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All Journal Jurnal Ekonomi : Journal of Economic Scientific Journal of Informatics Journal of Education Technology Aptisi Transactions on Management Aptisi Transactions on Technopreneurship (ATT) International Journal of Community Service International Journal of Health and Pharmaceutical (IJHP) Startupreneur Business Digital (SABDA Journal) Inisiatif: Jurnal Ekonomi, Akuntansi Dan Manajemen International Transactions on Education Technology (ITEE) Prosiding Seminar Nasional Unimus Jurnal Manajemen Kewirausahaan dan Teknologi
Suryari Purnama
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Religion Humanities Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Nursing Public Health Social Sciences Other

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Journal : Aptisi Transactions on Management

 1 
Strategic Management Insights into Housewives Consumptive Shopping Behavior in the Post COVID-19 Landscape S Bangun, Cicilia; Purnama, Suryari
APTISI Transactions on Management (ATM) Vol 8 No 1 (2024): ATM (APTISI Transactions on Management: January)
Publisher : Pandawan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33050/atm.v8i1.2209

Abstract

Digital wallets can be accessed using a mobile phone Apart from that, marketplace users are used as a tool to make it easier for consumers to shop online. One of the reasons why marketplaces are famous is because of their ease and comfort in use. This research aims to see the influence of digital wallets and marketplace use on consumer shopping behavior among housewives after the Covid 19 pandemic.The population is housewives in DKI Jakarta, with data collection techniques distributing questionnaires to a sample of 113 housewives. Sampling withpurposive sampling, has criteria: respondents are limited to only housewives who are at least 18 years old, respondents have income worth ≤ IDR 5 million and respondents have used marketplaces and digital wallets and are domiciled in DKI Jakarta. Data processing used multiple regression analysis to obtain Y = 0.290 + 0, 139X1 + 0, 576X2 + c. From this equation it is obtained: 1. There is no influence of digital wallets on consumptive shopping behavior among housewives after the Covid 19 pandemic, 2 There is an influence of the marketplace on consumptive shopping behavior among housewives after the Covid 19 pandemic, 3 There is an influence of digital wallets and marketplaces on consumerist shopping behavior among housewives after the Covid 19 pandemic.
The Role of Automation and IoT in Enhancing Operational Efficiency: Evidence from PLS-SEM Analysis Suhandi; Purnama, Suryari; Nurm, Sirje; Ahsanitaqwim, Ridhuan
APTISI Transactions on Management (ATM) Vol 9 No 1 (2025): ATM (APTISI Transactions on Management: January)
Publisher : Pandawan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33050/atm.v9i1.2418

Abstract

In today's competitive business environment, operational efficiency is crucial for organizations to maintain a competitive edge. The integration of automation and the Internet of Things (IoT) has emerged as a transformative approach to streamline processes and enhance productivity. However, the synergistic impact of these technologies on operational efficiency remains underexplored. This study aims to evaluate the individual and combined effects of automation and IoT on operational efficiency. It seeks to provide empirical evidence on how these technologies contribute to optimizing workflows and decision-making processes. Methodology Using Partial Least Squares Structural Equation Modeling (PLS-SEM), data were collected from organizations across multiple industries. Constructs were measured through validated survey instruments, and hypotheses were tested for direct and synergistic effects. The findings indicate that automation significantly enhances operational efficiency by reducing errors and improving process consistency. IoT adoption complements this by enabling real-time insights and improved decision-making. The combined implementation of these technologies demonstrates a moderate synergistic effect, amplifying operational gains. This study underscores the transformative potential of integrating automation and IoT. By leveraging their complementary strengths, organizations can achieve higher levels of efficiency, providing valuable guidance for digital transformation strategies. In today's competitive business environment, operational efficiency is crucial for organizations to maintain a competitive edge. The integration of automation and the Internet of Things (IoT) has emerged as a transformative approach to streamline processes and enhance productivity. However, the synergistic impact of these technologies on operational efficiency remains underexplored. This study aims to evaluate the individual and combined effects of automation and IoT on operational efficiency. It seeks to provide empirical evidence on how these technologies contribute to optimizing workflows and decision-making processes. Methodology Using Partial Least Squares Structural Equation Modeling (PLS-SEM), data were collected from organizations across multiple industries. Constructs were measured through validated survey instruments, and hypotheses were tested for direct and synergistic effects. The findings indicate that automation significantly enhances operational efficiency by reducing errors and improving process consistency. IoT adoption complements this by enabling real-time insights and improved decision-making. The combined implementation of these technologies demonstrates a moderate synergistic effect, amplifying operational gains. This study underscores the transformative potential of integrating automation and IoT. By leveraging their complementary strengths, organizations can achieve higher levels of efficiency, providing valuable guidance for digital transformation strategies.
The Role of Religiosity as a Mediating Variable in the Relationship between Online Transactions and Customer Satisfaction and Loyalty in Islamic Banking Purnama, Suryari; Sukmasari, Andyani; Bhandari, Rahul
APTISI Transactions on Management (ATM) Vol 5 No 2 (2021): ATM (APTISI Transactions on Management: July)
Publisher : Pandawan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33050/atm.v5i2.1532

Abstract

This study aims to determine the role of religiosity as mediation in the relationship between online transactions and customer satisfaction and loyalty in Sharia banking in the Jakarta area. The population of this research is all sharia banking customers in Jakarta. The number of samples in this study was 175 Sharia banking customers in Jakarta by sampling purposive sampling method. The data processing method used is Structural Equation Modelling. The results showed: 1) there is no effect of failure on the experience of online transactions in Sharia banking; 2) there is an effect of service recovery on the customer experience of online transactions in Sharia banking; 3) there is an influence of customer experience on customer satisfaction in online transactions in Sharia banking; 4) there is an effect of customer satisfaction on customer loyalty using online transactions in Sharia banking; 5) customer religiosity moderates between customer experience to satisfaction using online transactions; 6) Customer religiosity moderates the satisfaction of customer loyalty using online transactions in Sharia banking.
The Effect of Transaction Experience Using Digital Wallets on User Satisfaction in Millennial Generation Purnama, Suryari; Bangun, Cicilia Sriliasta; A. Faaroek, Safiani
APTISI Transactions on Management (ATM) Vol 5 No 2 (2021): ATM (APTISI Transactions on Management: July)
Publisher : Pandawan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33050/atm.v5i2.1593

Abstract

The purpose of this study to determine the effect after transaction failure and after failure recovery on the transaction experience, the effect after transaction failure and recovery from transaction failure using digital wallets on user satisfaction, especially in the millennial generation. The population of this study is all digital wallet users in the DKI Jakarta province with a total sample of 94 digital wallet users. The sampling method uses purposive sampling with the criteria of digital wallet users who have made transactions for at least 1 year, this is intended so that these respondents already have transaction experience and are at least 17 years old. Meanwhile, the data processing used Structural Equation Modeling analysis software Lisrel. The results showed: (1) Transaction failure affects the transaction experience of digital wallet users; (2) Transaction failure recovery will affect the transaction experience of digital wallet users; (3) Transaction experience affects the satisfaction of digital wallet users; (4) Transaction failure has no effect on digital wallet user satisfaction; (5) Transaction failure recovery affects the satisfaction of digital wallet users. The novelty of this research is transaction failure has no effect on digital wallet user satisfaction. In addition, the benefits that are felt are far greater than the failures that are experienced, especially when recovery from failure is carried out quickly and precisely.
The Effect Of Service Quality, Product Quality, And Chatime Product Promotion On Customer Satisfaction (Case Study Of Chatime Customers In The Central Jakarta Region) Eka Erlinda, Ulfania; Tamzil, Fachmi; Purnama, Suryari
APTISI Transactions on Management (ATM) Vol 6 No 1 (2022): ATM (APTISI Transactions on Management: January)
Publisher : Pandawan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33050/atm.v6i1.1680

Abstract

This study aims to determine the effect of service quality, product quality, and promotion of Chatime products on customer satisfaction (a case study of Chatime customers in the Central Jakarta Region). The population in this study are all Chatime customers who make direct purchases at outlets. The sample in this study was taken by non-probability sampling method using purposive sampling technique as many as 185 respondents. The data collection method used in this study was through an online questionnaire—data processing using Multiple Regression Analysis. The results of this study indicate: (1) service quality has a positive and significant effect on customer satisfaction; (2) product quality has a positive and significant effect on customer satisfaction; (3) promotion has a positive and significant effect on customer satisfaction; (4) service quality, product quality, and promotion have a simultaneous positive, and significant effect on Chatime customer satisfaction in the Central Jakarta area; (5) the variable that has a dominant influence on Chatime customer satisfaction in the Central Jakarta area is the promotion variable.
Reinventing Human Resource Practices Through Digital Marketing Platforms and Remote Work Technologies Pramudito, Eko Sigit; Widayanti, Riya; Purnama, Suryari; Al-Farouqi, Kamal Arif
APTISI Transactions on Management (ATM) Vol 9 No 3 (2025): ATM (APTISI Transactions on Management: September)
Publisher : Pandawan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33050/m4qs8j08

Abstract

The digital era has transformed human resource (HR) management, with or- ganizations adopting digital platforms, remote work technologies, and digital marketing strategies to improve productivity, optimize talent management, and enhance employer branding. These innovations also support Sustainable Devel- opment Goals (SDGs), including SDG 4 (Quality Education), SDG 8 (DecentWork and Economic Growth), and SDG 9 (Industry, Innovation, and Infrastructure). This study examines how HR practices are reinvented through dig- ital tools and marketing-driven initiatives, focusing on recruitment, employee engagement, performance management, and training, while highlighting chal- lenges and opportunities. A qualitative descriptive approach analyzed sec- ondary data from peer-reviewed journals, case studies of multinational corpora- tions and SMEs, and industry reports published between 2021 and 2025. Con- tent analysis identified themes related to HR digital adoption, workforce en- gagement, marketing integration, and strategic implications. HR digitalization poses challenges such as employee resistance, digital literacy gaps, cybersecu- rity risks, and maintaining organizational culture. Opportunities include greater flexibility, cost efficiency, improved engagement, enhanced employer branding, and access to global talent pools. Digital platforms, remote work, and marketing strategies are strategic assets reshaping HR management and aligning practices with sustainability goals.
Co-Authors Ahsanitaqwim, Ridhuan Al-Farouqi, Kamal Arif Anwar, Muhammad Rehan Arman Harahap Aropria Saulina Panjaitan Baedowi, Hikmal Bangun, Cicilia S. Bangun, Cicilia Sriliasta Bhandari, Rahul Cicilia Sriliasta Eka Erlinda, Ulfania Erlina Puspitaloka Mahadewi Fachmi Tamzil Harahap, Arman Intan Silviana Mustikawati Millah, Shofiyul Mohamad Reza Hilmy Muhamad Yusup Nevizond, Reza Filander Nisa, Puspita Chairun Nova Ardiyansyah Novera Kristiani Maharani Nuke Puji Lestari Santoso Nurm, Sirje Nurmawaty, Dwi Ogar Ady Syahputra Tampubolon Ozays , Mehmet Pamungkas, Ario Panjaitan, Arop Ria S. Panjaitan, Ria Pantja Djati, Sundring Pramudito, Eko Sigit Prihastiwi, Wahyu Yustika Puspitaloka Mahadewi, Erlina Putrasetia, Yansha Juliano Putri Mustika Anggraeny Qurotul Aini Ritta Setiyati Riya Widayanti S Bangun, Cicilia Safiani A. Faaroek Sampoerna, Sulthan Taqi Santoso, Nuke Puji Lestari Silviana Mustikawati, Intan Suhandi Sukmasari, Andyani Untung Rahardja