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Yulihasri
Universitas Andalas
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Journal : Jurnal Ekonomi

 1 
STRATEGI PENGEMBANGAN ATRAKSI PENGOLAHAN RENDANG (MARANDANG) SEBAGAI DAYA TARIK WISATA GASTRONOMI DI KAMPUNG RENDANG KOTA PAYAKUMBUH Ardy, Novit; Yulihasri, Yulihasri
Jurnal Ekonomi Vol 23, No 2 (2020)
Publisher : Sekolah Tinggi Ilmu Ekonomi H. Agus Salim Bukittinggi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47896/je.v23i2.216

Abstract

This study aims: (1) To determine the strengths and weaknesses of the rendang processing attraction (marandang) as a gastronomic tourism attraction in Kampung Rendang Payakumbuh City (2) To determine the opportunities and threats of rendang processing attractions (marandang) as a gastronomic tourist attraction in Rendang Village Payakumbuh City (3) To find out the strategy of developing rendang processing attractions (marandang) as a gastronomic tourism attraction in Rendang Village, Payakumbuh City by using SWOT Analysis. The results showed that the attraction of rendang processing (marandang) as a gastronomic tourism attraction in Rendang Kampung Payakumbuh City from the analysis of the SWOT matrix obtained quadrant coordinates I namely supporting aggressive strategies, which are in the most favorable situation, in other words marandang attractions have the opportunity and strength. The strategy that must be taken under these conditions is to support an aggressive growth policy or growth oriented strategy by utilizing the opportunities available and the internal strengths of Kampung Rendang, Payakumbuh City.Penelitian ini bertujuan: (1) Untuk mengetahui kekuatan dan kelemahan atraksi pengolahan rendang (marandang) sebagai daya tarik wisata gastronomi di Kampung Rendang Kota Payakumbuh (2) Untuk mengetahui peluang dan ancaman atraksi pengolahan rendang (marandang) sebagai daya tarik wisata gastronomi di Kampung Rendang Kota Payakumbuh (3) Untuk mengetahui strategi pengembangan atraksi pengolahan rendang (marandang) sebagai daya tarik wisata gastronomi di Kampung Rendang Kota Payakumbuh dengan menggunakan SWOT Analisys. Hasil penelitian menunjukkan bahwa atraksi pengolahan rendang (marandang) sebagai daya tarik wisata gastronomi di Kampung Rendang Kota Payakumbuh dari hasil analisa pada matrik SWOT diperoleh koordinat kuadran I yakni mendukung strategi agresif, yaitu berada pada situasi yang paling menguntungkan, dengan kata lain atraksi marandang mempunyai peluang dan kekuatan. Strategi yang harus diambil dalam kondisi seperti ini adalah mendukung kebijakan pertumbuhan yang agresif atau growth oriented strategy dengan memanfaatkan peluang yang ada serta kekuatan internal yang dimiliki Kampung Rendang Kota Payakumbuh.
Co-Authors Ahda Ahda Ahmad Fauzan Almasdi, Almasdi Amelia, Dona Angga Saputra Desti Arda, Edvidel Ardy, Novit Arif, Adhy Lutfi Arosa Apriyani Azmi, Fuad Bambang Hermanto Debbie Novia Rizal Deddi Prima Putra Defri Hartati Dila Deria Putri Dominica, Dwi Dona Amelia Donard Games Efalia Arna Elfira Sari Roza Esa Lovena Fahmy, Rahmi Fitria Khairina Hafiz Rahman Harif Amali Rivai Hendra Lukito Herri Herri Herri Herri Ikhlas A, Muhammad Ilahi, Ridho Fadli Imran Imran Isnandar Putra Isyraqi Zihadyan Jefri Van Novis Juni Munandar Laura Syahrul Lucky Adi Prakoso Mawirda Mawirda Mawirda, Mawirda Mila Yunita Sari Mira Susanti mona ariestia Monata, Deri Muhammad Reza Muharramainil Fajri Busti Muslim Suardi Nabila Ulfa Walmi Nurul Hafizah Syahril Oki, Helzulmita Okwerita Okwerita Prasetya, Bora Rahmi Halimah Rahmi Yuliyasti Raja Syafrizal Ricky Saputra Rizki Aulia Rizki Gusfa Winda Rosiana Rizal Rusdil, Rusdil Sandra Patrisia Komalasari Saputra, Romi Suandi, Edi Sukarta, Pebri Supiyah Supiyah Susi Ramayanti Suwardi Suwardi Suwardi Suwardi Swastikarini, Sunarti Syafrizal Syafrizal Syafrizal Syafrizal Syavardie, Yimmi Talitha Zhafirah Tehan, Zestvy Ummu Azzizah Vera Pujani Wira Rizki Wirman Yeni Astuti, Yeni Yoga, Trio Candra Yulia Hendri Yeni Yuliyasti, Rahmi Zifriyanthi Minanda Putri Zuripal, Zuripal