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All Journal Jurnal Inovasi Teknologi Pendidikan IKRA-ITH ABDIMAS Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences BERKAT: Jurnal Pemberdayaan Masyarakat Jurnal Ilmiah MADIYA: Masyarakat Mandiri Berkarya International Journal of Research in Vocational Studies (IJRVOCAS) Journal of Economic, Business and Engineering (JEBE) J-COSCIS : Journal of Computer Science Community Service Journal of Economics and Social Sciences Journal of Management and Creative Business Jurnal Riset Manajemen Jurnal Pengabdian Masyarakat dan Riset Pendidikan
Harris Pinagaran Nasution
Politeknik Negeri Medan
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Building Participation in Sustainable Mice Event Based on Social Identity in Medan City Nursiah Fitri; Harris Pinagaran Nasution; Desri Wiana
Budapest International Research and Critics Institute-Journal (BIRCI-Journal) Vol 6, No 1 (2023): Budapest International Research and Critics Institute February
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v6i1.7415

Abstract

The city of Medan has been designated by the government as a MICE destination in Indonesia. MICE events (Meetings, Incentives, Conventions and Exhibitions/Events) are important activities in the development of the tourism industry. MICE activities use many facilities in the tourism industry, such as transportation, accommodation, various attractions and entertainment including souvenirs. Organizing a MICE event in a destination has a multiplier effect not only in the economic field but also in the social and environmental fields. Therefore Sustainable MICE events have become a global trend that aims to maintain the sustainability of quality economic, social and environmental life. The implementation of Sustainable MICE events will provide a positive value for a destination to be selected by a world association as a preferred destination. Several studies have been conducted to obtain mechanisms underlying a sustainable MICE industry. This study aims to examine 1) the effect of social identity in the implementation of sustainable MICE events, 2) the effect of social identity on the desire to participate, 3) the effect of the implementation of sustainable MICE events on the desire to participate and 4) the effect of social identity through the implementation of sustainable MICE events on the desire to participate. The population and samples were taken from the community in the IVENDO association which is an association of MICE event organizers, 94 participants who had been event organizers in the city of Medan. The sampling technique uses a non-probability sample using a saturated sample. Data collection was carried out using a questionnaire. Data analysis technique uses PLS Smart 3.0. The results of the study show that social identity variables have a positive and significant effect on sustainable MICE events. The social identity variable has a positive and significant effect on the desire to participate. The implementation variable of sustainable MICE events influences the desire to participate. Social identity variables through sustainable MICE events have a positive and significant effect on the desire to excel.
Co-Authors Ahmad, Azura Binti Alya Rahmita Burhanuddin Tarigan Dewi Comala Sari Djames Fitri, Nursiah Hasibuan, Annalisa Sonaria Hotmaida Situmeang Khairina, Isni Martolop Sinambela Medina, Lisa Mohd Muslim bin Md Zalli Mohd Ridhuan Mohd Jamil Muhammad Dalim Nadya Dwita Muzri Nadzimah binti Idris Novita, Vivianti Nursiah Nursiah Nursiah Fitri Nursiah Fitri Nursiah Nursiah, Nursiah Nurulrabihah Mat Noh Omar, Nurul Ihsaniah Binti Safaruddin Safitri, Habibi Ramdani Sari, Dewi Comala Sembiring, Chelsea Amanda Siahaan, Djames Sibarani, Baringin Siregar, Chyntia Brenda Clarissa Suparmono Suri Purnami - Syahlina, Maya Vivianti Novita Wiana, Desri Yessi Kurnia Arjani Manik Yuli Aisyah Iskandar Yusoff, Rohani Binti M.M