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All Journal Jurnal Administrasi Bisnis EDUNOMIC : JURNAL ILMIAH PENDIDIKAN EKONOMI FAKULTAS KEGURUAN DAN ILMU PENDIDIKAN The Asian Journal of Technology Management (AJTM) Jurnal Ekonomi dan Bisnis Islam Journal of Secretary and Business Administration EQIEN - JURNAL EKONOMI DAN BISNIS International Journal of Applied Business Research Jurnal Riset Bisnis dan Investasi Jurnal Bisnis dan Kewirausahaan Bhakti Persada Jurnal Aplikasi IPTEKS The Indonesian Journal of Social Studies Specta Journal of Technology Asian Management and Business Review Jurnal Difusi Journal of Marketing Innovation Industrial Research Workshop and National Seminar BHAKTI PERSADA Jurnal Aplikasi IPTEKS (Journal of Applied Sciences and Technology) Jurnal Malikussaleh Mengabdi EDUNOMIC : JURNAL ILMIAH PENDIDIKAN EKONOMI FAKULTAS KEGURUAN DAN ILMU PENDIDIKAN Kamil Jurnal Sekretaris & Administrasi Bisnis
Arie Indra Gunawan
Jurusan Administrasi Niaga, Politeknik Negeri Bandung
Religion Arts Humanities Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Mechanical Engineering Nursing Public Health Social Sciences Transportation Other

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Social Media User Perception on Communication Types: Comparing One-Two Way of Communicating Brand Gunawan, Arie Indra; Monoarfa, Hilda; Hendrayati, Heny; Bahri, Khoirun Nisa; Rahayu, Agus; Huda, Miftakul
Journal of Marketing Innovation (JMI) Vol. 3 No. 1 (2023)
Publisher : Politeknik Negeri Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35313/jmi.v3i1.59

Abstract

Social media is a communication medium expected to create brand satisfaction and trust. If we attempt to classify communication patterns and intensity on Instagram media, there are one- and two-way communication patterns. Some posts do not require confirmation, and the goal is not to create a conversation between the messenger and the audience. This condition creates a knowledge gap in marketing communications that need to be known empirically. This research was conducted with a quantitative approach - descriptive statistics. Research data was collected by distributing questionnaires through communication and sending messages to Instagram accounts. 249 data are obtained and analyzed using Warp-PLS. The research findings show that one-way communication patterns are more effective in creating brand trust. The audience considers information conveyed in this pattern more effective and valid because they are not distracted by multi-respondent conversations, which often extend from information topics. This study has implications for theoretical contributions to creating brand satisfaction and trust and for the company's communication strategy to deliver brand communications to the audience. Also, companies can vary their communication patterns on social media, especially Instagram, from the audience that continues to respond (further conversations occur).
Exploring The Reasons Of Indonesian Young Adult Consumers Toward Sustainably Packaged Food & Beverages Product Gunawan, Arie Indra; Amalia, Fatya Alty; Ramadhan, Muhamad; Bansah, Pearl Fafa
Journal of Marketing Innovation (JMI) Vol. 4 No. 1 (2024)
Publisher : Politeknik Negeri Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35313/jmi.v4i1.106

Abstract

Sustainable packaging in the F&B industry is now widely used and developed by companies to address climate change issues or reduce costs and increase consumer product value. However, targeted consumers do not always buy products in sustainable packaging for various unknown reasons. The originality of this study is the creativity of young adults as participants, as most researchers do not have a deeper understanding of why consumers are most likely and least likely to purchase sustainably packaged products. It is a consumer survey. In addition, this study contributes to a comprehensive understanding of young adult consumers, purchasing intent, and awareness of sustainable packaging of F&B products. The purpose of this qualitative study was to thoroughly investigate why consumers are most likely and least likely to purchase sustainable packaged F&B products. Twenty-two young adult consumers aged 18-24 were asked the open-ended questions to gain a more in-depth understanding of the topic under the study. Most participants associate sustainable packaged F&B products with price, quality, and appearance as reasons for deciding whether to buy the product. However, some participants also mentioned digital marketing efforts: social media marketing, influencer use, and trend tracking, as reasons for being involved in the product. This study suggests that companies are leveraging digital and traditional strategies to create a complete green marketing mix that reaches a broader range of customers.
The Connective Patterns of Experience Quality and Environmental Perception to Revisit Intentions in Creative Cultural Tourism Gunawan, Arie Indra; Mustikasari, Ati; Agustina, Regina; Christianingrum; Februadi, Agustinus
Journal of Marketing Innovation (JMI) Vol. 4 No. 2 (2024)
Publisher : Politeknik Negeri Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35313/jmi.v4i2.133

Abstract

Creative cultural tourism faces significant challenges due to its relatively standard offerings and the repetitive nature of its attractions. To remain competitive, the development of creative cultural tourism must adapt dynamically to evolving visitor demands. While several studies have explored aspects of creative tourism, they often fall short in assessing visitor needs. This study aims to fill that gap by investigating the specific needs of visitors in the context of creative cultural tourism. A cross-sectional method was employed, followed by a quantitative approach using data collected through questionnaires. The study gathered a total of 306 responses from visitors to Taichung's creative tourism sites in Taiwan, which were then analyzed using Structural Equation Modeling-Partial Least Squares (SEM-PLS). The research findings indicate that the quality of the experience has a direct influence on visitors' intention to revisit, while perceptions of the tourist environment significantly affect visitor satisfaction. These results suggest that the development of creative tourism should focus on enhancing value in ways that align with visitor desires, ensuring the experience remains authentic and engaging. By integrating high-quality experiences with positive environmental perceptions, destinations can attract and retain visitors more effectively.
ANALISIS FAKTOR-FAKTOR YANG MEMPENGARUHI PERILAKU KONSUMEN DALAM KEPUTUSAN PEMBELIAN KARTU PRABAYAR Wahyuni, Nindy; gunawan, arie indra
Edunomic : Jurnal Ilmiah Pendidikan Ekonomi Fakultas Keguruan dan Ilmu Pendidikan Vol 5 No 2 (2017): EDISI SEPTEMBER
Publisher : FKIP Unswagati

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33603/ejpe.v5i2.304

Abstract

Penelitian ini menggunakan jenis penelitian kuantitatif deskriptif dengan metode survei. Populasi dalam penelitian ini adalah seluruh Mahasiswa Pendidikan Ekonomi di Universitas swadaya Gunung Jati Cirebon yang berjumlah 517 mahasiswa.  Besarnya sampel ditentukan dengan rumus Taro Yamane, teknik  Sampling Insidental dan Sampling Purposive. Hasil perhitungan tersebut diperoleh 84 mahasiswa sebagai sampel penelitian. Teknik pengumpulan data penelitian adalah menggunakan studi kepustakaan dan kuesioner (angket). Uji prasyarat data dilakukan dengan uji normalitas data, uji linearitas, uji heteroskedastisitas dan uji autokorelasi. Teknik analisa data yang digunakan adalah regresi berganda, uji f dan koefisien determinasi.Berdasarkan hasil penelitian menunjukan bahwa pengaruh faktor budaya memiliki nilai 1513 yang berarti mahasiswa setuju jika faktor budaya berpengaruh terhadap keputusan pembelian, faktor sosial memiliki nilai 1206 yang berarti mahasiswa ragu-ragu jika faktor sosial berpengaruh terhadap keputusan pembelian, faktor pribadi memiliki nilai 1522 yang berarti mahasiswa setuju jika faktor pribadi berpengaruh terhadap keputusan pembelian dan faktor psikologi memiliki nilai 1552 yang berarti mahasiswa setuju jika faktor pribadi berpengaruh terhadap keputusan pembelian . Berdasarkan hasil perhitungan faktor budaya, sosial, pribadi dan psikologi terhadap keputusan pembelian adalah sebesar 82,5% dan hasil nilai Fhitung ≥ Ftabel (93,278 ≥ 2,33) dengan nilai signifikansi sebesar 0,000 lebih kecil dari 0,05. Maka dapat disimpulkan bahwa faktor budaya, faktor sosial, faktor pribadi dan faktor psikologi, berpengaruh terhadap keputusan pembelianKata kunci : faktor budaya, faktor sosial, faktor pribadi dan faktor psikologi, keputusan pembelian.
Pengaruh Pendekatan Saintifik Dengan Menggunakan Model Pembelajaran Inkuiri Terhadap Kemampuan Analisis Siswa Pada Mata Pelajaran Ekonomi Gunawan, Arie Indra; Amaliyah, Imas
Edunomic : Jurnal Ilmiah Pendidikan Ekonomi Fakultas Keguruan dan Ilmu Pendidikan Vol 5 No 1 (2017): EDISI MARET
Publisher : FKIP Unswagati

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33603/ejpe.v5i1.1071

Abstract

Pembelajaran di sekolah hingga saat ini masih kurang menuntut siswa untuk mengembangkan kemampuan kognitif analisis, siswa cenderung dilatih untuk menjawab soal dengan menghafal, sehingga keaktifan dan daya pikir tingkat tinggi seperti kemampuan kognitif analisis kurang berkembang, maka dalam pembelajaran perlu menerapkan model pembelajaran yang melibatkan secara maksimal seluruh kemampuan siswa untuk mencari dan menyelidiki secara sistematis, kritis, logis, analitis, sebagai upaya untuk meningkatkan kemampuan analisis siswa. Tujuan penelitian ini adalah untuk mengetahui respon siswa yang belajar menggunakan pendekatan saintifik model pembelajaran inkuiri dan perbedaan kemampuan analisis siswa yang menggunakan pendekatan saintifik model pembelajaran inkuri dengan model pembelajaran yang konvensional pada mata pelajaran ekonomi.Berdasarkan pengolahan hasil angket siswa pada kelas eksperimen, secara umum siswa memberikan respon yang positif terhadap penggunaan pendekatan saintifik model pembelajaran inkuiri. Sedangkan, untuk hasil posstest pada uji t dua sampel independen (Independent Sample T Test) kelas eksperimen dan kelas kontrol diketahui bahwa nilai thitung = 8,42, diperoleh ttabel = 2,00. Dengan demikian dapat disimpulkan bahwa thitung > ttabel sehingga H0 diterima dan H1 ditolak, artinya terdapat perbedaan kemampuan analisis antara kelas eksperimen dan kelas kontrol.. Dimana rata-rata posttest kelas eksperimen sebesar 85,00 dan rata-rata posttest kelas kontrol sebesar 68,95. Jadi, simpulan penelitian ini adalah respon siswa terhadap pembelajaran menggunakan pendekatan saintifik model pembelajaran inkuiri baik, serta kemampuan analisis kelas eksperimen lebih baik dibandingkan kelas kontrol. Kata   Kunci:   Penelitian   Kuasi   Eksperimen,   Pendekatan   Saintifik   Model Pembelajaran Inkuiri, Kemampuan Analisis
DOES RELIGIOSITY AFFECT THE INTENTION TO PURCHASE HALAL FAST FOOD FROM NON-MUSLIM COUNTRIES OF ORIGIN? Gunawan, Arie Indra; Gaffar, Vanessa
Jurnal Ekonomi dan Bisnis Islam (Journal of Islamic Economics and Business) Vol. 7 No. 1 (2021): JANUARY-JUNE 2021
Publisher : Universitas Airlangga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20473/jebis.v7i1.24614

Abstract

This paper aims to increase knowledge about the buying intention of halal fast food products. This study examines the influence of the country of origin of halal fast-food providers on purchase intentions. This study also measures the role of religiosity in mediating the relationship between country of origin and purchase intention of halal fast food. This knowledge will be very meaningful because the condition of Indonesia is the largest halal ecosystem, but in the fast-food category, it is dominated by providers from non-Muslim foreign countries. This research is a descriptive study, questionnaires were distributed randomly online via social media, finally getting 245 data from millennial Muslim consumers who could become research respondents. SEM-PLS with the help of statistical software WarpPLS 7.0 is used to explain the research model. This study shows that country of origin affects the purchase intention of halal fast food products, besides this research shows that religiosity is able to moderate country of origin towards the purchase intention of halal fast food. The results of this study reinforce the assumption that country of origin has a significant effect on purchase intention. Especially in fast food products, millennial consumers in Indonesia show that they already have a point of view and perception about the country of origin of halal fast food in Indonesia. Another finding in the study is that religiosity influences the purchase intention of halal fast-food, and has a moderating effect on the country of origin on purchase intention. 
Relevansi Teori Belajar Konektivisme dalam Disrupsi Teknologi dan Artificial Intelligence Era Gunawan, Arie Indra; Rizaldy, Fikry; Afifah, Nurul; Nuraryanti, Asti Nur; Utama, Dian Herdiana
Kamil : Journal of Education Vol. 1 No. 1 (2025): Kamil : Journal of Education
Publisher : Jaanur Elbarik Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.65065/wdmyzw79

Abstract

The process of revolutionizing human knowledge has finally arrived at a concept that describes the relationship between human learning and open access to knowledge that can be obtained from various sources. Connectivism emerged as a network learning theory, this theory is a learning theory developed for the information technology environment. This study was conducted by collecting library data both from books and from research results. The collection of data obtained is reviewed in a structured manner and records important matters which are then processed to become information. The findings from the results of the study reveal that Connectivism is a learning theory that emphasizes the importance of the relationship between humans, technology, and information in the learning process. Connectivism integrates advances in learning and takes into account learner behavior in the "digital age" in an explicit way that is absent in other theories. This shifts the instructional role from a teacher-centred to individual learner where students must combine thinking, theory, and general information in a useful way, and that technology is a major part of the learning process.
The Effect of Sales Influence Tactic (Sit) In Forming Consumer Alternative Evaluation Arie Indra Gunawan; Fatya Alty Amalia; Rialdy Trike
Jurnal Sekretaris dan Administrasi Bisnis Vol 5 No 2 (2021): Jurnal Sekretaris dan Administrasi Bisnis
Publisher : LPPM Universitas Taruna Bakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31104/jsab.v5i2.246

Abstract

Salespeople through personal selling activities provide a very dominant role for the industry, their level of effectiveness in making sales has an impact on company performance, so it is not uncommon for sales people to carry out aggressive sales strategies (Sales Influence Tactics) which tend to be pushy. Meanwhile, consumers currently can make their own choices through alternative evaluation activities that they do, consumers do not like it when in alternative evaluation activities they experience a pressure on information given by force, consumers will be more resistant. This study aims to determine the effect of sales influence tactics and determine what factors are of concern to consumers in personal selling sales influence tactics activities. The study was conducted on 204 consumers who have interacted with sales people at the store point, the analysis was carried out using SEM-PLS to measure the research model and produce interpretations. The research findings show that not all aspects of sales influence tactics have a positive effect, there are only two aspects that give influence and become the attention of consumers, namely information exchange and ingratiation aspects. This study provides input to increase the effectiveness of sales people in conducting personal selling.
Strategi Digital Marketing untuk Peningkatan Daya Saing Usaha Kos di Kawasan Ciwaruga Dwi Wiryawan, I Gusti Ngurah; Sosianika, Adila; Gunawan, Arie Indra; Senalasari, Widi; Fadhlurrahmah, Sitti Nur Azmi
Jurnal Malikussaleh Mengabdi Vol. 5 No. 1 (2026): Jurnal Malikussaleh Mengabdi, Januari 2026
Publisher : LPPM Universitas Malikussaleh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29103/jmm.v5i1.23054

Abstract

Kawasan Ciwaruga di Kabupaten Bandung Barat merupakan wilayah strategis yang banyak dihuni mahasiswa dari luar daerah. Namun, sebagian besar pemilik kos di kawasan ini belum mampu memaksimalkan potensi pasar tersebut, terutama dalam hal promosi hunian. Mayoritas masih mengandalkan metode konvensional seperti promosi lisan dan grup pesan singkat, sementara target pasar mereka lebih aktif mencari informasi melalui media sosial dan platform daring. Kegiatan pengabdian kepada masyarakat ini bertujuan untuk meningkatkan daya saing lima usaha kos di Ciwaruga melalui strategi pemasaran digital yang terstruktur dan relevan. Program ini dilaksanakan melalui pendekatan pelatihan dan pendampingan langsung yang melibatkan dosen dan mahasiswa dari Program Studi Manajemen Pemasaran. Tim melakukan identifikasi kebutuhan mitra, menyusun strategi pemasaran berbasis segmentasi, penargetan, dan pemposisian, serta membantu mitra dalam membangun identitas merek, membuka akun media sosial, dan memproduksi konten promosi seperti foto, video, dan testimoni penghuni. Kampanye digital dijalankan melalui unggahan rutin dan iklan berbayar pada platform Instagram dan TikTok, serta integrasi dengan platform pencarian kos. Hasil kegiatan menunjukkan peningkatan signifikan dalam visibilitas digital mitra, meningkatnya interaksi langsung dengan calon penghuni, serta bertambahnya jumlah penghuni baru yang diperoleh melalui promosi daring. Dampak lain dari program ini adalah meningkatnya literasi digital mitra dan tumbuhnya kesadaran akan pentingnya kehadiran digital dalam strategi pemasaran hunian. Luaran yang dihasilkan mencakup akun media sosial aktif, konten promosi digital, logo sebagai identitas usaha, serta laporan evaluasi kinerja promosi. Kegiatan ini memberikan kontribusi nyata dalam menjembatani kebutuhan praktis masyarakat dengan peran edukatif institusi pendidikan tinggi.
Co-Authors Agus Rahayu Agustina, Regina Amalia, Fatya Alty Amaliyah, Imas Andrieta Shintia Dewi Arizzal Maulana Primayandi Arizzal Primayandi Armida, Gina Ati Mustikasari Bansah, Pearl Fafa Benny Barnas Brendan T Chen Carol Y Lu Christianingrum Citra Antareza Deddy Saefuloh Dedy Saefuloh Devira Permatasari Dinda Detia Nurul Falah Djafar, Alfian Dlukha Nurkholik DWI SUHARTANTO Dwi Wiryawan, I Gusti Ngurah Dzulfiqa, Muhammad Rizky Eddy Syah Yahya Elvira Azis Endrawati, Budiani F. Fadhlurrahmah, Sitti Nur Azmi Fatya Alty Amalia Fatya Alty Amalia Fatya Alty Amalia Fatya Alty Amalia Fatya Alty Amalia Fatya Amalia Februadi, Agustinus Februadi, Agustinus Gundur Leo Hardiyanto, Nugroho Heny Hendrayati Hizbullah, Moh. Naufal Huda, Miftakul Imas Amaliyah Kania, Rafiati Kung Jeng Wang Lina Setiawati Meliana Rizkila Moh Farid Najib Mohammad Farid Najib Mohammed A. Sadiq Monoarfa, Hilda Muhammad Afif Neneng Nuryati Nindy Wahyuni Nono Wibisono Nugroho Hardiyanto Nugroho Hardiyanto Nugroho Hardiyanto Nur Choirul Afif Nuraryanti, Asti Nur Rafdinal, Wahyu Rafi Raihan Heryadi Rafiati Kania Rafiati Kania Rafiati Kania Rafli Matsna Hadi Rahendaputri, Chandra Suryani Ramadhan, Muhamad Ramadhani, Nabila Shafira Rd. Dian Herdiana Utama, Rd. Dian Herdiana Ria Ana Sincia Rialdy Trike Rizaldy, Fikry Savera, Arum Senalasari, Widi Siti Asma Nuraini Sosianika, Adila Sutakin, Mariana Ulfah Tessa Mariana Tjetjep Djatnika Tulastri Vanessa Gaffar Vanya Amadea Rizky Wahyu Rafdinal Wahyu Rafdinal Wahyuni, Nindy Wibisono, Nono Widi Senalasari