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All Journal Humaniora BASASTRA RETORIKA: Jurnal Bahasa, Sastra, dan Pengajarannya Jurnal Pustaka Ilmiah ESTETIKA: JURNAL PENDIDIKAN BAHASA DAN SASTRA INDONESIA Jurnal Pendidikan dan Kebudayaan (JURDIKBUD) NUSANTARA: Jurnal Pengabdian Kepada Masyarakat Pustaka: Jurnal Bahasa dan Pendidikan Jurnal Riset Rumpun Ilmu Bahasa (JURRIBAH) Widyaparwa Cakrawala: Jurnal Pengabdian Masyarakat Global Jurnal Kabar Masyarakat Aspirasi : Publikasi Hasil Pengabdian dan Kegiatan Masyarakat Karunia: Jurnal Hasil Pengabdian Masyarakat Indonesia Ardhi: Jurnal Pengabdian dalam Negri DIALEKTIKA: JURNAL BAHASA, SASTRA DAN BUDAYA Jurnal Pendidikan dan Kebudayaan Jurnal Pendidikan dan Kebudayaan
Muhammad Rohmadi
Unknown Affiliation
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Economics, Econometrics & Finance Education Engineering Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Public Health Social Sciences Other

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Journal : Jurnal Pendidikan dan Kebudayaan (JURDIKBUD)

 1 
ANALISIS PRAANGGAPAN DALAM IKLAN BCA REALITA RAMADAN DARI MATA CHRISTINE HAKIM #TIBATIBATENANG DI YOUTUBE DI YOUTUBE Aisyah Salma Rasyidah; Muhammad Sulton Maulana; Muhammad Rohmadi
Jurnal Pendidikan dan Kebudayaan (JURDIKBUD) Vol. 3 No. 1 (2023): Maret : Jurnal Pendidikan dan Kebudayaan (JURDIKBUD)
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jurdikbud.v3i1.1285

Abstract

This study aims to describe the forms of presuppositions and to describe the types of presuppositions based on George Yule's theory in BCA advertisements on the reality of Ramadan from the eyes of Christine Hakim #tibatibatenang on YouTube. This research is a qualitative descriptive research using document analysis method. The data sources used are words, phrases, and sentences that have presupposition indicators in BCA advertisements on the reality of Ramadan from the eyes of Christine Hakim #tibatibatenang on YouTube. The data was analyzed through 5 stages, namely identifying the data, classifying the data, describing the data, concluding the data, and presenting the results of data analysis. The researcher concluded that the results of this study contained 12 research data that had been collected, there were 4 existential presuppositions, 3 inactive presuppositions, 1 lexical presupposition, 2 non-factive presuppositions, 1 counterfactual presupposition, and 1 structural presupposition.
Co-Authors Adina Anisnaeni Rizqina Aisyah Salma Rasyidah Aldi Dwi Saputra Ani Rakhmawati Atikah Anindyarini Bagus Wahyu Setyawan Budhi Setiawan Byuti Adi Maghfiroh Dhian Rahmawati Djatmika Djatmika Edy Suryanto Elvira Chustiana Khoiri Fasha Nabilah Aprilliani Gilang Jaka Sanjaya Hermanu jubagyo Ida Ayu Putu Sri Widnyani Intan Indria Pinasti Islahuddin Islahuddin Kundharu Saddhono Maulana Danar Maaliki H Muhammad Sulton Maulana Ngifat Khoerunnisa Nugraheni Eko Wardani purwadi purwadi Raheni Suhita Rahmawati Mulyaningtyas Ratna Susanti Rini Dwi Haryati Silmi Nur Azizah Tara Solly Aryza Sumarlam Sumarlam Suwandi, Sarwiji Winda Dwi Lestari