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ANALISIS KELAYAKAN USAHA DAN STRATEGI PENGEMBANGAN AGROINDUSTRI EMPING MELINJO SKALA RUMAH TANGGA DI DESA WATES KECAMATAN WATES KABUPATEN BLITAR Dwi Retno Andriani; Fransiska Dwi L.
Agricultural Socio-Economics Journal Vol 15, No 1 (2015)
Publisher : Socio-Economics/Agribusiness Department

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Emping melinjo di Desa Wates Kecamatan Wates Kabupaten Blitar merupakan industri kecil skala rumah tangga.Industri ini tergolong Agroindustri skala rumah tangga dan merupakan sentra industri emping melinjo sejak tahun 1970 an dan sampai sekarang masih bertahan. Kemunculannya dilatarbelakangi potensi wilayah yang banyak ditumbuhi pohon melinjo di daerah tersebut. Kendala dalam pengembangannya sering berkaitan dengan bahan baku yang bersifat musiman, modal terbatas, belum ada teknologi produksi, jangkauan pemasaran, tingkat pengetahuan tentang kualitas produk rendahm. Sehingga sasaran penelitian ini untuk mengetahui keuntungan, kelayakan usaha, dan kondisi lingkungan internal eksternal serta strategi pengembangan agroindustri emping melinjo. Keuntungan usaha dapat diketahui dengan menganalisis biaya dan penerimaan untuk mendukung analisis kelayakan usaha berdasarkan R/C ratio dan Break Event Point. Untuk analisis kondisi lingkungan internal eksternal menggunakan Matriks ALI, Matriks ALE, Matriks IE, Grand Strategy Matriks, matrik SWOT dan QSPM. Strategi yang dirumuskan adalah peningkatan kualitas, kuantitas, kontinuitas produk di pasar, peningkatan penjualan dan diversifikasi produk dan dukungan pemerintah serta membentuk kelompok pengusaha dalam hal penyuluhan, modal, teknologi tepat guna, dan promosi.

PREDICTING THE DETERMINANTS OF INTENTION TO REDUCE FOOD WASTE WITH FUZZY SET ANALYSIS Gilang Kurniawan; Agustina Shinta Hartati Wahyuningtyas; Dwi Retno Andriani
Agricultural Socio-Economics Journal Vol 22, No 2 (2022): APRIL
Publisher : Socio-Economics/Agribusiness Department

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.agrise.2022.022.2.7

This study aims to predict the factors that drive the emergence of intentions to reduce food waste with a planned behavior theory approach. The study was carried out in Malang, East Java. The information was gathered through social media using a survey method with convenience sampling. The study employs fuzzy set qualitative comparative analysis (FsQCA).The research findings indicate four conditions in the subjective norm, perceived behavioral control, and feeling of guilt variables which are the core conditions needed to form an intention to reduce food waste. In addition, three of the four states were closely related to the general perception of caring and showed a tendency towards interpersonal and human-environmental awareness. Therefore, the recommended recommendation is a campaign movement that emphasizes community participation by adopting ideal food-management values that are simultaneous and supported by stimulation through public communication related to the minimization of food waste.

Analisis Keunggulan Komparatif Dan Kompetitif Usahatani Apel Di Kecamatan Poncokusumo Kabupaten Malang Dwi Retno Andriani; Nuhfil Hanani
Agricultural Socio-Economics Journal Vol 10, No 1 (2010)
Publisher : Socio-Economics/Agribusiness Department

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Hasil penelitian mengemukakan bahwa Keunggulan komparatif usahatani apel di Kecamatan Poncokusumo lebih besar daripada keunggulan kompetitifnya yaitu dengan nilai Koefisien Biaya Sumberdaya Domestik harga sosialnya adalah 0,236 dan Koefisien Biaya Sumberdaya Domestik harga aktualnya sebesar 0,793. Keunggulan kompetitif yang rendah menyebabkan komoditas apel lokal sulit menembus pasar ekspor serta menimbulkan banyaknya apel impor di pasar domestik, sehingga menyebabkan turunnya harga apel yang berakibat menurunnya pendapatan dan keuntungan produsen apel lokal. Divergensi kebijakan pemerintah yang terjadi pada input, output maupun input-ouput masih merugikan petani apel. Pada input, divergensi mengakibatkan petani harus membayar harga input tradabel lebih mahal dari yang seharusnya dengan indikator positifnya nilai transfer input (Rp 6.621.395) dan Nominal Coefficient on Input lebih dari satu (1,08). Divergensi dan kebijaksanaan pada output menyebabkan petani menerima harga yang lebih rendah dari yang seharusnya dengan indikator negatifnya output transfer (- Rp 413.691.246) dan Nominal Coefficient on Output kurang dari satu (0,38). Hal ini berimplikasi pada harga domestik menjadi lebih rendah dari harga impor atau ekspor dan tidak adanya proteksi pada sistem usahatani apel di Kecamatan Poncokusumo. Dampak divergensi dan kebijaksanaan pada input-output secara keseluruhan merugikan petani karena usahatani ini belum menguntungkan karena masih memerlukan proteksi, petani menerima keuntungan lebih rendah dari yang seharusnya dengan indikator negtifnya transfer output, Effective Protection Coefficient kurang dari satu (0,28), dan Subsidy Ratio to Producer kurang dari 1(-0,62) Perubahan nilai rupiah terhadap dollar, harga output, harga input tradabel, harga input domestik dan tingkat bunga berpengaruh terhadap tingkat keunggulan komparatif dan keunggulan kompetitif usahatani apel. Tingkat keunggulan komparatif dan kompetitif akan meningkat jika terjadi terdepresiasinya nilai tukar rupiah terhadap US $, kenaikan harga ouput, penurunan harga input tradabel dan domestik, dan penurunan tingkat bunga. Sedangkan turunnya tingkat keunggulan komparatif dan kompetitif diakibatkan oleh terapresiasinya nilai tukar rupiah terhadap US $, penurunan harga output, kenaikan harga input, dan kenaikan tingkat bunga

Analisis Produksi Dan Pendapatan Kopi Robusta Kualitas Ekspor (Studi Kasus Di Pt Perkebunan Nusantara Xii (Persero) Kebun Ngrangkah Pawon, Kabupaten Kediri) Dwi Retno Andriani; Heru Santoso
Agricultural Socio-Economics Journal Vol 12, No 3 (2012)
Publisher : Socio-Economics/Agribusiness Department

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PTPN XII (Persero) merupakan perusahaan perkebunan milik pemerintah yang memproduksi kopi robusta untuk diekspor. Salah satu kebun yang menghasilkan kopi robusta dengan kualitas terbaik adalah Kebun Ngrangkah Pawon. Kebun ini telah lama menyuplai kopi robusta, namun produksinya semakin turun sehingga perlu dilakukan analisis produksi. Penurunan produksi akan berakibat penurunan jumlah yang diekspor ke pasar sehingga pendapatan juga turun. Tujuan dari penelitian ini adalah (1) Menganalisis trend produksi kopi robusta kualitas ekspor, (2) Menganalisis faktor yang mempengaruhi produksi kopi robusta kualitas ekspor, (3) Menganalisis pendapatan kopi robusta di Kebun Ngrangkah Pawon. Hasil analisis menunjukkan bahwa produksi dan trend produksi kopi robusta yang semakin turun karena pengaruh perubahan lahan. Faktor yang mempengaruhi kualitas produksi adalah pemanenan, pengupasan, pencucian, dan pengeringan, sedangkan yang berpengaruh signifikan terhadap kuantitas produksi diantaranya lahan, bahan baku inferior, dan pupuk KCl. Penurunan produksi kopi robusta mengakibatkan pendapatan juga ikut turun. Kata kunci : produksi, pendapatan, kopi robusta

THE INFLUENCE OF PRODUCT QUALITY, PRICE, LOCATION ON PURCHASE DECISIONS AND PURPOSE OF PURCHASE OF SOUVENIR PRODUCTS IN SIKKA REGENCY, NTT Yohana Anggriani; Djoko Koestiono; Dwi Retno Andriani
Agricultural Socio-Economics Journal Vol 22, No 2 (2022): APRIL
Publisher : Socio-Economics/Agribusiness Department

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.agrise.2022.022.2.9

Consumer satisfaction with the product will be formed when someone makes a purchase decision. Perceived satisfaction will provide benefits for the company continuously. This means that everything related to the product received by consumers at the time of purchase will determine the direction of the company's goals. This research was conducted at Aku Sikka's ole shop in Sikka Regency, East Nusa Tenggara Province from May to June 2021. The purpose of this study was to analyze the effect of product quality, price, location on purchasing decisions and consumer satisfaction in purchasing ole-ole products at the Aku Sikka store. Data was collected by filling out questionnaires with a non-probability sampling technique using the accidental sampling method. The data were analyzed using structural equation modelling. The results of the PLS Structural Equation Model (SEM) analysis to examine the effect of product quality, price, and location variables on purchasing decisions and consumer satisfaction show that there is a positive and significant influence on product quality, price, and location variables on purchasing decisions and consumer satisfaction.

THE INFLUENCE OF PRODUCT QUALITY, PRICE, LOCATION ON PURCHASE DECISIONS AND PURPOSE OF PURCHASE OF SOUVENIR PRODUCTS IN SIKKA REGENCY, NTT Yohana Anggriani; Djoko Koestiono; Dwi Retno Andriani
Agricultural Socio-Economics Journal Vol. 22 No. 2 (2022): APRIL
Publisher : Socio-Economics/Agribusiness Department

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.agrise.2022.022.2.9

Consumer satisfaction with the product will be formed when someone makes a purchase decision. Perceived satisfaction will provide benefits for the company continuously. This means that everything related to the product received by consumers at the time of purchase will determine the direction of the company's goals. This research was conducted at Aku Sikka's ole shop in Sikka Regency, East Nusa Tenggara Province from May to June 2021. The purpose of this study was to analyze the effect of product quality, price, location on purchasing decisions and consumer satisfaction in purchasing ole-ole products at the Aku Sikka store. Data was collected by filling out questionnaires with a non-probability sampling technique using the accidental sampling method. The data were analyzed using structural equation modelling. The results of the PLS Structural Equation Model (SEM) analysis to examine the effect of product quality, price, and location variables on purchasing decisions and consumer satisfaction show that there is a positive and significant influence on product quality, price, and location variables on purchasing decisions and consumer satisfaction.

PREDICTING THE DETERMINANTS OF INTENTION TO REDUCE FOOD WASTE WITH FUZZY SET ANALYSIS Gilang Kurniawan; Agustina Shinta Hartati Wahyuningtyas; Dwi Retno Andriani
Agricultural Socio-Economics Journal Vol. 22 No. 2 (2022): APRIL
Publisher : Socio-Economics/Agribusiness Department

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.agrise.2022.022.2.7

This study aims to predict the factors that drive the emergence of intentions to reduce food waste with a planned behavior theory approach. The study was carried out in Malang, East Java. The information was gathered through social media using a survey method with convenience sampling. The study employs fuzzy set qualitative comparative analysis (FsQCA).The research findings indicate four conditions in the subjective norm, perceived behavioral control, and feeling of guilt variables which are the core conditions needed to form an intention to reduce food waste. In addition, three of the four states were closely related to the general perception of caring and showed a tendency towards interpersonal and human-environmental awareness. Therefore, the recommended recommendation is a campaign movement that emphasizes community participation by adopting ideal food-management values that are simultaneous and supported by stimulation through public communication related to the minimization of food waste.

THE EFFECT OF SOCIAL MEDIA MARKETING ON THE PURCHASE DECISION OF KOOKA COFFEE PRODUCTS USING BRAND IMAGE AS A MEDIATION VARIABLE Rishona Hanael Tauran; Dwi Retno Andriani; Agustina Shinta Hartati Wahyuningtyas; Riyanti Isaskar
Agricultural Socio-Economics Journal Vol. 22 No. 3 (2022): JULY
Publisher : Socio-Economics/Agribusiness Department

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.agrise.2022.022.3.9

This research is motivated by the increasingly high competition between coffee shops which encourages coffee shops to have more creative and innovative strategies. Some of the existing coffee shops have done social media marketing, which makes delivering product information easier, has affordable prices and has a broader market reach. Information that is shared through social media needs to be adequately packaged and attractively because it can increase customer satisfaction and brand image, which plays an essential role in the success of coffee shops during increasingly high competition. Kooka Coffee is the pioneer coffee shop that collaborates with clothing convection, producing advantages that other coffee shops do not. Kooka Coffee uses Instagram to share various marketing information that it hopes will increase its brand image in the minds of consumers and can have an impact in improving purchasing decisions. The goal of this study is to identify the most influential indicators on Kooka Coffee consumers' social media marketing, brand image, and purchasing decisions, as well as the effect of social media marketing on Instagram against brand image and purchasing decisions, and the influence of social media marketing on Kooka Coffee Malang consumers' purchasing decisions mediated by brand image.. This study used 100 respondents who were determined by the method purposive sampling. Analysis path used to calculate the effect between variables social media marketing with purchasing decision variables directly and indirectly through brand image. The analysis results show that social media marketing has a positive and significant effect on brand image, social media marketing positive and insignificant effect on purchasing decisions, brand image has a positive and significant impact on purchasing decisions, and brand image mediates with influence of social media marketing on buying decisions.

THE IMPACT OF ENVIRONMENTAL KNOWLEDGE AND SELF-TRANSCENDENCE TOWARD GREEN PURCHASE INTENTION ON STUDENTS Nisrina Qotrunnada; Hery Toiba; Fitrotul Laili; Dwi Retno Andriani; Budi Setiawan
Agricultural Socio-Economics Journal Vol. 23 No. 2 (2023): APRIL
Publisher : Socio-Economics/Agribusiness Department

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.agrise.2023.023.2.5

The increasing number of consumers’ purchase intention on green products can be seen through the rising number of individuals who are willing to pay more for these products, and it proves this problem has attracted the attention of many circles. This article aims to examine what factors can influence the growth of student purchase intention on green products. The expansion of the Theory of Planned Behaviour was carried out to include two factors that are expected to influence student purchase intention, namely environmental knowledge and self-transcendence. Cluster random sampling is used to select samples that previously have been calculated using the Taro Yamane formula and the Parel formula with a total sample size of 136 samples. The results processed with the SEM-PLS (Structural Equation Model - Partial Least Square) showed that environmental knowledge was found to be unable to influence student purchase intention on green products, this is supported by the statement that high knowledge is not always in line with attitudes and practices generated. Self-transcendence was found to affect the growth of student purchase intention in green products, and this can happen because self-transcendence can affect the formation of consumer purchase intention.

THE EFFECT OF SERVICE QUALITY ON CUSTOMER SATISFACTION, CUSTOMER DELIGHT AND CONSUMER LOYALTY AT LEGENDARY RESTAURANTS IN MALANG CITY Riyadi, Sahrul Dwi; Wahyuningtyas, Agustina Shinta Hartati; Andriani, Dwi Retno
Agricultural Socio-Economics Journal Vol. 23 No. 4 (2023): OCTOBER
Publisher : Socio-Economics/Agribusiness Department

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.agrise.2023.023.4.3

The competition in the restaurant industry is very tight, with many competitors that have sprung up with various strategies, such as providing the best quality of service to their consumers. This is also experienced by legendary restaurants A, B, C, and D, which have been selling culinary specialties of Malang City for decades with recipes that have been passed down from generation to generation. The experience of non-optimal service quality will affect customer satisfaction and can affect the level of consumer loyalty to legendary restaurants. Therefore, it is very important to conduct this research to determine the effect of service quality on customer satisfaction and loyalty, as well as the role of brand image in moderating it. This research was analyzed using SEM-PLS with 100 respondents. This research shows that the service quality provided by the four restaurants has a positive and significant impact on customer satisfaction, customer delight, and customer loyalty because the quality of service provided by the four restaurants is considered good.

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