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All Journal SELAPARANG: Jurnal Pengabdian Masyarakat Berkemajuan Journal of Indonesian Tourism, Hospitality and Recreation Jurnal Manajemen dan Bisnis Business Innovation and Entrepreneurship Journal Jurnal Menara Ekonomi : Penelitian dan Kajian Ilmiah Bidang Ekonomi Jurnal Investasi Jurnal Performa: Jurnal Manajemen dan Start-up Bisnis Jurnal Manajemen dan Bisnis Journal of Research on Business and Tourism eCo-Fin Indonesian Journal of Community Empowerment Jurnal Manajemen Bisnis Kewirausahaan Sewagati: Jurnal Pengabdian Masyarakat Indonesia Journal of Educational Innovation and Public Health Central Publisher Neraca: Jurnal Ekonomi, Manajemen dan Akuntansi Journal of Event, Travel and Tour Management Jurnal Intelek Dan Cendikiawan Nusantara Jurnal Ilmiah Mahasiswa Pendidikan Kesejahteraan Keluarga Jurnal Dinamika Sosial dan Sains Journal Management and Hospitality Jurnal Kemitraan dan Pengabdian Hasina: Jurnal Akuntansi dan Bisnis Syariah International Journal of Educational Development and Innovation
Aditiya Pratama Daryana
Universitas Negeri Medan, Indonesia
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Integration of Tourism Resource Management Based on Local Wisdom and Digital Technology: Sustainable Development Strategy in Lake Toba Aditya pratama Daryana; Fatma tresno Ingtyas; Prima yudhistira
Jurnal Performa: Jurnal Manajemen dan Start-up Bisnis Vol. 10 No. 2 (2025): Performa
Publisher : Universitas Ciputra Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/performa.v10i2.6114

Abstract

This research examines the integration of local wisdom and digital technology in the sustainable tourism development of Lake Toba, Indonesia. The purpose of this study is to explore how the combination of local cultural heritage and digital tools can contribute to the sustainable management of tourism resources in the region. The research aims to provide insights into the role of technology in promoting cultural tourism while preserving the authenticity of local traditions and the environment. A qualitative research approach was employed to gather data through in-depth interviews and focus group discussions (FGD). A total of 15 informants, including tourism managers, local community members, and government officials, were involved in the study. Data were analyzed using thematic analysis to identify key themes and relationships between the integration of local wisdom and digital technology in the context of sustainable tourism. The results indicate that digital technology, particularly social media platforms and mobile applications, plays a significant role in promoting Lake Toba as a tourist destination, improving accessibility, and enhancing tourism experiences. However, the study also found that the integration of digital tools must be done carefully to avoid commodifying the local culture and to ensure the preservation of traditional values. Furthermore, the research highlights the importance of local community involvement in tourism management, as local wisdom is essential in maintaining the cultural identity and environmental sustainability of the area. This study contributes to the understanding of how the balance between digitalization and cultural preservation can create a sustainable tourism model that benefits both the local community and the environment. The findings suggest that collaborative efforts between local communities, tourism managers, and government institutions are necessary to promote sustainable tourism that respects local culture and promotes environmental conservation.
Persepsi Pengunjung terhadap Gelar Melayu Serumpun sebagai Daya Tarik Wisata Budaya di Kota Medan Prima Yudhistira; Aditiya Pratama Daryana; Vina Gabriella Saragih
Journal of Event, Travel and Tour Management Vol.6 No.1 (2026)
Publisher : Politeknik Pariwisata NHI Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34013/jett.v6i1.2238

Abstract

This study aims to explore visitors' perceptions of Gelar Melayu Serumpun as a cultural tourism attraction in Medan. Gelar Melayu Serumpun is a cultural event that showcases various elements of Malay arts, cuisine, and crafts to introduce and preserve Malay culture in North Sumatra. Using a qualitative approach with in-depth interviews and participatory observation, the research analyzes visitors’ experiences and perceptions of the event. A total of 15-20 visitors from diverse backgrounds were selected as research subjects. The results show that the majority of visitors highly appreciate the cultural diversity presented, particularly in terms of Malay cuisine and craft exhibitions, which reflect the heritage of Malay culture. The event was considered successful in providing visitors with a deep understanding of Malay values and history. However, there are areas that need improvement, such as broader promotion outside Medan, which visitors believe would attract more international tourists. Additionally, visitors expressed a desire for more direct interaction with the cultural community, such as workshops or learning sessions on traditional craft-making and cuisine. Based on these findings, it is recommended that the event organizers enhance international promotion and improve facilities such as parking areas and seating. This study provides valuable insights for the development of cultural tourism in Medan and offers recommendations to enhance the quality of existing cultural events, while strengthening Medan's appeal as a competitive cultural tourism destination. Keywords: Gelar Melayu Serumpun; cultural tourism; visitors’ perceptions; traditional arts; Malay cuisine
From Waste to Worth: Integrating Circular Economy and Culinary Entrepreneurship for Sustainable Food Innovation in Emerging Markets Aditiya Pratama Daryana; Prima Yudisthira; Vina Gabriella Saragih; Amalia Akita
Indonesian Journal of Community Empowerment (IJCE) Vol 7 No 2 (2026): Indonesian Journal of Community Empowerment (May)
Publisher : Fakultas Kewirausahaan Universitas Garut

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35899/ijce.v7i2.1202

Abstract

This research aims to analyze the integration of circular economy and waste-based culinary entrepreneurship (Product of Waste / POW) in creating sustainable food innovations in emerging markets. The object of the study was 210 culinary business actors who adopted waste management practices. The method used is a mixed-method with a Structural Equation Modeling (SEM-PLS) approach to test the relationships between variables. The results of the study show that circular economy adoption and entrepreneurial capability have a significant effect on waste-based product innovation, with POW as the main mediator in improving sustainability performance. These findings confirm that the transformation of waste into economic value depends not only on the availability of resources, but also on entrepreneurial capabilities. This research contributes to the development of integrative models that support sustainable food innovation and increase the competitiveness of culinary businesses.
Analysis Of Financial Management And Financial Behavior On The Performance Of Culinary Msmes In Medan City Vina Gabriella Saragih; Aditiya Pratama Daryana; M. A.Jaya Damanik
Jurnal Inovasi Bisnis dan Kewirausahaan Vol 8 No 2 (2026): Business Innovation and Entrepreneurship Journal (May)
Publisher : Entrepreneurship Faculty, Universitas Garut

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35899/biej.v8i2.1183

Abstract

This study aims to examine the influence of financial management and financial behavior on the performance of culinary MSMEs (Micro, Small, and Medium Enterprises) in Medan City, Indonesia. A quantitative approach was adopted, employing a survey method involving 100 randomly selected MSME owners. Data were collected through structured questionnaires and analyzed using validity and reliability tests, classical assumption tests, and multiple linear regression analysis. The results reveal that both financial management (β = 0.476; p < 0.001) and financial behavior (β = 0.352; p = 0.002) have a positive and significant impact on MSME performance. The model explains 58.1% of the variation in MSME performance (R² = 0.581), indicating a strong explanatory power. The findings highlight the importance of financial literacy, structured bookkeeping, and rational financial behavior in enhancing operational efficiency and business sustainability. The study recommends the implementation of financial education programs and hands-on mentoring to strengthen the competitiveness and resilience of culinary MSMEs
Penerapan Diet Terapi Interaktif untuk Pencegahan Obesitas pada Ibu-Ibu PKK Komplek Taman Asoka Asri Tanjung Selamat: Pendekatan Komunitas Jenita Oktavia Panjaitan; Amalia Akita; Aditiya Pratama Daryana; Vina Gabriella Saragih; Karl Frizts Pasaribu
Jurnal Kemitraan dan Pengabdian Vol. 2 No. 1 (2026): JUNI
Publisher : PT Arfa Digital Technology

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.65358/jurnamitra.v2i1.209

Abstract

Obesitas pada ibu-ibu PKK di Komplek Taman Asoka Asri merupakan masalah kesehatan masyarakat yang berpotensi meningkatkan risiko penyakit metabolik dan menurunkan kualitas hidup keluarga. Kegiatan pengabdian ini bertujuan untuk menerapkan Diet Terapi Interaktif berbasis komunitas sebagai upaya pencegahan obesitas melalui pendekatan partisipatif yang melibatkan ibu-ibu PKK secara aktif dalam perencanaan menu, praktik kuliner sehat, dan aktivitas fisik. Metode pelaksanaan dilakukan selama delapan minggu, mencakup workshop edukasi gizi, demo memasak, sesi aktivitas fisik bersama, pendampingan kelompok, monitoring konsumsi makanan, serta evaluasi indikator kesehatan seperti indeks massa tubuh dan lingkar pinggang. Hasil kegiatan menunjukkan peningkatan skor pengetahuan gizi dari 45 menjadi 78, peningkatan konsumsi sayur dari 1,5 menjadi 3,2 porsi/hari dan buah dari 1,2 menjadi 3,1 porsi/hari, penurunan lingkar pinggang rata-rata 2,3 cm, penurunan BMI sebesar 0,7 kg/m², serta peningkatan peserta yang rutin melakukan aktivitas fisik ≥150 menit/minggu dari 25% menjadi 42%. Pendekatan partisipatif dan peer support terbukti meningkatkan motivasi dan keterlibatan peserta, sekaligus membentuk budaya komunitas yang mendukung perilaku hidup sehat. Kegiatan ini memberikan kontribusi nyata dengan memperkuat kapasitas ibu-ibu PKK sebagai agen perubahan, mendorong adopsi pola hidup sehat di keluarga, dan menjadi model intervensi yang dapat direplikasi di komunitas lain.
Strategy for Developing Lake Toba Tourism Potential Daryana, Aditiya Pratama; Saragih, Vina Gabriella; Akita, Amalia
Journal of Indonesian Tourism, Hospitality and Recreation Vol 8, No 1 (2025): April
Publisher : Universitas Pendidikan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17509/jithor.v8i1.79612

Abstract

AbstractLake Toba has great potential as a national leading tourist destination with extraordinary natural and cultural wealth. However, tourism development in the region still faces various challenges, such as limited infrastructure, lack of empowerment of local communities, and low utilization of digital technology in promotion. This study aims to evaluate the strategy for developing the tourism potential of Lake Toba with a focus on improving the quality of local stakeholders. The approach used was qualitative with a case study method, involving in-depth interviews, participatory observations, and documentation studies of 25 participants. The results of the study show that collaboration between the government, local communities, and the private sector is the key to sustainable tourism development. Infrastructure needs to be improved, cultural preservation must be strengthened, and destination promotion must rely more on digital media. In addition, human resource training and environmental management are important aspects to realize an inclusive and sustainable tourism ecosystem. This study recommends a holistic approach based on cross-sector collaboration to optimize the tourism potential of Lake Toba.AbstrakDanau Toba memiliki potensi besar sebagai destinasi wisata unggulan nasional dengan kekayaan alam dan budaya yang luar biasa. Namun, pengembangan pariwisata di kawasan masih menghadapi berbagai tantangan, seperti infrastruktur yang terbatas, kurangnya pemberdayaan masyarakat lokal, dan rendahnya pemanfaatan teknologi digital dalam promosi. Penelitian ini bertujuan untuk mengevaluasi strategi pengembangan potensi pariwisata Danau Toba dengan fokus pada peningkatan kualitas pemangku kepentingan lokal. Pendekatan yang digunakan bersifat kualitatif dengan metode studi kasus, melibatkan wawancara mendalam, observasi partisipatif, dan studi dokumentasi terhadap 25 peserta. Hasil penelitian menunjukkan bahwa kolaborasi antara pemerintah, masyarakat lokal, dan sektor swasta merupakan kunci pengembangan pariwisata berkelanjutan. Infrastruktur perlu ditingkatkan, pelestarian budaya harus diperkuat, dan promosi destinasi harus lebih mengandalkan media digital. Selain itu, pelatihan sumber daya manusia dan pengelolaan lingkungan menjadi aspek penting untuk mewujudkan ekosistem pariwisata yang inklusif dan berkelanjutan. Penelitian ini merekomendasikan pendekatan holistik berbasis kolaborasi lintas sektor untuk mengoptimalkan potensi pariwisata Danau Toba.
An elderly-friendly tourism management model in Berastagi Daryana, Aditiya Pratama; Yudhistira, Prima
Journal of Indonesian Tourism, Hospitality and Recreation Vol 8, No 2 (2025): October
Publisher : Universitas Pendidikan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17509/jithor.v8i2.81482

Abstract

AbstractElderly-friendly tourism is becoming increasingly important as the elderly population increases, but many tourist destinations do not yet provide accessibility and services that meet the needs of this group. Previous studies have placed more emphasis on the development of theoretical frameworks, while implementation in the field is still limited and often does not take into account the social realities of tourist destinations. This study analyzes the elderly-friendly tourism management model in Berastagi by identifying obstacles in terms of accessibility, facilities, services, and safety based on the direct experience of elderly tourists. A mixed method  approach is used to obtain layered data, but this study consciously emphasizes more on a qualitative approach because the main focus is to explore the meanings, perceptions, and subjective experiences of the elderly as the basis for the formulation of management models. The survey of 100 elderly tourists only serves as a comparison to enrich qualitative analysis, in-depth interviews and participatory observations. The findings show that there is a gap between the availability of facilities and real access felt by the elderly, especially related to transportation, health services, and training of tourism workers. Based on these findings, this study offers a management model based on universal design and inclusive tourism that emphasizes policy integration, adaptive infrastructure, and improving service quality as a strategy towards sustainable elderly-friendly destinations.AbstrakPariwisata ramah lansia menjadi semakin penting seiring dengan meningkatnya populasi lanjut usia, namun banyak destinasi wisata belum menyediakan aksesibilitas dan layanan yang sesuai dengan kebutuhan kelompok ini. Studi sebelumnya lebih banyak menekankan pada pengembangan kerangka teoritis, sementara implementasi di lapangan masih terbatas dan sering tidak mempertimbangkan realitas sosial di destinasi wisata. Penelitian ini menganalisis model pengelolaan wisata ramah lansia di Berastagi dengan mengidentifikasi hambatan pada aspek aksesibilitas, fasilitas, layanan, dan keselamatan berdasarkan pengalaman langsung wisatawan lanjut usia. Pendekatan metode campuran digunakan untuk memperoleh data yang berlapis, namun penelitian ini secara sadar memberikan penekanan lebih kuat pada pendekatan kualitatif karena fokus utama adalah menggali makna, persepsi, dan pengalaman subjektif lansia sebagai dasar perumusan model pengelolaan. Survei terhadap 100 wisatawan lansia hanya berfungsi sebagai pembanding untuk memperkaya analisis kualitatif dari wawancara mendalam dan observasi partisipatif. Temuan menunjukkan adanya kesenjangan antara ketersediaan fasilitas dan akses nyata yang dirasakan oleh lansia, khususnya terkait transportasi, layanan kesehatan, dan pelatihan staf wisata. Berdasarkan temuan tersebut, penelitian ini menawarkan model pengelolaan berbasis desain universal dan pariwisata inklusif yang menekankan integrasi kebijakan, infrastruktur
Co-Authors ., Herkules Amalia Akita Anggriani, Feni Bakti Dwi Waluyo Bekti Nugrahadi Chairiza Azmi Chairiza Azmi Chitra Annisa R Chitra Annisa Ramadhaningtyas Damanik, M. A. Jaya Deddy Ray Girsang Dwi Budi Santoso Fatma Tresno Ingtyas Fenni Angriani Gunawan, Roni Jenita Oktavia Panjaitan Karl Frizts Pasaribu Khoiruna, Salsabilla M. A.Jaya Damanik Muchsin Harahap Muchti Yuda Pratama Nirmalasari Nirmalasari Nirmalasari Peni Anggriani Poniman Poniman Prima Yudisthira Prima Yudisthira Saragi, Dian Putra Vina Gabriella Saragih Wijayanti, Via Violeta Kintan Yudhistira, Prima