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All Journal IBDA` : Jurnal Kajian Islam dan Budaya Jurnal Pekommas ISLAMICA: Jurnal Studi Keislaman Jurnal Kajian Komunikasi KARSA: Jurnal Sosial dan Budaya Keislaman (Journal of Social and Islamic Culture) Isamic Communication Journal Ilmu Dakwah: Academic Journal for Homiletic Studies Communicatus: Jurnal Ilmu Komunikasi Al-Adyan: Jurnal Studi Lintas Agama Al-I´lam: Jurnal Komunikasi dan Penyiaran Islam Kamaya: Jurnal Ilmu Agama Al Qalam: Jurnal Ilmiah Keagamaan dan Kemasyarakatan Journal of Health Science and Prevention An-Nida : Jurnal Komunikasi Islam PRoMEDIA Proceedings of International Conference on Da'wa and Communication Mumtaz: Jurnal Studi Al-Quran dan Keislaman Pioneer: Journal of Language and Literature Journal Sensi: Strategic of Education in Information System At-Tanzir : Jurnal Ilmiah Prodi Komunikasi Penyiaran Islam Jurnal Ilmu Komunikasi SUHUF: Jurnal Pengkajian Al-Qur'an dan Budaya Idarotuna: Jurnal Kajian Manajemen Dakwah Jurasik (Jurnal Riset Sistem Informasi dan Teknik Informatika) Jurnal Ilmu Sosial dan Ilmu Politik Malikussaleh (JSPM) Al-Ittishol : Jurnal Komunikasi dan Penyiaran Islam Jurnal Komunikasi Islam Ta’wiluna: Jurnal Ilmu Al-Qur’an,Tafsirdan Pemikiran Islam Komunika: Jurnal Dakwah dan Komunikasi East Asian Journal of Multidisciplinary Research (EAJMR) IBDA': Jurnal Kajian Islam dan Budaya Jurnal Ilmu Komunikasi UHO : Jurnal Penelitian Kajian Ilmu Komunikasi dan Informasi Jurnal Sistem Informasi Galuh Journal of Islamic Communication Studies Studi Multidisipliner: Jurnal Kajian Keislaman AQILA : Acceleration, Quantum, Information Technology and Algorithm Journal
Ali Nurdin
Universitas Islam Negeri Sunan Ampel Surabaya
Religion Arts Humanities Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Nursing Public Health Social Sciences Other

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Journal : Journal Sensi: Strategic of Education in Information System

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Smart Tour Travel Purwokerto's Service Quality Improvement Strategy for Customer Satisfaction Nurdin, Ali; Qalban, Anas Azhimi
Journal Sensi: Strategic of Education in Information System Vol 11 No 2 (2025): Journal SENSI
Publisher : UNIVERSITAS RAHARJA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33050/sensi.v11i2.4071

Abstract

This research discusses strategies for improving the quality of Smart Tour Travel Purwokerto services in an effort to increase customer satisfaction. The research method used is a qualitative approach with a case study design. Data was collected through interviews, direct observation, and analysis of internal company documents. The research results show that the main factors in increasing customer satisfaction include service speed, staff privacy, travel comfort, and transportation safety. The strategies implemented include employee training to increase professionalism, development of an application-based ordering system, and rejuvenation of the vehicle fleet. Survey results showed a significant increase in customer satisfaction after this strategy was implemented. Improving service quality not only has an impact on customer loyalty, but also strengthens the company's competitiveness in the travel industry. Therefore, innovation and continuous improvement are key in maintaining customer satisfaction and business desires.
Co-Authors Abdah, Mohammad Nabil Haikal Bin Abdul Rakhman Abdullah Muhammad, Hasan Addini Firdaus, Fitri Ahmad, Farhan Ansharullah AHMADI Ahmadi Ahmadi Akbar Trio Mashuri Ali Abdul Wakhid Ali Murtadlo Angga Nur Rohman Baharudin, Muhammad Yusuf Saaih Bax, Wazir Baksh bayu pamungkas Choirunissa, Shafira Desy Rahmadani Diansah, Edo Ardo Arta Dicky Nur Rahman Eken, Metin Erwin Erwin Hanifah, Najmy Husniyatus Salamah Zainiyati Irta Sulastri Labib, Mufti Madzkur, Zaenal Arifin Marzuqi, Muhammad Ganda Maulana, Haisyam Maulidatus Syahrotin Naqqiyah Mufti Labib Mufti Labib Muhammad Azwar Anas, Muhammad Azwar Muharman Lubis Mukarromah, Faizatul Mundzir, Muhammad Mus Qoimah , Al Hidayahtul Mustain Mustain Mustain Mustain Nadira Salsa Bella Najela, Farah Naufal Wirawan, Muhammad Nisak, Lailatul Khoirun Nurbani, Siti Nurhakim, Ridwan Oktari, Nisa Gracella Aslamia Pamungkas, Yudha Catur Prasongko, Wahyu Agung Pudji Rahmawati Purnomo, Ryan Qalban, Anas Azhimi Qonita, Fidaul Rahmadani, Desy Rahman, Izzatul Lutfiah Retna Mahriani Rifgi Pratama, Fadhil Rr. Suhartini Rubba, Sulhawi Sartika, Nenden Suciyati Setyawan Saputro, Dimas Siti Aisyah Sulaeman Sulaeman Sulaeman Sulaeman Sulhawi Rubba Syani, Mamay Valentina Meida Ardita Maharani Verliani Dasmaran Wahyu Ilaihi Yahya, Mustafa Kharis Syaiful Zaimi, Hamas Dzulfikar Zulkarnain, Bagus Abdillah