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All Journal Journal of Economic, Bussines and Accounting (COSTING) JEMA: Jurnal Ilmiah Bidang Akuntansi dan Manajemen Almana : Jurnal Manajemen dan Bisnis JURNAL MANAJEMEN BISNIS Jurnal Ilmu Komputer dan Bisnis Syntax Idea Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Jurnal Manajemen Pendidikan dan Ilmu Sosial (JMPIS) Entrepreneurship Bisnis Manajemen Akuntansi (E-BISMA) Jurnal Disrupsi Bisnis KARYA: Jurnal Pengabdian Kepada Masyarakat Jurnal Pengabdian Pada Masyarakat Indonesia (JPPMI) Sinomika Journal: Publikasi Ilmiah Bidang Ekonomi dan Akuntansi Journal of Social Commerce Socius: Social Sciences Research Journal IIJSE JEBD Neraca Manajemen, Akuntansi, dan Ekonomi Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah RESLAJ: Religion Education Social Laa Roiba Journal International Journal of Social, Economic, and Business
Lia Nirawati, Lia
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Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Automotive Engineering Chemical Engineering, Chemistry & Bioengineering Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

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Strategi Branding Merek Casual Culture. Co Di Surabaya Dalam Meningkatkan Penjualan Wahyudi, Trio Noorsy; Nirawati, Lia
Jurnal Disrupsi Bisnis Vol. 4 No. 4 (2021): Jurnal Disrupsi Bisnis
Publisher : Prodi Manajemen, Fakultas Ekonomi, Universitas Pamulang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32493/drb.v4i4.10682

Abstract

Pada penelitian ini, berfokus untuk mengetahui strategi branding yang dilakukan oleh CASUAL CULTURE.CO dalam meningkatkan penjualannya agar tetap menjadi pilihan konsumen dan tetap menjadi merek yang bisa berkembang di pasar bebas. Casual Culture.co adalah salah satu brand clothing yang ada di Surabaya yang menargetkan pangsa pasar tren semua kalangan khususnya anak muda. Tujuan penelitian ini juga dapat menggambarkan bagaimana mengimplementasikan atau cara branding yang dilakukan dan memperbaiki kelemahan yang dihadapi. Metode penelitian yang digunakan untuk penelitian ini adalah metode deskriptif yang merupakan bagian dari analisis kualitatif dengan menggunakan teknik pengambilan data secara observasi, dokumentasi dan wawancara mendalam yang berkaitan dengan strategi branding produk berdasarkan dengan menggunakan atribut produk yang meliputi, segi kualitas, fitur, desain, kemasan,label, pelayanan, jaminan, harga serta komponen identitas merek yaitu nama merek, logo dan simbol, slogan, karakter, jingle, URL/ Website yang digunakan oleh peneliti dalam menemukan kekuatan, kelemahan, peluang, dan ancaman dengan metode SWOT. Hasil dari penelitian ini Dengan melalui analisis IFAS (Internal Strategy Factor Analisis Sumarry) dan EFAS (Eksternal Strategy Factor Analisis Sumarry) dapat diketahui bahwa Casual Culture memiliki skor dari faktor internal yaitu, kekuatan sebesar 1,83 dan kelemahan memiliki skor 1,12, sedangkan dari faktor eksternal memiliki skor peluang 1,61 dan skor ancaman 1,22. Pilihan strategi adalah SO, sehingga pada diagram SWOT terletak di kuadran I, yaitu perusahaan memiliki peluang dan kekuatan sehingga dapat memanfaatkan peluang yang ada sehingga strategu yang harus dilakukan adalah mendukung kebijakan pertumbuhan agresif (Growth Oriented Strategy). Kata Kunci: Strategi Branding; Analisis SWOT
The Influence of Convenience, Risk, and Security on Usage Decisions of Digital Bank to the People of Surabaya City Prameswari, Regita Bintari; Nirawati, Lia
Journal of Social Commerce Vol. 5 No. 4 (2025): Journal of Social Commerce
Publisher : Celebes Scholar pg

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56209/jommerce.v5i4.187

Abstract

The increasing use of digital banking applications encourages the need for an in-depth understanding of the factors that influence usage decisions. This study aims to analyze the influence of convenience, risk, and security on the decision to use SeaBank digital banks on the people of Surabaya City. The research method used was quantitative by collecting data using questionnaires to 271 respondents who used the SeaBank application in the Surabaya area. The data analysis technique used multiple linear regression analysis. The results of the study show that simultaneously the variables of convenience, risk, and safety have a significant effect on the decision to use. Partially, convenience, risk, and safety have a significant positive effect on usage decisions. The implications of the findings can be a guideline for digital banking service providers to improve the quality they have. Focusing on these factors is expected to form the basis for the development of more effective strategies in optimizing the user experience in the world of digital banking.
The Effects of Training, Motivation, and Creativity on Employee Performance Qowiyyudin, Muhammad; Nirawati, Lia
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 8 No 3 (2025): Sharia Economics
Publisher : Universitas KH. Abdul Chalim Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v8i3.7590

Abstract

This study aims to analyze and identify the influence of training, motivation, and creativity on employee performance at PT Sinergi Gula Nusantara PG Lestari. This study uses a quantitative approach with an associative method, which is designed to test the causal relationship between independent and dependent variables. The variables of training, motivation, and creativity are hypothesized to have an influence on shaping employee performance. Data were obtained by distributing questionnaires to 50 respondents who are employees of PT Sinergi Gula Nusantara PG Lestari. Data analysis was carried out using SPSS, involving validity, reliability, normality, multicollinearity, heteroscedasticity, multiple linear regression, simultaneous test (F test), partial test (t test), and coefficient of determination. The results of the study indicate that simultaneously the variables of training, motivation, and creativity have a significant effect on employee performance. Partially, the variables of training, motivation, and creativity have a significant effect on employee performance.
The Moderating Role of Financial Literacy in the Relationship between Market Sentiment, Social Media, and Generation Z’s Cryptocurrency Investment Decisions Anugerah, Rheiza Marell; Nirawati, Lia
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 9 No 1 (2026): Sharia Economics
Publisher : Universitas KH. Abdul Chalim Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v9i1.8585

Abstract

The rapid expansion of cryptocurrency has captivated Generation Z, yet its high volatility means investment decisions are strongly influenced by market sentiment indicators like the Fear and Greed Index (FGI) and social media information. Limited financial literacy can intensify behavioral biases. This study examines the effects of FGI and social media on Generation Z’s cryptocurrency investment decisions, with financial literacy as a moderating variable. Using a quantitative approach, data were collected from 152 active cryptocurrency investors in the past six months via a Likert-scale questionnaire. Analysis was conducted using Partial Least Squares-Structural Equation Modeling (PLS-SEM) with SmartPLS 4 (v.4.1.1.4). Results show that both FGI and social media have significant positive effects on investment decisions. Financial literacy has a direct positive effect and significantly moderates the influence of both FGI and social media, attenuating the impact of sentiment and online information by fostering more rational decision-making. These findings highlight the importance of improving financial literacy to reduce emotional bias and enhance the quality of Generation Z’s investment decisions in the cryptocurrency market.
Promotion and Marketing Communication Strategiees to Increas the Presence of Mahar Agung Wedding Organizer in Surabaya Hidayatullah, Ryan Arsy; Nirawati, Lia
Jurnal Ekonomi dan Bisnis Digital Vol. 3 No. 3 (2026): Januari - Maret
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The development of digital technology and social media has driven changes in promotional strategies in the service industry, including wedding organizers. This study aims to analyze the promotional and marketing communication strategies implemented by Mahar Agung Wedding Organizer Surabaya in improving and maintaining the company's existence amid fierce competition. This study uses a qualitative approach with data collection techniques through in-depth interviews, observation, and documentation. Data analysis was conducted using IFAS, EFAS, and SWOT matrices to identify internal and external factors of the company. The results show that Mahar Agung Wedding Organizer has dominant internal strengths and considerable external opportunities, placing it in Quadrant I of the SWOT matrix with a growth-oriented strategy. However, based on the IFAS and EFAS rankings, the company is also in a hold and maintain strategy position. Therefore, optimizing digital promotion, differentiating Javanese culture, improving operational efficiency, and strengthening customer loyalty are the main strategies for maintaining business sustainability.
PENGARUH  KEMAMPUAN, DAYA TANGGAP , DAN HARGA TERHADAP KEPUASAN KONSUMEN PADA BENGKEL AHASS SURABAYA Gymnastiar, Bintang; Nirawati, Lia
Journal of Economic, Bussines and Accounting (COSTING) Vol. 8 No. 6 (2025): COSTING : Journal of Economic, Bussines and Accounting
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/80ewh845

Abstract

Penelitian ini didasarkan pada fenomena pada suatu bengkel, Menurut  Laporan Tahunan AHM, 2019, Bengkel tersebut sering memanfaatkan tenaga siswa magang sebagai bagian dari upaya pengembangan SDM dan efisiensi operasional. Selain itu, dari hasil survey penulis bahwa ditetapkan terdapat 3 anak magang dari SMKdi kota Surabaya yang bekerja di bengkel Ahass Surmadau Motor pada bagian mekanik. Program magang tersebut merupakan bentuk kerja sama antara Astra Honda Motor (AHM) dengan lembaga pendidikan vokasi atau politeknik otomotif, yang bertujuan untuk memberikan kesempatan bagi siswa untuk mendapatkan pengalaman praktis di dunia kerja, khususnya dalam perawatan dan perbaikan sepeda motor Honda. Penelitian ini dilakukan untuk mengetahui pengaruh kemampuan, daya tanggap, dan harga terhadap kepuasan konsumen pada Bengkel AHASS Surabaya. Metode yang digunakan dalam penelitian ini ialah jenis penelitian asosiatif dengan pendekatan penelitian kuantitatif. Penelitian asosiatif adalah jenis penelitian yang bertujuan untuk mengetahui hubungan antara dua variabel atau lebih. Populasi yang diteliti adalah konsumen yang ada pada Bengkel Ahass Surabaya. Namun, jumlah sebenarnya dari konsumen Bengkel Ahass Surabaya tersebut tidak diketahui jumlahnya. Berdasarkan hasil perhitungan rumus slovin maka diketahui besar sampel  sebanyak 385 responden.Hasil penelitian menunjukkan bahwa kemampuan, daya tanggap, dan harga secara simultan memiliki pengaruh positif dan signifikan terhadap kepuasan konsumen pada Bengkel AHASS Surabaya. Kemampuan teknisi berpengaruh secara parsial terhadap kepuasan konsumen pada bengkel AHASS Surabaya. Daya tanggap berpengaruh secara parsial terhadap kepuasan konsumen pada bengkel AHASS Surabaya. Harga berpengaruh secara parsial terhadap kepuasan konsumen pada bengkel AHASS Surabaya
Strategy of Implementing the Canvas Business Model Using SWOT Analysis in Developing the Tour & Travel Business of Umrah and Hajj Tourism at PT. Sa'yan Masykuro Henisyafitri, Berliana; Nirawati, Lia
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 9 No 1 (2026): Sharia Economics
Publisher : Universitas KH. Abdul Chalim Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v9i1.8833

Abstract

The development of the Hajj and Umrah travel business creates selective competition. PT. Sa'yan Masykuro is one of the companies engaged in Hajj and Umrah Services or known as PPIH (Hajj Travel Organizer). This study aims to analyze the Sa'yan Masykuro model using the business model canvas approach and evaluate it based on SWOT analysis to produce recommendations for improving the elements of the business model block. This study uses a qualitative descriptive approach using Business Model Canvas (BMC) data analysis techniques and SWOT analysis which includes the use of IFAS and EFAS. The data collection method was interviews with several selected informants and document research. The informants of this study consisted of randomly selected owners, employees, and customers of Sa'yan Masykuro, totaling 11 people who had made repeated purchases. The findings show that the SWOT analysis diagram leads to a diversification strategy (product/market) that is an input for the improvement of the canvas model business. From its implementation, it is recommended to improve the nine elements of the Business Model Canvas, as well as strategies that allow the development of the Umrah & Hajj Tour & Hajj Tourism Business of PT. That is a very serious matter.
Co-Authors Abdilla, Yusrifal Fais Acep Samsudin Agni Naenara, Sabhina Ahmad, Regista Fabunga Anindhita Netanya, Stevani Anugerah, Rheiza Marell Aras, Aisyah Rachmayanti Asma'ul Khusna, Elda Fitra Aura Jahzy, Cantika Basid, Izza Al Maghfira Darus, Brilian Handika Dewanti, Meisita Nabilla Dewi, Novita Nur Fitria Durotun Nafisah Dwi Isma Saputri, Intan Fitria, Diana Azizatul Gymnastiar, Bintang Hadir, Oktaviani Arcici Henisyafitri, Berliana Hidayatullah, Ryan Arsy Iasa Nur Firdausi Isabilillah, Alpiero Joeval Ismail, Muhammad Hijri Khosyi, Rr Hanun Aufa Nur Lukitasari, Lukitasari Mitayani, Intan Nur Awaliah, Agustin Pertiwi, Nadilla Putri Prameswari, Regita Bintari Prisichella, Azzahra Puteri Pradanti, Alsya Putri Endarto, Salsabila Adilah Putri, Yosi Ananda Somanta Qowiyyudin, Muhammad Ramadhan Santoso, Dayyan Rangga Restu Prayogo, Rangga Restu Rijali, Fitri Auliya Safira, Shahna Naila Safitri, Bela Ayu Dian Sasmianingtias, Ririn Seibinna, Tiara Meyla Silvia, Sukaina Abir Susanti, Kirana Yuni Syachruddin, Anisah Inas Syahrani, Ananda Rizkiah Trisnawati, Erica Utomo, Tito Via Aldina Auva Wahyudi, Trio Noorsy Widya Ayu, Aisyah Wijaya, Angela Clarisa Zahrain Adjie, Mohamad Zein, Selina Ashilah