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Journal : Agrointek

PENILAIAN RANCANGAN KEMASAN BAKPIA BERBENTUK RANTANG MENGGUNAKAN METODE QUALITY FUNCTION DEPLOYMENT (QFD) Ika Atsari Dewi; Cahyo Wibowo; Sucipto Sucipto
AGROINTEK Vol 13, No 1 (2019)
Publisher : Agroindustrial Technology, University of Trunojoyo Madura

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21107/agrointek.v13i1.4456

Abstract

Bakpia is one food product that uses duplex cardboard as packaging material. Buying bakpia both in a small or big amount of packages need secondary packaging such as plastic bags and cardboards. “Rantang”-shaped packaging is designed to get practical, enviromental friendly, and attractive packaging. The objective of this research is to find out the importance level of customer attribute (Whats) against “rantang”-shaped packaging and to find out the technical responses that must be carried out by a manufacturer in order the packaging design is accepted by consumers. QFD method is used to find out consumers’ needs and desires as well as to systematically evaluate packaging capabilities sampled from 30 respondents. QFD method comprises of 7 phases, namely, collecting consumer voice, organizing House of Quality (HoQ), creating technical response, determining the technical response relationship to consumer needs, determining technical relations, benchmarking, and target. Results show the highest scores for importance level of consumer attribute go to packaging shape and packaging design with Importance to customer score of 4,67 dan 4,43 which are above average. Manufacturers should pay more attention to visual packaging design, packaging convenience while carrying, practical, varius number of stack, maximum limit of stack, appropriate cardboard, and precise packaging size as technical responses.
Co-Authors A.A. Ketut Agung Cahyawan W Aby Dea Admir Afifah Ulfah Alfi Ayuning Nur Kurniasari Arie Febrianto Mulyadi Aris Subagiyo Aunur Rofiq Mulyarto Austria, Cesar Oliver Azimmatul Ihwah Azzimatul Ihwah, Azzimatul Beauty Suestining Diyah Dewanti Cahyo Wibowo Claudia Gadizza Perdani, Claudia Gadizza Danang Triagus Prayudi, Danang Triagus Danis Alfiana Hardani Dhesyana Puspita Sari Dhita Morita Ikasari Dodyk Pranowo Elya Mufidah Endah Rahayu Lestari Erina Permata Puteri Yuscandra Erni Dwi Puji Setyowati, Erni Dwi Puji Fanani, Muchammad Hamzah, Muhammad Hazwan bin Harahap, Nur Anisah Rizky Hendro Risdianto Imam Santoso Indah Putri Hariati Jung, Young Hoon Kamilia, Marta Muthia Lee, Yeon Ju Lutfiana Mutmainnah Maimunah Hindun Pulungan Maimunah Hindun Pulungan Mega Permata Nareswari Miftakhurrizal Kurniawan, Miftakhurrizal Mingming Zhu Mochamad Andhy Nurmansyah Muhammad Syukur Sarfat Nur Hidayat Nur Lailatul Rahmah Nur Lailatul Rahmah Nur Qayyum Fitria Ikawati Ikawati, Nur Qayyum Fitria Ikawati Oktavia Nur Fadhlillah Panji Deoranto Pratama, Andhika Putra Agus Rahmadilla Alif Madia Putri Rahmat Prayudi, Rahmat Rheysa Permata Sari Rizky Luthfian Ramadhan Silalahi Rizky Luthfian Ramadhan Silalahi, Rizky Luthfian Ramadhan Rohma, Novita Ainur Samudra, Rizki Putra Saputra, Haris Agus Sari, Dwi Novanda Setiawan, Romy Setyawan, Hendrix Yulis Silvia Paramita Sisca Fajriani Siti Asmaul Mustaniroh Sri Suhartini Sucipto, Sucipto Suryanegara, Lisman Susinggih Wijana Usman Effendi Usman Effendi Wendra G. Rohmah, Wendra G. Wendra Gandhatyasri Rohmah Widelia Ika Putri Wignyanto Wignyanto Yeyen Nurhamiyah, Yeyen Zhijian Wan