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All Journal English and Literature Journal J-MKLI (Jurnal Manajemen dan Kearifan Lokal Indonesia) TAHKIM Equilibrium: Jurnal Ekonomi-Manajemen-Akuntansi Al-Iqtishadiyah: Ekonomi Syariah dan Hukum Ekonomi Syariah JURNAL EKONOMI SYARIAH JRAK (Jurnal Riset Akuntansi dan Bisnis) (e-Journal) Lingue : Jurnal Bahasa, Budaya, dan Sastra Business Review and Case Studies Jurnal Penelitian Inovatif Jihbiz: Jurnal Ekonomi, Keuangan dan Perbankan Syariah Indonesia Auditing Research Journal HIKMATUNA: Journal for Integrative Islamic Studies Amal: Jurnal Ekonomi Syariah Mangente: Jurnal Pengabdian kepada Masyarakat Tasyri' Jurnal Ilmiah Ekonomi dan Manajemen Advantage: Journal of Management and Business Hikmatuna IJEIRC IJBLPS Journal of Business Application Indonesian Journal of Community Empowerment Jurnal Intelek Dan Cendikiawan Nusantara Nomico Tijarah Rangkiang: Journal of Islamic Economics and Business J-CEKI International Journal of Business, Law and Political Science Oikonomia : Journal of Management Economics and Accounting Nomico
Arizal Hamizar
Institut Agama Islam Negeri Ambon
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Public Health Social Sciences Other

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Journal : Tijarah

 1 
Pengaruh Islamic Branding dan Kualitas Pelayanan terhadap Loyalitas Pelanggan: Studi pada BC HNI-HPAI Ambon Al Shafa, Salsabyla; Maruapey, Muammar W.; Amin, Darwis; Hamizar, Arizal; Hanifah, Hanifah; Yaman, Afdhal
Tijarah: Jurnal Ekonomi Syariah Vol 4, No 1 (2025): Tijarah: Jurnal Ekonomi Syariah
Publisher : CV Widina Media Utama

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59818/tijarah.v4i1.1637

Abstract

This study aims to examine the effect of Islamic branding and service quality on customer loyalty of BC HNI-HPAI Ambon. Quantitative method was used with purposive sampling technique on 62 respondents. Data were analyzed through multiple linear regression using SPSS. The results showed that both variables partially and simultaneously had a significant effect on customer loyalty. This study confirms the importance of consistency of Islamic values in branding and service strategies to retain customers in Islamic business.ABSTRAKPenelitian ini bertujuan menguji pengaruh Islamic branding dan kualitas pelayanan terhadap loyalitas pelanggan BC HNI-HPAI Ambon. Metode kuantitatif digunakan dengan teknik purposive sampling terhadap 62 responden. Data dianalisis melalui regresi linear berganda menggunakan SPSS. Hasil penelitian menunjukkan bahwa kedua variabel secara parsial dan simultan berpengaruh signifikan terhadap loyalitas pelanggan. Studi ini menegaskan pentingnya konsistensi nilai-nilai Islam dalam strategi branding dan pelayanan untuk mempertahankan pelanggan dalam bisnis syariah.
Co-Authors Afdhal Yaman Ahmad Arif Zulfikar Al Shafa, Salsabyla Amin, Darwis Amina Saramoko Anas, Alfiah A Andi I Marasabessy Andi Masniati Asmi Ningsi Umasugi Baharuddin, Didin Buton, Farly Buton, Rosalinda Nadam Damapolii, Finanti G Darwis Amin Dety Aryani Relubun Dety Aryani Relubun Dewi Sukmawati Diman, Agus P Eduard Yohannis Tamaela Erny Wityasminingsih Estu Widarwati Fanji Farman Fatmah Watty Pelupessy Fatmah Watty Pelupessy Fitri, Wa Ode Fitria Karnudu H. Rajab H. Rajab Hanifah Hanifah Hanifah hanifah hanifah Hasan Hasan Hatala, Siti K Hatapayo, Siti Nur F. Hunsouw, M. Taib Husin Wattimena Jacsy Tubalawony Jenny Koce Matitaputty Kamaruddin Kamaruddin Kamaruddin Kelarat, Almi Saputra La Abdul Zayl Limba, Anatasija Limba, natasija Malasari, Dewi Qhuril Malawat, Fadli Fendi Marantika, Juliaans E. Maruapey, Muammar Wijayanto Moeljono Mohamad, Syed Ismail Syed Mohammad H. Holle Muammar W. Maruapey Muhammad Husein Maruapey Muhammad Reza Nacikit Muhammad Reza Nacikit Muhrim, M. Rifai Mulyanto, Triadi Nacikit, Muhammad R Nacikit, Muhammad Reza Nadia Nadia Nahria Latuconsina Nunik Nurmalasari Nur Hasanah Nurlette, Erlin D. P. Nursal Muhammad Ode, Santi Pellupessy, Fatmah Watti Pelupessy, Fatmah Watty Putri Rajab Rajab, Rajab Relubun, Dety Ariyani Relubun, Dety Aryani Roup, Mu'min Santi Ode Shalihah, Maratun Soenari Soenari Soenari, Soenari Sunari Suud Marasabessy Syed Ismail Syed Mohamad Tangke, Diar Muzna Tasyri Kamil Thalhah Thalhah, Thalhah Tubalawony, Jacsy Tubalawony, Jaczy Umagapi, Aidia Wakano, Abidin Wattimena, Husin