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All Journal Jurnal Sain Peternakan Indonesia AGRITEPA: Jurnal Ilmu dan Teknologi Pertanian Jurnal Agribisnis Jurnal Agroqua: Media Informasi Agronomi dan Budidaya Perairan Dharma Raflesia : Jurnal Ilmiah Pengembangan dan Penerapan IPTEKS Wahana Peternakan SINTA Journal (Science, Technology, and Agricultural) Buletin Peternakan Tropis (Bulletin of Tropical Animal Science) Baselang: Jurnal Ilmu Pertanian, Peternakan, Perikanan dan Lingkungan Jurnal Agribis Jurnal Multidisiplin Dehasen (MUDE) Al-MIKRAJ: Jurnal studi Islam dan Humaniora Jurnal Dehasen Untuk Negeri Jurnal Saintifik Jurnal Dehasen Mengabdi Scientia: Journal of Multi-Disciplinary Science VISA: Journal of Vision and Ideas Mikroba: Jurnal Ilmu Tanaman, Sains dan Teknologi Pertanian
Yossie Yumiati
Universitas Dehasen Bengkulu
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Analisis Marketing Channel Dan Penerimaan Usahatani Cabai Merah (Capsium Annum) Di Seluma Triana Puspita; Yossie Yumiati; Rika Dwi Yulihartika
Jurnal Multidisiplin Dehasen (MUDE) Vol 5 No 3 (2026): Juli
Publisher : LPPJPHKI Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/mude.v5i3.11703

Abstract

The agricultural sector is one of the most important sectors in the Indonesian economy, particularly in horticultural commodities such as red chili (Capsicum annuum L.), which has high economic value and continuously increasing market demand. In Gunung Kembang Village, Semidang Alas Maras District, Seluma Regency, red chili farming is the main source of income for the community. However, the problem faced by farmers is the suboptimal selection of marketing channels that can maximize farm income. Therefore, this study was conducted to identify the patterns of marketing channels and the level of income earned by red chili farmers. This study aims to analyze marketing channels and the income of red chili farming. The method used is a quantitative descriptive method with a census technique involving 45 farmers as respondents. Data were collected through interviews, observations, and documentation, while the marketing channel analysis employed a descriptive method. Income analysis was calculated using the formula: Revenue = Production (Kg) × Selling Price (Rp). The results showed that there are three patterns of marketing channels: (1) producers directly to consumers at the farm, (2) producers directly to the market, and (3) producers to collectors, then to retailers, and finally to consumers. The most widely used marketing channel is the second channel, as it is considered more profitable and provides better selling prices for farmers. The total monthly revenue of red chili farming reached Rp29,048,335,000, with an average revenue per farmer of Rp645,518,556 per month.
Co-Authors Ahmad Zueni Alia Lestari Alven Syahril Muslim Ana Nurmalia Ana Nurmalia Andini, Nanda Andwini Prasetya, Andwini Anjaly, Ana Apri Andani Andani Bieng Brata Dhanty Dwika Amelia Dias Boy Efriza Hardianti Eko Sumartono, Eko Elita, Since Sovia Eva Ramalia Sari Evi Andriani Evi andriani, Evi Faisal Husni Asidiq Fendrizal Akbar Galih Basuki Nugroho Hakim, Nurmeilisari Harahap, Ahmad Saleh Hardi Prakoso Heri Dwi Putranto Heri Dwi Putranto Herri Fariadi Herri Fariadi, Herri Horizon, Thomas Jusuf Wahyudi Kurniati, Novitri Lelyta Sirait Liawansyah, Reni Muhammad Fikry Nindianata Sekar Adil Nur'aini, Hesti Nurmalia, Ana Nurmeiliasari Nurmeliasari Nurmeliasari Okta Indarti Purnamasari, Resta Putra, Kikin Hajia Rika Dwi Yuhartika Rika Dwi Yulihartika Ririn Afriani Roki, Muhammad Romzi - Sella Agustin Selvia Selvia Selvin Aristina Sentri Anggraini Sugianto, Dapid Sugiyati - Sura Menda Ginting Sutriyono Sutriyono Syafitri, Aida Tiarma Tiarma Triana Puspita Via, Sel Vivie Wijayanti Wahyu Utami Wira Merina Zumrona, Aliyanti