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All Journal JURNAL EKONOMI AKUNTANSI DAN MANAJEMEN Jurnal Ekonomi Pembangunan: Kajian Masalah Ekonomi dan Pembangunan JOURNAL OF HEALTHCARE TECHNOLOGY AND MEDICINE JURNAL EDUCATION AND DEVELOPMENT NUSANTARA : Jurnal Ilmu Pengetahuan Sosial HOSPITAL MAJAPAHIT (JURNAL ILMIAH KESEHATAN POLITEKNIK KESEHATAN MAJAPAHIT) Jurnal Penelitian IPTEKS JURNAL MANAJEMEN DAN BISNIS INDONESIA Health Information : Jurnal Penelitian Jurnal Sains Manajemen dan Bisnis Indonesia BUDGETING : Journal of Business, Management and Accounting Jurnal Ekonomi, Manajemen, Akuntansi dan Keuangan Jurnal Simki Economic Dynamic Management Journal Jurnal Ekonomi dan Bisnis GROWTH (JEBG) Jurnal Comparative : Ekonomi Dan Bisnis Jurnal Mahasiswa Entrepreneur West Science Journal Economic and Entrepreneurship Jurnal Inovasi Global Manajemen : Jurnal Ekonomi Ektasi : Jurnal Ekonomi, Akutansi dan Organisasi Jurnal El-Thawalib JURNAL MANAJEMEN DAN BISNIS INDONESIA
Nursaidah Nursaidah, Nursaidah
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Religion Agriculture, Biological Sciences & Forestry Arts Humanities Astronomy Computer Science & IT Decision Sciences, Operations Research & Management Dentistry Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Medicine & Pharmacology Nursing Public Health Social Sciences Other

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Journal : Dynamic Management Journal

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INCREASED SALES OF VENTALA SHOES IMPACT OF ADVERTISING, BRAND IMAGE, CELEBRITY ENDORSER ON FEB UNMUH JEMBER STUDENTS Mabrulifandi, Mabrulifandi; Setyowati, Trias; Nursaidah, Nursaidah
Dynamic Management Journal Vol 8, No 2 (2024): April
Publisher : Universitas Muhammadiyah Tangerang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31000/dmj.v8i2.10629

Abstract

Para pelaku usaha saling berlomba-lomba memasarkan produknya dengan berbagai jenis promosi, salah satunya adalah kompetisi sepatu lokal Indonesia khususnya sepatu merek lokal ventela. Penelitian ini bertujuan untuk mempelajari dan menyiarkan bagaimana iklan, persepsi merek, dan dukungan selebriti mempengaruhi keputusan pembelian yang dilakukan oleh mahasiswa Universitas Ekonomi dan Bisnis Universitas Muhammadiyah Jember mengenai sepatu Ventela. Sampel yang dimasukkan dalam sampel berjumlah 80 responden, yang dipilih melalui teknik non-probabilitas, khususnya teknik purposive sampling. Untuk analisis statistik digunakan metode regresi linier berganda dengan menggunakan program SPSS 29. Berdasarkan temuan penelitian ini, keputusan pembelian (Y1) terkait produk sepatu Ventela yang tersedia secara lokal dipengaruhi secara signifikan oleh variabilitas iklan (X1), citra merek (X2) pendukung celebrity endorser (X3). Penelitian ini akan memberikan dampak dan manfaat di kemudian hari serta memberikan sedikit pengetahuan mengenai strategi pemasaran dalam penelitian ini. Penulis berharap penelitian ini dapat menjadi acuan rencana contoh penulisan penelitian ilmiah bagi peneliti selanjutnya.
THE EFFECT OF SERVICE QUALITY, PRICE, AND BRAND IMAGE ON CUSTOMER SATISFACTION USING ONLINE OJEK TRANSPORTATION SERVICES Putri, Ghinadya Canceriani; Hafidzi, Achmad Hasan; Nursaidah, Nursaidah
Dynamic Management Journal Vol 8, No 4 (2024): October
Publisher : Universitas Muhammadiyah Tangerang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31000/dmj.v8i4.12634

Abstract

This research aims to determine the influence of service quality, price and brand image on Gojek consumer satisfaction in the Tapal Kuda area. A sample of 150 respondents from the Gojek consumer population in the Tapal Kuda area was used for this research through a questionnaire. The sampling method used in this research was a non-probability sampling technique using purposive sampling with sample characteristics such as respondents who had used Gojek services, especially Go-Ride, at least twice, aged over 17 years and in the Tapal Kuda area. The test equipment used to test this research instrument consists of validity tests, reliability tests and classical assumption tests. The data analysis technique uses multiple linear analysis. To facilitate research, hypothesis testing was carried out using the t-test and SPSS version 29 software. The research results showed that the service quality variable had a significant influence on customer satisfaction. The price variable had a significant influence on customer satisfaction. The brand image variable had a significant influence on satisfaction customer
Co-Authors AA Sudharmawan, AA Achmad Hasan Hafidzi Ahsan, Abdullah Maulana Alif isroaini, Alif Amalia, Risma Amelya, Risma Amiliya, Nafia Nanda Amin Pujiati AMINATUS ZAHRO, AMINATUS Amir, Firman anggraeni, anggela eka Anggraeni, Anggela Eka Anggraeni Eka Anis Fauzi, Anis Antaria, Sukmasari Aviro, Iftitah Noranza Azhad, Muhamad Naely Bambang Irawan Damayanti, Anggita Diah Ayu Lestari, Diah Ayu Dwi Budi Santoso Dwiansyah, Ipung Dyah Maya Nihayah Eka Diah Kartiningrum Eka Kusfarini, Eka Ekasari, Widia Aulia Eko Budi Satoto Feryani, Feryani Feti Fatimah Halimi, Nafisah Hanafiyah, Ahmad Adrian Haris Hermawan, Haris Hasanah, Arifatul Hasanah, Milayatus Surur Hasibuan, zulfan Efendi Ida Ayu Putu Sri Widnyani Ika Barokah Suryaningsih Ikfani, Firsa Zerlinda Azza Indriyanti Indriyanti, Indriyanti Irsyandi, Achmad Izzudin, Ahmad Khalidah Khalidah, Khalidah Khofifah, Yunita Nur Khusniah, Khasin Mabrulifandi, Mabrulifandi Maryati Maryati Maulana, Fariz Rochman Maulana, M. Subhan Imam MUHAMMAD MASKUR, MUHAMMAD Mulya Rescahyana, Tri Sulton Murtaliningtyas, Wenny Musyarafah, A. Hesty Neneng Aminah Nihayah, Annis Nurfitriana Novitasari, Risma Dwi Putri, Ghinadya Canceriani Rahayu, Jekti Rahman, Yosi Aulia Ridzuan, Abdul Rahim Rimadani, Lianda Romadhoni, Rohmad Ryan Rusdiyanto Rusdiyanto, Rusdiyanto Salsabila, Azza Aulia Satrio, Ogik Fajar Siti Rohma Tilla Suharto, Akhmad Supardi Supardi Syamsiar, Syamsiar Tatit Diansari Reskiputri, Tatit Diansari Tilla, Siti Rohma Toni Herlambang Trias Setyowati, Trias Valiyana, Fidi Santri Ari W, Yohanes Gunawan Wahyu Eko Setianingsih Winahyu, Pawestri Zahroh, Aminatuz