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All Journal Jurnal Ijtimaiyya International Research Journal of Business Studies (E-Journal) Justek : Jurnal Sains Dan Teknologi Distribusi Amwaluna Jurnal Ekonomi dan Keuangan Syariah Journal La Bisecoman Lumbung Inovasi: Jurnal Pengabdian Kepada Masyarakat International Research on Big-data and Computer Technology (IRobot) JUTECH : Journal Education and Technology El-Hikam: Journal of Education and Religious Studies Jurnal Informatika Teknologi dan Sains (Jinteks) Interdiciplinary Journal of Education Abdinesia: Jurnal Pengabdian Kepada Masyarakat International Research Journal of Business Studies Indonesian Journal of Education and Community Services
Rusdan Rusdan
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Religion Arts Humanities Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Mathematics Public Health Social Sciences Other

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Journal : Journal La Bisecoman

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Development Strategy of Virgin Coconut Oil Bumdes in Collection: JEL Classification: I21, I28, I31, H52, C83 Rusdan, Rusdan; Yunus, Mujahid; Muin, Sri Adrianti
Journal La Bisecoman Vol. 7 No. 1 (2026): Journal La Bisecoman
Publisher : Newinera Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37899/journallabisecoman.v7i1.2544

Abstract

This study aims to analyze the development strategy of Virgin Coconut Oil (VCO) implemented by BUMDes Bersama Karang Unarang Sejahtera in Sebatik District. The main focus of this research is to identify supporting factors, inhibiting factors, and the strategies applied to optimize local potential through the VCO product. The method used is a descriptive qualitative approach, with data collection techniques including in-depth interviews, field observations, and documentation. Research informants included BUMDes managers, production workers, raw material suppliers, village government representatives, and local community members. The findings show that the VCO development strategy involves planning stages, community involvement, technical training, and gradual marketing through social media and local events. The main supporting factors are the abundant availability of coconut raw materials, government support, and active community participation. Meanwhile, the inhibiting factors include limited technology, constraints in digital marketing, and the underdevelopment of product legality. This research recommends increasing human resource capacity, continuous policy support, and expanding distribution networks to strengthen product competitiveness in broader markets.
Co-Authors Agustian, Edwin Alim, Sahirul anggriani, rini ARDIANSYAH ARDIANSYAH Baiq Ismiwati Baiq Ismiwati Baiq Mulianah Budiarto, Jian Dayani, Rahman Dayani, Rahman Dayani, Rahman Duwi Purwati Fahimah Saifuddin Fitriani Fitriani Hadi, M. Alpan Hidayani, Sari Indrayatni, Baiq Intan Ismail Suardi Wekke Khaerudin Khaerudin Marwan Hakim Muhammad Azmi, Muhammad Muhammad Luthfi MZ, Dedy Sofian Nuraini Nuraini Nurmayanti, Siti R., Bq. Handayani Rahman Dayani Riana Riana, Riana Rosdiana Martiningsih Rusandi, Haeruman Sapariah, Sapariah Sari, Baiq Mustika Sri Adrianti Muin Suharniwati, Suharniwati Sulaimiah Sulaimiah Sulaimiah, Sulaimiah Sulaimiah, Sulaimiah Sulaimiah, Sulaimiah Sulhaini Sulhaini Sunardi Sunardi Tamrin, Mohamad Yunus, Mujahid Zulkarnain, Amri