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All Journal Jurnal Ilmiah Akuntansi dan Bisnis JDM (Jurnal Dinamika Manajemen) Jurnal Online Mahasiswa (JOM) Bidang Ilmu Sosial dan Ilmu Politik Seminar Nasional Teknologi Informasi Komunikasi dan Industri JURNAL AKUNTANSI, EKONOMI dan MANAJEMEN BISNIS JOURNAL OF APPLIED BUSINESS ADMINISTRATION Jurnal Bisnis Mahasiswa Jurnal Pengabdian kepada Masyarakat Politeknik Negeri Batam Journal of Indonesian Economy and Business Proceeding Applied Business and Engineering Conference CARE: Jurnal Pengabdian Multi Disiplin Social Sciences Insights Journal
Sri Zuliarni
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Religion Arts Humanities Automotive Engineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mathematics Mechanical Engineering Physics Social Sciences Transportation Other

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PENGARUH LOKASI USAHA PADA VOLUME PENJUALAN (Survei pada Restoran Kecil di Lingkungan Universitas Riau) Relon Taufik Hidayat; Sri Zuliarni
Jurnal Ilmiah Akuntansi dan Bisnis Vol 9 No 2 (2014)
Publisher : Fakultas Ekonomi dan Bisnis, Universitas Udayana bekerjasama dengan Ikatan Sarjana Ekonomi Cabang Bali

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Abstract

ABSTRAK Penelitian ini bertujuan untuk mengetahui pengaruh lokasi usaha terhadap volume penjualan. Variabel bebas adalah lokasi usaha (terdiri dari akses, visibilitas, tempat parkir, lingkungan dan persaingan) dan volume penjualan sebagai variabel terikat. Penarikan sampel sebanyak 46 responden dengan menggunakan metode survey dan analisis yang digunakan dalam penelitian ini adalah model regresi sederhana. Setelah dilakukan uji korelasi dan uji koefisien determinasi, hasil penelitian menunjukkan bahwa faktor yang sangat penting dalam pemilihan lokasi usaha secara berurutan adalah akses, visibilitas, lingkungan dan tempat parkir. Sementara faktor yang dianggap penting bagi pemilik usaha adalah persaingan. Realisasi penjualan restoran kelas kecil di lingkungan kampus Universitas Riau Pekanbaru berdasarkan tingkat kedatangan rata-rata pelanggan, tingkat laba bersih perhari dan tingkat penjualan perhari dinilai sudah sesuai harapan pemilik restoran kelas kecil. Variabel lokasi usaha berpengaruh positif dan signifikan terhadap volume penjualan.
ANALISIS FAKTOR PERTIMBANGAN PEMILIHAN LOKASI USAHA (Kasus Pada Usaha Jasa Fotocopy, Penyiapan Dokumen dan Jasa Khusus Penunjang Kantor Lainnya Di Lingkungan Kampus Universitas Riau Pekanbaru) Firman Mulyadi; Sri Zuliarni
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Sosial dan Ilmu Politik Vol 1, No 2: WISUDA OKTOBER 2014
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Riau

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Abstract

The purpose of this study was to analyze the factors considered in the selection of sites within the campus of the University of Riau Pekanbaru. The research concludes that the result of research conducted to entrepreneurs photocopy services, document preparation and specialized services supporting other offices on campus at the University of Riau Pekanbaru access factors, visibility, traffic (traffic), parking lot, and competitive environment of significant value.Keywords: business location, business copy services, campus environment.
PENGARUH KREATIVITAS TERHADAP PERKEMBANGAN USAHA (KASUS SENTRA KERAJINAN ROTAN RUMBAI DI PEKANBARU) Rani Nadia; Sri Zuliarni
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Sosial dan Ilmu Politik Vol 1, No 2: WISUDA OKTOBER 2014
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Riau

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Abstract

The purpose of research was to determine the effect creativity on business development Rotan handicraft center in Rumbai region. The research concludes that the soul of creativity within Rotan entrepreneurs who are in the center area Rotan Tassel is considered to be good. While business development Rotan tassel in Pekanbaru assessed sufficiently developed. The results of the data analyst by SPSS, creativity has a very strong, connection to the development of the business, with a correlation value of 0,831. It means that creativity variables provide a positive and significant effect on the variables of business development at Tassel Rotan craft, creativity is enhanced when variables that will lead to an increase in the variable business development.Keyword: creativity, business development, Tassel Rotan Rumbai
ANALISIS RESPON KONSUMEN PADA KUALITAS PRODUK KULINER (Kasus Restoran Ayam Penyet Pak Ulis Cabang Pekanbaru) Rahman Dani; Sri Zuliarni
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Sosial dan Ilmu Politik Vol 1, No 2: WISUDA OKTOBER 2014
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Riau

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Abstract

Consumer response is a state that is easily swayed to give a response to stimuli from theenvironment that can guide a person's behavior to take a decision. Response usually plays amajor role in shaping behavior. In many ways a response to a particular brand often influencethe consumer to make a purchase or not. Home or a restaurant meal is a type of food servicebusiness which is housed in a permanent building some or all of which sell and serve food andbeverages to the public. In general, foods consumed with the aim to meet the most basicrequirements, namely the primary human needs. Along with the times and the level of thedeveloping economy of the community have an impact on the tendency of individuals or group ofpeople to eat outside the home has increased the practical and economic reasons. In thesecircumstances the consumer in a position of strength, a lot of options for a requirement thatconsumers are confused to choose a product. In the face of stiff competition and established apowerful brand can give credibility to a new product that is also a clear differentiator, valuedand continuous. The quality of the product is believed to have a tremendous power to captivatepeople to buy a product or service that is representative, the purchase decision is more oftenbased on a consideration of the quality of the product.In meeting the needs of the consumer pack chicken restaurant penyet ulis Pekanbarubranch already doing things right and necessary in its execution, yet the problem still can not beavoided. Responding to the chicken restaurant penyet pack ulis Pekanbaru branch as theprovider of culinary products using appropriate policies in resolving the problem by taking intoaccount the performance, features, service ability, aesthetics, and perceived quality dimensionsare included in the product.Keywords: consumer response, quality, culinary product.
PERSEPSI KONSUMEN PEREMPUAN PADA RISIKO PEMBELIAN (IMPLIKASI PENERAPAN STRATEGI BERSAING PRIVATE LABEL PADA GIANT HYPERMARKET PEKANBARU) Antonius Manalu; Sri Zuliarni
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Sosial dan Ilmu Politik Vol 1, No 2: WISUDA OKTOBER 2014
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Riau

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Abstract

The purpose of research is how to women’s consumer perception at risk of purchasing in private label product Giant Hypermarket Pekanbaru. Private label is a brand created by companies in the retail and only get on the retail to low price. The perception of risk purchase is perceived as consumer on their results of decisions. The perception of risk purchase consists of six dimensions is functional risk, physical risk, financial risk, social risk, psychological risk and time risk. In the research of population is women’s consumer at Giant Hypermarket Pekanbaru. The technique of sampling is purposive sampling using Cochran’s formula, so that it can be 96 respondents. The research concludes that the perceptions of women’s consumer at risk of purchasing private label product of low category at Giant Hypermarket Pekanbaru.Keyword: women’s consumer, competitive strategy private label, risk of purchasing
PENGARUH PRICE DISCOUNT FRAMING TERHADAP PURCHASE INTENTION PADA RAMAYANA DEPARTMENT STORE, JODOH, BATAM Diska Nabella Shakti; Sri Zuliarni
JOURNAL OF APPLIED BUSINESS ADMINISTRATION Vol 3 No 1 (2019): Journal of Applied Business Administration - Maret 2019
Publisher : Politeknik Negeri Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (605.369 KB) | DOI: 10.30871/jaba.v3i1.1292

Abstract

Penelitian ini menguji tentang pengaruh price discount framing terhadap purchase intention di Ramayana Department Store, Jodoh, Batam. Responden penelitian ini adalah pengunjung Ramayana Department Store dengan kiteria pernah melakukan kunjungan minimal 2 kali, yaitu sebanyak 107 orang. Metode analisis data yang digunakan adalah analisis deskriptif dengan menggunakan regresi linear berganda, uji asumsi klasik, uji t dan uji F dengan taraf signifikansi sebesar 0,05 dan koefisien determinasi. Hasil dari penelitian ini adalah keempat variabel independen yaitu percentage discount, absolute saving, bonus pack dan special price secara parsial dan simultan berpengaruh positif signifikan terhadap purchase intention.
EFEKTIVITAS PENEMPATAN TENAGA KERJA FREELANCE PADA UMKM DI PEKANBARU (KASUS PADA USAHA CATERING) Suryalena Suryalena; Sri Zuliarni
Seminar Nasional Teknologi Informasi Komunikasi dan Industri 2017: SNTIKI 9
Publisher : UIN Sultan Syarif Kasim Riau

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Abstract

Penelitian ini bertujuan untuk menganalisis sejauh mana efektivitas penempatan pekerja lepas di usaha mikro, kecil dan menengah di Pekanbaru (kasus pada usaha katering). Teknik pengumpulan data adalah dengan instrument kuesioner. Analisis data menggunakan metode deskriptif dan kuantitatif. Berdasarkan hasil penelitian membuktikan bahwa penempatan tenaga kerja freelance pada usaha katering di Pekanbaru sangat efektif diuji melalui tiga variabel, yaitu produktivitas tenaga kerja, kualitas kerja dan kriteria biaya.
Pengembangan UMKM Melalui Sosialisasi dan Penyuluhan Secara Digital untuk Menunjang Keberlangsungan Usaha di Masa Pandemi Covid-19 Andi Erna Mulyana; Rahmat Hidayat; Nur Rahmah Andayani; Sri Zuliarni; Aditya Wirangga Pratama; Maryani Septiana; Hajan Hidayat; Yulinda Yulinda; Diah Amaliah; Muhammad Ikhlash; Sugeng Riadi; Desi Ratna Sari; Slamet Soebagiyo
Jurnal Pengabdian kepada Masyarakat Politeknik Negeri Batam Vol 3 No 1 (2021): Jurnal Pengabdian kepada Masyarakat Politeknik Negeri Batam
Publisher : Pusat P2M Politeknik Negeri Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30871/abdimas polibatam.v3i1.2685

Abstract

Micro, Small, and Medium Enterprises (MSMEs) have an important role in the economy of Indonesian society. The existence of MSMEs is very useful in terms of distributing people's income. From this point, it is necessary to carry out training to support the sustainability of MSMEs and help them overcome various problems, from the management aspect to the capital aspect. Especially during the pandemic Covid-19, where many MSMEs are threatened with their survival. For this reason, the purpose of the community service activities that will be carried out with the method of socialization and counseling through the digital system is to provide information and additional knowledge needed by MSMEs. The information and knowledge provided will be packaged in the form of socialization and counseling videos. The results of the activities were the socialization and counseling materials in digital form that could be accessed by MSMEs by utilizing the current information technology.
ANALISIS PENGARUH BAURAN PEMASARAN TERHADAP KEPUTUSAN MAHASISWA MEMILIH JURUSAN MANAJEMEN BISNIS PADA POLITEKNIK NEGERI BATAM Sri Zuliarni; Yuli Astuti
Journal of Applied Business Administration Vol 6 No 2 (2022): Journal of Applied Business Administration - September 2022
Publisher : Pusat P2M Politeknik Negeri Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30871/jaba.v6i2.3433

Abstract

Penelitian ini bertujuan untuk menganalisis dan menguji pengaruh antara strategi bauran pemasaran (4P) yang terdiri dari produk & jasa, proses, bukti fisik, sumber daya manusia, baik secara parsial maupun secara simultan dengan keputusan mahasiswa memilih Jurusan Manajemen Bisnis Politeknik Negeri Batam. Teori yang digunakan dalam penelitian ini adalah teori tentang strategi bauran pemasaran dan keputusan pembelian konsumen. Teknik pengumpulan data dilakukan dengan menggunakan kuesioner. Jumlah sampel penelitian ini sebanyak 180 mahasiswa dan penarikan sampel menggunakan teknik nonprobability sampling dengan pendekatan purposive sampling.. Metode analisis data yang digunakan adalah regresi. Hasil penelitian menunjukkan bahwa adanya pengaruh yang signifikan strategi bauran pemasaran terhadap keputusan mahasiswa memilih jurusan Manajemen Bisnis pada Politeknik Negeri Batam
Perancangan Strategi Pemasaran Pada Kelompok Pengrajin Bengkel Tanjak Rumah Hitam Menggunakan Metode TOWS Sri Zuliarni; Niesa Septri Handayani
ABEC Indonesia Vol. 11 (2023): 11th Applied Business and Engineering Conference
Publisher : Politeknik Negeri Bengkalis

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Abstract

This study aims to determine the internal and external environmental factors that affect the marketing strategy of Bengkel Tanjak Rumah Hitam Community to find out the marketing alternatives that can be chosen by Bengkel Tanjak Rumah Hitam Community that are suitable for marketing their products. This research was conducted at the Bengkel Tanjak Rumah Hitam Community. The method used in this research is TOWS (threat, opportunity, weakness, and strength) with a qualitative approach. From the results of the study, it is known that the position of the Bengkel Tanjak Rumah Hitam Community has high strength from its internal factors and has high opportunities from its external factors, so the strategy that is suitable for marketing is the S-O (Strength-Opportunity) strategy where the company supports an aggressive strategy, namely seizing existing opportunities by utilizing its strengths
Co-Authors Aditya Wirangga Pratama Al Amany, Sarah Ulfah Alfiusta Sembiring, Alfiusta Almany, Sarah Ulfa Alrido Martha Devano Ancala Laras Putri Andayani, Nur Rahmah Andi Erna Mulyana Antonius Manalu Aprizal Putra Aprizal Putra, Aprizal Arfina, Gita Rizkia Ayu Puspitasari, Ayu Desi Ratna Sari Desi Ratna Sari, Desi Ratna Devano, Alrido Martha Diah Amaliah Diska Nabella Shakti Dosma Erlina Dwi Kartikasari Dwiviolita, Selsy Eddo Nanda Oktarici Ersya, Ozy Diva Firman Mulyadi Fuad Arif Rahman Hajan Hidayat Hari Fahmy Hutasuhut Harlan, Fandy Bestario Hasanah, Raja Fillandini Nurul Hendian, Suci Hermawanti " Hidayat, Hajan Himawan Mochtoha Kastella, Cantika Yosdianti Khusniah, Riza Maharani Maharani, Maharani Maryani Septiana Mochtoha, Himawan Muhammad Ikhlash Muhammad Rijal Multhahada Ramadhani Siregar Mulyaningtyas, Dian Muslimawati " Mustika, Bunga Amelia Mutia Ulfah Naldi, Syafri Naysila, Assyfa Niesa Septri Handayani Nur Annisa Nur Rahmah Andayani Oktarici, Eddo Nanda Putri, Ancala Laras Putri, Aprilia Prastiana Rahman Dani Rahman, Fuad Arif Rahmat Hidayat Rani Nadia Relon Taufik Hidayat RIA ANGGRAINI Riri Zelmiyanti, Riri Riza Khusniah Rizka Alpita, Rizka Rizky Farhan S, Lidya Elizabeth S.M., Ilham Sahendra, Rezihardi Septiana, Maryani Seto Sulaksono Adi Wibowo, Seto Sulaksono Adi Shinta Wahyu Hati Siregar, Multhahada Ramadhani Slamet Soebagiyo Sugeng Riadi Suryalena Suryalena Syafri Naldi Wahyu Satria Arjuna Wais Alkurni Yuli Astuti Yulinda Yulinda