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All Journal English and Literature Journal J-MKLI (Jurnal Manajemen dan Kearifan Lokal Indonesia) TAHKIM Equilibrium: Jurnal Ekonomi-Manajemen-Akuntansi Al-Iqtishadiyah: Ekonomi Syariah dan Hukum Ekonomi Syariah JURNAL EKONOMI SYARIAH JRAK (Jurnal Riset Akuntansi dan Bisnis) (e-Journal) Lingue : Jurnal Bahasa, Budaya, dan Sastra Business Review and Case Studies Jurnal Penelitian Inovatif Jihbiz: Jurnal Ekonomi, Keuangan dan Perbankan Syariah Indonesia Auditing Research Journal HIKMATUNA: Journal for Integrative Islamic Studies Amal: Jurnal Ekonomi Syariah Mangente: Jurnal Pengabdian kepada Masyarakat Tasyri' Jurnal Ilmiah Ekonomi dan Manajemen Advantage: Journal of Management and Business Hikmatuna IJEIRC IJBLPS Journal of Business Application Indonesian Journal of Community Empowerment Jurnal Intelek Dan Cendikiawan Nusantara Nomico Tijarah Rangkiang: Journal of Islamic Economics and Business J-CEKI International Journal of Business, Law and Political Science Oikonomia : Journal of Management Economics and Accounting Nomico
Arizal Hamizar
Institut Agama Islam Negeri Ambon
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Public Health Social Sciences Other

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Journal : IJBLPS

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THE ROLE OF E-COMMERCE BASED ON MARKETING 4.0 IN BUSINESS TRANSFORMATION Arizal Hamizar; Mohammad H Holle; Jacsy Tubalawony
International Journal of Business, Law and Political Science Vol. 1 No. 3 (2024): International Journal of Business, Law and Political Science
Publisher : PT ANTIS INTERNATIONAL PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61796/ijblps.v1i3.59

Abstract

This research investigates the role of e-commerce based on Marketing 4.0 in the transformation of businesses in the digital era. Through a theoretical study approach, the research aims to provide insights into the interplay between e-commerce, Marketing 4.0, and consumer behavior. The study begins by formulating clear research questions centered around the impact of e-commerce in the current digital landscape. Extensive literature review is conducted to identify relevant theoretical sources, including scholarly journals, books, articles, and publications related to e-commerce, Marketing 4.0, and consumer behavior. The findings of the study are synthesized into a coherent exposition, which offers a nuanced understanding of the role of e-commerce based on Marketing 4.0 in shaping business strategies and consumer behavior. Practical implications for companies seeking to develop effective marketing strategies in the dynamic digital landscape are discussed, along with suggestions for further research. Overall, this research contributes to the understanding of the evolving role of e-commerce and Marketing 4.0 in driving business transformation in the digital age.
SERVICE QUALITY AND CONSUMER PROTECTION LAWS IN THE PARKING INDUSTRY: AN IMPLICATIONS FOR CONSUMER SATISFACTION Husin Wattimena; Arizal Hamizar; Hasan; H. Rajab
International Journal of Business, Law and Political Science Vol. 1 No. 3 (2024): International Journal of Business, Law and Political Science
Publisher : PT ANTIS INTERNATIONAL PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61796/ijblps.v1i3.62

Abstract

The examination of consumer protection laws in the parking sector in Ambon constitutes the primary focus of this study, emphasizing the breaches in service quality that result in customer discontentment and unfavorable perceptions of service provision. Employing the SERVQUAL framework, the study delves into the identification of the five pivotal dimensions of service quality pivotal to customers, encompassing tangibles, reliability, responsiveness, assurance, and empathy. Employing a qualitative research methodology, the investigation scrutinizes both customer and parking attendant experiences, endeavoring to discern the underlying factors contributing to service quality transgressions within the industry. The research findings underscore the pressing necessity for enhanced implementation and enforcement of consumer protection regulations, alongside the establishment of efficient complaint resolution mechanisms to address customer grievances. Furthermore, the study elucidates various factors contributing to service quality violations, including deficient training protocols, absence of licensing requirements, and ineffective regulatory frameworks. It advocates for proactive measures by policymakers and employers to rectify these issues, emphasizing the imperative of adequately training, equipping, and licensing parking attendants to ensure the delivery of exemplary service standards to customers.
Co-Authors Afdhal Yaman Ahmad Arif Zulfikar Al Shafa, Salsabyla Amin, Darwis Amina Saramoko Anas, Alfiah A Andi I Marasabessy Andi Masniati Asmi Ningsi Umasugi Baharuddin, Didin Buton, Farly Buton, Rosalinda Nadam Damapolii, Finanti G Darwis Amin Dety Aryani Relubun Dety Aryani Relubun Dewi Sukmawati Diman, Agus P Eduard Yohannis Tamaela Erny Wityasminingsih Estu Widarwati Fanji Farman Fatmah Watty Pelupessy Fatmah Watty Pelupessy Fitri, Wa Ode Fitria Karnudu H. Rajab H. Rajab Hanifah Hanifah Hanifah hanifah hanifah Hasan Hasan Hatala, Siti K Hatapayo, Siti Nur F. Hunsouw, M. Taib Husin Wattimena Jacsy Tubalawony Jenny Koce Matitaputty Kamaruddin Kamaruddin Kamaruddin Kelarat, Almi Saputra La Abdul Zayl Limba, Anatasija Limba, natasija Malasari, Dewi Qhuril Malawat, Fadli Fendi Marantika, Juliaans E. Maruapey, Muammar Wijayanto Moeljono Mohamad, Syed Ismail Syed Mohammad H. Holle Muammar W. Maruapey Muhammad Husein Maruapey Muhammad Reza Nacikit Muhammad Reza Nacikit Muhrim, M. Rifai Mulyanto, Triadi Nacikit, Muhammad R Nacikit, Muhammad Reza Nadia Nadia Nahria Latuconsina Nunik Nurmalasari Nur Hasanah Nurlette, Erlin D. P. Nursal Muhammad Ode, Santi Pellupessy, Fatmah Watti Pelupessy, Fatmah Watty Putri Rajab Rajab, Rajab Relubun, Dety Ariyani Relubun, Dety Aryani Roup, Mu'min Santi Ode Shalihah, Maratun Soenari Soenari Soenari, Soenari Sunari Suud Marasabessy Syed Ismail Syed Mohamad Tangke, Diar Muzna Tasyri Kamil Thalhah Thalhah, Thalhah Tubalawony, Jacsy Tubalawony, Jaczy Umagapi, Aidia Wakano, Abidin Wattimena, Husin