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Analisis Peran Marketing Mix 7p Terhadap Keputusan Untuk Menjadi Nasabah Pada BUMDES Dana Asri Sejahtera Desa Wonoasri Kecamatan Tempurejo Kabupaten Jember Ryshal, Muhammad; Wijayantini, Bayu; Winahyu, Pawestri
INOVATOR Vol 10 No 2 (2021): SEPTEMBER
Publisher : prodima@fe.uika-bogor.ac.id

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32832/inovator.v10i2.5958

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Penelitian bertujuan untuk menganalisis faktor bauran pemasaran 7p yaitu, produk, harga, tempat, promosi, karyawan, proses dan bukti fisik terhadap keputusan untuk menjadi nasabah pada BUMDES Dana Asri Sejahtera, Desa Wonoasri Kecamatan Tempurejo Kabupaten Jember, nasabah BUMDES Dana Asri Sejahtera, Desa Wonoasri Kecamatan Tempurejo Kabupaten Jember. Penelitian ini merupakan pnelitian kuantitatif deskriptif. Data primer di ambil dengan indepth interview dan penyebaran kuesioner kepada nasabah. Teknik pengambilan sampel menggunakan purposive sampling dengan sampel sebanyak 84 responden. Data lainnya didapatkan dengan cara melalui studi lapangan dan studi referensi pustaka . metode yang digunakan adalah regresi linear berganda. Hasil penelitian menyatakan bahwa keputusan untuk menjadi nasabah, depingaruhi oleh 4 variabel yaitu, produk, harga, promosi, karyawan dan proses, sedangkan dua variabel lainnya yaitu tempat dan bukti fisik dinyatakan tidak berpengaruh terhadap keputusan untuk menjadi nasabah pada BUMDES Dana Asri Sejahtera, Desa Wonoasri Kecamatan Tempurejo Kabupaten Jember.
Strategi Pengembangan Usaha Budidaya Jamur Dengan Pendekatan Business Model Canvas (BMC) Maftahah, Riif; Wijayantini, Bayu; Setianingsih, Wahyu Eko
INOVATOR Vol 11 No 1 (2022): MARET
Publisher : prodima@fe.uika-bogor.ac.id

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32832/inovator.v11i2.7186

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"AbstraksiManajemen strategis merupakan proses perusahaan dalam merumuskan, mengimplementasikan, serta mengevaluasi keputusan-keputusan lintas fungsional untuk mencapai tujuannya. Evaluasi terhadap model bisnis yang sedang dijalan- kan perusahaan dapat dilakukan menggunakan Business Model Canvas (BMC), seperti yang dilakukan di usaha budidaya jamur BUMDes Pesat Ambulu. Penelitian ini bertujuan untuk mengetahui strategi pengembangan usaha apa yang digunakan usaha budidaya jamur BUMDes Pesat Ambulu dan untuk menyusun model bisnis yang baru sebagai bentuk pengembangan usaha. Metode yang digunakan adalah analisis deskriptif dengan Business Model Canvas yang dilengkapi Analisis SWOT. Populasi dalam penelitian ini meliputi pesaing, kon- sumen, dan intenal BUMDes. Didapat 43 sampel melalui slovin dan proportionate stratified random sampling. Hasil penelitian menunjukkan bahwa usaha budidaya jamur BUMDes Pesat Ambulu dapat melakukan strategi agresif. Selain itu juga menghasilkan desain Business Model Canvas baru hasil perbaikan sebagai strategi alternatif terpilih pada Customer Segments, Channels, Revenue Streams, dan Cus- tomer Relationships yang dapat digunakan untuk pengembangan usaha di masa depan.AbstractStrategic management is a company's process in formulating, implementing, and evaluating cross-functional decisions to achieve its goals. Evaluation of the busi- ness model being run by the company can be done using the Business Model Can- vas (BMC), as was done in the BUMDes Pesat Ambulu mushroom cultivation business. This study aims to find out what business development strategy is used by the BUMDes Pesat Ambulu mushroom cultivation business and to develop a new business model as a form of business development. The method used is descrip- tive analysis with Business Model Canvas which is equipped with SWOT analysis. The results showed that the BUMDes Pesat Ambulu mushroom cultivation busi- ness could carry out an aggressive strategy. In addition, it also produces a new Business Model Canvas design as an improvement as the chosen alternative strategy for Customer Segments, Channels, Revenue Streams, and Customer Relation- ships that can be used for future business development."
IMPACT OF WORK ETHIC AND ORGANIZATIONAL COMMITMENT TO THE PERFORMANCE OF EMPLOYEES AT PT. POST INDONESIA (PERSERO) JEMBER BRANCH Munir, Khoirul; Wijayantini, Bayu; Reskiputri, Tatit Diansari
Dynamic Management Journal Vol 8, No 3 (2024): July
Publisher : Universitas Muhammadiyah Tangerang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31000/dmj.v8i3.10654

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This research aims to examine the influence of work ethic variables (X1) and organizational commitment (X2) on employee performance (Y) at PT. Pos Indonesia (Persero) Jember Branch. PT. Pos Indonesia (Persero) Jember Branch operates in the field of delivery services, especially handling letters and packages for residents of Jember and its surroundings. Judging from its business activities, this company is included in the service-oriented business category. Using a quantitative research approach with descriptive methodology, this research focuses on a population of 59 PT employees.  
EVALUATION OF THE EFFECTIVENESS OF VILLAGE FINANCIAL MANAGEMENT IN IMPROVING COMMUNITY WELFARE Febrianto, Farid; Wijayantini, Bayu; Setianingsih, Wahyu Eko
Jurnal Comparative: Ekonomi dan Bisnis Vol 6, No 3 (2024): August
Publisher : Univesitas Muhammadiyah Tangerang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31000/combis.v6i3.11669

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This research aims to find out whether village financial management in Wringin Agung Village, Jombang District, Jember Regency is effective. This type of research is quantitative descriptive. The sample used in this research is the financial report on the allocation of village funds in the village income and expenditure budget at the Wringin Agung Village office, Jember Regency from 2018 to 2022. The results of this research show that the average 5-year effectiveness ratio is 76% up to 101% indicates that the ratio is effective, the income and expenditure growth ratio over 5 years averages -19% to 22% indicating that the growth ratio is positive, for the criteria for the independence ratio of Wringin Agung Village over 5 years the average is 0%- 33% indicates that the independence ratio is very low, and for the Efficiency Ratio over 5 years the average is 88% - 97% indicating that the ratio is inefficient.
GELINTING KELUARGA DALAM UPAYA PENCEGAHAN ANAK DENGAN PROBLEM TUMBUH KEMBANG MELALUI PEMBERIAN “GIZI ISI PIRINGKU” DI SUMBERJERUK KALISAT JEMBER : PREVENTING CHILDREN WITH GROWTH AND DEVELOPMENT PROBLEMS THROUGH PROVIDING "NUTRITION FILL MY PLATE" IN SUMBERJERUK KALISAT DISTRICT, JEMBER Wahyuning Asih, Susi; Bayu Wijayantini; Roudhotul Jannah; Rizki Ghifari Pratama
Jurnal Abdimas Pamenang Vol. 3 No. 1 (2025): Jurnal Abdimas Pamenang - JAP
Publisher : STIKES Pamenang Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53599/jap.v3i1.236

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Abstrak   Permasalahan gizi pada balita membutuhkan perhatian khusus. Stunting atau yang kemudian disebut dengan problem tumbuh kembang (PTK) anak balita. Problem Tumbuh Kembang masih menjadi salah satu masalah gizi di Indonesia, termasuk kabupaten Jember. Salah satu upaya untuk pencegahan, penanganan atau mengatasinya adalah dengan mengikutsertakan seluruh anggota keluarga dalam kepedulian merawat anak. Pemantauan dan pendampingan balita dengan pengukuran BB/U dan TB/U beserta BB/TB sangatlah penting, ditambah pemberian gizi methode isi piringku. Kepedulian keluarga sangat diharapkan untuk mengontrol pertumbuhan dan perkembangan balita. Gerakan keluarga Peduli anak balita untuk mencegah stunting atau gelinting merupakan upaya peningkatan kepedulian keluarga terhadap anak dimulai dengan berubahnya pengetahuan, sikap dan ketrampilan merawat  anak supaya terhindar dari Problem Tumbuh Kembang (PTK). Gelinting secara efektif mampu mendorong keluarga bergerak bersama. Setelah dilakuakan intervensi edukasi didapatkan peningkatan pengetahuan ibu dan keluarga tentang problem tumbuh kembang atau stunting di desa Sumberjeruk. Hasil  data setelah dilakukan intervensi 35 orang(67,3%), kategori cukup 12 orang (23,1%) dan kurang 5 orang (9,6%). Terdapat perubahan perilaku ibu dalam pemberian makanan kepada balita. Ibu lebih mengutamakan pemberian nutrisi kepada balita dengan menu sesuai prinsip isi piringku. Ibu juga secara rutin memberikan makanan tambahan berupa olahan daun kelor dan ikan yang mengandung banyak protein agar anak balita terhindar dari stunting atau Problem Tumbuh Kembang (PTK). Kata kunci : Gelinting, Balita, Problem Tumbuh Kembang, isi piringku Abstract   Nutritional problems in toddlers require special attention. Stunting or what is then called the growth and development problem (PTK) of toddlers. Growth and Development Problems are still one of the nutritional problems in Indonesia, including Jember Regency. One effort to prevent, handle or overcome it is to involve all family members in caring for children. Monitoring and mentoring toddlers by measuring BB/U and TB/U along with BB/TB is very important, plus providing nutrition using the isi piringku method. Family concern is highly expected to control the growth and development of toddlers. The Family Care Movement for Toddlers to prevent stunting or gelinting is an effort to increase family concern for children starting with changing knowledge, attitudes and skills in caring for children to avoid Growth and Development Problems (PTK). Gelinting is effectively able to encourage families to move together. After the educational intervention was carried out, there was an increase in knowledge of mothers and families about growth and development problems or stunting in Sumberjeruk village. The results of the data after the intervention of knowledge of 35 mothers who had good knowledge were (67.3%), sufficient (23,1%), and lacking (9,6%). There was a change in maternal behavior in providing food to toddlers. Mothers prioritize providing nutrition to toddlers with a menu according to the principle of my plate. Mothers also routinely provide additional food in the form of processed moringa leaves and fish that contain lots of protein so that toddlers can avoid stunting or Growth and Development Problems (PTK).  Keywords: Gelinting,Toddlers,Growth and Development Problems,Fill my plate
PERFORMANCE EVALUATION OF COMMUNITY MICROFINANCE INSTITUTIONS IN JEMBER DISTRICT Wijayantini, Bayu; Sari, Maheni Ika; Arif, Alfi
Review of Management and Entrepreneurship Vol. 2 No. 1 (2018): Review of Management and Entrepreneurship
Publisher : International Business Management - Universitas Ciputra

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (305.385 KB) | DOI: 10.37715/rme.v2i1.953

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Community Micro Finance Institution (CMFI) plays a significant role in alleviating poverty, which is the biggest problem in developing countries. This study aims to examine the phenomenon of CMFI development in Jember. This study is conducted using a descriptive statistical analysis and through literature study from literatures relevant to the research theme. The results of the study show that financial performance proxied by ROA has a different trend from total assets and government subsidies. ROA tends to decline even though there are some CMFIs that show good performance. This is contrary to the development of CMFI’s total assets which tend to increase throughout Jember, while government subsidies are still accepted in the same amount as intended from year to year.
Analisis Koefisien Korelasi Faktor Kinerja Karyawan : Studi Kasus Pada PDP Kahyangan Kebun Sumbertenggulun Jember Hysadha, Novalia; Wijayantini, Bayu; Rahayu, Jekti
Jurnal Manajemen Agribisnis dan Agroindustri Vol. 2 No. 2 (2022): December
Publisher : Politeknik Negeri Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25047/jmaa.v2i2.40

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Kinerja karyawan adalah hasil kerja yang dapat dicapai oleh seseorang atau kelompok orang dalam suatu organisasi sesuai dengan wewenang dan tanggung jawab masing-masing. Untuk meningkatkan kinerja pada karyawan perusahaan harus melakukan beberapa faktor diantaranya yaitu memberikan insentif yang layak, menjaga keselamatan kerja pada karyawan dan menjalin komunikasi yang baik antar karyawan. Penelitian ini bertujuan untuk mengetahui pengaruh insentif, keselamatan kerja dan komunikasi terhadap kinerja karyawan bagian sadapan PDP Kahyangan Sumbertenggulun Jember. Penelitian ini merupakan penelitian asosiatif dengan pendekatan kuantitatif. Data yang digunakan dalam penelitian ini data primer yaitu data kuesioner yang di peroleh secara langsung dari karyawan bagian sadapan PDP Kahyangan Sumbertenggulun Jember. Jumlah sampel yang digunakan adalah 82 orang sama dengan total populasi. Teknik analisis data menggunakan analisis regresi linear berganda menggunakan program SPSS. Dari hasil penelitian dapat disimpulkan bahwa insentif, keselamatan kerja, dan komunikasi berpengaruh positif dan signifikan terhadap kinerja karyawan bagian sadapan PDP Kahyangan Sumbertenggulun Jember, sehingga dapat dikatakan bahwa dengan meningkatkan insentif, keselamatan kerja dan komunikasi dapat meningkatkan kinerja karyawan.
ENHANCING ISLAMIC SOCIAL REPORTING: THE INTERPLAY OF PROFITABILITY AND SHARIA SUPERVISORY BOARD EFFECTIVENESS Afroh, Ibna Kamilia Fiel; Hafidzi, Achmad Hasan; Yuliarti, Norita Citra; Rachmawati, Lia; Widyani, Inneke Putri; Wijayantini, Bayu
EL DINAR: Jurnal Keuangan dan Perbankan Syariah Vol 13, No 1 (2025): El Dinar
Publisher : Faculty of Economics Universitas Islam Negeri Maulana Malik Ibrahim Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18860/ed.v1i1.29381

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This study aims to explore the interrelationship between profitability and the effectiveness of Sharia Supervisory Board (SSB) size in enhancing Islamic Social Reporting (ISR). The research focuses on companies listed on the Sharia Stock Index. Employing Path Analysis and the Robust Sobel Test for data analysis, the study reveals that the size of the Sharia Supervisory Board significantly impacts both ISR and profitability. Additionally, profitability plays a crucial role in influencing ISR, with the size of the SSB indirectly affecting ISR through its mediation of profitability. The findings offer valuable insights for managers of Sharia-compliant firms, highlighting key variables that influence corporate social responsibility (CSR) initiatives within these organizations. Consequently, Sharia companies can better determine the critical components for reporting. The study points out the importance for company management to devise strategies that not only focus on enhancing profitability but also ensure that such profitability is leveraged to support CSR activities. This approach fosters a synergistic relationship between financial performance and social responsibility, promoting sustainable business practices aligned with Sharia principles.
THE INFLUENCE OF ENTREPRENEURSHIP EDUCATION, FAMILY ENVIRONMENT AND ENTREPRENEURIAL MOTIVATION ON ENTREPRENEURIAL STUDENT DECISIONS Nugroho, Rifqi Maulana Adi; Fatimah, Feti; Wijayantini, Bayu
Jurnal Comparative: Ekonomi dan Bisnis Vol 7, No 1 (2025): February
Publisher : Univesitas Muhammadiyah Tangerang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31000/combis.v7i1.13211

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One of the driving factors for the growth of entrepreneurial spirit in a country lies in the role of universities through entrepreneurship education. Educational institutions, especially universities, support their students in increasing awareness of the importance of entrepreneurship. This study aims to determine and analyze the influence of entrepreneurship education, family environment and entrepreneurial motivation on entrepreneurial decisions of FEB students in the Management Study Program. This type of research uses a quantitative method with a sample size of 88 respondents and uses a Non-probability sampling technique with a purposive sampling technique using a data collection technique in the form of a questionnaire to respondents. The data analysis technique for this study uses instrument testing, classical assumptions, multiple linear regression, hypotheses and coefficients of determination. The results of the analysis obtained show that entrepreneurship education, family environment and entrepreneurial motivation have a positive and significant effect partially on entrepreneurial decisions, and have a simultaneous effect and the results of the R2 Determination Coefficient test with a contribution level of influence of 0.931 or 93%.
Menaklukkan Hati Pelanggan: Strategi Pemasaran Penuh Pengalaman Dan Kepercayaan Untuk Memacu Niat Beli Ulang Virda, V; Wijayantini, Bayu; Rahayu, Jekti
Jurnal Ekonomi, Akutansi dan Organisasi Vol. 1 No. 2 (2023): Edisi Bulan Desember 2023
Publisher : Universitas Muhammadiyah Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32528/ektasi.v1i2.1214

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Dalam konteks persaingan bisnis, perusahaan harus memahami bahwa variabilitas perilaku konsumen dapat terjadi kapan saja, dan untuk itu, mereka harus aktif menciptakan strategi-strategi yang membuat konsumen puas terhadap produk dan jasa yang ditawarkan. Faktor-faktor seperti pertumbuhan penduduk, kemampuan  finansial,daya beli, dan perubahan gaya hidup masyarakat juga berpengaruh pada perkembangan bisnis, khususnya dalam industri busana. Pentingnya memahami perilaku konsumen dalam konteks ini sangat terlihat dalam penelitian ini, yang bertujuan untuk menguji pengaruh experience marketing dan kepercayaan konsumen terhadap niat beli ulang di Toko Abadi Busana Silo Kabupaten Jember. Dalam penelitian kausalitas ini, populasi yang diambil sebagai sampel adalah sebanyak 70 responden. Dengan menggunakan alat analisis regresi linier berganda, hasil penelitian menunjukkan bahwa experience  marketing dan kepercayaan konsumen memiliki pengaruh yang signifikan terhadap niat beli ulang di Toko Abadi Busana Silo Kabupaten Jember. Temuan ini menegaskan pentingnya penerapan strategi experience marketing yang memikat dan membangun kepercayaan konsumen untuk mencapai kesetiaan konsumen dan meningkatkan kinerja bisnis.