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Nurudin Nurudin
Universitas Muhammadiyah Malang
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Journal : Jurnal Audiens

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Pemanfaatan Akun Instagram @lifeatinka sebagai Alat Publikasi untuk Meningkatkan Citra Perusahaan PT INKA (Persero) Alhakim, Mahfudh Ghafur; Nurudin, Nurudin
Jurnal Audiens Vol. 6 No. 4 (2025): Desember
Publisher : Universitas Muhammdiyah Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18196/jas.v6i4.685

Abstract

This study presents a strategic analysis of the use of the Instagram account @lifeatinka as a digital communication tool to enhance the corporate image of PT INKA (Persero). The main objective is to explain how the company employs digital communication strategies through the Instagram platform, supported by the graphic design application Canva and the video editing tool CapCut, to build and strengthen its corporate branding. The study focuses on audience interaction, visual effectiveness, and the role of social media in shaping public perception of the company.The research adopts a qualitative descriptive approach, with data collected through observation and documentation of the @lifeatinka Instagram account. The analysis evaluates the types of content, communication styles, and visual as well as audiovisual elements used in each post to identify PT INKA’s corporate branding strategy. The findings indicate that the strategic use of Instagram effectively fosters two-way interaction between the company and the public while creating a positive corporate image that reflects professionalism, openness, and innovation. Canva contributes to maintaining a consistent visual identity, while CapCut supports the creation of engaging and communicative video content. Overall, the integration of these elements makes PT INKA’s digital strategy effective in strengthening its corporate image and serves as a model of best practice in corporate communication within the digital transformation era.
Co-Authors Abdullah Abdullah Adelia Septiani Restanti Tania Afandi, Yosi Ahmad Munji Alfarisy, Muhammad Salman Alfi Tranggono Agus Salim Alhakim, Mahfudh Ghafur Amalia Rizky Indah Permadani Arsy, Azzukhrufina Nadia Asyifa, Laily Nur Azizah Azzukhrufina Nadia Arsy Baharudin Baharudin Barory, Chulil Belinda Ayuningtyas Devi Anggraini Oktavika Faisal Amarsah fataron, zuhdan ady Fatkhiyah, Fibaroina Nida Firda Dwi Aprilyawati Frida Kusumastuti Halawa, Richardo Riswan Hartono, Setyo Budi Hidayaturrosyida, Hidayaturrosyida Izra, Nadya Syafira Nurul Jaya, Rubi Surya Johari, Harry Irawan Khairunnisa, Deviardi Panca Khoirul Anwar Lisnawati, Erni Maltuf Fitri, Maltuf Mega Rahayu Nur Kusuma Wardhani Mudofir, Imam Muh. Rizal Hamdi Muhammad Rais Muyassarah, Muyassarah Muyassarah, Muyassarah Muyassarah, Muyassarah Nadhor, Khaerun Nanda Laily Maulidin Fajrur Noorsakti Wahyudi Nugroho, Ferry Cahyo Nuha, Soya Angga Arifin Nur Fatoni, Nur Nur Fauzi, M. Asif Nurlaksana Eko Rusminto Prasetyo Widiyono, Ibnu Puri Bahesa, Samantha Bella Rafael Slamet Firdaus Rahayu Condro Murti Rahman El Junusi Rahman, Fatuh Riesa Syariful Akbar Robbiulsani, Nur Yasni Rustandi Rustandi, Rustandi Saadah, Naili Sekarrisma, Zeva Ega Sholihin Sholihin Siti Kalimah Sokhikhatul Mawadah Sukuryadi Syaefuddin Syaefuddin Syaeful Ilman Tania Setya Ningsih Triana Sekti Wakhid Kozin Wida Yuliar Rezika Widiya Yutanti Widodo, Wicha Rizky Sakti Mashito Wijoyo, Agung Wini Tarmini Zakiy, Faris Shalahuddin