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Journal : Habitat

ANALISIS FAKTOR-FAKTOR YANG MEMPENGARUHI PRODUKTIVITAS KERJA PEMETIK TEH DI PTPN XII (PERSERO) KEBUN WONOSARI Pratama, Ary Rahmady; Andriani, Dwi Retno
HABITAT Vol 26, No 1 (2015)
Publisher : Department of Social Economy, Faculty of Agriculture , University of Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (211.153 KB) | DOI: 10.21776/ub.habitat.2015.026.1.1

Abstract

Produktivitas tenaga kerja merupakan hal yang penting bagi perusahaan. Peningkatan produktivitas kerja membuat pekerjaan lebih efektif dan efisien sehingga diperlukan dalam pencapaian tujuan yang telah ditetapkan perusahaan terutama dalam peningkatan produksi. Tujuan penelitian ini untuk mengetahui karakteristik umum karyawan khususnya tenaga kerja bagian pemetikan di PTPN XII (PERSERO) Kebun Wonosari, menganalisis faktor-faktor yang signifikan dan paling dominan mempengaruhi produktivitas kerja pemetik di PTPN XII (PERSERO) Kebun Wonosari. Analisis faktor-faktor yang mempengaruhi produktivitas tenaga kerja menggunakan analisis regresi linier berganda dengan menggunakan tujuh variabel (usia, pengalaman kerja, gaji, jaminan sosial, hubungan sesama pemetik, dan hubungan atasan bawahan) sebagai variabel dependen dan variabel produktivitas tenaga kerja senagai variabel dependen. Hasil penelitian ini yaitu : Produktivitas tenaga kerja PTPN XII (PERSERO) Kebun Wonosari pada setiap tenaga kerja berbeda tiap bulannya. Tenaga kerja yang termasuk kedalam golongan produktivitas rendah sebesar 30 orang responden dari 59 orang responden. Presentase pengaruh variabel independen seperti usia, pengalaman kerja, upah, jaminan sosial, hubungan sesama pemetik, hubungan atasan dan bawahan, jenis kelamin terhadap variabel dependen produktivitas tenaga kerja sebesar 93,8% atau variasi variabel independen yang digunakan dalam model mampu menjelaskan sebesar 93,8% variasi variabel dependen sedangkan sisanya sebesar 6,2% dipengaruhi atau dijelaskan oleh variabel lain di luar model. Faktor-faktor yang berpengaruh terhadap produktivitas kerja tenaga kerja adalah usia, pengalaman kerja, dan tingkat upah. Ketiga variabel tersebut berpengaruh pada taraf signifikansi alpha 5% dengan koefisien regresi masing-masing sebesar -0,79, 0,26 dan 0,54.
PENGARUH ATRIBUT PRODUK TERHADAP KEPUTUSAN KONSUMEN DALAM PEMBELIAN PRODUK ABON JAMUR TIRAM DI PERUSAHAAN AILANIFOOD KOTA MALANG JAWA TIMUR Sudrajad, Ahmad Bagus; Andriani, Dwi Retno
HABITAT Vol 26, No 2 (2015)
Publisher : Department of Social Economy, Faculty of Agriculture , University of Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (75.777 KB) | DOI: 10.21776/ub.habitat.2015.026.2.9

Abstract

Abon jamur adalah jenis makanan yang berbentuk serpihan dan kering,  terbuat dari jamur tiram yang telah dicampur dengan bumbu dan telah melalui proses penggorengan, abon jamur tersebut diproduksi oleh perusahaan Ailanifood di Kota Malang. Tujuan penelitian ini adalah melihat pengaruh atribut produk terhadap keputusan pembelian abon jamur Ailani di kota Malang. Dengan menganalisis atribut-atribut produk yang berpengaruh signifikan dan dominan. Metode penentuan responden menggunakan accidental sampling. Alat analisis yang digunakan adalah uji Cochran Q dan Regresi Berganda. Pada uji t variabel yang berpengaruh signifikan yaitu kemasan, kualitas, dan harga, sementara variabel paling dominan terhadap Ailani jamur abon keputusan pembelian adalah atribut harga. Dalam penelitian ini menyimpulkan bahwa seluruh atribut produk kecuali merk, seperti (kemasan, kualitas, dan harga) berpengaruh secara signifikan terhadap keputusan pembelian produk abon jamur ailani.
The Effect of Business Environment on The Performance of SMIs in The Food and Beverage Sector through Marketplace Adoption as A Mediating Variable Yusti Mauriska Choirunnisa; Djoko Koestiono; Fitria Dina Riana; Abdul Wahib Muhaimin; Dwi Retno Andriani
HABITAT Vol. 34 No. 2 (2023): August
Publisher : Department of Social Economy, Faculty of Agriculture , University of Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.habitat.2023.034.2.14

Abstract

This research was conducted at SMIs which was seen from its growth that SMIs had the opportunity to develop in this city. This study aims to describe and analyze the effect of entrepreneurial orientation and the role of government through marketplace adoption on company performance. This study used non-probability sampling with a purposive sampling technique to the owners/managers of companies totaling 50 respondents. This research method is SEM-PLS (Structural Equation Model - Partial Least Square) and uses Warp PLS 7.0 software. The results of the study show that: (1) Marketplace adoption has a positive effect on the SMI performance; (2) Entrepreneurial orientation has a positive and significant effect on marketplace adoption and SMI performance; (3) Role of government has a positive and highly significant effect on marketplace adoption and SMI performance; (4) Adoption of marketplace has a positive and highly significant effect on SMI performance; (5) For the indirect effect, entrepreneurial orientation to company performance through marketplace adoption has a significant positive effect and role of government to company performance through marketplace adoption has a significant positive effect.
The Effect of Multidimensional Consumer Perceived Value on Customer Satisfaction and Purchase Intention of Organic Food Ach Ainur Rohman; Rosihan Asmara; Dwi Retno Andriani
HABITAT Vol. 34 No. 2 (2023): August
Publisher : Department of Social Economy, Faculty of Agriculture , University of Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.habitat.2023.034.2.19

Abstract

The rapid and widespread growth of the organic food market is considered to become one of the largest growing markets in the food industry. The main objective of this research is to investigate and evaluate the effect of multidimensional consumer perceived value on customer satisfaction and purchase intention in the context of organic food. The data collection was carried out with 234 Indonesian consumers of organic food. The multidimensional consumer perceived value has been formed by 4 dimensions which include functional value, economic value, emotional value, and social value. consumer perceived value is considered to influence customer satisfaction and purchase intention. structural equation modeling (SEM-AMOS) was used to analyze the relationship between them. The result indicates that the consumer perceived value positively influences customer satisfaction and purchase intention. The consumer perceived value has no strong direct influence on purchase intention.  Hence, the involvement of customer satisfaction is able to be a full mediator between the customer perceived value and purchase intention. This research contributes to reflecting consumer preferences of organic food in Indonesia as a developing country which is assessed by consumer perceived value, customer satisfaction, and purchase intention.
The Influence of Purchase Behavior on Purchase Intentions and Purchase Decisions for Processed Apple Products Through E-Commerce Hasna Luthfiyyan Febriandani; Abdul Wahib Muhaimin; Dwi Retno Andriani
HABITAT Vol. 32 No. 3 (2021): December
Publisher : Department of Social Economy, Faculty of Agriculture , University of Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.habitat.2021.032.3.19

Abstract

During the current pandemic, almost everything we need, both primary and secondary, we can fulfill from online services. In the era of globalization and the ease of online shopping transactions can lead toconsumptive behavior, especially considering the current situation in the corona virus crisis, whereconsumer behavior has begun to change drastically. This study used Structural Equation Modeling-PartialLeast Square (SEM-PLS) analysis with the WarpPLS approach, to predict the magnitude of the relationshipamong latent variables and between latent variable and its indicator. The dominant variables in the researchon the effect of purchase intention of processed apple products at Shopee are trust, online shoppingattitudes, subjective norms and purchase intentions. Trust in product purchase intention produces a pathcoefficient of 0.320 with a confidence interval value [0.160;0.481]. The test results showed that the pathcoefficient was positive with a high significance level. Online shopping attitude on product purchaseintention produces a path coefficient of 0.422 with a confidence interval value [0.261; 0.627], the pathcoefficient was positive with a high significance level so that this sub hypothesis can be accepted.Subjective norm on product purchase intention produces a path coefficient of 0.250 with a confidenceinterval value [0.104;0.397], the path coefficient was positive with a high significance level. Purchaseintention on purchasing decisions produces a path coefficient of 0.509 with a confidence interval value[0.370; 0.648], the path coefficient was positive with a high significance level.
Millennial Consumer Preferences for Healthy Instant Noodle Products in East Java (Choice Experiment Method) Prameswari, Syera Aqila; Toiba, Hery; Andriani, Dwi Retno; Noor, Arif Yustian Maulana
HABITAT Vol. 36 No. 2 (2025): August
Publisher : Department of Social Economy, Faculty of Agriculture , University of Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.habitat.2025.036.2.11

Abstract

Healthy living is now a popular lifestyle among the millennial generation, health consciousness is a concern for some who prefer to engage in activities that can be beneficial to the body, one of which is paying attention to dietary intake. Porang (Konjac) is an alternative raw material for processed products, especially konjac noodles, and those containing gluten. At present, there is little consumer research, apart from the fact that it is a relatively new product on the market, previous studies have focused on the glucomannan content of konjac noodle products. The results of the multinomial logit analysis for the five attributes, calorie content, fibre content, food additives and price, show that respondents prefer products with low calorie content, high fibre content, using natural food additives and the lowest price category. The attribute that consumers consider important, the use of natural food additives and fiber content, comes last. The implications of this study could be considered by manufacturers who want to produce konjac noodle to add natural food additives and list them on the label on the packaging. Building economical packaging and partnerships to achieve lower prices and attract consumers.
The Impact of Service Quality Relationship on Customer Loyalty at Legendary Restaurants R4 in Malang City Riyadi, Sahrul Dwi; H.W., Agustina Shinta; Andriani, Dwi Retno; Anam, Moch Alawy Syaiful
HABITAT Vol. 35 No. 1 (2024): April
Publisher : Department of Social Economy, Faculty of Agriculture , University of Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.habitat.2024.035.1.6

Abstract

Each region certainly has its own culinary specialties, as Malang City is a tourist city that has many culinary specialties and has been established for a long time with hereditary recipes such as legendary restaurants R4. Culinary of a region is one of the main attractions for tourists, especially with the brand image that has been built in the general public which makes legendary culinary in Malang worth visiting. However, intense competition in the restaurant industry is also experienced by legendary restaurants in Malang, so efforts are needed so that legendary restaurants can continue to compete, one of which is by paying attention to the service quality provided to consumers so that consumers become loyal. In addition to aspects of service quality, legendary restaurants also need to pay attention to aspects of customer satisfaction, customer delight, and brand image which can later help build consumer loyalty and make legendary restaurants in Malang able to compete. Therefore, this research is very important to do to find out how far the effect of service quality on customer loyalty is through customer satisfaction, customer delight, and the role of brand image in moderating. This research was analyzed using SEM-PLS with 100 respondents with age criteria >17 years and having visited at least 2 times. This research shows that the service quality provided by the four restaurants has a positive and significant role on customer satisfaction, customer delight, and customer loyalty because the quality of service provided by the four restaurants is considered good, besides that brand image is able to strengthen the relationship between service quality and customer loyalty. So it is necessary for legendary restaurants to improve the quality of their services in order to get loyalty from their consumers and be able to compete with new restaurants.
Co-Authors Abdul Wahib Muhaimin Abdul Wahib Muhaimin Ach Ainur Rohman Agustina Shinta Hartati Wahyuningtyas Agustina Shinta Hartati Wahyuningtyas Ahmad Bagus Sudrajad, Ahmad Bagus Anam, Moch Alawy Syaiful ARMIETA AYU IRIANTI Artika, Siti Ary Rahmady Pratama, Ary Rahmady Attabik M. Amrillah Attabik Mukhammad Amrillah Budi Setiawan Budi Setiawan Budi Setiawan Budi Setiawan Budi Setiawan Demmy Filsafa Ratna Putra Diana Aisyah Djoko Koestiono Djoko Koestiono Djoko Koestiono Fadli Mulyadi Fitria Dina Riana Fitrotul Laili Fransiska Dwi L. Gilang Kurniawan Gutama, Wisynu A. H.W., Agustina Shinta Hamdayyuwaafi, M. Wildan Haried, Dio Nanda Hasna Luthfiyyan Febriandani Heru Santoso Hery Toiba Iwan Zuhdi Kusdianasari, Milla Febry Lukman Nurhuda Maulani, Ratri MOHAMAD FADJAR Mr. I Gede Eko Putra Sri Sentanu Nisrina Qotrunnada Noor, Arif Yustian Maulana Novi Setyaningrum Novia, Dian Ayu Nuhfil Hanani Parlindungan, Soaniton David Stefanus Prameswari, Syera Aqila Prasetya, Joko Agus Pratiwi S, Aprilia Desi Purba, Pebli Adenesli Puteri, Alya S. Putri, Rizkia Eka Ramadanti, Tanya Aulia Rayesa, Neza Fadia Riana, Fitria D. Rianzani, Dian Muji Rini Dwiastuti Rishona Hanael Tauran Riyadi, Sahrul Dwi Riyanti Isaskar Rosihan Asmara Sani, Evina Nahdiya Septia Purfadila Setyaningrum, Novi Shinta, Agustina Sinaga, Riska Elsa Rianty Siti Artika Sri Andayani Sri Sentanu, I Gede Eko Putra Syafrial Syafrial Wahyuningtyas, Agustina Shinta Hartati Yohana Anggriani yulianti, Nurdiana Yusti Mauriska Choirunnisa Zuhdi, Iwan