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All Journal PROSIDING SEMINAR NASIONAL Buletin Studi Ekonomi Manajemen Potensio Fokus Ekonomi Primanomics : Jurnal Ekonomi & Bisnis BBM (Buletin Bisnis dan Manajemen) Stability: Journal of Management and Business Jurnal Pendidikan Ekonomi (JURKAMI) Jurnal Abdimas Mahakam Jurnal Manajemen DIVERSIFIKASI eMBeJi : Manajemen dan Bisnis Jurnal eCo-Fin Journal of Management and Digital Business BULETIN BISNIS & MANAJEMEN (BBM) Buletin Abdi Masyarakat (BAM) Dinamika Journal of Applied Management Research Journal of Social And Economics Research Jurnal Ilmiah Fokus Ekonomi, Manajemen, Bisnis & Akuntansi (EMBA) Safari : Jurnal Pengabdian Masyarakat Indonesia Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) Fokus Abdimas Inovasi Sosial: Jurnal Pengabdian Masyarakat journal of social and economic research
Dian Ayu Liana Dewi
Program Studi Manajemen, Universitas YPPI Rembang
Agriculture, Biological Sciences & Forestry Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

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Employee Performance Analysis: Compensation, Motivation, and Work Stress Ikwan, Duril; Dewi, Dian Ayu Liana
Journal of Applied Management Research Vol. 4 No. 2 (2024)
Publisher : The Graduate School of Sahid University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36441/jamr.v4i2.2599

Abstract

The success of a business enterprise cannot be separated from the role of employees. Employee welfare needs to be maintained to achieve company goals, namely the quality of the work of the employees themselves. The reason for conducting this study is to find out how compensation, work stress, and motivation have an impact on the performance of employees of PT Bintang Karya Laut Rembang. This study involved 194 employees of PT Bintang Karya Laut Rembang. The sample selection technique used proportional random sampling. This study activity used 70 respondents as samples, which were obtained using the Slovin formula. Data analysis was performed with multiple linear regression analysis. From this study, it was found that the compensation variable had a partial positive effect on the performance of employees of PT Bintang Karya Laut Rembang, the work motivation variable had a partial positive effect, and the work stress variable had a partial negative effect. Findings from the determination test show that compensation, work motivation, and work stress variables can contribute 83.5% of employee performance, while the remaining 16.5% is a factor not analyzed in this study.
Pengaruh Customer Online Reviews, Flash Sale dan Tagline Gratis Ongkir terhadap Pembelian Impulsif pada Aplikasi Tik Tok Romadhoni, Ali Zaki Nur; Dewi, Dian Ayu Liana
eCo-Fin Vol. 7 No. 2 (2025): eCo-Fin
Publisher : Komunitas Dosen Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32877/ef.v7i2.2262

Abstract

Impulsive buying is an act of purchasing done suddenly without any consideration, which can lead to regret. The aim of this study is to demonstrate how flash deals, customer online reviews, and the phrase "free shipping" affect impulsive purchases made by Rembang Regency TikTok users.  Customers in Rembang Regency who are between the ages of 18 and 40 who have used the Tik Tok app to make purchases online make up the research population.  Purposive sampling was the method of sampling that was employed.  Using SPSS 24, the data analysis method included multiple linear regression analysis. The study's findings demonstrate that while flash sales have a significant positive impact on impulsive purchasing, customer online reviews and the tagline "free shipping" have a positive but negligible effect.  Only 57.5% of impulsive purchases can be explained by the three independent factors in this study, according to the determination test results; the remaining 42.5% can be explained by variables not included in this study.
Peningkatan Branding pada UMKM Tria Production Melalui Petunjuk Arah, Logo Produk (Catering, Cake dan Dekorasi) dan Update Sosial Media : Desa Tireman Desfitasari Berliana Anggraeni Trissinta; Elsa Putri Aulia; Moch Johan Ariyanto; Dian Ayu Liana Dewi
SAFARI :Jurnal Pengabdian Masyarakat Indonesia Vol. 5 No. 3 (2025): Juli : SAFARI :Jurnal Pengabdian Masyarakat Indonesia
Publisher : BADAN PENERBIT STIEPARI PRESS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56910/safari.v5i3.3066

Abstract

Business Work Lecture (KKU) is a form of community service activity carried out by students with the aim of applying the knowledge gained during lectures to the real world, especially in the business and industrial sectors. This activity not only provides practical experience, but also equips students with additional skills, such as managerial, communication, and problem-solving skills, so that they are better prepared to face the professional world of work. One of the partners in the implementation of KKU YPPI Rembang University is the UMKM Tria Production, which operates in the fields of cakes, catering, and decoration. This UMKM is located in Tireman Village RT 1 RW 2, Rembang District, Rembang Regency. Tria Production has great potential to grow because its culinary products and decoration services are quite attractive and have broad market opportunities. However, this UMKM still faces several obstacles, especially in terms of branding which causes this business to be less well-known among the wider community, both around Rembang and outside the area. The identified problems included: (1) lack of proper financial management, resulting in unstructured financial records and reports; (2) limited social media promotion, resulting in suboptimal market reach; and (3) unattractive logo designs for cakes, catering, and decorations that did not optimally represent the business's identity. Through the month-long KKU program, students sought to provide concrete solutions. The program yielded several outputs: (1) a standing banner to clarify the business's location and make it more easily recognizable to the public; (2) the creation of a new logo as a more attractive and memorable brand identity; and (3) a promotional banner to expand information about the products and services offered. Therefore, the KKU program is expected to enhance the branding of the Tria Production MSME, making it better known to the public and enhancing its competitiveness.
Pendampingan Pengelolaan Manajemen Pemasaran pada Mie Ayam Pak Bari di Desa Tireman Kabupaten Rembang Nuqman Abdul Rahman; Dian Ayu Liana Dewi
Inovasi Sosial : Jurnal Pengabdian Masyarakat Vol. 2 No. 3 (2025): Agustus : Inovasi Sosial : Jurnal Pengabdian Masyarakat
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62951/inovasisosial.v2i3.1982

Abstract

Micro, Small, and Medium Enterprises (MSMEs) are a crucial pillar of economic development in Indonesia, playing a significant role in job creation, increasing community income, and driving regional economic growth. Mie Ayam Pak Bari is one such MSME located in Tireman Village, Rembang Regency, Central Java. This business is characterized by delicious flavors, affordable prices, and a unique location that lacks similar competitors in the surrounding area. Despite its significant potential, Mie Ayam Pak Bari faces several challenges, including limited marketing reach, limited exposure to local communities, and volatile raw material price fluctuations. To address these challenges, mentoring focused on strengthening business management strategies and increasing marketing effectiveness. The mentoring included creating a banner as the business's visual identity, developing an attractive and informative menu catalog, and establishing an Instagram account to expand online promotional reach. This strategy is expected to attract new customers, increase consumer loyalty, and build a positive image for the business in the eyes of the wider community. The mentoring results indicate an increase in the completeness of promotional tools, the formation of a clearer business identity, and an increase in communication channels with consumers through social media. The menu catalog helps customers understand product variety and pricing transparently, while banners serve as physical markers, making it easier for customers to find the business's location. Meanwhile, the Instagram account serves as an interactive platform that allows businesses to reach potential customers outside of Tireman Village. This mentoring activity demonstrates that implementing visual and digital media-based marketing strategies can be an effective solution for MSMEs to survive and thrive in an increasingly competitive market.
Digitalisasi sebagai Upaya Pengembangan Desa Wisata Seni dan Budaya Sendangasri Kabupaten Rembang Tahwin, Muhammad; Liana Dewi, Dian Ayu; Sodiq, Fajar
Jurnal Abdimas Mahakam Vol. 8 No. 01 (2024): Januari
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24903/jam.v8i01.2514

Abstract

Desa Sendangasri merupakan salah satu desa yang ditetapkan oleh Pemerintah Kabupaten Rembang sebagai Desa Wisata Seni dan Budaya pada tahun 2022. Desa Sendangasri memiliki daya tarik seni dan budaya yang telah dikemas dalam paket wisata. Hasil observasi yang dilakukan oleh Tim Pengabdian Universitas YPPI Rembang ke Desa Sendangasri menemukan fakta paket wisata yang dibuat oleh pengelola desa wisata belum diketahui masyarakat secara luas. Pengelola desa wisata belum bisa memanfaatkan secara maksimal perkembangan teknologi informasi. Hasil obervasi juga memperlihatkan pengelolaan data kunjungan wisatawan masih dilakukan secara manual yaitu dengan mengisi buku tamu. Berdasarkan hasil observasi tersebut maka diidentifikasi permasalahan yang dihadapi oleh Desa Wisata Seni dan Budaya Sendangasri yaitu: (1) Minimnya pengetahuan pengelola desa wisata dalam pengelolaan wisata yang menerapkan manajemen berbasis sistem informasi, (2) Sumber daya manusia yang kurang dalam mengembangkan konten promosi yang kreatif dan menarik, (3) Belum adanya sistem informasi dalam pengelolaan informasi dan untuk memberikan layanan kepada wisatawan. Solusi yang ditawarkan untuk menyelesaikan permasalahan tersebut adalah digitalisasi berupa sistem informasi wisata dan pelatihan yang dapat meningkatkan keterampilan pengelola dalam mengelola informasi potensi desa wisata. Dengan demikian tujuan kegiatan pengabdian pada masyarakat ini adalah untuk meningkatkan pengetahuan, keterampilan pengelola desa wisata terkait digitalisasi desa wisata melalui sistem informasi wisata. Hasil pengabdian kepada masyarakat di Desa Wisata Seni dan Budaya Sendangasri adalah pengelola desa wisata telah mampu menggunakan sistem informasi wisata (SIWIS) dalam mengelola desa wisata dengan baik.
PERAN LINGKUNGAN FISIK, MOTIVASI DAN DISIPLIN KERJA DALAM MEMBERI DAMPAK PADA KINERJA PEGAWAI Wijayanti, Intan Aprillia; Dewi, Dian Ayu Liana
Jurnal Ilmiah Manajemen, Ekonomi, & Akuntansi (MEA) Vol 9 No 1 (2025): Edisi Januari - April 2025
Publisher : LPPM STIE Muhammadiah Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31955/mea.v9i1.5094

Abstract

The public health center is a government health institution that plays a role in maintaining public health. Realizing an organization's vision and mission requires superior and high-quality human resources. This study was conducted to provide information on the relationship between the physical environment, motivation, and work discipline with the performance of employees at the UPT Puskesmas Gunem, Rembang Regency. This study uses a quantitative approach as the chosen method. The type of data is subject data and the source of data is primary data. The population in this study involves 40 officers. The technique involved in the sample selection is a saturated sample. The questionnaire is the tool used as a data collection technique in this study. Instrument testing, multiple linear regression testing, hypothesis testing, and determination testing serve as data analysis techniques. This study has findings where the physical environment variable has a negative insignificant relationship with employee performance, while the motivation and discipline variables have a partially positive insignificant relationship with employee performance. The findings of the determination test show that the three variables used in the research study only contribute 38.6%, while the remaining portion is caused by other factors not included in this study.
OPTIMALISASI KINERJA PEGAWAI: MENGUNGKAP DAMPAK DISIPLIN KERJA, MOTIVASI KERJA DAN LINGKUNGAN KERJA DINAS KEBUDAYAAN DAN PARIWISATA KABUPATEN REMBANG Ardi, Wahyu Sukma Setya; Dewi, Dian Ayu Liana
Jurnal Pendidikan Ekonomi (JURKAMI) Vol 10, No 2 (2025): JURKAMI
Publisher : STKIP Persada Khatulistiwa Sintang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31932/jpe.v10i2.4429

Abstract

The Rembang Regency Culture and Tourism Office refers to the government entity that has responsibility for managing administrative affairs in the culture and tourism sector. The main objective of carrying out this study is to examine the impact the impact of employee work discipline, motivational drivers, and the environmental conditions within the workplace on the overall performance of personnel in this agency. The main issue raised focuses regarding the degree to which the three variables collectively indicate a contribution to employee performance. This research framework is structured in a quantitative approach, where the procedure of gathering and compiling information utilizes observation, written questionnaires, and documentation. The analytical methods applied include simple linear regression, calculating the correlation coefficient, t testing, multiple linear regression, determining the coefficient of determination, and F test analysis. Grounded in the context of results of the through examination, it was discovered that both work discipline and motivational factors within the workplace did not show a significant impact regarding Performance, while the Work Environment shows a significant impact. These results illustrate that the quality of the work the surrounding conditions exert a significant influence in supporting the way employees carry out their tasks, which ultimately influences their overall performance outcomes.
PENGARUH LINGKUNGAN KERJA, MOTIVASI KERJA DAN DISIPLIN KERJA TERHADAP KINERJA GURU SMP N 2 KRAGAN Sendy Alvian; Dian Ayu Liana Dewi
Journal of Social and Economics Research Vol 5 No 2 (2023): JSER, December 2023
Publisher : Ikatan Dosen Menulis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54783/jser.v5i2.190

Abstract

Tujuan dari penelitian ini adalah untuk mengevaluasi pengaruh lingkungan kerja, motivasi kerja, dan disiplin kerja terhadap kinerja para guru di SMP Negeri 2 Kragan. Dalam penelitian ini, variabel lingkungan kerja mencakup faktor-faktor yang mempengaruhi kondisi lingkungan tempat kerja guru. Motivasi kerja meliputi faktor-faktor internal dan eksternal yang memengaruhi tingkat semangat dan dedikasi guru dalam bekerja. Disiplin kerja mengacu pada ketaatan dan komitmen guru terhadap tugas dan aturan yang berlaku di lingkungan kerja mereka. Penelitian ini menggunakan metode pengumpulan data untuk mengevaluasi pengaruh variabel tersebut terhadap kinerja guru SMP Negeri 2 Kragan. Hasilnya menunjukkan lingkungan kerja, motivasi kerja, dan disiplin kerja secara terpisah menunjukkan pengaruh positif, namun tidak signifikan, terhadap kinerja guru di sekolah tersebut.
Pengaruh Disiplin Kerja dan Motivasi Kerja Terhadap Kinerja Guru SMA N 1 Pamotan Hidayat, Moh Asif Nur; Dewi, Dian Ayu Liana
Manajemen & Bisnis Jurnal Vol 10 No 1 (2024): Vol 10 No 1 (2024)
Publisher : Magister Manajemen Universitas Wisnuwardhana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37303/embeji.v10i1.193

Abstract

The objective of this study is to illustrate and rationalize the impact of work discipline and motivation on the performance of teachers in SMA N 1 Pamotan school. With a total of 47 teachers as respondents, this study used qualitative methods. Sampling techniques use saturated samples. Multiple linear regression analysis approaches are used in data analysis methods. The resullts showeed the teachers’ performance in SMA N 1 Pamotan school were significantly better because of work discipline and significantly worse because they were heavily motivated. The resultts of this studdy indicate that the implementation of dicipline strict work has a signifficant impactt on the effectiveness of teachers in schools located in SMA N 1 Pamotaan Province. SMA N 1 Pamotan school teachers exhibit a high level of poor performance when it comes to work motivatiion
Co-Authors A. Fatkhul Khoiri ABDUL MUJIB Ahmad Aviv Mahmudi Ahmad Syakur Alvin Mukti Prasetya Anik Nurhidayati Ardi, Wahyu Sukma Setya Azizi, M. Zakky Wahyuddin Damayanti Damayanti Desfitasari Berliana Anggraeni Trissinta Elsa Putri Aulia Fajar Sodiq, Fajar Hersusetyo, Ardhanang Abril Hidayat, Moh Asif Nur Ikwan, Duril M. Zakky Wahyuddin Azizi Malichan Maslichan Maslichan Maslichan Maslichan, Maslichan Maya Dibaj Madicha Ming Ming Lukiarti Moch Johan Ariyanto Muhammad Tahwin Muhammad Tahwin Muhammad Tahwin Nuqman Abdul Rahman Nurdiyansah, Didik Rikah, Rikah Riskin Hidayat Romadhoni, Ali Zaki Nur Rosyidanta, Latiefatur Riska Sendy Alvian Supatur, Supatur Susanti Dwi Ilhami Syaiko Rosyidi Syaiko Rosyidi Teguh Suharseno Wijayanti, Intan Aprillia