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All Journal PROSIDING SEMINAR NASIONAL Manajemen Potensio Fokus Ekonomi Primanomics : Jurnal Ekonomi & Bisnis Stability: Journal of Management and Business Jurnal Pendidikan Ekonomi (JURKAMI) Jurnal Abdimas Mahakam Jurnal Ilmiah Edunomika (JIE) Jurnal Manajemen DIVERSIFIKASI eMBeJi : Manajemen dan Bisnis Jurnal eCo-Fin Journal of Management and Digital Business BULETIN BISNIS & MANAJEMEN (BBM) Buletin Abdi Masyarakat (BAM) Dinamika Journal of Applied Management Research Journal of Social And Economics Research Jurnal Ilmiah Fokus Ekonomi, Manajemen, Bisnis & Akuntansi (EMBA) Safari : Jurnal Pengabdian Masyarakat Indonesia Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) Fokus Abdimas Inovasi Sosial: Jurnal Pengabdian Masyarakat journal of social and economic research Jurnal Ekonomi, Manajemen Pariwisata dan Perhotelan
Dian Ayu Liana Dewi
Program Studi Manajemen, Universitas YPPI Rembang
Agriculture, Biological Sciences & Forestry Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

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ANALISIS KUALITAS PELAYANAN PUBLIK BERDASARKAN SURVEI KEPUASAN MASYARAKAT (SKM) (Studi Kasus pada Organisasi Perangkat Daerah (OPD), Kecamatan dan Puskesmas se Kabupaten Rembang) Rosyidi, Syaiko; Damayanti, Damayanti; Liana Dewi, Dian Ayu; Ilhami, Susanti Dwi; Lukiarti, Ming Ming
BBM (Buletin Bisnis & Manajemen) Vol 10, No 2 (2024): Vol 10, No 2 (2024)
Publisher : Universitas YPPI Rembang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47686/bbm.v10i2.720

Abstract

The Community Satisfaction Survey (CSS) was conducted to determine the quality of public services provided to the people of Rembang Regency. The results of this survey can be used as a basis for formulating policies for the Rembang Regency Government to improve the quality of public services and improvements in the future. The 2023 CSS contains survey results from 58 Regional Apparatus Organizations (RAO) and Public Service Units (PSU) within the Rembang Regency Government with 5310 respondents using a multi-stage random sampling technique.The results of the Community Satisfaction Survey with the Implementation of Public Services in Rembang Regency in 2023 obtained a Community Satisfaction Index value of 83.68 or on a category scale that the quality of public services in Rembang Regency is B (good). This is in line with the Rembang Regency Regional Medium Term Development Plan (RMTDP) for 2021-2026, namely increasing the quality of public services with the Community Satisfaction Index indicator for 2026, namelly 83.5
Employee Performance Analysis: Compensation, Motivation, and Work Stress Ikwan, Duril; Dewi, Dian Ayu Liana
Journal of Applied Management Research Vol 4, No 2 (2024)
Publisher : The Graduate School of Sahid University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36441/jamr.v4i2.2599

Abstract

The success of a business enterprise cannot be separated from the role of employees. Employee welfare needs to be maintained to achieve company goals, namely the quality of the work of the employees themselves. The reason for conducting this study is to find out how compensation, work stress, and motivation have an impact on the performance of employees of PT Bintang Karya Laut Rembang. This study involved 194 employees of PT Bintang Karya Laut Rembang. The sample selection technique used proportional random sampling. This study activity used 70 respondents as samples, which were obtained using the Slovin formula. Data analysis was performed with multiple linear regression analysis. From this study, it was found that the compensation variable had a partial positive effect on the performance of employees of PT Bintang Karya Laut Rembang, the work motivation variable had a partial positive effect, and the work stress variable had a partial negative effect. Findings from the determination test show that compensation, work motivation, and work stress variables can contribute 83.5% of employee performance, while the remaining 16.5% is a factor not analyzed in this study.
Lingkungan kerja, kompensasi dan disiplin kerja yang berperan dalam memberi perubahan pada kepuasan kerja karyawan Rosyidanta, Latiefatur Riska; Dewi, Dian Ayu Liana
Journal of Management and Digital Business Vol. 5 No. 1 (2025): Journal of Management and Digital Business
Publisher : Nur Science Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53088/jmdb.v5i1.1541

Abstract

In the face of increasing business competition, companies must ensure both sustainability and growth. Employee job satisfaction plays a pivotal role in maintaining operational stability and long-term performance. This study investigates the influence of work environment, compensation, and work discipline on employee job satisfaction at PT Swadaya Graha, Rembang Regency. A total of 94 employees participated, and data were collected through a structured questionnaire utilizing a Likert scale. The analysis employed multiple linear regression. The results reveal that while the work environment does not significantly affect job satisfaction, compensation, and work discipline have significant positive impacts. The model explains 73.6% of the variance in job satisfaction, indicating that these factors are substantial predictors, while the remaining 21.4% may be attributed to variables outside the scope of this study. These findings offer practical implications for human resource strategies aimed at enhancing employee satisfaction and performance.
Peningkatan Kinerja Organisasi Sebagai Upaya Pengembangan Desa Wisata Seni dan Budaya Sendangasri Kabupaten Rembang Tahwin, Muhammad; Liana Dewi, Dian Ayu; Sodiq, Fajar
Fokus ABDIMAS Vol 2, No 2: OKTOBER 2023
Publisher : STIE Pelita Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34152/abdimas.2.2.149-155

Abstract

Sendangasri Village is included in the 28 tourist villages designated by the Rembang Regency government as Arts and Culture Tourism Villages. The results of the Community Service Team's observations at the Sendangasri Tourism Village succeeded in identifying that unprofessional management resulted in the Sendangasri Tourism Village still rarely being visited by tourists. This management problem is also supported by the fact that most managers have their own busy schedules, so managing tourist villages optimally is still not possible. The solution offered is to optimize the functions and roles of tourism village managers through motivational and management training. This service activity is carried out through several methods to solve problems, namely observation, training and mentoring. The results of the service carried out in Sendangasri Village are (1) There has been an increase in the performance of tourism managers, (2) There has been an increase in the tourism management capabilities of tourism village managers. Keywords: Training, Assistance, Performance, Development, Tourism Village
PENGARUH KEPEMIMPINAN, MOTIVASI DAN DISIPLIN KERJA TERHADAP KINERJA PEGAWAI NEGERI SATUAN POLISI PAMONG PRAJA KABUPATEN REMBANG Hersusetyo, Ardhanang Abril; Dewi, Dian Ayu Liana
Dinamika: Jurnal Manajemen Sosial Ekonomi Vol. 5 No. 1 (2025): DINAMIKA : Jurnal Manajemen Sosial Ekonomi
Publisher : LPPM Sekolah Tinggi Ilmu Ekonomi - Studi Ekonomi Modern

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51903/4gafnj45

Abstract

The aim of this research is to prove and analyze the influence of leadership, motivation and work discipline on the performance of Rembang Regency Civil Service Police Unit Civil Servants. This research uses the dependent variable employee performance and uses the independent variables leadership, motivation and work discipline. The population used in the research carried out were all Civil Servants of the Rembang Regency Civil Service Police Unit, a total of 69 people. The sampling method in the research carried out was a saturated sample (census), the sample in the research carried out was the entire population or all Civil Servants of the Civil Service Police Unit, totaling 69 people. The analysis technique used is multiple linear regression analysis. The research results show that the leadership variable has a positive and insignificant effect on employee performance, the motivation variable has an insignificant negative effect on employee performance and the work discipline variable has a significant positive effect on employee performance. From the determination test, it is known that the R Square adjuster coefficient is 0.177, so it can be interpreted that the variables of leadership, motivation and work discipline can explain 17.7% of employee performance, while the remaining 82.3% of employee performance is influenced or explained outside of this research model.
Employee Performance Analysis: Compensation, Motivation, and Work Stress Ikwan, Duril; Dewi, Dian Ayu Liana
Journal of Applied Management Research Vol. 4 No. 2 (2024)
Publisher : The Graduate School of Sahid University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36441/jamr.v4i2.2599

Abstract

The success of a business enterprise cannot be separated from the role of employees. Employee welfare needs to be maintained to achieve company goals, namely the quality of the work of the employees themselves. The reason for conducting this study is to find out how compensation, work stress, and motivation have an impact on the performance of employees of PT Bintang Karya Laut Rembang. This study involved 194 employees of PT Bintang Karya Laut Rembang. The sample selection technique used proportional random sampling. This study activity used 70 respondents as samples, which were obtained using the Slovin formula. Data analysis was performed with multiple linear regression analysis. From this study, it was found that the compensation variable had a partial positive effect on the performance of employees of PT Bintang Karya Laut Rembang, the work motivation variable had a partial positive effect, and the work stress variable had a partial negative effect. Findings from the determination test show that compensation, work motivation, and work stress variables can contribute 83.5% of employee performance, while the remaining 16.5% is a factor not analyzed in this study.
Pengaruh Customer Online Reviews, Flash Sale dan Tagline Gratis Ongkir terhadap Pembelian Impulsif pada Aplikasi Tik Tok Romadhoni, Ali Zaki Nur; Dewi, Dian Ayu Liana
eCo-Fin Vol. 7 No. 2 (2025): eCo-Fin
Publisher : Komunitas Dosen Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32877/ef.v7i2.2262

Abstract

Impulsive buying is an act of purchasing done suddenly without any consideration, which can lead to regret. The aim of this study is to demonstrate how flash deals, customer online reviews, and the phrase "free shipping" affect impulsive purchases made by Rembang Regency TikTok users.  Customers in Rembang Regency who are between the ages of 18 and 40 who have used the Tik Tok app to make purchases online make up the research population.  Purposive sampling was the method of sampling that was employed.  Using SPSS 24, the data analysis method included multiple linear regression analysis. The study's findings demonstrate that while flash sales have a significant positive impact on impulsive purchasing, customer online reviews and the tagline "free shipping" have a positive but negligible effect.  Only 57.5% of impulsive purchases can be explained by the three independent factors in this study, according to the determination test results; the remaining 42.5% can be explained by variables not included in this study.
Peningkatan Branding pada UMKM Tria Production Melalui Petunjuk Arah, Logo Produk (Catering, Cake dan Dekorasi) dan Update Sosial Media : Desa Tireman Desfitasari Berliana Anggraeni Trissinta; Elsa Putri Aulia; Moch Johan Ariyanto; Dian Ayu Liana Dewi
SAFARI :Jurnal Pengabdian Masyarakat Indonesia Vol. 5 No. 3 (2025): Juli : SAFARI :Jurnal Pengabdian Masyarakat Indonesia
Publisher : BADAN PENERBIT STIEPARI PRESS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56910/safari.v5i3.3066

Abstract

Business Work Lecture (KKU) is a form of community service activity carried out by students with the aim of applying the knowledge gained during lectures to the real world, especially in the business and industrial sectors. This activity not only provides practical experience, but also equips students with additional skills, such as managerial, communication, and problem-solving skills, so that they are better prepared to face the professional world of work. One of the partners in the implementation of KKU YPPI Rembang University is the UMKM Tria Production, which operates in the fields of cakes, catering, and decoration. This UMKM is located in Tireman Village RT 1 RW 2, Rembang District, Rembang Regency. Tria Production has great potential to grow because its culinary products and decoration services are quite attractive and have broad market opportunities. However, this UMKM still faces several obstacles, especially in terms of branding which causes this business to be less well-known among the wider community, both around Rembang and outside the area. The identified problems included: (1) lack of proper financial management, resulting in unstructured financial records and reports; (2) limited social media promotion, resulting in suboptimal market reach; and (3) unattractive logo designs for cakes, catering, and decorations that did not optimally represent the business's identity. Through the month-long KKU program, students sought to provide concrete solutions. The program yielded several outputs: (1) a standing banner to clarify the business's location and make it more easily recognizable to the public; (2) the creation of a new logo as a more attractive and memorable brand identity; and (3) a promotional banner to expand information about the products and services offered. Therefore, the KKU program is expected to enhance the branding of the Tria Production MSME, making it better known to the public and enhancing its competitiveness.
Pendampingan Pengelolaan Manajemen Pemasaran pada Mie Ayam Pak Bari di Desa Tireman Kabupaten Rembang Nuqman Abdul Rahman; Dian Ayu Liana Dewi
Inovasi Sosial : Jurnal Pengabdian Masyarakat Vol. 2 No. 3 (2025): Agustus : Inovasi Sosial : Jurnal Pengabdian Masyarakat
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62951/inovasisosial.v2i3.1982

Abstract

Micro, Small, and Medium Enterprises (MSMEs) are a crucial pillar of economic development in Indonesia, playing a significant role in job creation, increasing community income, and driving regional economic growth. Mie Ayam Pak Bari is one such MSME located in Tireman Village, Rembang Regency, Central Java. This business is characterized by delicious flavors, affordable prices, and a unique location that lacks similar competitors in the surrounding area. Despite its significant potential, Mie Ayam Pak Bari faces several challenges, including limited marketing reach, limited exposure to local communities, and volatile raw material price fluctuations. To address these challenges, mentoring focused on strengthening business management strategies and increasing marketing effectiveness. The mentoring included creating a banner as the business's visual identity, developing an attractive and informative menu catalog, and establishing an Instagram account to expand online promotional reach. This strategy is expected to attract new customers, increase consumer loyalty, and build a positive image for the business in the eyes of the wider community. The mentoring results indicate an increase in the completeness of promotional tools, the formation of a clearer business identity, and an increase in communication channels with consumers through social media. The menu catalog helps customers understand product variety and pricing transparently, while banners serve as physical markers, making it easier for customers to find the business's location. Meanwhile, the Instagram account serves as an interactive platform that allows businesses to reach potential customers outside of Tireman Village. This mentoring activity demonstrates that implementing visual and digital media-based marketing strategies can be an effective solution for MSMEs to survive and thrive in an increasingly competitive market.
Digitalisasi sebagai Upaya Pengembangan Desa Wisata Seni dan Budaya Sendangasri Kabupaten Rembang Tahwin, Muhammad; Liana Dewi, Dian Ayu; Sodiq, Fajar
Jurnal Abdimas Mahakam Vol. 8 No. 01 (2024): Januari
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24903/jam.v8i01.2514

Abstract

Desa Sendangasri merupakan salah satu desa yang ditetapkan oleh Pemerintah Kabupaten Rembang sebagai Desa Wisata Seni dan Budaya pada tahun 2022. Desa Sendangasri memiliki daya tarik seni dan budaya yang telah dikemas dalam paket wisata. Hasil observasi yang dilakukan oleh Tim Pengabdian Universitas YPPI Rembang ke Desa Sendangasri menemukan fakta paket wisata yang dibuat oleh pengelola desa wisata belum diketahui masyarakat secara luas. Pengelola desa wisata belum bisa memanfaatkan secara maksimal perkembangan teknologi informasi. Hasil obervasi juga memperlihatkan pengelolaan data kunjungan wisatawan masih dilakukan secara manual yaitu dengan mengisi buku tamu. Berdasarkan hasil observasi tersebut maka diidentifikasi permasalahan yang dihadapi oleh Desa Wisata Seni dan Budaya Sendangasri yaitu: (1) Minimnya pengetahuan pengelola desa wisata dalam pengelolaan wisata yang menerapkan manajemen berbasis sistem informasi, (2) Sumber daya manusia yang kurang dalam mengembangkan konten promosi yang kreatif dan menarik, (3) Belum adanya sistem informasi dalam pengelolaan informasi dan untuk memberikan layanan kepada wisatawan. Solusi yang ditawarkan untuk menyelesaikan permasalahan tersebut adalah digitalisasi berupa sistem informasi wisata dan pelatihan yang dapat meningkatkan keterampilan pengelola dalam mengelola informasi potensi desa wisata. Dengan demikian tujuan kegiatan pengabdian pada masyarakat ini adalah untuk meningkatkan pengetahuan, keterampilan pengelola desa wisata terkait digitalisasi desa wisata melalui sistem informasi wisata. Hasil pengabdian kepada masyarakat di Desa Wisata Seni dan Budaya Sendangasri adalah pengelola desa wisata telah mampu menggunakan sistem informasi wisata (SIWIS) dalam mengelola desa wisata dengan baik.
Co-Authors A. Fatkhul Khoiri ABDUL MUJIB Ahmad Aviv Mahmudi Ahmad Syakur Aisha Rahma Lathifa Zafira Alvin Mukti Prasetya Anik Nurhidayati Ardi, Wahyu Sukma Setya Azizi, M. Zakky Wahyuddin Damayanti Damayanti Desfitasari Berliana Anggraeni Trissinta Elsa Putri Aulia Fajar Sodiq, Fajar Hersusetyo, Ardhanang Abril Hidayat, Moh Asif Nur Ikwan, Duril Indah Wahyuni M. Zakky Wahyuddin Azizi Malichan Maslichan Maslichan Maslichan Maslichan, Maslichan Maya Dibaj Madicha Ming Ming Lukiarti Moch Johan Ariyanto Muhammad Tahwin Muhammad Tahwin Muhammad Tahwin Nuqman Abdul Rahman Nurdiyansah, Didik Rikah, Rikah Riskin Hidayat Romadhoni, Ali Zaki Nur Rosyidanta, Latiefatur Riska Sendy Alvian Supatur, Supatur Susanti Dwi Ilhami Syaiko Rosyidi Syaiko Rosyidi Teguh Suharseno Wijayanti, Intan Aprillia