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All Journal Jurnal Ilmu Pertanian Indonesia Jurnal Manajemen dan Agribisnis Buletin Peternakan SOCA: Jurnal Sosial Ekonomi Pertanian Jurnal Sosial Ekonomi Pesisir Jurnal Pengkajian dan Pengembangan Teknologi Pertanian Jurnal Agribisnis Indonesia (Journal of Indonesian Agribusiness) Forum Agribisnis Program Kreativitas Mahasiswa - Gagasan Tertulis Jurnal Penelitian Pertanian Terapan Pendas : Jurnah Ilmiah Pendidikan Dasar Agrisocionomics: Jurnal Sosial Ekonomi Pertanian Agro Bali: Agricultural Journal Agrica: Journal of Sustainable Dryland Agriculture Acta Diurna: Jurnal Ilmu Komunikasi QISTINA: Jurnal Multidisiplin Indonesia Jurnal Cyber PR Jurnal AGRISEP: Kajian Masalah Sosial Ekonomi Pertanian dan Agribisnis Journal of Innovative and Creativity Policy Brief Pertanian, Kelautan, dan Biosains Tropika Jurnal Cendekia Ilmiah JURNAL SOSIAL TERAPAN (JSTR) Communica : Journal of Communication Edutik : Jurnal Pendidikan Teknologi Informasi dan Komunikasi All Fields of Science Journal Liaison Academia and Sosiety
Yusalina Yusalina
Departemen Agribisnis, Fakultas Ekonomi Dan Manajemen, Institut Pertanian Bogor, Kampus IPB Darmaga, Bogor 16680
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Strategi Kreatif untuk Peningkatan Branding dan Engagement Media Sosial PT. Adev Natural Indonesia Hamda, Hafizul; Yusalina, Yusalina
J-CEKI : Jurnal Cendekia Ilmiah Vol. 4 No. 5: Agustus 2025
Publisher : CV. ULIL ALBAB CORP

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/jceki.v4i5.11390

Abstract

Penelitian ini bertujuan untuk menganalisis dan merumuskan strategi kreatif yang efektif dalam meningkatkan branding dan engagement media sosial PT ADEV NATURAL INDONESIA, sebuah perusahaan maklon kosmetik. Di tengah pesatnya perkembangan media sosial dan persaingan ketat di industri kosmetik, perusahaan maklon perlu membangun citra merek yang kuat dan berinteraksi aktif dengan audiens untuk mencapai keberlanjutan bisnis. Melalui studi kasus dan analisis konten media sosial perusahaan selama masa praktik kerja lapang penulis, penelitian ini mengidentifikasi tantangan dan peluang dalam membangun citra merek yang kuat dan meningkatkan interaksi audiens. Temuan penelitian menunjukkan bahwa konten kreatif yang relevan, interaktif, dan memanfaatkan visual yang menarik memiliki peran signifikan dalam meningkatkan brand awareness, memperkuat identitas merek, dan mendorong partisipasi aktif dari pengguna media sosial. Penelitian ini juga mengeksplorasi pentingnya pemahaman mendalam terhadap target audiens, pemanfaatan tren terkini, dan evaluasi berkelanjutan terhadap kinerja konten untuk mencapai hasil yang optimal. Implikasi praktis dari penelitian ini diharapkan dapat memberikan panduan bagi PT ADEV NATURAL INDONESIA dan perusahaan sejenis dalam mengembangkan strategi media sosial yang lebih efektif dan inovatif, serta memberikan kontribusi pada literatur pemasaran digital di industri kosmetik.
Pemanfaatan Press Release dalam Penyebaran Informasi di Direktorat Jenderal Infrastruktur Digital Kementerian Komunikasi Digital Arifah, Engelberg Nur; Yusalina, Yusalina
QISTINA: Jurnal Multidisiplin Indonesia Vol 4, No 1 (2025): June 2025
Publisher : CV. Rayyan Dwi Bharata

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57235/qistina.v4i1.6049

Abstract

Transformasi digital telah mendorong organisasi, termasuk instansi pemerintahan, untuk mengembangkan strategi komunikasi yang mampu menjawab kebutuhan informasi publik secara cepat dan kredibel. Penelitian ini bertujuan untuk menganalisis pemanfaatan press release sebagai alat penyebaran informasi oleh Direktorat Jenderal Infrastruktur Digital Kementerian Komunikasi Digital. Penelitian diarahkan pada peran humas, proses penyusunan, serta strategi distribusi press release dalam kerangka teori komunikasi organisasi. Pendekatan yang digunakan adalah kualitatif deskriptif dengan teknik pengumpulan data melalui wawancara mendalam, observasi partisipatif, dan studi dokumentasi. Hasil penelitian menunjukkan bahwa humas berperan sebagai penghubung utama antara organisasi dan masyarakat, dengan tanggung jawab menyusun narasi press release yang kemudian diverifikasi secara berjenjang sebelum didistribusikan melalui berbagai kanal komunikasi. Penelitian ini menyimpulkan bahwa efektivitas komunikasi organisasi sangat dipengaruhi oleh koordinasi internal yang solid dan strategi penyampaian informasi yang adaptif terhadap dinamika media digital.
KEPUASAN ANGGOTA TERHADAP PERAN KELOMPOK DALAM PELAKSANAAN PROGRAM PEMANFAATAN PEKARANGAN DI KAWASAN PERKOTAAN (STUDI KASUS DI KELOMPOK WANITA TANI KENTAGOR MANDIRI KOTA BOGOR) Alfayanti, Alfayanti; Baga, Lukman M; Yusalina, Yusalina
Jurnal AGRISEP JURNAL AGRISEP VOL 20 NO 01 2021 (MARCH)
Publisher : Badan Penerbitan Fakultas Pertanian, Universitas Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (553.522 KB) | DOI: 10.31186/jagrisep.20.01.55-68

Abstract

The Sustainable Home Food Area (KRPL) is the yard utilization programs that empowers community in the form of groups, one of which is Woman Farmers Group (KWT). The sustainability of program implementation is dependent on the active participation of members which influenced by satisfaction with the role of the group. This study aims to analyze the levels and attributes that determine member satisfaction to the role of the group in implementation the KRPL program. The research was conducted at KWT Kentagor Mandiri Kencana Village, Tanah Sereal District, Bogor City in December 2019-June 2020. Sample amount of 34 people were determined by census method. The data used are primary and secondary data. Primary data comes from interviews with KWT members while secondary data is obtained from literature studies and documents of related agencies. The level of member satisfaction with the group's role in implementing the yard utilization program was analyzed using the Customer Satisfaction Index (CSI) approach, while the determining factors were determined using a quadrant analysis on the Importance Performance Analysis (IPA).The results show that the members are satisfied with the performance of the group's role in implementation the KRPL program as indicated by the CSI index value of 0.80. There are five attributes that determine members' satisfaction with the role of the group in implementation the KRPL program, namely planning learning needs, arranging group task division, planning collaborative activities, planning the types of foodstuffs to be cultivated and facilitating the availability of seeds
Consumer’s Willingness to Pay for Organic Leaf Vegetables in Modern Markets in Bogor, Indonesia Wardania, Nastiti; Rachmina, Dwi; Yusalina, Yusalina
Agro Bali : Agricultural Journal Vol 7, No 3 (2024)
Publisher : Universitas Panji Sakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37637/ab.v7i3.1932

Abstract

The research survey suggests that there are organic products that are often purchased by consumers such as vegetables, rice, seasonings, meat, tempe, milk, eggs, fruit, coffee, tofu and cooking oil. Vegetables are the most frequently purchased organic product at 23% (David & Ardiansyah, 2017). Consumer decisions in purchasing organic food products are influenced by the premium price and this is the main obstacle (Bryła, 2016). Research survey results show that 82% of consumers are unwilling to pay a premium price above 10-20% for organic food (Xie et al., 2015). The price range of organic products ranges from 6% to almost 300% higher than the price of inorganic products (Sörqvist et al., 2013). The price difference can affect consumers' willingness to pay. Based on this, it is necessary to research how much the value of willingness to pay is to be paid by people in the city of Bogor to pay for organic leaf vegetable products. The research was conducted in Bogor City and the location selection was done by purposive sampling. The independent variables studied were age, education, expenditure, gender, number of family members, marital status, health awareness and environmental awareness. The data source in this study uses primary data. Data collection time was conducted in April-June 2024. The number of samples used in this study were 200 respondents spread in five modern market places like all fresh, farmer market, yogya bogor junction, superindo and agrimart. The dependent variable is the amount of willingness to pay value of consumers' willingness to pay for organic leaf vegetable products. The stages of discrete choice experiment (DCE) analysis include (1) determining product attributes and levels; (2) constructing product profiles; (3) obtaining a discrete choice model (DCM); (4) analyzing DCM data sets using Stata software. Selection of DCE analysis to find the WTP value chosen by respondents as consumers of organic leaf vegetables with 3 physical attributes such as product type (organic or non-organic), label (there is or there is no label) and place (directly to modern markets or through online applications). The results showed that organic vegetable consumers are willing to pay more on attributes for organic products amounting to IDR 5,890.8; having / including labels of IDR 4,292.8; and IDR 2,992.45 on online purchases. Willingness to pay provides important insights for making strategic decisions in terms of pricing, production planning, and marketing of organic vegetable products. When knowing consumer WTP, marketers can set the optimal price according to consumer purchasing power and preferences. The right price can maximize sales as well as profit margins. In addition, by knowing the price limit that consumers are willing to pay, marketers can design attractive promotions without hurting their profitability. Producers can adjust the quality or type of product according to the preferences of consumers who want to buy organic vegetables.
PROSES TIM SOCIAL MEDIA DALAM PUBLIKASI KONTEN SOCIAL MEDIA INSTAGRAM PRODUCTION HOUSE AMADEUS SINEMAGNA Muhammad Nauval Faturachman; Yusalina
Pendas : Jurnal Ilmiah Pendidikan Dasar Vol. 10 No. 02 (2025): Volume 10, Nomor 02 Juni 2025 t
Publisher : Program Studi Pendidikan Guru Sekolah Dasar FKIP Universitas Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23969/jp.v10i02.26097

Abstract

This study aims to identify the roles and workflow of the social media team in publishing Instagram content at the production house Amadeus Sinemagna, as well as to uncover the challenges encountered during the process. Using a descriptive qualitative method, data were collected through participatory observation, interviews, and literature review. The findings indicate that the publication process consists of three main stages: pre-production, production, and post-production. These stages involve content planning, visual production, caption writing, and scheduled distribution. The challenges identified include repeated revisions, inefficient team coordination, technical issues, and delays in content approval. These findings highlight the importance of a well-structured workflow and cross-functional collaboration in optimizing digital content production.
Proses Pengelolaan Pemberitaan oleh Humas PT KA Properti Manajemen dalam Menjaga Reputasi Perusahaan Afifah, Shintya Dewi; Yusalina, Yusalina
J-CEKI : Jurnal Cendekia Ilmiah Vol. 5 No. 2: Februari 2026
Publisher : CV. ULIL ALBAB CORP

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/jceki.v5i2.13752

Abstract

Penelitian ini bertujuan untuk menganalisis proses manajemen pemberitaan yang dilakukan oleh Departemen Humas PT KAI Properti Manajemen (KAPM) dalam menjaga reputasi perusahaan melalui strategi komunikasi digital. Menggunakan pendekatan kualitatif melalui observasi, wawancara, dan studi literatur selama program magang, penelitian ini menemukan bahwa penguatan konten digital, optimalisasi media sosial, serta kerja sama dengan media massa berperan penting dalam meningkatkan citra korporasi. Selain itu, pemanfaatan analitik data, transparansi informasi, dan evaluasi berkala terbukti mendukung efektivitas komunikasi digital. Temuan ini menegaskan bahwa strategi komunikasi yang adaptif dan berbasis data menjadi kunci dalam mempertahankan kredibilitas dan reputasi perusahaan di lingkungan digital yang dinamis.
Pengelolaan Akun Media Sosial Instagram @arahenvironmental Sebagai Sarana Komunikasi Digital PT Arah Environmental Indonesia Farrel Wiratama Raisyah Nurman; Yusalina Yusalina
Journal of Innovative and Creativity Vol. 5 No. 2 (2025)
Publisher : Fakultas Ilmu Pendidikan Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/joecy.v5i2.523

Abstract

Penelitian ini didasarkan pada pentingnya peran media sosial, khususnya Instagram, dalam memperluas jangkauan edukasi, membangun citra positif, dan meningkatkan keterlibatan publik terhadap isu lingkungan. Tujuan penelitian ini adalah menganalisis strategi pengelolaan akun Instagram PT Arah Environmental Indonesia dengan menggunakan pendekatan The Circular Model of SoMe for Social Communication dari Luttrell, yang meliputi tahapan share, optimize, manage, dan engage. Metode penelitian yang digunakan adalah kualitatif deskriptif dengan teknik pengumpulan data berupa observasi, wawancara, partisipasi aktif, dan studi literatur. Hasil penelitian menunjukkan bahwa pengelolaan akun Instagram @arahenvironmental telah berjalan efektif pada setiap tahapan model. Pada tahap share, konten edukasi dan program perusahaan dibagikan secara konsisten sesuai karakteristik audiens. Tahap optimize dilakukan dengan pemanfaatan data analitik dan feedback audiens untuk menyesuaikan strategi konten, menghasilkan peningkatan reach, impression, dan engagement rate. Tahap manage dijalankan secara terstruktur melalui pembagian tugas, quality control, serta respons cepat terhadap interaksi audiens. Pada tahap engage, perusahaan mampu membangun hubungan dua arah yang erat, meningkatkan loyalitas, dan memperkuat komunitas audiens.. Hasil penelitian ini menegaskan pentingnya pengelolaan media sosial berbasis model circular sebagai strategi komunikasi digital yang adaptif dan berdampak, serta dapat menjadi acuan bagi perusahaan dan peneliti lain dalam menghadapi tantangan komunikasi lingkungan di era digital.
Proses Kerja Video Editor Redaksi Dalam Pembuatan Berita Live on Tape (LOT) di Metro TV Mochammad Rafi Ibrahim; Yusalina Yusalina
Journal of Innovative and Creativity Vol. 5 No. 2 (2025)
Publisher : Fakultas Ilmu Pendidikan Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/joecy.v5i2.714

Abstract

Tulisan ini bertujuan untuk menggambarkan pengalaman magang mahasiswa sebagai editor video di Redaksi reguler Metro TV. Magang merupakan bagian penting dalam pendidikan tinggi yang berfungsi sebagai jembatan antara teori akademik dan praktik kerja nyata. Pendekatan kualitatif dengan metode naratif digunakan dalam kajian ini untuk menyampaikan pengalaman subjektif penulis selama mengikuti program magang. Informasi diperoleh melalui refleksi pribadi, pencatatan aktivitas harian, serta dokumentasi yang dikumpulkan selama masa magang berlangsung. Hasil kajian ini menunjukkan bahwa pengalaman magang memberikan wawasan yang lebih nyata mengenai sistem kerja di industri media televisi, khususnya dalam proses produksi berita. Penulis menghadapi sejumlah tantangan seperti tekanan deadline yang tinggi dan keharusan beradaptasi dengan standar editing yang berlaku di Metro TV. Meski demikian, berbagai pelajaran penting berhasil diperoleh, baik dari sisi teknis maupun non-teknis, yang tidak ditemukan dalam pembelajaran di kampus. Selain kemampuan teknis dalam menyunting video, penulis juga mengembangkan keterampilan komunikasi, manajemen waktu, dan pemahaman tentang dinamika kerja tim dalam lingkungan profesional. Kajian dan penulisan ini semoga menjadi referensi yang bermanfaat bagi mahasiswa yang akan menjalani magang, serta memberikan masukan konstruktif bagi institusi pendidikan dalam menyusun program magang yang lebih terarah dan relevan dengan kebutuhan industri.
DISEMINASI INFORMASI MITIGASI GEMPA BUMI DAN TSUNAMI BERBASIS KOMUNIKASI RISIKO MELALUI VIDEO ANIMASI BMKG Andriana, Amanda; Yusalina
Pendas : Jurnal Ilmiah Pendidikan Dasar Vol. 11 No. 02 (2026): Volume 11 Nomor 02, Juni 2026 Published
Publisher : Program Studi Pendidikan Guru Sekolah Dasar FKIP Universitas Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23969/jp.v11i02.48420

Abstract

This study is motivated by the importance of disaster information dissemination and risk communication in enhancing public understanding and preparedness, particularly through digital media such as educational videos produced by the Meteorological, Climatological, and Geophysical Agency (BMKG). This study aims to analyze how information dissemination and risk communication processes are represented in animated video content on earthquake and tsunami mitigation. The study employs the theoretical frameworks of information dissemination and risk communication using a qualitative approach through narrative message analysis and in-depth interviews. The findings show that BMKG delivers information through an educational visual and narrative approach by emphasizing hazard visualization, simplification of scientific concepts, and the use of language that does not provoke panic. In addition, risk communication is carried out by building awareness without generating excessive fear and emphasizing appropriate mitigation actions for the public.
ANALISIS USAHATANI SAYURAN ORGANIK PADA POLA TANAM POLIKULTUR (STUDI KASUS DI WIGUNA FARM, KABUPATEN BOGOR) Oktri Nanda Rahmawati; Harianto Harianto; Yusalina Yusalina
AGRICA Vol. 19 No. 1 (2026): June
Publisher : Agriculture Faculty of Flores University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37478/agr.v19i1.6939

Abstract

The increasing demand for organic vegetables has opened up great opportunities for producers, including Wiguna Farm. However, Wiguna Farm has not been able to meet all market demand, so efforts to increase production are needed. In addition, Wiguna Farm has not calculated the income level for each type of vegetable cultivated using the polyculture method, even though this information is important as a basis for decision-making for business scale development. Based on this, this study aims to analyze the income level and cost-to-income ratio (R/C ratio) of six types of organic vegetables cultivated at Wiguna Farm using the polyculture method. This study uses a case study method with data collection techniques through interviews and observations, while the research location is determined purposively. The analysis used includes yield analysis, income analysis, and R/C ratio analysis. The results show that the six types of organic vegetables cultivated using the polyculture system at Wiguna Farm are profitable. Among the six commodities, pakcoy has the highest income level and R/C ratio, while kale has the lowest value.
Co-Authors Achmad Fadillah Adenatha Nugraha Putra Adinda Rahmi Aisyah Afifah, Shintya Dewi Ahmad Aji Aji, Ahmad Alfayanti Alfayanti Alfayanti, Alfayanti Alicia Lily Michaela Padu Andriana, Amanda Arifah, Engelberg Nur Asyifa, Azzahra Salma Asyifa Burhanuddin Burhanuddin Dadan Permana Dita Pratiwi Dita Pratiwi Dwi Rachmina Dwi Sadono Elvira Putri Oksalia Fadhillah, Muhammad Dzaki Fajar Febriyadi Fariyanti, Anna Farrel Wiratama Raisyah Nurman Gusti Alif Ramadhan Hamda, Hafizul Harianto Harianto Harianto Harianto Harianto Harianto Haris Saputra, Alvito Ikhwana Dwiyanti Indah Maharani Kamila Futri H Keraru, Ester Nurani Lukman M Baga Lukman M. Baga Mochammad Rafi Ibrahim Muhammad Nauval Faturachman Nabila Raissah, Putri Nada Fadilah Netti Tinaprilla Nur Fauziah Nurlela N. Oktri Nanda Rahmawati Putra Agung Prabowo Putri Amalia Putri Meilani Zulpa Putri, Levana Masitajasmin Putro, Syaifulloh Albachroini Cahyo Ramdlini, Rahmalia Ratna Winandi Ratna Winandi Ratna Winandi Asmarantaka Ratna Winandi Asmarantaka Saharuddin sayekti, ayutyas Shafira Mellania Rahayu Pamungkas shevchenko, andryan Shintya Dewi Afifah Suharno Suharno Suharno Tintin Sarianti Toruan, Juli Winando Lumban Utami, Anisa Dwi Vanesha Miranda Wardania, Nastiti Yanti Nuraeni Muflikh Zulpa, Putri Meilani