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All Journal Jurnal Siasat Bisnis Jurnal Manajemen Bisnis Publisia: Jurnal Ilmu Administrasi Publik Gadjah Mada International Journal of Business Jurnal Manajemen dan Keuangan JBTI : Jurnal Bisnis : Teori dan Implementasi Jurnal Manajemen Teori dan Terapan EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Jurnal Penelitian Pendidikan DeReMa (Development Research of Management) Jurnal Manajemen Journal of Business Management Education (JBME) Journal of Economic, Bussines and Accounting (COSTING) KACANEGARA Jurnal Pengabdian pada Masyarakat Almana : Jurnal Manajemen dan Bisnis Jurnal Manajerial Jurnal Pengabdian Dharma Laksana Jurnal Ekonomi Manajemen Sistem Informasi Dinasti International Journal of Education Management and Social Science Management Studies and Entrepreneurship Journal (MSEJ) Jurnal Darma Agung International Journal of Marketing and Human Resource Research International Journal of Business, Economics, and Social Development International Journal of Research in Community Services International Journal of Global Operations Research Jurnal Abdimas Kartika Wijayakusuma International Journal of Ethno-Sciences and Education Research
Zulganef Zulganef
Universitas Widyatama Bandung
Religion Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Engineering Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mathematics Public Health Social Sciences Transportation Other

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The Influence of Employee Wellness Program Intervention on Job Satisfaction with Perceived Organizational Support as a Mediating Variable on Employees of PT PLN (Persero) UID Sumatera Utara Anne Setiyani; Zulganef Zulganef
Jurnal Ekonomi Manajemen Sistem Informasi Vol. 6 No. 6 (2025): Jurnal Ekonomi Manajemen Sistem Informasi (Juli - Agustus 2025)
Publisher : Dinasti Review

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/jemsi.v6i6.5979

Abstract

This study aims to analyze the effect of Employee Wellness Program intervention on job satisfaction among employees of PT PLN (Persero) UID Sumatera Utara, with Perceived Organizational Support as a mediating variable. Using a quantitative approach with SEM analysis, data was collected from 270 employees who participated in the Employee Wellness Program. The results show that the Employee Wellness Program positively affects job satisfaction, with Perceived Organizational Support mediating the relationship effectively. These findings guide PT PLN (Persero) in optimizing employee wellness policies to enhance job satisfaction and organizational performance.
The Effect of Social Media Marketing on Purchase Intention Through Brand Image and Brand Trust as Mediating Variables in Local Bandung Clothing Trully Mulyadi; Zulganef Zulganef
Jurnal Ekonomi Manajemen Sistem Informasi Vol. 7 No. 1 (2025): Jurnal Ekonomi Manajemen Sistem Informasi (September-Oktober 2025)
Publisher : Dinasti Review

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/jemsi.v7i1.6330

Abstract

This study aims to examine the effect of Social Media Marketing (SMM) on Purchase Intention through Brand Image and Brand Trust as mediating variables for the clothing brand “Take A Chill Pill” (TACP). Although the level of interaction on TACP's Instagram is high, sales conversion is not yet optimal. Using quantitative methods and Structural Equation Modeling-Partial Least Square (SEM-PLS) analysis on 247 Instagram followers of @take___chillpill, the results show that SMM has a significant positive effect on Brand Image (β=0.544) and Brand Trust (β=0.599). Brand Trust has the strongest influence on Purchase Intention (β=0.425), followed by Brand Image (β=0.146), while the direct influence of SMM on Purchase Intention is also significant (β=0.270). The model explains 54.5% of the variance in Purchase Intention with a Goodness of Fit of 0.534. These findings emphasize the importance of building trust and brand image through effective social media marketing strategies to increase consumer purchase intention. This study provides practical guidance for fashion businesses in maximizing the potential of Instagram as a digital marketing platform in Indonesia.
Pengaruh Kualitas Produk, Electronik Word of Mouth (E-WOM) dan Citra Merek terhadap Niat Beli Ulang Skincare Skin1004 Di Kota Bandung Melly Lyan Octaviani; Zulganef Zulganef
Jurnal Ekonomi Manajemen Sistem Informasi Vol. 7 No. 1 (2025): Jurnal Ekonomi Manajemen Sistem Informasi (September-Oktober 2025)
Publisher : Dinasti Review

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/jemsi.v7i1.6571

Abstract

Kajian ini memiliki tujuan guna mengetahui bagaimana pengaruh kualitas produk, Electronic Word of Mouth (e-WOM), dan citra merek pada niat beli ulang produk skincare Skin1004 di Kota Bandung. Kajian ini berdasarkan pada meningkatnya persaingan dalam industri kecantikan juga pentingnya mempertahankan konsumen melalui strategi pemasaran yang efektif. Kajian ini memakai pendekatan kuantitatif dengan metode explanatory. Pengumpulan sampel memakai teknik non-probability sampling dan memakai metode purposive sampling, data dikumpulkan melalui kuesioner yang dilakukan penyebaran kepada konsumen Skin1004 di Bandung yang berusia di lebih dari 17 tahun, pernah membeli dan menggunakan SKIN1004, dengan sampel sebanyak 143 responden. Teknik analisis data yang dipakai ialah regresi linear berganda memakai software SPSS. Hasil kajian memperlihatkan kalau kualitas produk punya pengaruh positif dan sig pada niat melakukan pembelian kembali. e-WOM juga punya pengaruh positif dan sig pada niat beli ulang. Serta citra merek punya pengaruh positif dan sig pada niat beli ulang.
The Role of Shopping Experience in Mediating the Relationship between Sensory Marketing and Customer Satisfaction: Evidence from Gajua Kopi V1 Silmi Nabilah; Zulganef Zulganef
International Journal of Marketing & Human Resource Research Vol. 7 No. 1 (2026): International Journal of Marketing and Human Resource Research
Publisher : Training & Research Institute - Jeramba Ilmu Sukses

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47747/ijmhrr.v7i1.3380

Abstract

This study examines the role of sensory marketing in shaping customer satisfaction, with the shopping experience serving as a mediating mechanism in a coffee shop context. As competition in the café industry increasingly relies on experiential value, understanding how sensory stimuli translate into customer satisfaction becomes essential. Using a quantitative explanatory approach, data were collected from 160 visitors of Gajua Kopi V1 through structured questionnaires and analyzed using multiple regression and mediation analysis. The findings reveal that sensory marketing exerts a significant direct influence on customer satisfaction, indicating that sensory stimuli function as immediate value signals perceived by customers during consumption. In addition, sensory marketing significantly enhances the shopping experience, thereby positively affecting customer satisfaction. The mediation analysis confirms that shopping experience partially mediates the relationship between sensory marketing and customer satisfaction, suggesting that sensory stimuli influence satisfaction both directly and indirectly through experiential consolidation. These results highlight that customer satisfaction is not solely determined by functional product and service quality, but also by sensory marketing's ability to create a coherent, emotionally engaging shopping experience. Theoretically, this study contributes to experiential marketing literature by positioning shopping experience as a key explanatory mechanism rather than merely an outcome of sensory marketing strategies. Practically, the findings suggest that café managers should integrate sensory marketing elements with holistic experience design to optimize customer satisfaction. Future research is encouraged to extend this model by incorporating variables such as customer loyalty or brand image and applying it across broader service contexts
SERVING TO EXCEL BY EMPHASIZING THE MEDIATING ROLE OF EMPLOYEE LOYALTY IN THE INFLUENCE OF SERVANT LEADERSHIP ON SERVICE QUALITY Raden Eros Rostini; Zulganef Zulganef
Journal of Economic, Bussines and Accounting (COSTING) Vol. 9 No. 1 (2026): COSTING : Journal of Economic, Bussines and Accounting
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/msvxbd89

Abstract

This study aims to analyze the influence of servant leadership on service quality, with employee loyalty as a mediating variable, at Bank OCBC NISP in Bandung Regency and West Bandung Regency. The research method used is quantitative with an explanatory research approach. Data were collected through questionnaires from 60 frontline employees using a total sampling technique. The results of the path analysis showed that servant leadership significantly influenced employee loyalty (B = 0.862; sig. = 0.000) and service quality (B = 0.634; sig. = 0.000). Employee loyalty was also proven to significantly influence service quality (B = 0.414; sig. = 0.000) and acted as a partial mediator in the relationship between servant leadership and service quality, as evidenced by the Sobel test (t = 10.10; p = 0.000). These findings confirm that strengthening servant leadership values ​​is able to shape employee loyalty which has an impact on improving overall service quality. However, descriptive results indicate implementation gaps in suburban branches, particularly in terms of managerial engagement and consistency of work culture. Therefore, an inclusive and adaptive leadership strategy is needed to ensure equitable service quality across the branch network.
The Strategic Role Of Job Satisfaction In Improving Employee Performance Through Strengthening Motivation (A Study Of Private Banking In Bandung City Abdul Azis; Zulganef Zulganef
Management Studies and Entrepreneurship Journal (MSEJ) Vol. 7 No. 2 (2026): Management Studies and Entrepreneurship Journal (MSEJ)
Publisher : Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/msej.v7i2.9479

Abstract

This study aims to analyze the influence of work motivation on employee performance with job satisfaction as a mediating variable among frontliners at Bank OCBC NISP in Bandung. The background of this study is based on the fluctuations in frontliner performance in achieving monthly targets, which indicates the importance of internal factors such as motivation and job satisfaction in supporting the achievement of optimal performance. This study uses a quantitative method with an explanatory research approach. A sample of 141 respondents was selected proportionally from a population of 218 frontliners. The data analysis technique used is path analysis with the help of SPSS software. The results show that work motivation has a positive and significant effect on employee job satisfaction and performance. Job satisfaction also has a significant effect on performance. The Sobel test shows that job satisfaction significantly mediates the relationship between motivation and employee performance. These findings indicate that increasing work motivation, both through financial and non-financial incentives, must be accompanied by the creation of a supportive work environment to achieve optimal levels of satisfaction and performance. This study provides practical implications for banking management in designing strategies to increase employee productivity through motivational approaches and job satisfaction.
Work-Life Balance Sebagai Strategi Retensi Dengan Analisis Mediasi Kepuasan Kerja Dalam Konteks Industri Jasa Muhammad Faisal Anwar; Zulganef Zulganef
Management Studies and Entrepreneurship Journal (MSEJ) Vol. 7 No. 2 (2026): Management Studies and Entrepreneurship Journal (MSEJ)
Publisher : Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/msej.v7i2.9483

Abstract

This study aims to analyze the effect of work-life balance on employee retention with job satisfaction as a mediating variable at PT Trans Dana Profitri. The background of this study is the phenomenon of increasing employee turnover in recent years, indicating a serious challenge in retaining the workforce. Work-life balance is considered an important factor that can increase employee loyalty, however, the results of previous studies still show different findings, so job satisfaction is included as a mediating variable to explain the relationship more comprehensively. The study used a quantitative approach with a survey method and an explanatory design. The research sample of 125 respondents was determined using the Slovin formula from a total population of 182 employees. The data collection instrument was a questionnaire with a five-point Likert scale, which covered the dimensions of work-life balance, job satisfaction, and employee retention. Data were analyzed using path analysis with partial and simultaneous tests, as well as the Sobel test to examine the mediating role. The results showed that work-life balance had a positive and significant effect on job satisfaction and retention. Job satisfaction also had a significant effect on retention and was proven to partially mediate the relationship between work-life balance and retention. This research confirms that effective retention strategies need to combine work-life balance policies with efforts to increase job satisfaction through career development, task variety, and organizational support.
Pengaruh Kepemimpinan, Motivasi Dan Lingkungan Kerja Terhadap Kinerja Guru Di Yayasan Al Muqorrobin Cihideung Ahmad Syauki; Zulganef Zulganef
Management Studies and Entrepreneurship Journal (MSEJ) Vol. 7 No. 6 (2026): Management Studies and Entrepreneurship Journal (MSEJ)
Publisher : Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/6xjshe98

Abstract

Studi ini melihat bagaimana kepemimpinan, motivasi, dan lingkungan kerja memengaruhi kinerja guru di Yayasan Al Muqorrobin Cihideung. Penelitian ini menggunakan pendekatan kuantitatif dengan survei terhadap 35 guru dan menganalisis datanya menggunakan regresi linier berganda di SPSS 25. Hasilnya menunjukkan bahwa secara individu, kepemimpinan, motivasi, dan lingkungan kerja memiliki pengaruh negatif dan signifikan terhadap kinerja guru. Jika dilihat bersama-sama, ketiga faktor ini secara signifikan memengaruhi kinerja guru, dengan nilai F sebesar 41,382 dan R² sebesar 0,800. Artinya, faktor-faktor ini menjelaskan 80% perbedaan kinerja guru di yayasan tersebut.
Co-Authors Abdul Azis Adek Taufik Ahmad Syauki Alifita Azmi Andhi Sukma Andri Rianawati Anne Setiyani Arifin, Fathony Bahrul Asfia Murni Ayuningtyas Yuli Hapsari Azhar, Rio Adrian Bangbang Purnawan Cucu Hodijah Danil Pratama Putra Desy Oktaviani Dora, Yenny Maya Fathonah, Inna Halimatul Febrianti, Adjeng Mariana Haryanti Haryanti Irma Nilasari Irma Nilasari Johan, Ahmad Mariana Rachmawati Meidiana Putri Febriyanti Meidiana Putri Febriyanti Melly Lyan Octaviani Muhammad Faisal Anwar Mulyadi, Trully Nana Supriatna Pratminingsih, Sri Astuti Purwaningdyah, Sri Wiludjeng Sunu R. Adjeng Mariana Febrianti Raden Eros Rostini Rini Handayani Rini Tresnasari Rio Sukmawan Sendy Yulfizar Silmi Nabilah Sri Astuti Pratminingsih Suganda, Uce Karna Sukiman Sukiman Sukiman Sukiman Syafie, Nur Aima Taruna, Dicky Gustafianto Trully Mulyadi Usin Susanto Yulfizar, Sendy Yuri Fathia Zumara Zaman, Rifki Aliansyah