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All Journal Jurnal Komunikasi Ikatan Sarjana Komunikasi Indonesia Resona : Jurnal Ilmiah Pengabdian Masyarakat Journal of Economic, Bussines and Accounting (COSTING) Masyarakat Telematika Dan Informasi : Jurnal Penelitian Teknologi Informasi dan Komunikasi Edukasi Islami: Jurnal Pendidikan Islam Jurnal Pengabdian Masyarakat AbdiMas Technomedia Journal Jurnal Pendidikan Sejarah dan Riset Sosial Humaniora (KAGANGA) Jurnal Review Pendidikan dan Pengajaran (JRPP) JURNAL LENSA MUTIARA KOMUNIKASI Jurnal JTIK (Jurnal Teknologi Informasi dan Komunikasi) Parameter Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Journal of Management and Bussines (JOMB) SPEKTA (Jurnal Pengabdian Kepada Masyarakat : Teknologi dan Aplikasi) Jurnal Indonesia : Manajemen Informatika dan Komunikasi Jurnal Ilmiah Wahana Pendidikan Ilomata International Journal of Social Science Journal of Scientific Communication (JSC) Arus Jurnal Sosial dan Humaniora International Journal Software Engineering and Computer Science (IJSECS) The International Journal of Politics and Sociology Research Didaktika Religia Jurnal Konseling Pendidikan Islam JIM: Jurnal Ilmiah Mahasiswa Pendidikan Sejarah Jurnal Manajemen Pendidikan Islam Da'watuna: Journal of Communication and Islamic Broadcasting Jurnal Indonesia : Manajemen Informatika dan Komunikasi Journal Of Public Policy (Social Politics) Sciences (Polisci) FIKROTUNA: Jurnal Pendidikan dan Manajemen Islam CHANNEL: Jurnal Komunikasi INJECT Interdisciplinary Journal of Communication Jurnal Cinta Nusantara
Erman Anom
Universitas Esa Unggul
Religion Arts Humanities Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Energy Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mathematics Social Sciences Other

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Komunikasi Pemasaran Politik terhadap Keputusan Memilih Calon Legilastif DPRD Kota Tangerang Selatan pada Pemilu Legislatif 2019 Ira Elmitiara; Erman Anom
Journal of Management and Bussines (JOMB) Vol 5 No 1 (2023): Journal of Management and Bussines (JOMB)
Publisher : IPM2KPE

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/jomb.v5i1.5103

Abstract

The purpose of this research is to analyze the influence of political marketing communications on the decision to elect candidates in the Legislative Elections in South Tangerang City. This type of research is quantitative. The data source for this research is primary data derived from the sample, namely voters in the 2019 Legislative Elections in South Tangerang City. Data collection was carried out using random sampling by spreading to 100 respondents. This study uses the Multiple Linear Regression analysis method. The results showed that the results of multiple linear regression analysis obtained the coefficients of each variable from advertising (0.164), personal selling (0.966), public relations (0.215), sales promotion (0.413) and direct marketing (0.652). In conclusion, advertising, personal selling, public relations, sales promotion, and direct marketing have a significant effect on the decision to choose a candidate. Simultaneously, political marketing communications (promotion mix) has a significant effect on the decision to elect candidates. Keywords: Choice Decision, Political Marketing Communication (Advertising, Personal Selling, Public Relations, Sales Promotion, Direct Marketing)
Strategi Humas Kementerian Agraria dan Tata Ruang/Badan Pertanahan Nasional dalam Menciptakan Citra Positif Kementerian Ahmad Zamroni ‘Aziiz; Erman Anom
Journal of Management and Bussines (JOMB) Vol 5 No 1 (2023): Journal of Management and Bussines (JOMB)
Publisher : IPM2KPE

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/jomb.v5i1.5464

Abstract

This study aims to determine the strategy used by the Public Relations Ministry of ATR/BPN in publishing information through the scope of Public Relations to the public. This study uses a qualitative approach with a case study research method. The results showed that the Public Relations Communication Strategy in Enhancing the Positive Image of the Ministry of ATR/BPN in enhancing the positive image of the Ministry of ATR/BPN included internal and external strengthening by utilizing social media and conventional media in terms of building a positive image by using the momentum of handing over certificates from the results of the National Strategic Program . Keywords: Positive Image, Public Relations, Ministry of Agrarian Affairs
The Role of The Website-Based Public Service Information System of The Istiqlal Mosque Management Agency Hendra Sofyansyah; Erman Anom
International Journal Software Engineering and Computer Science (IJSECS) Vol. 3 No. 1 (2023): APRIL 2023
Publisher : Lembaga Komunitas Informasi Teknologi Aceh (KITA)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/ijsecs.v3i1.884

Abstract

This study aims to determine the role of the website-based public service information system www.istiqlal.or.id in terms of visitation to the Istiqlal Mosque, both for service users and for implementers. The Istiqlal Mosque Management Board's impenetrable public relations division has established a new arrangement in the utilization of information technology in the current media era, where public service governance that is eminent in non-worship services is the visitation of a domestic and foreign visitor. The Istiqlal Mosque with its uniqueness, as a state mosque, is also predicated as a cultural heritage building trying to be a trendsetter in the management and service of modern houses of worship, apart from having a central function as a place of worship, it must be able to communicate, be resilient, adaptable and dynamic with an innovative spirit of being an empowered Ummah in Islamic moderation with an Indonesian and global view. The method used is a qualitative research method with a case study approach, the data generated from the collection is based on the facts that appear as they are, which describes the current state of the research object, data collection techniques through observation and interviews, to analyze the data the researchers conducted a depth interview to the sources of service implementers and service users of tourist visitor at the Istiqlal Mosque. The results of this study are that the website-based Public Service Information System specially website-based visitation services at the Istiqlal Mosque can be a role model for mosque information systems, and it is necessary to be properly socialized to the public, to gain wider benefits, and improvements need to be made, gradual and continuously.
Model Komunikasi Kepala Kantor Urusan Agama (KUA) dalam Meminimalisir Angka Perceraian Yuyun Putri; Erman Anom
Journal of Management and Bussines (JOMB) Vol 5 No 1 (2023): Journal of Management and Bussines (JOMB)
Publisher : IPM2KPE

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/jomb.v5i1.5799

Abstract

This study aims to determine the communication model used by the Balaraja District Office of Religious Affairs (KUA) in minimizing the divorce rate in Balaraja District, Tangerang Regency, Banten Province. The research method used is qualitative, with a case study type of research. The results showed that the communication model used by the Office of Religious Affairs (KUA) in Balajara District in minimizing the divorce rate in Balaraja District used the Lasweell model of communication and the Stimulus-Response (S-R) communication model. Where the Office of Religious Affairs (KUA) of Balaraja District, in carrying out its activities, always conducts a communication analysis that includes elements of effective communication which in the end sees how the response obtained from the stimulus results goes according to purpose or not. In conclusion, the communication model used has not had a significant impact, meaning that it still increases the divorce rate in Balaraja District. However, the communication model that is carried out makes a good contribution to married couples who are going to divorce in the form of consideration in making a decision to divorce. Keywords: Divorce Rate, Communication Model
Penggunaan Media Instagram @Fannanvisuals dalam Promosi Wedding Documentation Fery Abdul Pradana; Erman Anom; Iswadi Iswadi
Journal of Management and Bussines (JOMB) Vol 5 No 2 (2023): Journal of Management and Bussines (JOMB)
Publisher : IPM2KPE

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/jomb.v5i2.6450

Abstract

This study aims to find out the impact of using Instagram media @fannanvisuals in promoting wedding documentation. The research method used is a qualitative research method with a case study type. The data collection techniques used are interviews, observation, and documentation. The results of the research that has been done show that the use of social media Instagram by Fannanvisuals as the main marketing tool has a pretty good impact. By leveraging features such as hashtags, geo-location, stories, and collaboration with related accounts, Fannanvisuals can expand their promotional reach and increase their brand awareness among potential customers. In conclusion, if it is important for a company or other agency to adapt a social media marketing strategy in accordance with the characteristics of the target market and business goals to achieve optimal results. Keywords: Instagram, Media, Promotion, Wedding Documentation
Principal's Communication Style and its Impact on the Performance of State Civil Apparatus Otto Sariani Talaumbauna; Erman Anom; Iswadi Iswadi
Nidhomul Haq : Jurnal Manajemen Pendidikan Islam Vol 8 No 2 (2023): Management of Islamic Education
Publisher : Program Studi Manajemen Pendidikan Islam Institut Pesantren KH Abdul Chalim Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/ndh.v8i2.3873

Abstract

The leader is an authority figure in which case every gesture pattern and behavior can have an impact on the conditions and responses of subordinates and employees. The purpose of this study is to determine the impact and influence of the communication style and work motivation that the Principal of State Senior High School 57 Jakarta applies and has on the performance of the State Civil Apparatus (ASN) there. The method used in this research is a qualitative research method with the type of case study, the use of case studies because researchers can understand in depth the context, process, and complexity of the phenomenon being studied. The data collection techniques used are interviews, observation, and documentation. The results of the research found in the field show that the communication that exists between the Principal and all Teachers at SMAN 57 Jakarta is an effective communication style. Effective communication style allows the Principal to convey vision and goals, provide support to Teachers, promote collaboration, build trust, and solve problems together. In addition, based on the research conducted, it can be concluded that effective communication style is a manifestation of one of Horald-Lasswell's communication theories.
Pola Komunikasi Dan Kepemimpinan Kepala Sekolah Dalam Implementasi Program Merdeka Belajar Iswadi Iswadi; Erman Anom; Muhyatun Muhyatun
Edukasi Islami : Jurnal Pendidikan Islam Vol 12, No 04 (2023): Edukasi Islami: Jurnal Pendidikan Islam
Publisher : Sekolah Tinggi Agama Islam Al Hidayah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30868/ei.v12i04.5336

Abstract

Program merdeka belajar merupakan salah satu kemajuan dalam kurikulum pendidikan di Indonesia. Tujuan dari penelitian ini ialah untuk mengkaji tentang gaya komunikasi serta kepemimpinan yang dapat diterapkan oleh Kepala Sekolah dalam optimalisasi dari pelaksanan program merdeka belajar. Metode penelitian yang digunakan adalah kajian pustaka atau study literature terhadap buku, artikel jurnal, dan dokumen penelitian lainnya. Adapun hasil dari penelitian yang dilakukan menunjukkan bahwa terdapat beberapa pola komunikasi dan gaya kepemimpinan yang dapat diterapkan untuk membantu dalam memaksimalkan pelaksanaan dari program merdeka belajar. Dalam gaya kepemimpin, maka dapat menerapkan kepemimpinan tranformasional, lalu kepemimpinan demokratis dan manajerial, serta kepemimpinan partisipatif. Sedangkan untuk pola komunikasi, maka dapat menerapkan pola komunikasi interpersonal, komunikasi antar pribadi, dan juga komunikasi administratif. Masing-masing dari gaya kepemimpinan dan pola komunikasi ini dapat diterapkan oleh Kepala Sekolah dan disesuaikan dengan kondisi dari sumber daya manusia yang ada di Lembaga pendidikan masing-masing.
Strategi Komunikasi Start Up Laelyind dalam Meningkatan Brand Image dan Daya Saing Rufaida Hanum; Erman Anom; Iswadi Iswadi
Journal of Management and Bussines (JOMB) Vol 5 No 2 (2023): Journal of Management and Bussines (JOMB)
Publisher : IPM2KPE

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/jomb.v5i2.7201

Abstract

Brand Image is something that every company must pay attention to and always improve. This is very important because it will help maintain the existence and strengthen the competitiveness of the Company amidst ongoing business competence. Brand image also has a big impact on increasing sales of products released by each company. This research focuses on examining the strategies used by the fashion brand LaelyInd, a new start-up company in an effort to improve the brand image and competitiveness of the products it launches. The method used in this research is qualitative with a case study type. The data collection techniques used were interviews, observation and documentation. Based on research conducted, it is known that LaelyInd uses several important strategies in building the image of their products. One of them is effective promotional media as well as marketing mix business communication. Apart from that, the marketing team and other employees also collaborate in cultural events and fashion shows to improve brand image and product competitiveness. In an effort to achieve maximum public trust, LaelyInd always ensures the quality of the products they launch using premium and homemade materials. Keywords: Brand Image, Competitiveness, Communication Strategy, Start-Up
Interaksi Parasosial Penggemar Nike Ardilla yang tergabung Dalam “Nike Ardilla Fans Club” Wahyudi Yusron; Erman Anom
Journal of Management and Bussines (JOMB) Vol 6 No 2 (2024): Journal of Management and Bussines (JOMB)
Publisher : IPM2KPE

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/jomb.v6i2.9302

Abstract

This research aims to explore parasocial interactions between fans and public figures who have died, with a focus on the extraordinary phenomenon related to the persistence of the influence of these figures even after they have died. The research method used is a qualitative approach with case studies. The research results showed that the majority of informants showed characteristics of parasocial interactions, such as Imaginary Friendship, Search for Friendship, Empathy towards Idols, and Reality of Relationships. In the context of the parasocial level of interaction, most of the informants experienced Entertainment Social Value and Intense Personal Feelings, while none showed signs of Borderline Pathological Tendencies. This indicates that the parasocial interactions that occur are still within normal limits. The conclusion is that parasocial interactions between fans and public figures who are no longer alive can take place with high intensity, even though the figure has died. Despite this, the majority of fans remained within normal limits in their interactions, without showing any worrying pathological signs. Keywords: Parasocial Interaction, Nike Ardilla Fans Club, Public Figures
Penggunaan Media Sosial Tiktok Sebagai Referensi Wisata: Studi Kasus Pada Karyawan Indomaret di Jakarta Widiawanti, Okta; Anom, Erman; Iswadi
JURNAL LENSA MUTIARA KOMUNIKASI Vol. 7 No. 2 (2023): Jurnal Lensa Mutiara Komunikasi
Publisher : UNIVERSITAS SARI MUTIARA INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51544/jlmk.v7i2.4239

Abstract

In the current era, social media through various information content shared plays an important role in many ways. Including the promotion and marketing of tourism destinations. Tiktok is one of the platforms that helps in disseminating a lot of information, from entertainment, shopping, to tourism. The purpose of this study is to determine the benefits of using Tiktok as a platform to find tourist references by Private Employees in Jakarta. The method used in this research is a qualitative method with a case study research type. The data collection techniques used were interview and observation techniques. Interviews were conducted with 4 informants who in this case worked as private employees at one of the minimarkets in Jakarta. The observations made were on the tourist searching activities carried out by the 4 informants above. The results of the research conducted show that content diversity and individual preferences play an important role in the selection of media platforms used to find travel references and other activities. TikTok is one of the media that is useful and can be used as a source of reference and information in the decision to travel by Private Employees in Jakarta. Apart from relying on TikTok media, some Private Employees in Jakarta also rely on other media such as YouTube. Based on this research, it can also be seen that the use of several social media, including platforms such as TikTok, has significantly supported the growth of tourist attractions in Indonesia.
Co-Authors Abdi, Khairul Ahmad Zamroni ‘Aziiz Alfaini, Nazhifah Anom, Ersa Shamira Asgaf, Asrianto Asrikah Asrikah Bambang Hariyanto Basri Basri Dafrizal Samsudin Devi Saufa Yardha Djoko Waluyo, Djoko Erwana Amarulloh Sunarya Fachmi Tamzil Faisal Faisal Fery Abdul Pradana Gea, Agustiaman Halomoan Harahap Hendra Sofyansyah Ikbal Rachmat Ira Elmitiara Iriansyah, Herinto Sidik Ismi Nurhidayah Iswadi Iswadi Iswadi Iswadi Iswadi Iswadi Jamiluddin, Jamiluddin Kerfin Kerfin Laili Fithriyah Manurung, Joice Mayagita, Avradya Mochammad Dede Firdaus Muhyatun Muhyatun Muhyatun, Muhyatun Nainggolan, Maringan Nur , Yanti Rahmi Nurhidayah, Ismi Nuria Astagini, Nuria Nurmala Nurmala Nurul Rohmah Otto Sariani Talaumbauna Purwoko, Agus Rufaida Hanum Rusmawan Mawardi Sanada, Elsilia Sitompul, Elizabeth Vina Sunarya, Erwana Amarulloh Susanti, Tristiani Syam, Hamdani M Talaumbauna, Otto Sariani Tamzil , Fachmi Wahyudi Yusron Widiawanti, Okta Yuliandari*, Miski Yumelda Sari Yuyun Putri