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All Journal Jurnal Siasat Bisnis Jurnal Manajemen Bisnis Publisia: Jurnal Ilmu Administrasi Publik Gadjah Mada International Journal of Business Jurnal Manajemen dan Keuangan JBTI : Jurnal Bisnis : Teori dan Implementasi Jurnal Manajemen Teori dan Terapan EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Jurnal Penelitian Pendidikan DeReMa (Development Research of Management) Jurnal Manajemen Journal of Business Management Education (JBME) Journal of Economic, Bussines and Accounting (COSTING) KACANEGARA Jurnal Pengabdian pada Masyarakat Almana : Jurnal Manajemen dan Bisnis Jurnal Manajerial Jurnal Pengabdian Dharma Laksana Jurnal Ekonomi Manajemen Sistem Informasi Dinasti International Journal of Education Management and Social Science Management Studies and Entrepreneurship Journal (MSEJ) Jurnal Darma Agung International Journal of Marketing and Human Resource Research International Journal of Business, Economics, and Social Development International Journal of Research in Community Services International Journal of Global Operations Research Jurnal Abdimas Kartika Wijayakusuma International Journal of Ethno-Sciences and Education Research Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi)
Zulganef Zulganef
Universitas Widyatama Bandung
Religion Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Engineering Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mathematics Public Health Social Sciences Transportation Other

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The Effect of Social Media Marketing on Purchase Intention Through Brand Image and Brand Trust as Mediating Variables in Local Bandung Clothing Mulyadi, Trully; Zulganef, Zulganef
Jurnal Ekonomi Manajemen Sistem Informasi Vol. 7 No. 1 (2025): Jurnal Ekonomi Manajemen Sistem Informasi (September-Oktober 2025)
Publisher : Dinasti Review

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/jemsi.v7i1.6330

Abstract

This study aims to examine the effect of Social Media Marketing (SMM) on Purchase Intention through Brand Image and Brand Trust as mediating variables for the clothing brand “Take A Chill Pill” (TACP). Although the level of interaction on TACP's Instagram is high, sales conversion is not yet optimal. Using quantitative methods and Structural Equation Modeling-Partial Least Square (SEM-PLS) analysis on 247 Instagram followers of @take___chillpill, the results show that SMM has a significant positive effect on Brand Image (β=0.544) and Brand Trust (β=0.599). Brand Trust has the strongest influence on Purchase Intention (β=0.425), followed by Brand Image (β=0.146), while the direct influence of SMM on Purchase Intention is also significant (β=0.270). The model explains 54.5% of the variance in Purchase Intention with a Goodness of Fit of 0.534. These findings emphasize the importance of building trust and brand image through effective social media marketing strategies to increase consumer purchase intention. This study provides practical guidance for fashion businesses in maximizing the potential of Instagram as a digital marketing platform in Indonesia.
SERVING TO EXCEL BY EMPHASIZING THE MEDIATING ROLE OF EMPLOYEE LOYALTY IN THE INFLUENCE OF SERVANT LEADERSHIP ON SERVICE QUALITY Rostini, Raden Eros; Zulganef, Zulganef
Journal of Economic, Bussines and Accounting (COSTING) Vol. 9 No. 1 (2026): COSTING : Journal of Economic, Bussines and Accounting
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/msvxbd89

Abstract

This study aims to analyze the influence of servant leadership on service quality, with employee loyalty as a mediating variable, at Bank OCBC NISP in Bandung Regency and West Bandung Regency. The research method used is quantitative with an explanatory research approach. Data were collected through questionnaires from 60 frontline employees using a total sampling technique. The results of the path analysis showed that servant leadership significantly influenced employee loyalty (B = 0.862; sig. = 0.000) and service quality (B = 0.634; sig. = 0.000). Employee loyalty was also proven to significantly influence service quality (B = 0.414; sig. = 0.000) and acted as a partial mediator in the relationship between servant leadership and service quality, as evidenced by the Sobel test (t = 10.10; p = 0.000). These findings confirm that strengthening servant leadership values ​​is able to shape employee loyalty which has an impact on improving overall service quality. However, descriptive results indicate implementation gaps in suburban branches, particularly in terms of managerial engagement and consistency of work culture. Therefore, an inclusive and adaptive leadership strategy is needed to ensure equitable service quality across the branch network.
Satisfaction As A Mediator In The Relationship Between Service Quality And Facilities To Student Loyalty Danil Pratama Putra; Zulganef Zulganef
EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Vol 13 No 3 (2025): Juli
Publisher : UNIVED Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/ekombis.v13i3.7953

Abstract

The purpose of this study was to determine the role of satisfaction in mediating the relationship between services and facilities with student loyalty at the National University of the Republic of Indonesia. The research method uses a quantitative approach and the analysis techniques used are descriptive analysis and SEM-PLS analysis. The source of this study uses primary data. Data collection in this study used a questionnaire. The sample of this study was 100 people. Based on the results of the descriptive analysis, it can be seen that product quality, product price, consumer satisfaction and repeat purchase interest according to respondents are still in the sufficient category. Based on the test results, it shows that student satisfaction functions as a significant mediator between services and facilities and student loyalty. This means that good services and facilities will increase student satisfaction, which will ultimately strengthen their loyalty to the university.
Pengaruh Citra Merek dan Kualitas Produk terhadap Niat Beli Sepeda Motor Honda Beat Berangka eSAF (Enhanced Smart Architecture Frame): Survey pada Konsumen Sepeda Motor Honda Beat Berangka eSAF di Kota Bandung) Meidiana Putri Febriyanti; Zulganef, Zulganef
Jurnal Ekonomi Manajemen Sistem Informasi Vol. 6 No. 6 (2025): Jurnal Ekonomi Manajemen Sistem Informasi (Juli - Agustus 2025)
Publisher : Dinasti Review

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/jemsi.v6i6.5624

Abstract

Penelitian ini bertujuan untuk mengetahui bagaimana sekaligus mengetahui tanggapan responden mengenai Citra Merek dan Kualitas Produk pada Sepeda Motor Honda Beat Berangka eSAF (Enhanced Smart Architecture Frame) serta mencari seberapa besar pengaruh antara Citra Merek dan Kualitas Produk terhadap Niat beli pada Sepeda Motor Honda Beat Berangka eSAF (Enhanced Smart Architecture Frame) di Kota Bandung. Jenis penelitian ini menggunakan metode deskriptif dan verifikatif, dengan menggunakan pendekatan kuantitatif serta mengoperasikan perhitungannya menggunakan IBM SPSS V25 dan teknik penarikan sampel menggunakan probability sampling tepatnya menggunakan simple random sampling. Kemudian di dapat sampel sebanyak 100 orang dari populasi yang ada. Populasi dalam penelitian ini adalah konsumen yang mau melakukan pembelian sepeda motor honda beat berangka eSAF (Enhanced Smart Architecture Frame). Metode analisis data dalam penelitian ini menggunakan analisis regresi linier berganda untuk mengetahui arah hubungan antara variabel Citra Merek (X1) dan variabel Kualitas Produk (X2) dengan variabel Niat Beli (Y). Dengan demikian didapat hasil bahwa Citra Merek secara parsial berpengaruh signifikan terhadap Niat Beli. Kemudian Kualitas Produk secara parsial berpengaruh signifikan terhadap Niat Beli. Serta Citra Merek dan Kualitas Produk secara simultan berpengaruh signifikan terhadap Niat Beli sepeda motor honda beat berangka eSAF (Enhanced Smart Architecture Frame) di Kota Bandung.
Co-Authors Abdul Azis Adek Taufik Alifita Azmi Andhi Sukma Andri Rianawati Arifin, Fathony Bahrul Asfia Murni Ayuningtyas Yuli Hapsari Azhar, Rio Adrian Bangbang Purnawan Cucu Hodijah Danil Pratama Putra Desy Oktaviani Dora, Yenny Maya Fathonah, Inna Halimatul Febrianti, Adjeng Mariana Haryanti Haryanti Irma Nilasari Irma Nilasari Johan, Ahmad Mariana Rachmawati Meidiana Putri Febriyanti Milah, Siti Nur Muhammad Faisal Anwar Mulyadi, Trully Nabilah, Silmi Nana Supriatna Pratminingsih, Sri Astuti Purwaningdyah, Sri Wiludjeng Sunu R. Adjeng Mariana Febrianti Rini Handayani Rini Tresnasari Rio Sukmawan Rostini, Raden Eros Sendy Yulfizar Sri Astuti Pratminingsih Suganda, Uce Karna Sukiman Sukiman Sukiman Sukiman Syafie, Nur Aima Taruna, Dicky Gustafianto Usin Susanto Yulfizar, Sendy Yuri Fathia Zumara Zaman, Rifki Aliansyah