly, Ana Apri Andani Andani Bieng Brata Dhanty Dwika Amelia Dias Boy Efriza Hardianti Eko Sumartono, Eko Elita, Since Sovia Eva Ramalia Sari Evi Andriani Evi andriani, Evi Faisal Husni Asidiq Fendrizal Akbar Galih Basuki Nugroho Hakim, Nurmeilisari Harahap, Ahmad Saleh Hardi Prakoso Heri Dwi Putranto Heri Dwi Putranto Herri Fariadi Herri Fariadi, Herri Horizon, Thomas Jusuf Wahyudi Kurniati, Novitri Lelyta Sirait Liawansyah, Reni Muhammad Fikry Nindianata Sekar Adil Nur'aini, Hesti Nurmalia, Ana Nurmeiliasari Nurmeliasari Nurmeliasari Okta Indarti Purnamasari, Resta Putra, Kikin Hajia Rika Dwi Yuhartika Rika Dwi Yulihartika Ririn Afriani Roki, Muhammad Romzi - Sella Agustin Selvia Selvia Selvin Aristina Sentri Anggraini Sugianto, Dapid Sugiyati - Sura Menda Ginting Sutriyono Sutriyono Syafitri, Aida Tiarma Tiarma Triana Puspita Via, Sel Vivie Wijayanti Wahyu Utami Wira Merina Zumrona, Aliyanti