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All Journal Jurnal Praktik Bisnis Jurnal Demokrasi Jurnal Kajian Manajemen Bisnis Humanus: Jurnal ilmiah Ilmu-ilmu Humaniora Jurnal Mahasiswa Prodi SI Manajemen JDM (Jurnal Dinamika Manajemen) SULTANIST: Jurnal Manajemen dan Keuangan Al-Kharaj: Journal of Islamic Economic and Business Jurnal Manajemen Universitas Bung Hatta Jurnal Kajian Manajemen dan Wirausaha Ilomata International Journal of Management Jurnal Ekonomi Bisnis, Manajemen dan Akuntansi (JEBMA) Operations Management and Information System Studies Marketing Management Studies Jurnal Aplikasi IPTEK Indonesia Journal of Business, Social and Technology e-Jurnal Apresiasi Ekonomi Jurnal Manuhara: Pusat Penelitian Ilmu Manajemen Dan Bisnis Jurnal Manajemen dan Pemasaran Digital
Yasril Yunus
Universitas Negeri Padang
Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Industrial & Manufacturing Engineering Social Sciences Other

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The Influence of Live Streaming, Brand Image, and Perceived Usefulness of Online Review on Purchase Intention on TikTok Shop Hapipah Hapipah; Yasri Yasri
Journal of Business, Social and Technology Vol. 7 No. 2 (2026): Journal of Business, Social and Technology
Publisher : Politeknik Siber Cerdika Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59261/jbt.v7i2.627

Abstract

Background: The rise of social media-based commerce—especially through TikTok Shop—has opened new avenues for brands to engage consumers through live streaming and peer-generated online reviews. Despite growing interest, the conditions under which these mechanisms drive purchase intention, and whether consumer trust mediates their effects for established FMCG brands, remain empirically underexplored. Objective: This study examines how live streaming, brand image, and perceived usefulness of online reviews influence purchase intentions on TikTok Shop, and assesses consumer trust as a mediating variable within these relationships. Methods: Survey data from 360 consumers who had watched Unilever’s live streaming sessions and made purchases on TikTok Shop were analyzed using Partial Least Squares–Structural Equation Modeling (PLS-SEM) via SmartPLS 4.0, enabling simultaneous evaluation of direct and mediated pathways. Results: Live streaming exhibited a significant and direct effect on purchase intention. By contrast, brand image and perceived usefulness of online reviews produced no statistically significant direct effects. Consumer trust failed to mediate any of the three antecedent–outcome pathways, indicating that stimulus-driven direct routes dominate over sequential trust-based processes in this environment. Conclusion: Within live streaming–based social commerce, experiential immediacy and informational interactivity outweigh both brand image and consumer trust as purchase drivers. Practitioners should reposition live streaming as a primary conversion mechanism, and future researchers should interrogate the boundary conditions of trust’s motivational role in social commerce contexts.
Orientasi Pasar dari Perspektif Teori Keunggulan Sumber Daya: Tinjauan Literatur Sistematis dan Model Konseptual (2021–2025) Dewi Zulvia; Yunia Wardi; Yasri Yasri; Abror Abror; Vidya Rini Dwita Rini Dwita; Husnil Khatimah
Jurnal Ekonomi Bisnis, Manajemen dan Akuntansi (Jebma) Vol. 6 No. 2 (2026): Article Research Juli 2026
Publisher : Yayasan Cita Cendikiawan Al Khwarizmi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47709/jebma.v6i2.8876

Abstract

Tinjauan literatur sistematis ini mengkaji hubungan orientasi pasar dan keunggulan kompetitif melalui lensa Teori Keunggulan Sumber Daya (Resource-Advantage Theory), berdasarkan bukti empiris yang diterbitkan antara tahun 2021 hingga 2025. Research gap yang dijembatani adalah: belum adanya sintesis yang secara eksplisit menganalisis temuan era pasca-pandemi melalui perspektif Teori R-A, mengabaikan diferensiasi efek langsung dan termediasi, serta mengabaikan variabel mediasi yang menjelaskan heterogenitas hasil antar studi. Dipandu oleh kerangka PRISMA, 86 studi awal dari basis data Scopus disaring secara sistematis hingga menghasilkan 28 studi berkualitas tinggi. Temuan mengidentifikasi empat pola relasional: efek positif termediasi (57,1%), efek positif langsung dan termediasi (25,0%), efek bergantung konteks (10,7%), serta efek negatif/tidak signifikan (7,1%). Hubungan ini dimediasi oleh kemampuan inovasi, kemampuan relasional, dan fleksibilitas strategis. Kontribusi ilmiah studi ini adalah: (1) sintesis berbatas waktu pasca-pandemi (2021–2025), (2) klasifikasi pola empiris berbasis Teori R-A, dan (3) model konseptual baru yang memetakan jalur mediasi orientasi pasar menuju keunggulan kompetitif.
Efektivitas Platform Media Sosial dan Kolaborasi Influencer dalam Komunikasi Pemasaran Pariwisata Kota Padang Frisca Sasri Dwitama; Feri Ferdian; Yasri; Elida
Jurnal Manajemen dan Pemasaran Digital Vol. 4 No. 3 (2026): Jurnal Manajemen dan Pemasaran Digital (Juli - September 2026)
Publisher : Siber Nusantara Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/jmpd.v4i3.700

Abstract

Penelitian ini bertujuan untuk menganalisis efektivitas penggunaan platform media sosial dan kolaborasi influencer dalam komunikasi pemasaran pariwisata Kota Padang. Transformasi digital telah mengubah paradigma pemasaran destinasi wisata dari model konvensional menuju ekosistem digital yang partisipatif dan berbasis interaksi sosial. Menggunakan pendekatan studi literatur dan analisis data sekunder, penelitian ini mengkaji peran Instagram, TikTok, dan YouTube sebagai saluran promosi, pembentuk citra destinasi, serta medium interaksi antara pemangku kepentingan pariwisata dan wisatawan. Hasil analisis menunjukkan bahwa media sosial berkontribusi signifikan terhadap peningkatan kunjungan wisatawan, yang tercermin dari data Dinas Pariwisata Kota Padang yang mencatat peningkatan kunjungan dari 2.855.135 (2022) menjadi 3.660.947 (2023). Efektivitas promosi melalui media sosial diukur menggunakan EPIC Model (Empathy, Persuasion, Impact, Communication), yang menunjukkan kategori "efektif" pada seluruh dimensi dengan skor tertinggi pada dimensi dampak (477). Kolaborasi influencer terbukti memperkuat kredibilitas pesan dan menjangkau audiens yang lebih tersegmentasi, dengan kontribusi pengaruh media sosial terhadap keterlibatan wisatawan mencapai 57,5%. Penelitian ini merekomendasikan penguatan kapasitas digital pelaku pariwisata, pengembangan creative hub lokal, serta penyusunan pedoman etika promosi dan manajemen kapasitas destinasi untuk mendukung pariwisata berkelanjutan di Kota Padang.
ANALYSIS OF THE STRUCTURAL DEVELOPMENT AND PERFORMANCE OF THE FOOD, BEVERAGE, AND TOBACCO PROCESSING INDUSTRY IN KUPANG CITY (2021–2024) Lino Pereira; Yasri Yasri; Rosyeni Rasyid
SULTANIST: Jurnal Manajemen dan Keuangan Vol. 14 No. 1S (2026): (International Conference ICEBEMA Dr. Soetomo University and ICEBesMA Prima I
Publisher : Sekolah Tinggi Ilmu Ekonomi Sultan Agung Pematangsiantar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37403/sultanist.v14i1S.815

Abstract

The development of the food, beverage, and tobacco processing industry represents a key indicator of regional economic dynamics. This study examines changes in industrial structure and performance in Kupang City during the 2021–2024 period. The research population consists of all 1,913 processing industry business units operating in Kupang City, employing a total of 5,616 workers. A census approach was applied to analyze the entire population. Secondary data were obtained from official publications of Statistics Indonesia (BPS), the Ministry of Industry, and regional economic reports. Data analysis employed a quantitative descriptive method using trend analysis, tables, graphical illustrations, and annual growth rate calculations. The findings indicate a substantial increase in the number of enterprises from 1,107 units in 2021 to 1,913 units in 2024, with the most pronounced expansion occurring in 2023. Employment absorption rose from 3,260 to 5,616 workers over the same period. Investment value reached IDR 148.56 billion, while production value amounted to IDR 164.69 billion, reflecting strengthened production capacity and heightened investor confidence. Sectoral growth was driven by supportive government policies, MSME expansion, technological adoption, and rising market demand, although constraints related to raw material availability and infrastructure remain. These results provide empirical evidence to support local government strategies aimed at reinforcing the processing industry in the future. Keywords: processing industry; industrial structure; industrial performance; economic growth; Kupang City.
The Effect of Negative Brand Personality and Brand Hate on Non-Repurchase Intention With Protest Behavior as a Mediation Variable Yasri Yasri; Muhammad Faisal
Jurnal Manajemen Universitas Bung Hatta Vol. 21 No. 2 (2026): Jurnal Manajemen Universitas Bung Hatta
Publisher : Management Department, Faculty of Economics and Business, Universitas Bung Hatta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37301/jmubh.v21i2.30005

Abstract

This study aims to analyze the negative influence of brand personality and brand hate on non-repurchase intention, with protest behavior as a mediating variable among Oppo smartphone consumers. The population in this study was all consumers who did not intend to repurchase Oppo smartphones in West Sumatra. The research method used was descriptive quantitative, with a sample of 310 respondents. This analysis uses PLS-SEM analysis with SmartPLS 4.0. The results show a negative brand personality. has a negative and insignificant influence on protest behavior and non-repurchase intention. Brand hate has a positive and significant influence on protest behavior and a positive and significant influence on non-repurchase intention. Protest behavior has a positive and significant influence on non-repurchase intention. Protest behavior does not act as a mediator between negative brand personality and non-repurchase intention, but mediates the influence of brand hate and non-repurchase intention
The Influence of Greenwashing and Consumer Trust on Green Skincare Repurchase Intention through Green Brand Image among Gen Z in West Sumatra Rina Supryanita; Yasri; Rosyeni Rasyid
Ilomata International Journal of Management Vol. 7 No. 1 (2026): January 2026
Publisher : Yayasan Sinergi Kawula Muda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61194/ijjm.v7i1.1955

Abstract

This study aims to analyze the influence of greenwashing, consumer trust, and green brand image on the repurchase intention of green skincare products among Generation Z in West Sumatra Province. This study uses a quantitative approach with purposive sampling technique, which is the determination of samples based on certain criteria relevant to the research objectives, including respondents aged 18–26 years (Generation Z), active use of green skincare products for at least three months, and residing in the West Sumatra region. Data were obtained from 260 respondents and analyzed using Structural Equation Modeling (SEM). The findings indicate that greenwashing has a negative and significant effect on repurchase intention, suggesting that misleading or exaggerated sustainability claims reduce consumer interest in repurchasing. Conversely, consumer trust and green brand image positively and significantly affect repurchase intention, implying that confidence in sustainability claims and positive perceptions of green brand image foster repeat purchase behavior. However, the study reveals that green brand image does not mediate the relationship between greenwashing and repurchase intention but strengthens the influence of consumer trust. The study concludes that building consumer trust and reinforcing a credible green brand image are essential strategies for companies seeking to enhance consumer loyalty and long-term engagement in the growing sustainable skincare market.
The Influence Of Brand Love On Brand Loyalty Through Self Esteem And Susceptibility To Normative Influence As Moderation Variables To Consumers Iphone Product Users In Padang City Ario Rezki Wibowo; Yasri Yasri
Jurnal Manuhara : Pusat Penelitian Ilmu Manajemen dan Bisnis Vol. 1 No. 4 (2023): Oktober : Jurnal Manuhara : Pusat Penelitian Ilmu Manajemen dan Bisnis
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/manuhara.v1i4.217

Abstract

This study aims to analyze and prove the effect of brand love on brand loyalty through self-esteem and susceptibility to normative influence as moderating variables. This research was conducted on consumers who used iPhone products at least twice. The data used in this study is primary data obtained by distributing questionnaires to consumers who use iPhones in the city of Padang. The data analysis technique used in this study is the Structural Equation Model (SEM). Data processing is done with Partial Least Square (PLS). Based on the results of testing the hypothesis that has been done, it was found that brand love has a positive effect on brand loyalty. In addition, self-esteem and susceptibility to normative influence also affect consumer brand loyalty to iPhone products in Padang City. The results of the indirect influence test show that self-esteem and susceptibility normative influence are able to mediate the relationship between brand love and consumer brand loyalty in using iPhone products in Padang City.
Adopsi E-Commerce dan Kinerja UKM: Tinjauan Literatur Sistematis Dewi Zulvia; Yasri Yasri; Husnil Khatimah
Jurnal Ekonomi Bisnis, Manajemen dan Akuntansi (Jebma) Vol. 6 No. 3 (2026): Article Research November 2026
Publisher : Yayasan Cita Cendikiawan Al Khwarizmi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47709/jebma.v6i3.9652

Abstract

Abstrak: Latar belakang: transformasi digital mendorong UMKM memanfaatkan e-commerce, namun temuan penelitian terdahulu mengenai pengaruhnya terhadap kinerja usaha masih beragam dan terpisah. Tujuan: studi ini bertujuan menganalisis hubungan antara adopsi e-commerce dan kinerja UKM. Metode: penelitian menggunakan pendekatan Systematic Literature Review (SLR) dengan kerangka Preferred Reporting Items for Systematic Reviews and Meta-Analyses (PRISMA). Literatur diperoleh dari basis data Scopus menggunakan kata kunci terkait adopsi e-commerce, transformasi digital, dan kinerja UKM, dan berdasarkan proses seleksi 11 artikel empiris yang terbit pada periode 2021 sampai 2026 dianalisis. Hasil: adopsi e-commerce umumnya berdampak positif terhadap kinerja UKM melalui peningkatan efisiensi operasional, akses pasar, keterlibatan pelanggan, kemampuan inovasi, dan daya saing. Empat pola hubungan ditemukan, yaitu efek positif dominan (54,5%), kesiapan teknologi dan organisasi (18,2%), efek mediasi (18,2%), dan dukungan lingkungan (9,1%). Keberhasilan implementasi e-commerce juga dipengaruhi oleh kesiapan organisasi, kemampuan digital, inovasi, kepercayaan digital, dan dukungan lingkungan. Kesimpulan: secara teoretis, studi ini mendukung kerangka Technology-Organization-Environment (TOE) dalam menjelaskan transformasi digital UKM, dan secara praktis UKM perlu memperkuat kemampuan digital, strategi inovasi, dan kepercayaan pelanggan untuk memaksimalkan manfaat e-commerce dalam persaingan bisnis digital.
The Effect of Negative Brand Personality and Brand Hate on Non-Repurchase Intention With Protest Behavior as a Mediation Variable Yasri Yasri; Muhammad Faisal
JURNAL MANAJEMEN UNIVERSITAS BUNG HATTA Vol 21 No 2 (2026): Jurnal Manajemen Universitas Bung Hatta
Publisher : Management Department, Faculty of Economics and Business, Universitas Bung Hatta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37301/jmubh.v21i2.30005

Abstract

This study aims to analyze the negative influence of brand personality and brand hate on non-repurchase intention, with protest behavior as a mediating variable among Oppo smartphone consumers. The population in this study was all consumers who did not intend to repurchase Oppo smartphones in West Sumatra. The research method used was descriptive quantitative, with a sample of 310 respondents. This analysis uses PLS-SEM analysis with SmartPLS 4.0. The results show a negative brand personality. has a negative and insignificant influence on protest behavior and non-repurchase intention. Brand hate has a positive and significant influence on protest behavior and a positive and significant influence on non-repurchase intention. Protest behavior has a positive and significant influence on non-repurchase intention. Protest behavior does not act as a mediator between negative brand personality and non-repurchase intention, but mediates the influence of brand hate and non-repurchase intention
Co-Authors A. Abror Adelya Asidiqhi Aldio Ferdinando Anni Faridah Ario Rezki Wibowo Astra Prima Budiarti Astri Yuza Sari Deni Suwandhani Elida Febby Alexandra Feri Ferdian Fitri, Melyawati Frisca Sasri Dwitama Hapipah Hapipah Husnil Khatimah Lia Gustina Lino Pereira Muhammad Faisal Muthia Roza Linda, Muthia Roza Nadila Aprilyra Putri Nabila Rahmi, Maulina Rina Supryanita Riza Yonita Rosyeni Rasyid Suhery, Suhery Sutiyem Sutiyem Thesa Alif Ravelby Trismiyanti, Dessy Vellya Shafira Vidya Rini Dwita Rini Dwita Vidyarini Dwita Wirnelis Syarif Yovan Almukarim Yunfajri Rahma Nofiasari Yunia Wardi Yunita Engriani Zulvia, Dewi