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Journal : humanis

Decoding Verbal and Non-Verbal on Falala Chocolate’s Advertisements: Ni Kadek Adelia Ega Pratiwi; Desak Putu Eka Pratiwi
Humanis Vol. 30 No. 1 (2026): Volume 30 No 1, Februari 2026
Publisher : Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/JH.2026.v30.i01.p03

Abstract

This study aims to analyze the verbal and nonverbal signs in Falala Chocolate’s Instagram advertisements and to understand the implicit meanings within them. The background of this study is the important role of social media advertising in shaping audience perceptions and conveying emotional and cultural messages. The analysis uses Roland Barthes’ media semiotics (1986) to explore meaning through denotation and connotation. This study applies a qualitative approach through systematic data collection, classification of signs, and interpretation of verbal and nonverbal elements. Barthes’ analysis reveals connotative meanings such as luxury, warmth, and cultural values expressed through facial expressions, gestures, and the interaction between text and visuals. Therefore, Falala Chocolate’s advertisements not only provide product information but also build emotional appeal and communicate cultural values.
Co-Authors Adi Sucipta, I Ketut Adi Yudiyana Aditya Wiryanatha Kusuma, I Nyoman Adrianus Sudirman, Yakobus Adriano Lajar Anak Agung Ayu Dian Andriyani Andina, A.A. Diah Trisna Andriani, Ria Ariyaningsih, Ni Nyoman Deni Arnadi, I Wayan Redi Asako Shiohara Astawan, I Made Agus Astini, Ni Luh Putu Nur Sri Ayu Pujiastuti, Ni Komang Bagul, Apolinarius Bamagin Fatwansyah Barung, Lodovikus Budiantini, Ni Kadek Novita Cahyani Putri Utami, Ni Putu Casmita, Putu Darmapratiwi, Kadek Deni Krisnawan Dewi, Ni Luh Eka Trisna Dewi, Ni Luh Putu Septiadewi Dewi, Putu Diah Puspita Dian Nugraha, I Gusti Komang Dwi Putra, I Made Kembang Enos Bodu Saga Evantri Ngailo Gusti Ayu Arlinda Liestya Devi Heni, Monika I Dewa Ayu Devi Maharani Santika I Gede Agus Dewangga I Gede Dayuh Suryantara I Gede Suardana I Gusti Agung Ayu Sania Pradnyanita I Gusti Agung Sri Rwa Jayantini I Gusti Ayu Vina Widiadnya I Gusti Ayu Vina Widiadnya Putri I Gusti Bagus Wahyu Nugraha Putra I Kadek Adi Panaji I Kadek Bayu Parmawan I Ketut Kartiawan I Komang Sulatra I Komang Sulatra I Komang Sulatra I Made Andika Dwi Jaya I Made Andika Dwi Jaya I Made Tobi Arinata I Made Yogi Aditya Wiguna I Putu Ade Pratama I Putu Andri Permana I Putu Andri Permana I Putu Andri Permana I Putu Aris Sucipta I Wayan Arka I Wayan Juniarta I Wayan Juniartha I Wayan Restu Widiarta I Wayan, Juniartha Ida Ayu Mela Tustiawati Ida Ayu Putri Gita Ardiantari Janggur, Oktavianus Jaya, Made Dhaniswara Jayantini, IGA Sri Rwa Komang Dian Puspita Candra Komang Tobi Arindra, Agosta Komang Widya Udiani Dewi Komang Widya Udiani Dewi Lajar, Yakobus Adriano Legawa, I Gede Aditya Cipta Lembu, Eufronius Sarino Listaningsih, Ni Putu Heni Lutfiana, Dina Made Perdana Sekolastika Maria Alvita Nai Modok Ngadu, Dominikus Ni Gusti Ayu Putu Ananda Devi Ni Kadek Adelia Ega Pratiwi Ni Kadek Debi Puspita Manggalita Ni Kadek Dian Trisnawati Ni Kadek Dian Trisnawati Ni Kadek Dian Trisnawati Ni Kadek Kurnia Nareswari Dewi Ni Kadek Widya Putri Ni Ketut Puji Astiti Laksmi Ni Ketut Ria Agustina Ni Komang Ayu Suardani Ni Luh Emi Puspita Sari Ni Luh Gede Elsa Wiyanti Ni Luh Seri Wangi Ni Luh Sutjiati Beratha Ni Luh Vira Nitya Rini Ni Made Ayu Widiantari Ni Made Candra Sandita Dewi Ni Made Desi Trisnayanti Ni Made Sri Wahyuni Ni Made Verayanti Utami Ni Nyoman Ayu Manik Adnyani Ni Nyoman Sayun Trinadi Ni Nyoman Tri Jayanti Ni Putu Adik Mariani Ni Putu Mirah Handayani Ni Putu Risma Cahyani Ni Putu Wina Damayanti Ni Wayan Alan Mirani Ni Wayan Suastini NI WAYAN SUASTINI Norman Ferdinal Nova Winarta, Ida Bagus Gde Oktavianus Oktavianus Padmi, Ni Luh Indriyani Paramita Kristinadewi, Ni Made Ayu Patrisia Adma Renda Pratama Putra, Komang Yoshika Pratiwi Rusadi, Ni Made Puspasari, Ni Kadek Riska Putri Utami, Ni Putu Cahyani Putri, Ni Kadek Ayu Putu Nur Ayomi Rika, Ni Wayan Silvester Aman Skolastika, I Made Perdana Stefanus Dendy Prasetya Bere Suarsana R., I Wayan Suastini , Ni Wayan Sudarmini, Ni Kadek Ayu Suwitri, Ni Luh Nita System, Administrator Utami, Ni Putu Cahyani Putri Widia Astuti Wiyanti, Ni Luh Gede Elsa Yohanes Kapistrano Agung Yosefa Amung Yugiastari Yustina Juita Simarmata