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Ajat Sudrajat
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Journal : PERMANA : Jurnal Perpajakan, Manajemen, dan Akuntansi

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Pengaruh Design Produk dan Digital Marketing terhadap Minat Beli Album Fisik Musik K-Pop di Indonesia Febrianti; Ajat Sudrajat
Permana : Jurnal Perpajakan, Manajemen, dan Akuntansi Vol 13 No 2 (2021): August
Publisher : Faculty of Economics and Business, University of Pancasakti Tegal

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24905/permana.v13i2.160

Abstract

Design product consists of color, shape, apperance and function that could be seen and felt by consumers. Digital marketing is one of the marketing methods used by companies to promote its products. This study aims to determine the effect of Design product and Digital marketing on the Interest in buying a physical album of K-Pop music in Indonesia. This type of research is quantitative research. The population is fans of K-Pop music in Indonesia. The number of samples is 100 respondents. The sampling technique used was purposive sampling. Test instruments using validity and reliability tests. The analysis technique used is multiple linear regression. The results of this study indicate that Design product and Digital marketing have a significant effect on the interest in buying physical albums of K-Pop music in Indonesia.
Co-Authors , Buchari Afrian Dwi Yunitasari Agus Fudholi Aldi Qoridatullah Aman aman Andina Putri Aulia Aninisa Alfa Anjas Ramadhani Anna Permanasari Annisa Fitri Rohana Ari Wibowo Arles Parulian Ompusunggu Arya Ananda AsepMuslihat Asmawi Zainul Ayuni Ayuni Binsar Julius Santoso Cahyani Budihartanti Cecep Hemana Chairul Anwar Chintya Dessy Syafitri Cindy Endah Sari Daffa Adam Yudistira DarsiharjoUni Darsiharjo Dendi Yulis Setianto Dewi, Oktaviana Ratna Sari Dhio Fajar Ramadhan Diah Juhaeriah Didiet Widiowati Dimas Rahmat Hidayatullah Dimas Wahyu Djatmiko Dwi Yani Salsabilah Edwardo Hotman P.S Ella Padillah Evan Fadillah Setiaki Evi Selvi Faif Yusuf Faisal Izzulhaq Faizal Roni Febrianti Fidela Cahya Camilla Haerudin Hayatul Rahmi HERMAWAN Hesty Wahyuningsih huda, Syamsul Huda Ika Budiarti Ika Fadhilla Imas Siti Masitoh Indrawan Wibisana Ine Nirmala Lia Budimulyati Salman Lia Yuliana Lisa Dwi Ningtyas Manihar Situmorang Mansyur, Masykur H. Marfuah Darojat Marwati Abd. Malik Maulana Busyaeri Melisa Utami Putri Melyani Melyani Mia Rosmiati Mitra Sasmita Mohammad Bagas Prakoso Muhamad Fauzi Muhammad Fadly Saputra Pratama Muji Endah Palupi, Muji Endah murniyati murniyati Mutia Ardila Nana Darna Nanih Nanih Neng Gina Ashilah Niken Lembayung Basori Nur Hidayatullah Nurdiana Mulyantini Ojat Darojat Parahita, Putri Luna Pepy Nur Annisa Permata Jati, Lintang Prima Rizky Nur Rasyid Purnomo Sidi Putri Lynna A. Luthan Raden Febrianto Christi Raden Febrianto Christi Ramlan Silaban Restiany Paiman Rida Fajriati Firdaus Riefky Ikhsan Pratama Rosilawati Rosilawati Shoffia Salsabila Sholeh Hidayat Siti Julaeha H.S Siti Mariam Siti Nabillah Suci Amanda Slamet Sholeh Suhendar Suhendar Tanti Manda Sari Vidya Arisandi Wulan Dwi Safitri Yahya Ayyashy Farhani Yeni Fajrin Yusti Marlia Berliani