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All Journal Jurnal Social Economic of Agriculture Agridevina : Berkala Ilmiah Agribisnis Forum Agribisnis Journal of Innovation and Applied Technology AGRISE Habitat Jurnal SEPA (Social Economic and Agribusiness Journal) JEPA (Jurnal Ekonomi Pertanian dan Agribisnis) Jurnal Ekonomi & Keuangan Islam Jurnal Teknologi & Industri Hasil Pertanian Jurnal Teknik Pertanian Lampung (Journal of Agricultural Engineering) Agro Bali: Agricultural Journal Agriecobis : Journal of Agricultural Socioeconomics and Business JAS (Jurnal Agri Sains) SERUNAI Jurnal Dinamika Manajemen
Dwi Retno Andriani
Fakultas Pertanian, Universitas Brawijaya
Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Engineering Environmental Science Industrial & Manufacturing Engineering Law, Crime, Criminology & Criminal Justice Social Sciences Other

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Journal : Jurnal Teknik Pertanian Lampung (Journal of Agricultural Engineering)

 1 
Constructing Brand Image and Product Quality in the Tea Industry: A Strategy to Increase Customer Loyalty through Customer Satisfaction Novi Setyaningrum; Budi Setiawan; Dwi Retno Andriani
Jurnal Teknik Pertanian Lampung (Journal of Agricultural Engineering) Vol 13, No 3 (2024): September 2024
Publisher : The University of Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23960/jtep-l.v13i3.951-965

Abstract

The food and beverage industry, including Teh Botol Sosro products in Bojonegoro, contributes to greenhouse gas emissions, making it important to improve tea leaf quality through bioactivity and plant conservation. This study aims to prove that Teh Botol Sosro's brand image and product quality significantly influence customer satisfaction and loyalty. Using a quantitative design and SMARTPLS with 100 respondents, the results show that brand image (X1) has a direct effect of 33.40% on customer satisfaction (Z), while product quality (X2) has a direct effect of 46.50%. Customer satisfaction (Z) itself has the greatest impact on customer loyalty (Y) at 80.10%. Brand image and product quality also have an indirect effect on customer loyalty through satisfaction, with path coefficients ranging from 26.8% to 37.3%. In conclusion, PT Sinar Sosro should strengthen brand image and product quality to enhance customer loyalty through customer satisfaction. Keywords: Bioactivity; Increase loyalty; Sosro tea; Strengthening the brand image.
Developing Sustainable Competitive Advantage: The Role of Dynamic Capability and Innovation Performance in Excelsa Coffee Bean Industry Siti Artika; Hery Toiba; Dwi Retno Andriani
Jurnal Teknik Pertanian Lampung (Journal of Agricultural Engineering) Vol 13, No 4 (2024): December 2024
Publisher : The University of Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23960/jtep-l.v13i4.1410-1421

Abstract

This study examines the influence of sensing ability, seizing ability, reconfiguring capability, and innovation performance on sustainable competitive advantage (SCA) of the Excelsa Coffee Bean Processing Industry in Bojonegoro. Data was collected through questionnaires that have been tested for validity and reliability. The data analysis uses Structural Equation Modeling (SEM) with SmartPLS software. The results show that these four variables have a positive and significant influence on SCA. Sensing ability plays a role in detecting market changes, while seizing ability allows companies to take advantage of existing opportunities. Reconfiguring capability helps companies adjust resources to stay competitive, and innovation performance is a key factor in creating new ideas that are relevant to the market. The study also found that innovation performance mediates the influence of sensing ability and seizing ability on SCA, making it a key catalyst in turning market potential into competitive advantage. This finding has important implications for the industry, namely the need to improve sensing, seizing, reconfiguring, and innovation performance. Stakeholders, such as local governments and supporting institutions, are also expected to play a role in helping the industry through policies that support this capacity building. Keywords: Performance innovation, Reconfiguring capabilities, Seizing ability, Sensing ability, Sustainable competitive advantage.
Sustainable Agro-Tourism Development through Community Based Tourism (CBT) Strategy Iwan Zuhdi; Budi Setiawan; Dwi Retno Andriani
Jurnal Teknik Pertanian Lampung (Journal of Agricultural Engineering) Vol 14, No 2 (2025): April 2025
Publisher : The University of Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23960/jtep-l.v14i2.506-514

Abstract

Agrotourism includes a reciprocal relationship between cultivated and non-biological elements that can be managed for tourism activities, so that natural characteristics determine the sustainability of the developed agrotourism. However, there are still problems in the field that raise questions about the sustainability status of agro-tourism, especially regarding four dimensions, including ecology, economy, socio-culture, and infrastructure. This study aims to analyze the variables affecting the sustainability of agrotourism in Taman Pinggir Nggawan and the sustainable development strategy of agro-tourism. The analysis method used is a quantitative analysis instrument (SEM-PLS application) and to find a development strategy, a qualitative analysis instrument (SWOT) will be used. The results show that the agro-tourism management of Taman Pinggir Nggawan towards community based sustainability (CBT) revealed a constructive and significant effect on community welfare and sustainability performance of the tourism business. This is in line with the findings observed in the field that based on the order of priority in the results of the leverage analysis, it can be seen that the change in the shape of the root mean square (RMS) of the coordinates on the X axis. Keywords: Agrotourism, Sustainability, Dimensions, Instruments, SWOT.
Constructing Brand Image and Product Quality in the Tea Industry: A Strategy to Increase Customer Loyalty through Customer Satisfaction Setyaningrum, Novi; Setiawan, Budi; Andriani, Dwi Retno
Jurnal Teknik Pertanian Lampung (Journal of Agricultural Engineering) Vol. 13 No. 3 (2024): September 2024
Publisher : The University of Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23960/jtep-l.v13i3.951-965

Abstract

The food and beverage industry, including Teh Botol Sosro products in Bojonegoro, contributes to greenhouse gas emissions, making it important to improve tea leaf quality through bioactivity and plant conservation. This study aims to prove that Teh Botol Sosro's brand image and product quality significantly influence customer satisfaction and loyalty. Using a quantitative design and SMARTPLS with 100 respondents, the results show that brand image (X1) has a direct effect of 33.40% on customer satisfaction (Z), while product quality (X2) has a direct effect of 46.50%. Customer satisfaction (Z) itself has the greatest impact on customer loyalty (Y) at 80.10%. Brand image and product quality also have an indirect effect on customer loyalty through satisfaction, with path coefficients ranging from 26.8% to 37.3%. In conclusion, PT Sinar Sosro should strengthen brand image and product quality to enhance customer loyalty through customer satisfaction. Keywords: Bioactivity; Increase loyalty; Sosro tea; Strengthening the brand image.
The Improvement of Productivity and Benefits for Farmers: Analysis of Production Factors, Social Capital, and Demography Novia, Dian Ayu; Andriani, Dwi Retno; Asmara, Rosihan
Jurnal Teknik Pertanian Lampung (Journal of Agricultural Engineering) Vol. 14 No. 3 (2025): June 2025
Publisher : The University of Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23960/jtep-l.v14i3.1098-1109

Abstract

This study aims to analyze the influence of production factors, social capital, and socio-demographic on the productivity and welfare of farmers in Klampok Village, Kapas District, Bojonegoro Regency. Utilizing a quantitative method with a likert scale for measuring variables, the research employs Partial Least Squares Structural Equation Modeling (PLS-SEM) for data analysis. Data was collected from 52 respondents determined based on the total farming population in Klampok Village, ensuring statistical adequacy for analysis. The findings indicate that production factors, social capital, and socio-demographic variables significantly impact both the productivity and welfare of farmers. The highest mean value was found for experience variable, suggesting a high level of respondent agreement. Conversely, income variable recorded the lowest mean value but within a satisfactory range. The study contributes to the understanding of how these factors collectively enhance farmers' living standards, with productivity serving as a moderating variable in achieving welfare. The research underscores the importance of optimizing production factors, social capital, and demographic aspects through policy development and program implementation to improve farmers' welfare. The results are expected to inform policymakers, agricultural practitioners, and the community about the critical factors enhancing the livelihood of farmers, and program implementation to improve farmers' welfare. Keywords: Farmer’s Welfare, Production Factors, Productivity, Social Capital, Socio-Demographic Factors.
Developing Sustainable Competitive Advantage: The Role of Dynamic Capability and Innovation Performance in Excelsa Coffee Bean Industry Artika, Siti; Toiba, Hery; Andriani, Dwi Retno
Jurnal Teknik Pertanian Lampung (Journal of Agricultural Engineering) Vol. 13 No. 4 (2024): December 2024
Publisher : The University of Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23960/jtep-l.v13i4.1410-1421

Abstract

This study examines the influence of sensing ability, seizing ability, reconfiguring capability, and innovation performance on sustainable competitive advantage (SCA) of the Excelsa Coffee Bean Processing Industry in Bojonegoro. Data was collected through questionnaires that have been tested for validity and reliability. The data analysis uses Structural Equation Modeling (SEM) with SmartPLS software. The results show that these four variables have a positive and significant influence on SCA. Sensing ability plays a role in detecting market changes, while seizing ability allows companies to take advantage of existing opportunities. Reconfiguring capability helps companies adjust resources to stay competitive, and innovation performance is a key factor in creating new ideas that are relevant to the market. The study also found that innovation performance mediates the influence of sensing ability and seizing ability on SCA, making it a key catalyst in turning market potential into competitive advantage. This finding has important implications for the industry, namely the need to improve sensing, seizing, reconfiguring, and innovation performance. Stakeholders, such as local governments and supporting institutions, are also expected to play a role in helping the industry through policies that support this capacity building. Keywords: Performance innovation, Reconfiguring capabilities, Seizing ability, Sensing ability, Sustainable competitive advantage.
Sustainable Agro-Tourism Development through Community Based Tourism (CBT) Strategy Zuhdi, Iwan; Setiawan, Budi; Andriani, Dwi Retno
Jurnal Teknik Pertanian Lampung (Journal of Agricultural Engineering) Vol. 14 No. 2 (2025): April 2025
Publisher : The University of Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23960/jtep-l.v14i2.506-514

Abstract

Agrotourism includes a reciprocal relationship between cultivated and non-biological elements that can be managed for tourism activities, so that natural characteristics determine the sustainability of the developed agrotourism. However, there are still problems in the field that raise questions about the sustainability status of agro-tourism, especially regarding four dimensions, including ecology, economy, socio-culture, and infrastructure. This study aims to analyze the variables affecting the sustainability of agrotourism in Taman Pinggir Nggawan and the sustainable development strategy of agro-tourism. The analysis method used is a quantitative analysis instrument (SEM-PLS application) and to find a development strategy, a qualitative analysis instrument (SWOT) will be used. The results show that the agro-tourism management of Taman Pinggir Nggawan towards community based sustainability (CBT) revealed a constructive and significant effect on community welfare and sustainability performance of the tourism business. This is in line with the findings observed in the field that based on the order of priority in the results of the leverage analysis, it can be seen that the change in the shape of the root mean square (RMS) of the coordinates on the X axis. Keywords: Agrotourism, Sustainability, Dimensions, Instruments, SWOT.
Co-Authors Abdul Wahib Muhaimin Abdul Wahib Muhaimin Ach Ainur Rohman Agustina Shinta Hartati Wahyuningtyas Agustina Shinta Hartati Wahyuningtyas Ahmad Bagus Sudrajad, Ahmad Bagus Anam, Moch Alawy Syaiful ARMIETA AYU IRIANTI Artika, Siti Ary Rahmady Pratama, Ary Rahmady Attabik M. Amrillah Attabik Mukhammad Amrillah Budi Setiawan Budi Setiawan Budi Setiawan Budi Setiawan Budi Setiawan Demmy Filsafa Ratna Putra Diana Aisyah Djoko Koestiono Djoko Koestiono Djoko Koestiono Fadli Mulyadi Fitria Dina Riana Fitrotul Laili Fransiska Dwi L. Gilang Kurniawan Gutama, Wisynu A. H.W., Agustina Shinta Hamdayyuwaafi, M. Wildan Haried, Dio Nanda Hasna Luthfiyyan Febriandani Heru Santoso Hery Toiba Iwan Zuhdi Kusdianasari, Milla Febry Lukman Nurhuda Maulani, Ratri MOHAMAD FADJAR Mr. I Gede Eko Putra Sri Sentanu Nisrina Qotrunnada Noor, Arif Yustian Maulana Novi Setyaningrum Novia, Dian Ayu Nuhfil Hanani Parlindungan, Soaniton David Stefanus Prameswari, Syera Aqila Prasetya, Joko Agus Pratiwi S, Aprilia Desi Purba, Pebli Adenesli Puteri, Alya S. Putri, Rizkia Eka Rayesa, Neza Fadia Riana, Fitria D. Rianzani, Dian Muji Rini Dwiastuti Rishona Hanael Tauran Riyadi, Sahrul Dwi Riyanti Isaskar Rosihan Asmara Sani, Evina Nahdiya Septia Purfadila Setyaningrum, Novi Shinta, Agustina Sinaga, Riska Elsa Rianty Siti Artika Sri Andayani Sri Sentanu, I Gede Eko Putra Syafrial Syafrial Wahyuningtyas, Agustina Shinta Hartati Yohana Anggriani yulianti, Nurdiana Yusti Mauriska Choirunnisa Zuhdi, Iwan