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All Journal Jurnal Bestari Jurnal Penelitian dan Pengembangan Sains dan Humaniora (JPPSH) EL-MUHASABA MUQTASID Jurnal Mahasiswa Fakultas Hukum Jurnal Ilmu Komunikasi J-Simbol: Jurnal Magister Pendidikan Bahasa dan Sastra Indonesia AKSES: Jurnal Ekonomi dan Bisnis Komunikator At-Taqaddum Sawwa: Jurnal Studi Gender Komuniti : Jurnal Komunikasi dan Teknologi Informasi Isamic Communication Journal ETTISAL Journal of Communication ARISTO Nyimak: Journal of Communication urnal Interaksi: Jurnal Ilmu Komunikasi AKTSAR: Jurnal Akuntansi Syariah Muqtasid: Jurnal Ekonomi dan Perbankan Syariah Jurnal STIE Semarang (Edisi Elektronik) International Journal of Islamic Business and Economics (IJIBEC) DIKEMAS (Jurnal Pengabdian Kepada Masyarakat) Jurnal Kridatama Sains dan Teknologi Educatif: Journal of Education Research Jurnal Ilmiah Manajemen Kesatuan Jurnal Komunikasi Nusantara Jurnal Komunikasi Nusantara JIIP (Jurnal Ilmiah Ilmu Pendidikan) Journal of Digital Marketing and Halal Industry AL-ARBAH: Journal of Islamic Finance and Banking Edulead : Journal of Education Management Magna: Journal of Aconomics, Management, and Business Educatif: Journal of Education Research Neraca Manajemen, Akuntansi, dan Ekonomi Edulead Al-Balad : Jurnal Hukum Tata Negara dan Politik Islam Ta'dibiya: Jurnal Agama dan Pendidikan Islam Educatus Tadibiya; Jurnal Agama dan Pendidikan Islam Jurnal Ilmiah Bisnis, Manajemen, dan Akuntansi EDUKASI International Journal of Islamic Business and Economics (IJIBEC)
Nurudin Nurudin
Universitas Muhammadiyah Malang
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Public Health Social Sciences Other

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E-Service Quality, Islamic Service, and Branding in Building Customer Loyalty of Islamic Banks Nurudin; Muyassarah; Rahma, Zuliana; Fitri, Maltuf
Jurnal Ilmiah Manajemen Kesatuan Vol. 13 No. 4 (2025): JIMKES Edisi Juli 2025
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v13i4.3472

Abstract

Customer satisfaction and loyalty are essential for the success of Islamic banks in Indonesia, particularly as customer expectations grow and competition intensifies. While previous research has explored the impact of service quality and brand experience on loyalty, the results have been inconsistent. This study examines the influence of e-service quality, Islamic service quality, and Islamic branding experience on customer satisfaction and loyalty, while also analyzing the mediating role of satisfaction. Using a quantitative explanatory approach, data were collected from 200 purposively selected Islamic bank customers who had actively used e-banking services for at least six months. The data were gathered through structured questionnaires and analyzed using Structural Equation Modeling (SEM) with AMOS software. The findings show that all three independent variables significantly and positively affect customer satisfaction. Moreover, customer satisfaction acts as a significant mediator between these variables and customer loyalty. Among the predictors, Islamic branding experience plays a key role by fostering emotional bonds through values such as honesty, transparency, and trust. This study contributes to the Islamic marketing literature by emphasizing the importance of integrating Islamic values into service and branding strategies to enhance satisfaction and cultivate long-term customer loyalty.
The Effect of Profitability, Leverage, and Liquidity on Firm Value with Firm Size as a Moderating Variable Alfarisy, Muhammad Salman; Hartono, Setyo Budi; Nurudin, Nurudin
AL-ARBAH: Journal of Islamic Finance and Banking Vol. 7 No. 2 (2025)
Publisher : Universitas Islam Negeri (UIN) Walisongo Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21580/al-arbah.2025.7.2.27961

Abstract

Purpose - For know influence profitability, leverage and liquidity to mark company with size company as variables moderation in companies listed on the Jakarta Islamic Index (JII) for the 2021-2023 period. Method - Study this use approach quantitative with using secondary data. Population as many as 20 companies and samples study chosen through purposive sampling method so that acquired 15 companies. Result - Profitability and leverage have an impact positive and significant to mark Company liquidity has no effect on firm value. Firm size weakens the relationship between leverage and firm value. Firm size is unable to moderate the relationship between profitability and liquidity on firm value. Implication - This research serves as information for sharia investors in selecting companies on the Jakarta Islamic Index that are expected to have good financial performance and have investment opportunities, because financial performance in the good category will have a positive impact on both companies and investors in the future.. Originality - The increase in sharia-compliant issuers, in line with the increase in sharia investors, necessitates research into the sharia-compliant stock index category. The JII was chosen because it comprises 30 of the most liquid sharia-compliant stocks, classified by the IDX. The JII serves as a reference for investors seeking sharia-compliant investments in accordance with Islamic law. Keywords: Profitability, Leverage, Liquidity, Value, Size  
Increasing Marketing Performance Through Customer Orientation, Competitor Orientation and Product Innovation Fitri, Maltuf; Nuha, Soya Angga Arifin; Nurudin, Nurudin
Journal of Digital Marketing and Halal Industry Vol. 4 No. 2 (2022)
Publisher : Fakultas Ekonomi dan Bisnis Islam UIN Walisongo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21580/jdmhi.2022.4.2.13384

Abstract

The existence of MSMEs plays a very important role in the process of equity and increasing people's income, as well as encouraging economic growth. the existence of fairly tight competition, namely in the economic field, MSMEs are faced with various opportunities and various threats both internally and externally. Most of MSMEs in Semarang City or 73.61 percent admit that they experience difficulties in running their business. In order for MSMEs to survive and get superior marketing performance, MSMEs must understand and understand, and be observant in seeing the market, what consumers want, and what changes must be made in order to be able to compete and survive. This means that companies must innovate in developing their business which is the main strategy in business competition. The purpose of this research is to determine the effect of customer orientation, competitor orientation and product innovation on marketing performance. The number of respondents in this study were 100 respondents who were owners or leaders of MSMEs in Semarang. The research data is in the form of quantitative data with data analysis techniques using Structural Partial Least Squares (PLS-SEM). The results showed that the variable coefficients of customer orientation and competitor orientation had a positive and significant effect on product innovation. The variables of customer orientation, competitor orientation and product innovation have a positive and significant impact on marketing performance. Product innovation variable can mediate positively and significantly between customer orientation and competitor orientation with marketing performance.
Co-Authors Abdullah Abdullah Adelia Septiani Restanti Tania Afandi, Yosi Ahmad Munji Alfarisy, Muhammad Salman Alfi Tranggono Agus Salim Amalia Rizky Indah Permadani Azizah Azzukhrufina Nadia Arsy Baharudin Baharudin Barory, Chulil Devi Anggraini Oktavika Faisal Amarsah Faris Shalahuddin Zakiy, Faris Shalahuddin Fatkhiyah, Fibaroina Nida Firda Dwi Aprilyawati Frida Kusumastuti Halawa, Richardo Riswan Hartono, Setyo Budi Ibnu Prasetyo Widiyono Izra, Nadya Syafira Nurul Jaya, Rubi Surya Khairunnisa, Deviardi Panca Lisnawati, Erni Maltuf Fitri, Maltuf Mawadah, Sokhikhatul Mega Rahayu Nur Kusuma Wardhani Mudofir, Imam Muh. Rizal Hamdi Muhammad Rais Muyassarah Muyassarah, Muyassarah Muyassarah, Muyassarah Nadhor, Khaerun Nanda Laily Maulidin Fajrur Noorsakti Wahyudi Nuha, Soya Angga Arifin Nur Fatoni, Nur Nur Fauzi, M. Asif Nurlaksana Eko Rusminto Puri Bahesa, Samantha Bella Rafael Slamet Firdaus Rahayu Condro Murti Rahma, Zuliana Rahman El Junusi Sokhikhatul Mawadah Syaefuddin Syaefuddin Tania Setya Ningsih Triana Sekti Wakhid Kozin Wida Yuliar Rezika Widiya Yutanti Widodo, Wicha Rizky Sakti Mashito Wijoyo, Agung Wini Tarmini