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All Journal Dinamika Akuntansi Keuangan dan Perbankan Jurnal IPTEK Jurnal Teknologi Jurnal Mantik Jurnal Ekonomi Manajemen Sistem Informasi Community Engagement and Emergence Journal (CEEJ) Management Studies and Entrepreneurship Journal (MSEJ) Jurnal Teknik Industri Terintegrasi (JUTIN) Jurnal Ilmiah Wahana Pendidikan Studi Ilmu Manajemen dan Organisasi Edu Cendikia: Jurnal Ilmiah Kependidikan JITU (Jurnal Ilmiah Teknik Unida) Keizai Outline Journal of Education Outline Journal of Management and Accounting Jurnal Ekonomi Kreatif dan Manajemen Bisnis Digital (JEKOMBITAL) Journal of Economics and Management Scienties Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah PROCEEDING INTERNATIONAL BUSINESS AND ECONOMICS CONFERENCE (IBEC) Outline Journal of Economic Studies Outline Journal of Community Development International Journal for Advanced Research

Bambang Sutejo, Bambang

(SINTA ID: 6742479) Universitas Darwan Ali

Author-ID : 4394680

Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Automotive Engineering Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Mechanical Engineering Public Health Social Sciences Transportation Other

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THE ECONOMIC IMPACT OF NATIVE CHICKEN FARMING (NON-BREED) ON FAMILY INCOME (Study in Sojomerto Village, Reban District, Batang Regency) Rokh Eddy Prabowo; Bambang Sutejo; Agus Murdiyanto
Dinamika Akuntansi Keuangan dan Perbankan Vol 12 No 1 (2023): Vol. 12 No. 1 2023
Publisher : Faculty of Economic and Business Universitas STIKUBANK

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35315/dakp.v12i1.9290

In rural areas, there are fewer and fewer native chicken (non-breed or free-range) businesses run by household units. In other words, even though other households no longer raise free-range chickens, there are still households that do. When they have free-range chickens, they have the potential to earn more money than many other households. Furthermore, according to febroni (kompas.com), the native chicken livestock business has become one of the most promising in recent years. Year after year, the demand for chicken meat grows because there are more and more restaurants and street stalls selling native chicken menus. This statement is backed up by https://bukukas.co.id, which claims that "native chickens have their own market segment that is growing.". This phenomenon is worth researching in order to gain scientific knowledge about various aspects, especially the economic aspects of their income and social analysis in social life. According to the findings of this study, internal strategic factors affecting the livestock business of native chickens (non-breed) include population, health, feed availability, and capital. Furthermore, it has a positive impact on family income that the business of raising native (non-breed) chickens has, namely as a source of income for the surrounding population and as a producer of animal protein for the community, as well as additional income for the family

E-Commerce dan Pengetahuan Kewirausahaan dalam Meningkatkan Minat Berbisnis Masyarakat Ligkungan XX Tanjung Mulia Sutejo, Bambang; Rizki, Irma Herliza; Handayani, Tina Muhardika; Rinaldi, Muammar
Studi Ilmu Manajemen dan Organisasi Vol. 5 No. 2 (2024): Oktober
Publisher : Penerbit Goodwood

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/simo.v5i2.3584

Purpose: The research aims to examine the impact of E-Commerce and Entrepreneurial Knowledge in increasing Business Interest among the community of Environment XX, Tanjung Mulia.Methodology: This study uses a descriptive quantitative method with numerical data. Primary data is collected via questionnaires distributed to residents of Environment XX, Tanjung Mulia, while secondary data is sourced from relevant literature and existing data.Results: The results of the multiple linear regression analysis show that improvements in E-Commerce and Entrepreneurial Knowledge will increase Entrepreneurial Interest. E-Commerce, in particular, has a positive and significant impact on Entrepreneurial Interest in the community of Environment XX, Tanjung Mulia, Medan. Similarly, Entrepreneurial Knowledge also has a positive and significant effect on Entrepreneurial Interest in the same area.Conclusions: Any improvement in E-Commerce and Entrepreneurial Knowledge will increase entrepreneurial interest. Both E-Commerce and Entrepreneurial Knowledge have a positive and significant partial impact on entrepreneurial interest in the community of Environment XX, Tanjung Mulia, Medan, and together they also have a positive and significant effect.Limitations: A limitation of this research is the lack of respondent diversity, as the sample was taken only from the XX Tanjung Mulia Medan community. Future research could explore other variables influencing Entrepreneurial Interest, such as business capital, family, and social support.Contribution: This research provides empirical evidence that E-Commerce is not only a technological tool, but also a factor that encourages the growth of interest in entrepreneurship in society.

Efektivitas Google Classroom dan Literasi Digital dalam Meningkatkan Prestasi Mahasiswa Administrasi Perkantoran: The Effectiveness of Google Classroom and Digital Literacy in Improving the Achievement of Office Administration Students Sudirman, Sudirman; Rinaldi, Muammar; Sutejo, Bambang
Edu Cendikia: Jurnal Ilmiah Kependidikan Vol. 4 No. 03 (2024): Research Articles, December 2024
Publisher : ITScience (Information Technology and Science)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47709/educendikia.v4i03.5367

The purpose of this study was to determine whether online learning using the Google Classroom application and digital media literacy affects the learning achievement of office administration education students at the Faculty of Economics. The population was 59 students, and the entire population was a sample. The instrument used was a questionnaire, so the data was analyzed using descriptive statistics. The data analysis techniques used in this study were the Validity Test, Reliability Test, Normality Test, Linearity Test, Multicollinearity Test, and T and F Test. Data processing using SPSS Version 25 obtained the results of the calculation of the value showing t count 3.925> t table 1.672 with a significance value of 0.000 <0.05, explaining that there is an effect of online learning based on Google Classroom on learning achievement. Then obtained tcount value 3.228> ttable 1.672 with a significance value of 0.002 <0.05, explaining that digital media literacy has a positive and significant effect on learning achievement and obtained Fcount 13.635> Ftable 3.16 with a significance value of 0.000 <0.05, explaining that online learning based on google classroom and digital media literacy on learning achievement has a positive and significant effect together on the learning achievement of Office Administration Education students Stambuk 2018 Faculty of Economics, State University of Medan. There is a positive and significant simultaneous influence between online learning based on Google Classroom and digital media literacy on the learning achievement of Office Administration Education Study Program Students.

Pengaruh Citra Merek, Persepsi Harga, dan Nilai Konsumen terhadap Minat Beli Ulang (Studi pada Konsumen Kosmetik Wardah di Kecamatan Mranggen, Kabupaten Demak) Wijayanti, Dwi; Sutejo, Bambang
Community Engagement and Emergence Journal (CEEJ) Vol. 6 No. 3 (2025): Community Engagement & Emergence Journal (CEEJ)
Publisher : Yayasan Riset dan Pengembangan Intelektual

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/ceej.v6i3.8849

Minat beli ulang merupakan faktor penting bagi perusahaan. Minat beli ulang muncul dari kepuasan konsumen terhadap pembelian sebelumnya. Salah satu kunci untuk menciptakan minat beli ulang adalah dengan meningkatkan kepuasan pelanggan. Penelitian ini dilakukan di Kecamatan Mranggen, Kabupaten Demak, Jawa Tengah, dengan melibatkan 92 responden. Metode pengambilan sampel yang digunakan adalah purposive sampling. Pengumpulan data dilakukan dengan menyebarkan kuesioner yang berisi pernyataan terkait citra merek, kualitas produk, persepsi harga, kepuasan pelanggan, dan minat beli ulang. Data yang terkumpul dari kuesioner kemudian dianalisis dengan uji validitas dan reliabilitas untuk mengetahui kelayakan dan konsistensi indikator dalam kuesioner. Hasil penelitian ini menunjukkan bahwa citra merek, persepsi harga, dan nilai konsumen berpengaruh positif dan signifikan terhadap minat beli ulang. Citra merek merupakan variabel yang paling dominan dalam memengaruhi kepuasan pelanggan. Kepuasan pelanggan juga berpengaruh positif dan signifikan terhadap minat beli ulang. Dengan demikian, dapat disimpulkan bahwa menciptakan minat beli ulang pada konsumen dapat dilakukan dengan meningkatkan kepuasan pelanggan.

Sentiment Classification of Livin’ by Mandiri Reviews in Indonesia Using LSTM for Digital Banking Service Improvement Mulyanto, Sigit; Yonia, Dwika Lovitasari; Situmorang, Kheylina Lidya; Sutejo, Bambang
Jurnal Ekonomi Kreatif dan Manajemen Bisnis Digital Vol 4 No 1 (2025): AGUSTUS
Publisher : Transpublika Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55047/jekombital.v4i1.1011

The rapid expansion of digital banking services in Indonesia has increased the need for continuous monitoring of user satisfaction, particularly through feedback submitted via app reviews. This study analyses user sentiment toward the Livin’ by Mandiri mobile banking application using a deep learning approach. A total of 5,000 user reviews were collected exclusively from the Google Play Store and pre-processed through text cleaning steps such as slang normalization, stemming, and tokenization. Sentiment labels (positive, neutral, negative) were assigned using an Indonesian lexicon-based method, and a Long Short-Term Memory (LSTM) model was trained and evaluated with accuracy, precision, recall, and F1-score metrics. Results indicate negative sentiment dominates (37.6%), with frequent complaints about login failures and slow performance, while the LSTM model achieved 98% accuracy. This study is limited by its single-platform data source, potential linguistic bias in Indonesian user reviews, and the model’s limitations in detecting sarcasm or complex emotions. Nonetheless, the findings demonstrate the applicability of sentiment analysis as a real-time monitoring tool to support feature enhancement and user experience improvements in Indonesian mobile banking services.

Pengaruh Brand Image dan Brand Trust terhadap Kepuasan dan Loyalitas Konsumen: Studi pada Konsumen Coffee Mix Kapal Api di Kota Semarang Husnurridlo, Abie; Sutejo, Bambang
Community Engagement and Emergence Journal (CEEJ) Vol. 6 No. 3 (2025): Community Engagement & Emergence Journal (CEEJ)
Publisher : Yayasan Riset dan Pengembangan Intelektual

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/ceej.v6i4.8927

This study was conducted to identify the influence of brand image, brand trust, and perceived customer satisfaction on customer loyalty. The population in this study was Kapal Api coffee mix consumers in Semarang City. The quantitative analysis method used included a non-probability sampling technique with 86 respondents. The coefficient of determination (R2) was 0.797, meaning that 79.7% of the variation in customer satisfaction can be explained within the analysis period through the identified factors, namely brand image and brand trust. The remaining 25.2% was explained by other factors. Meanwhile, the influence of customer satisfaction on customer loyalty had a coefficient of determination of 0.819, meaning that 81.7% of customer loyalty was simultaneously influenced by customer satisfaction. The results of this study indicate a positive and significant relationship between brand image and brand trust on customer satisfaction, and customer satisfaction has a positive and significant effect on customer loyalty.

Review the Dimensions of Brand Equity (Study on Community of Users of Federal Brand Motorcycle Engine Lubricants in Sampit Early 2021) Sutejo, Bambang; Mulyanto, Sigit
Keizai Vol 2, No 1 (2021): Maret
Publisher : Universitas Darwan Ali

This study aims to determine how the strength of the brand equity of Federal brand motorcycle engine lubricants is seen from the dimensions of brand awareness, brand associations, perceived quality, and brand loyalty. The population in this study is the community of users of Federal brand motorcycle engine lubricants who replace lubricants at a motorcycle repair shop in Sampit. Data was obtained by using a questionnaire which was then analyzed by descriptive analysis. Brand awareness data is measured by percentage calculation, brand association data is measured by the Cochran test, while data on perceived quality and brand loyalty is measured by means. The results of the study show that (1) the dimension of brand awareness of Federal motorcycle lubricants ranks third in the top of mind, second in brand recall, and 4% in brand recognition. Associations related to Federal lubricants are Astra products, lubricants whose quality is tested, durable, and easy to obtain because they are available in various places in Indonesia. Federal lubricant quality perception has a performance level (3.12) lower than the importance level (4.25). From the switcher level brand loyalty to liking the brand, is categorized as good enough as the committed buyer level, it can be seen from the frequency of consumers suggesting and promoting Federal lubricants (3.91), therefore it can be concluded that Federal lubricant brand equity is quite strong.

Peran Ekspektasi atas Pendapatan dan Konsep Diri dalam Memperkuat Hasrat untuk Memulai Berwiraswasta Sutejo, Bambang
Keizai Vol 1, No 2 (2020): September
Publisher : Universitas Darwan Ali

This study aims to determine the effect of expectations on income and self-concept on the desire to start an entrepreneur. The population in this study were active students of the Faculty of Business and the Faculty of Computer Science, Darwan Ali University. Data analysis used descriptive statistical analysis, prerequisite test analysis, and multiple linear regression analysis. The results showed that (1) Expectations on Income had a positive and significant effect on the Desire to Start Entrepreneurship which was indicated by a significance valueless than the level of significance (0.000 <0.050) and the t value of 9.437 which was greater than the t table. (2) Self-concept has a positive and significant effect on the Desire to Start Self-Employment, which is indicated by a significance value less than the level of significance (0.000 <0.050) and the t-count value of 9.437 is greater than the t table. (3) Expectations on Income and Self-Concept simultaneously have a positive and significant influence on the desire to start Self-Employment.

Pengaruh Kualitas Pelayanan, Pengetahuan, dan Kepercayaan terhadap Keputusan Muzakki dalam Membayar Zakat di Lembaga Amil Zakat Nurul Fikri Zakat Center Area Sampit Aisyah, Siti; Sutejo, Bambang
Keizai Vol 1, No 1 (2020): Maret
Publisher : Universitas Darwan Ali

This study aims to examine the effect of the influence of service quality, knowledge, and trust on Muzakki's decision to pay zakat at the Amil Zakat Institution Nurul Fikri Zakat Center Sampit Area. Data was collected through questionnaires with 100 respondents from muzak who paid zakat at Nurul Fikri Zakat Center Sampit Area. The sampling method and technique used are the Non-Probability Sampling Method and uses accidental sampling technique. T-test to test and prove the research hypothesis. The results of the t-test analysis showed that the service quality variable did not significantly influence Muzakki's decision to pay zakat at the Amil Zakat Institution Nurul Fikri Zakat Center Sampit Area, as evidenced by a regression value of 0.131 and a calculated value of 0.545 with a significance level of 0.587. The knowledge variable does not significantly influence the decision to pay Zakat at the Amil Zakat Institution Nurul Fikri Zakat Center Sampit Area, which proves with a regression value of 0.015 and a calculated value of 0.192 with a significant level of 0.848. The Trust variable has a significant positive effect on the decision to pay Zakat at the Amil Zakat Institution Nurul Fikri Zakat Center Sampit Area, which proves with a regression value of 0.273 and a calculated value of 3.422 with a significant level of 0.001.

Influencer marketing and e-wom: the combination of digital powers that drive cosmetic product purchase decisions Andi, Andi; Sutejo, Bambang; Rizki, Mela Novita; Aldo, Muhammad
Jurnal Mantik Vol. 9 No. 2 (2025): August: Manajemen, Teknologi Informatika dan Komunikasi (Mantik)
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/mantik.v8i6.6568

The purpose of this study was to analyze the extent to which influencer marketing and electronic word of mouth (E-WOM) simultaneously influence consumer purchasing decisions. This research employed a quantitative approach with a survey method. Data were collected through questionnaires distributed to 100 respondents who had purchased or used cosmetic products after being exposed to influencer marketing and E-WOM, selected using purposive sampling. Data analysis was conducted using multiple linear regression to determine the influence of the independent variables (influencer marketing and E-WOM) on the dependent variable (purchase decision). The findings reveal that influencer marketing and E-WOM significantly affect consumer purchasing decisions, with a combined contribution of 56.9%. This result highlights the novelty of integrating both digital strategies as complementary drivers of consumer behavior in the cosmetic industry, particularly in an era where peer-to-peer communication and digital endorsements increasingly shape purchase intentions. From an academic perspective, this study enriches the literature on digital marketing by demonstrating how the synergy between influencer credibility and electronic word-of-mouth creates a stronger explanatory framework for understanding purchasing decisions. Practically, the findings imply that cosmetic brands should not only optimize influencer collaborations but also design strategies that stimulate authentic consumer engagement to enhance E-WOM, thereby achieving a sustainable competitive advantage in digital marketplaces.

Co-Authors Agung Rasmito Agus Murdiyanto Aldo, Muhammad Andi Andi Andi arif Atika Aini Nasution Calosa, Charen Caroline Chairus Suriyat Chairus Suryati David David Davis Febrinanto Prakasa Debi Masri Dedek syafrizal Dedy Kunhadi Dewangga, Ria Saputra Dewi, Pinky Pininta Dwi Wijayanti Fahrizi, Irgi Farhan Amaruli Fauz Rafid Syafiq Fitriano, Andre Hamonangan, Yohanes HANDAYANI, TINA MUHARDIKA Hayuningtias, Kristina Anindita Henny Purnama Dewi Henny Purnawa Dewi Husnurridlo, Abie Idhina Ghustina Ihdina Gustina Irma Herliza Rizki Jesslyn Junaidi Lubis Kosasih, Jocelin Lee, Clara Lela Nurpulaela M. Salim Manti Apriyani Mela Novita Rizki Melky Suhery Simamora Moh. Ainul Fais Muammar Rinaldi Muhammad Aldo Muhammad Amin Faisal Muhammad Salim Fauzi MUHAMMAD YUSUF Nur Wahyuni Nuraini, Naseha Pitaloka, Eva Diana Putra, Hermanda Berima Rahmat Hidayat Rokh Eddy Prabowo Salim Sari, Tiara Anggita Sattar Rasul Shofia Amin Sigit Mulyanto Siti Aisyah Situmorang, Kheylina Lidya Sri Sumiyati Stefanie Sudirman Sudirman Sudirman SUMIYATI SUMIYATI Supriyanto Supriyanto syahmardi yacob Tabuni, Nuas Tanelwy, Aurellia Tiarni Br Torus Tina Muhardika Handayani Valentina Valentina, Valentina Wibowo, Rudy Widyastika, Dinda Yonia, Dwika Lovitasari Yuni Irmawan Yuni Krida Sakti Yuyun Yuniati Zahra, Salma Izdihar

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