Claim Missing Document
Check
Articles

Pelatihan Dan Pendampingan Kewirausahaan Sebagai Upaya Peningkatan Kompetensi Siswa SMKN 3 Buduran Sidoarjo Yuniati, Yuyun; Pramitha, Asti Rizkiana; Sutejo, Bambang; Fais, Moh. Ainul; Kunhadi, Dedy
JAPI (Jurnal Akses Pengabdian Indonesia) Vol 10, No 2 (2025)
Publisher : Universitas Tribhuwana Tunggadewi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33366/japi.v10i2.7109

Abstract

Rendahnya kesiapan siswa SMKN 3 Buduran Sidoarjo dalam berwirausaha disebabkan oleh pembelajaran kewirausahaan yang masih bersifat teoritis dan belum kontekstual dengan jurusan produktif. Untuk mengatasi permasalahan tersebut, dilakukan program pengabdian masyarakat yang bertujuan meningkatkan kompetensi kewirausahaan siswa secara komprehensif, mencakup aspek kognitif, psikomotorik, dan afektif. Metode pelaksanaan meliputi pelatihan berbasis praktik yang terintegrasi dengan Teaching Factory dan pendekatan project-based learning selama 10 hari. Rangkaian kegiatan mencakup pembekalan teori, workshop, simulasi, pendampingan konsultatif, penguatan kelembagaan usaha sekolah, serta kolaborasi dengan perguruan tinggi dan mitra industri. Hasil evaluasi menunjukkan peningkatan signifikan kompetensi siswa, dengan nilai rata-rata pre-test meningkat dari 61,0 menjadi 95,8 pada post-test. Selain itu, kegiatan ini menghasilkan rencana usaha siswa, prototipe produk inovatif, dan terbentuknya unit kewirausahaan sekolah sebagai wadah pengembangan bisnis nyata. Program ini terbukti memberikan manfaat langsung bagi siswa, sekolah, dan mitra, serta memperkuat sistem pendidikan vokasi sebagai model pembelajaran kewirausahaan berbasis kompetensi yang efektif. Disarankan agar program serupa direplikasi di sekolah vokasi lain dengan penyesuaian karakteristik lokal.
Sentiment Classification of Livin’ by Mandiri Reviews in Indonesia Using LSTM for Digital Banking Service Improvement Mulyanto, Sigit; Yonia, Dwika Lovitasari; Situmorang, Kheylina Lidya; Sutejo, Bambang
Jurnal Ekonomi Kreatif dan Manajemen Bisnis Digital Vol 4 No 1 (2025): AGUSTUS
Publisher : Transpublika Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55047/jekombital.v4i1.1011

Abstract

The rapid expansion of digital banking services in Indonesia has increased the need for continuous monitoring of user satisfaction, particularly through feedback submitted via app reviews. This study analyses user sentiment toward the Livin’ by Mandiri mobile banking application using a deep learning approach. A total of 5,000 user reviews were collected exclusively from the Google Play Store and pre-processed through text cleaning steps such as slang normalization, stemming, and tokenization. Sentiment labels (positive, neutral, negative) were assigned using an Indonesian lexicon-based method, and a Long Short-Term Memory (LSTM) model was trained and evaluated with accuracy, precision, recall, and F1-score metrics. Results indicate negative sentiment dominates (37.6%), with frequent complaints about login failures and slow performance, while the LSTM model achieved 98% accuracy. This study is limited by its single-platform data source, potential linguistic bias in Indonesian user reviews, and the model’s limitations in detecting sarcasm or complex emotions. Nonetheless, the findings demonstrate the applicability of sentiment analysis as a real-time monitoring tool to support feature enhancement and user experience improvements in Indonesian mobile banking services.
Pengaruh Brand Image dan Brand Trust terhadap Kepuasan dan Loyalitas Konsumen: Studi pada Konsumen Coffee Mix Kapal Api di Kota Semarang Husnurridlo, Abie; Sutejo, Bambang
Community Engagement and Emergence Journal (CEEJ) Vol. 6 No. 4 (2025): Community Engagement & Emergence Journal (CEEJ)
Publisher : Yayasan Riset dan Pengembangan Intelektual

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/ceej.v6i4.8927

Abstract

This study was conducted to identify the influence of brand image, brand trust, and perceived customer satisfaction on customer loyalty. The population in this study was Kapal Api coffee mix consumers in Semarang City. The quantitative analysis method used included a non-probability sampling technique with 86 respondents. The coefficient of determination (R2) was 0.797, meaning that 79.7% of the variation in customer satisfaction can be explained within the analysis period through the identified factors, namely brand image and brand trust. The remaining 25.2% was explained by other factors. Meanwhile, the influence of customer satisfaction on customer loyalty had a coefficient of determination of 0.819, meaning that 81.7% of customer loyalty was simultaneously influenced by customer satisfaction. The results of this study indicate a positive and significant relationship between brand image and brand trust on customer satisfaction, and customer satisfaction has a positive and significant effect on customer loyalty.
Review the Dimensions of Brand Equity (Study on Community of Users of Federal Brand Motorcycle Engine Lubricants in Sampit Early 2021) Sutejo, Bambang; Mulyanto, Sigit
Keizai Vol 2, No 1 (2021): Maret
Publisher : Universitas Darwan Ali

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (152.795 KB) | DOI: 10.56589/keizai.v2i1.178

Abstract

This study aims to determine how the strength of the brand equity of Federal brand motorcycle engine lubricants is seen from the dimensions of brand awareness, brand associations, perceived quality, and brand loyalty. The population in this study is the community of users of Federal brand motorcycle engine lubricants who replace lubricants at a motorcycle repair shop in Sampit. Data was obtained by using a questionnaire which was then analyzed by descriptive analysis. Brand awareness data is measured by percentage calculation, brand association data is measured by the Cochran test, while data on perceived quality and brand loyalty is measured by means. The results of the study show that (1) the dimension of brand awareness of Federal motorcycle lubricants ranks third in the top of mind, second in brand recall, and 4% in brand recognition. Associations related to Federal lubricants are Astra products, lubricants whose quality is tested, durable, and easy to obtain because they are available in various places in Indonesia. Federal lubricant quality perception has a performance level (3.12) lower than the importance level (4.25). From the switcher level brand loyalty to liking the brand, is categorized as good enough as the committed buyer level, it can be seen from the frequency of consumers suggesting and promoting Federal lubricants (3.91), therefore it can be concluded that Federal lubricant brand equity is quite strong.
Peran Ekspektasi atas Pendapatan dan Konsep Diri dalam Memperkuat Hasrat untuk Memulai Berwiraswasta Sutejo, Bambang
Keizai Vol 1, No 2 (2020): September
Publisher : Universitas Darwan Ali

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (168.566 KB) | DOI: 10.56589/keizai.v1i2.162

Abstract

This study aims to determine the effect of expectations on income and self-concept on the desire to start an entrepreneur. The population in this study were active students of the Faculty of Business and the Faculty of Computer Science, Darwan Ali University. Data analysis used descriptive statistical analysis, prerequisite test analysis, and multiple linear regression analysis. The results showed that (1) Expectations on Income had a positive and significant effect on the Desire to Start Entrepreneurship which was indicated by a significance valueless than the level of significance (0.000 <0.050) and the t value of 9.437 which was greater than the t table. (2) Self-concept has a positive and significant effect on the Desire to Start Self-Employment, which is indicated by a significance value less than the level of significance (0.000 <0.050) and the t-count value of 9.437 is greater than the t table. (3) Expectations on Income and Self-Concept simultaneously have a positive and significant influence on the desire to start Self-Employment.
Pengaruh Kualitas Pelayanan, Pengetahuan, dan Kepercayaan terhadap Keputusan Muzakki dalam Membayar Zakat di Lembaga Amil Zakat Nurul Fikri Zakat Center Area Sampit Aisyah, Siti; Sutejo, Bambang
Keizai Vol 1, No 1 (2020): Maret
Publisher : Universitas Darwan Ali

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (748.685 KB) | DOI: 10.56589/keizai.v1i1.151

Abstract

This study aims to examine the effect of the influence of service quality, knowledge, and trust on Muzakki's decision to pay zakat at the Amil Zakat Institution Nurul Fikri Zakat Center Sampit Area. Data was collected through questionnaires with 100 respondents from muzak who paid zakat at Nurul Fikri Zakat Center Sampit Area. The sampling method and technique used are the Non-Probability Sampling Method and uses accidental sampling technique. T-test to test and prove the research hypothesis. The results of the t-test analysis showed that the service quality variable did not significantly influence Muzakki's decision to pay zakat at the Amil Zakat Institution Nurul Fikri Zakat Center Sampit Area, as evidenced by a regression value of 0.131 and a calculated value of 0.545 with a significance level of 0.587. The knowledge variable does not significantly influence the decision to pay Zakat at the Amil Zakat Institution Nurul Fikri Zakat Center Sampit Area, which proves with a regression value of 0.015 and a calculated value of 0.192 with a significant level of 0.848. The Trust variable has a significant positive effect on the decision to pay Zakat at the Amil Zakat Institution Nurul Fikri Zakat Center Sampit Area, which proves with a regression value of 0.273 and a calculated value of 3.422 with a significant level of 0.001.
Influencer marketing and e-wom: the combination of digital powers that drive cosmetic product purchase decisions Andi, Andi; Sutejo, Bambang; Rizki, Mela Novita; Aldo, Muhammad
Jurnal Mantik Vol. 9 No. 2 (2025): August: Manajemen, Teknologi Informatika dan Komunikasi (Mantik)
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/mantik.v8i6.6568

Abstract

The purpose of this study was to analyze the extent to which influencer marketing and electronic word of mouth (E-WOM) simultaneously influence consumer purchasing decisions. This research employed a quantitative approach with a survey method. Data were collected through questionnaires distributed to 100 respondents who had purchased or used cosmetic products after being exposed to influencer marketing and E-WOM, selected using purposive sampling. Data analysis was conducted using multiple linear regression to determine the influence of the independent variables (influencer marketing and E-WOM) on the dependent variable (purchase decision). The findings reveal that influencer marketing and E-WOM significantly affect consumer purchasing decisions, with a combined contribution of 56.9%. This result highlights the novelty of integrating both digital strategies as complementary drivers of consumer behavior in the cosmetic industry, particularly in an era where peer-to-peer communication and digital endorsements increasingly shape purchase intentions. From an academic perspective, this study enriches the literature on digital marketing by demonstrating how the synergy between influencer credibility and electronic word-of-mouth creates a stronger explanatory framework for understanding purchasing decisions. Practically, the findings imply that cosmetic brands should not only optimize influencer collaborations but also design strategies that stimulate authentic consumer engagement to enhance E-WOM, thereby achieving a sustainable competitive advantage in digital marketplaces.
Evaluasi Ergonomi Proses Rebus Garam dan Rekomendasi Intervensi di Laboratorium Industri Garam Tabuni, Nuas; Kunhadi, Dedy; Fais, Moh Ainul; Sutejo, Bambang; Sakti, Yuni Krida
Jurnal Teknik Industri Terintegrasi (JUTIN) Vol. 8 No. 4 (2025): October
Publisher : LPPM Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jutin.v8i4.50475

Abstract

The salt boiling process in small-scale industries is still largely performed manually, requiring repetitive physical activities that can potentially lead to musculoskeletal disorders among workers. This study aims to evaluate ergonomic risks in the salt boiling process and formulate improvement interventions to reduce these risks. A quantitative approach was applied through work posture observation, the Nordic Body Map (NBM) questionnaire, and posture assessment using the Rapid Entire Body Assessment (REBA) method on three operators in a salt industry laboratory. NBM results indicated that the highest complaints occurred in the back, waist, shoulders, and lower limbs. REBA analysis identified the drying stage as the most high-risk activity (score 10, very high), followed by salt cooking (score 8, high), and fire stove preparation (score 6, medium). Based on these findings, interventions such as adjusting worktable height, using lifting aids, and implementing job rotation are recommended to reduce injury risk while improving operator productivity.
Hubungan Kualitas Produk dan Kualitas Layanan terhadap Kinerja Penjualan pada PT XYZ di Surabaya Wibowo, Rudy; Sutejo, Bambang; Dewi, Pinky Pininta; Prakasa, Davis Febrinanto
Jurnal Teknik Industri Terintegrasi (JUTIN) Vol. 8 No. 4 (2025): October
Publisher : LPPM Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jutin.v8i4.50765

Abstract

This study aims to analyze the effect of product quality and service quality on sales performance at PT XYZ in Surabaya. A quantitative approach with a survey method was employed, involving 100 respondents who were active consumers. The research instrument was a structured questionnaire that had been tested for validity and reliability. Data were analyzed using multiple linear regression with SPSS. The results indicate that both product quality and service quality have a positive and significant effect on sales performance, either partially or simultaneously. Product quality shows a stronger influence compared to service quality, with a regression coefficient of 0.412. The adjusted R² value of 0.327 reveals that 32.7 percent of sales performance variation can be explained by the two variables, while the remaining 67.3 percent is influenced by other factors. These findings highlight the importance of integrating product quality and service quality to strengthen competitiveness in the beverage industry.
Peran Budaya Organisasi dan Motivasi Kerja dalam Meningkatkan Kinerja Karyawan (Studi Regresi Linear Berganda pada Perusahaan Bedak Obat Tradisional di Surabaya) Supriyanto, Supriyanto; Sutejo, Bambang; Dewi, Pinky Pininta; Prakasa, Davis Febrinanto
Jurnal Teknik Industri Terintegrasi (JUTIN) Vol. 8 No. 4 (2025): October
Publisher : LPPM Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jutin.v8i4.50778

Abstract

This study aims to analyze the effect of organizational culture and work motivation on employee performance at a traditional medicinal powder company in Surabaya. A quantitative approach was employed using a survey method with a Likert-scale questionnaire. The sample was determined using Slovin’s formula, involving 71 randomly selected respondents. Data were analyzed through validity and reliability tests, classical assumption tests, and multiple linear regression using SPSS version 25. The results indicate that organizational culture has a positive and significant effect on employee performance. Work motivation also shows a positive and significant effect, and it is identified as the most dominant factor in improving performance. Simultaneously, organizational culture and work motivation contribute 75.9% to variations in employee performance, while the remaining 24.1% is influenced by other factors outside the research model. This study emphasizes the importance of strengthening organizational culture and enhancing work motivation to sustain employee performance in the traditional cosmetics industry.
Co-Authors Agnes Pratiwi Br Damanik Agung Rasmito Agus Murdiyanto Aldo, Muhammad Andi Andi Andi arif Atika Aini Nasution Augustinah, fedianty Calosa, Charen Caroline Chairus Suriyat Chairus Suryati Davis Febrinanto Prakasa Debi Masri Dedek syafrizal Dedy Kunhadi Dewangga, Ria Saputra Dewi, Pinky Pininta Dina Eldina Marbun Dinda Widyastika Dwi Wijayanti Ellin Fahrizi, Irgi Farhan Amaruli Fauz Rafid Syafiq Fitriano, Andre Hamonangan, Yohanes HANDAYANI, TINA MUHARDIKA Hayuningtias, Kristina Anindita Henny Purnama Dewi Henny Purnawa Dewi Husnurridlo, Abie Idhina Ghustina Ihdina Gustina Irma Herliza Rizki Jesslyn Junaidi Lubis Kosasih, Jocelin Kurniawan, Moch. Rosi Lee, Clara Lela Nurpulaela Luthfitawati, Rosaliana M. Salim Manti Apriyani Mela Novita Rizki Melky Suhery Simamora Moh. Ainul Fais Muammar Rinaldi Muhammad Aldo Muhammad Amin Faisal Muhammad Arif Muhammad Salim Fauzi MUHAMMAD YUSUF Nur Wahyuni Nuraini, Naseha Pitaloka, Eva Diana Pramitha, Asti Rizkiana Pratama, Ryan Adi Prayogo, LM Fandy Putra, Hermanda Berima Rahayu Saraswati, Rahayu Rahmat Hidayat Rini Oktavera Rokh Eddy Prabowo Salim Sattar Rasul Shofia Amin Sigit Mulyanto Silvana Mohamad Simanjuntak, Nensy Megawati Siti Aisyah Situmorang, Kheylina Lidya Sri Sumiyati Stefanie Sudirman Sudirman Sudirman SUMIYATI SUMIYATI Supriyanto Supriyanto Suyanto syahmardi yacob Tabuni, Nuas Tampubolon, Liosten Rianna Roosida Ully Tanelwy, Aurellia Tiarni Br Torus Tina Muhardika Handayani Wibowo, Rudy Yonia, Dwika Lovitasari Yuni Irmawan Yuni Krida Sakti Yuyun Yuniati Zahra, Salma Izdihar