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All Journal Jurnal Algoritma Jurnal Teknologi Informasi dan Ilmu Komputer JAIS (Journal of Applied Intelligent System) CESS (Journal of Computer Engineering, System and Science) Sinkron : Jurnal dan Penelitian Teknik Informatika Jurnal Proaksi Jurnal E-Bis: Ekonomi Bisnis Jurnal Akuntansi dan Keuangan ARBITRASE: JOURNAL OF ECONOMICS AND ACCOUNTING Journal of Management and Digital Business Jurnal Algoritma Malcom: Indonesian Journal of Machine Learning and Computer Science Literacy : International Scientific Journals of Social, Education, Humanities Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) Jurnal Teknologi Informasi RISTEC : Research in Information Systems and Technology Journal of Knowledge Management Jurnal Pengabdian Masyarakat El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Journal of Ekonomics, Finance, and Management Studies
Fikri Fahru Roji
Universitas Garut
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Pengaruh Customer Experience Terhadap Brand Switching dengan Mediasi Electronic Word of Mouth pada Pengguna TikTok Shop Indonesia Muhammad Exsel Al Syiamudawan; Rohimat Nurhasan; Fikri Fahru Roji
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 7 No. 1 (2026): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v7i1.10252

Abstract

The purpose of this research is to identify the influence between customer experience and brand switching via the mediating role of electronic word of mouth. Users of TikTok Shop in Indonesia were the subjects of the research. Customer Experience (X) is an exogenous variable, Brand Switching (Y) is an endogenous variable, and Electronic Word of Mouth (Z) is an intervening variable in this quantitative research. The researchers in this study used a non-probability strategy based on purposive sampling and sent questionnaires to respondent. A technique called Partial Least Squares Structural Equation Modeling (PLS-SEM) was used to assess the association between variables when the acquired data was processed. Positive and statistically significant effects of Customer Experience on E-WOM and Brand Switching were observed. Furthermore, it was shown that E-WOM significantly and positively impacts brand switching. In the link between Customer Experience and Brand Switching, E-WOM was shown to have a major moderating role. This demonstrates that consumer choices to select e-commerce is influenced by the strength of the pleasant customer experience, which in turn increases the motivation for effective communication and engagement among users on digital platforms.
Analisis Sentimen Publik terhadap Kebijakan Insentif Perpajakan Dengan Pendekatan VADER (Valence Aware Dictionary And Sentiment Reasoner) Windi Ariesti Anggraeni; Fikri Fahru Roji; Muslim Alkautsar
Jurnal Proaksi Vol. 10 No. 4 (2023): Oktober - Desember
Publisher : Fakultas Ekonomi dan Bisnis, Universitas Muhammadiyah Cirebon

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32534/jpk.v10i4.4732

Abstract

Kebijakan perpajakan sering kali menjadi isu yang kontroversial dan mendapat reaksi yang berbeda dari publik. Kebijakan yang dirancang oleh pemerintah sering kali memicu beragam tanggapan di kalangan masyarakat. Tanggapan ini mengandung beragam sentimen serta respons positif dan negatif di berbagai platform media sosial. Tujuan dari penelitian ini adalah untuk menganalisis bagaimana sentimen publik terhadap kebijakan perpajakan khususnya program insentif pajak melalui media sosial Twitter. Metode penelitian yang digunakan adalah deskriptif kualitatif dengan pendekatan  VADER (Valence Aware Dictionary And Sentiment Reasoner). Penelitian ini menghadirkan kebaruan dengan menerapkan metode analisis sentimen VADER yang belum banyak digunakan pada penelitian sebelumnya. Pendekatan ini dapat mengukur bagaimana respons masyarakat terhadap kebijakan perpajakan melalui media sosial,  serta memberikan pemahaman yang lebih mendalam tentang interaksi antara kebijakan publik dan persepsi masyarakat. Hasil penelitian menunjukkan bahwa terdapat sentimen positif, apresiasi, dan dukungan atas kebijakan insentif pajak, sejalan dengan pernyataan bahwa insentif perpajakan memiliki potensi untuk mendorong pertumbuhan ekonomi dan membantu sektor-sektor tertentu. Namun, juga terdapat kritikan dan pandangan negatif yang menyoroti masalah ketidaksetaraan dan ketidakpuasan terhadap distribusi insentif pajak.
Pengaruh Customer Experience Terhadap Brand Switching dengan Mediasi Electronic Word of Mouth pada Pengguna TikTok Shop Indonesia Exsel Al Syiamudawan, Muhammad; Nurhasan, Rohimat; Fahru Roji, Fikri
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 7 No. 1 (2026): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v7i1.10252

Abstract

The purpose of this research is to identify the influence between customer experience and brand switching via the mediating role of electronic word of mouth. Users of TikTok Shop in Indonesia were the subjects of the research. Customer Experience (X) is an exogenous variable, Brand Switching (Y) is an endogenous variable, and Electronic Word of Mouth (Z) is an intervening variable in this quantitative research. The researchers in this study used a non-probability strategy based on purposive sampling and sent questionnaires to respondent. A technique called Partial Least Squares Structural Equation Modeling (PLS-SEM) was used to assess the association between variables when the acquired data was processed. Positive and statistically significant effects of Customer Experience on E-WOM and Brand Switching were observed. Furthermore, it was shown that E-WOM significantly and positively impacts brand switching. In the link between Customer Experience and Brand Switching, E-WOM was shown to have a major moderating role. This demonstrates that consumer choices to select e-commerce is influenced by the strength of the pleasant customer experience, which in turn increases the motivation for effective communication and engagement among users on digital platforms.
Co-Authors AA Sudharmawan, AA Abdi Ilahi, Pyar Abdul Latip, Abdul Alkautsar, Muslim Almaiddah, Syinta Anggraeni, Windi Ariesti Apriliya Nuraini, Raden Putri Ardiani, Kamila Syifa Arifah Nursadrina, Raisya Asri Mulyani Bekti, Surya Garian Cahyan, Yayan Dede Hendrik Dendi Ramdani Dewi Tresnawati Dinar Rahayu Dinar Rahayu Diqy Fakhrun Shiddieq Eri Satria Exsel Al Syiamudawan, Muhammad Fakhrun Shiddieq, Diqy Fatimah, Nyinyi Ferdian Imawan Ghaida Farisya Gia Ginasta, Nava Hasbi S, Muhamad Hendrik, Dede Indri Tri Julianto Insani, Aura Krisnawanti Kusmiati, Eti Lusiana Nur Safitri Marchella, Amanda Mega Silvia Moch. Rizky Cahyadiputra Muhammad Exsel Al Syiamudawan Muslim Alkautsar Nava Gia Ginasta Novianti, Dea Nurmastin Nurhasan, Rohimat Permatasari, Rd Intan Puspita, Evi Putri Sukmana, Reinta Rahayu, Dinar Rahma Dianti, Ahrami Rahmawati . Ramdan, Galih Muhammad Rendi Eka Herlinton Ridian Gusdiana Ridwan Fauzi, Muhamad Ridwan Setiawan Ridwan Setiawan Rizkia, Agnia Suci Rohanudin, Muhammad Rohimat Nurhasan Sabda Ilahi, Perceka Sabilul Muminin, Riyad Sabrina, Siti Sarah Salamah, Susi Salamatuddaroen, Intan Salman Fariz SALSABILA, ANNISA Shiddied, Diqy Fahrun Shiddieq , Diqy Fakhrun Shiddieq, Diqy Fakhrun Siti Nurhasanah Suci Lestari Susilawati , Wati Taofiqurrohman, Hendra Utami, Wulan Sri Wati Susilawati, Wati Wildan Hidayatul Hamdi Windi Ariesti Anggraeni Wufron Wufron Yaman Suryaman, Yaman