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An Analysis of Verbal and Non-Verbal Signs in Rexona Clinical Protections Advertisement I Made Tobi Arinata; Desak Putu Eka Pratiwi; I Komang Sulatra
Austronesian: Journal of Language Science & Literature Vol. 1 No. 2 (2022): Austronesian: Journal of Language Science & Literature
Publisher : CV Wahana Publikasi

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (245.378 KB) | DOI: 10.59011/austronesian.1.2.2022.47-55

Abstract

Humans interact using verbal and nonverbal communication tools, such as messages, pictures, sounds, and gestures. This study is intended to examine the connotative and denotative meanings of verbal and nonverbal signs in the “Rexona Clinical Protection” advertisement. The study is designed with a qualitative approach. The observation method was used in collecting the data. The data was obtained from the website Rexona. There are three items of the data analysis, namely verbal and nonverbal signs analyzed based on Saussure’s semiotic theory, and the meaning of the verbal and nonverbal signs was analyzed using Barthes’s theory. Wierbicka’s color theory lends support to the denotative and connotative meanings. As a result, the writer discovered six verbal and six nonverbal signs in this advertisement. Advertisers highlight the products in this advertisement, attempting to persuade viewers that using “Rexona Clinical Protection” products is one of the most important things we can do to protect our bodies from body odor and excessive sweating. From this analysis, it can be concluded that the “Rexona Clinical Protection” advertisement uses meaningful sentences to attract the attention of its target consumers.
The Art of Symbolism: Decoding Balinese Silence Day Greeting Cards Through Semiotics Pratiwi, Desak Putu Eka; Sulatra, I Komang; Juniartha, I Wayan
Journal of Education Research Vol. 4 No. 1 (2023)
Publisher : Perkumpulan Pengelola Jurnal PAUD Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37985/jer.v4i1.169

Abstract

Studi ini menggunakan analisis semiotik untuk mengungkapkan simbol dan makna yang terkandung dalam kartu ucapan Hari Raya Nyepi di Bali. Hari Raya Nyepi adalah peristiwa budaya besar di Bali, Indonesia, yang ditandai dengan hari refleksi diri, meditasi, dan puasa. Penggunaan kartu ucapan selama acara ini telah menjadi praktik umum, dan kartu-kartu tersebut seringkali menampilkan simbolisme visual yang kaya makna budaya yang lebih dalam, disamping penggunaan bahasa verbal. Studi ini menggunakan metode penelitian kualitatif, khususnya analisis semiotik, untuk mengeksplorasi nilai-nilai budaya dan kepercayaan yang disampaikan melalui bahasa visual dan verbal dari kartu-kartu ucapan. Dengan menerapkan Semiotik sebagai kerangka teoritis, studi ini bertujuan untuk menguji penanda dan petanda yang hadir dalam kartu ucapan yang berkontribusi pada identitas budaya yang lebih luas di Bali. Temuan menunjukkan pentingnya berbagai simbol dan tanda, seperti penggunaan warna dan pola tertentu, serta peran bahasa dan tipografi dalam menyampaikan pesan budaya. Studi ini menyoroti pentingnya memahami konteks budaya dan simbolisme di balik kartu ucapan Hari Raya Nyepi di Bali dan bagaimana mereka berkontribusi pada identitas budaya yang lebih luas di Bali.
An Analysis of Hyperbole in The Novel "Remember Me" by Sophie Kinsella Dewi, Ni Luh Putu Septiadewi; Desak Putu Eka Pratiwi
SPHOTA: Jurnal Linguistik dan Sastra Vol. 15 No. 1 (2023): SPHOTA: Jurnal Linguistik dan Sastra
Publisher : Fakultas Bahasa Asing (FBA) Universitas Mahasaraswati Denpasar

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (344.752 KB) | DOI: 10.36733/sphota.v15i1.5079

Abstract

The research aims to identify types of figurative language, especially hyperbole, and analyze the meanings. The data are taken from the novel entitled "Remember Me” by Sophie Kinsella. The method used in collecting the data was the qualitative method. First, reading the novel repeatedly and understanding the novel "Remember Me" by Sophie Kinsella. Second, note-taking to find out a figurative language is used in the novel "Remember Me” by Sophie Kinsella. Third, analyzing the data. The writer analyzed the data descriptively by using the qualitative method. Two theories are used in this analyzing the data, the first theory is proposed by Perrine (1977) which is used to find out the types of figurative language used in the novel "Remember Me" by Sophie Kinsella. The second theory is delivered by Leech (1981) which is used to find out the meaning of the figurative language used in the novel "Remember Me" by Sophie Kinsella. The finding shows that the whole of the figurative language has connotative meaning. The writer found ten types of hyperbole used in the novel “Remember Me”. This research is expected to contribute as a medium for learning language styles because there are so many enthusiasts of novels that it makes more and more people like to read novels. After all, novels will be more interesting and have high scores in language style.
Makna Pupuh Pucung ‘Bibi Anu’ Pengiring Ritual Nelu Bulanin Masyarakat Hindu Bali I Komang Sulatra; Desak Putu Eka Pratiwi
SPHOTA: Jurnal Linguistik dan Sastra Vol. 16 No. 1 (2024): SPHOTA: Jurnal Linguistik dan Sastra
Publisher : Fakultas Bahasa Asing (FBA) Universitas Mahasaraswati Denpasar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36733/sphota.v16i1.8739

Abstract

This research aims to determine the symbolic meaning of pupuh pucung entitled 'Bibi Anu' which is used as an accompaniment to nelu bulanin rituals. The data were taken from a video of the Nelu Bulanin ceremony from YouTube with the address https://www.youtube.com/watch?v=TTNtDppLjc0. The data were collected by applying the observation method through watching the video, transcribing the lyrics, reading, and note-taking the words or phrases that contain symbolic meaning. There were five stanzas of pupuh pucung used as data sources. This research used a qualitative approach. The analysis was carried out by applying the cultural-linguistic theory proposed by Palmer (1996). This research shows that the lyrics of 'Bibi Anu' use linguistic units like words and phrases with symbolic meaning as a means of expressing the beliefs of Balinese Hindu society. This research has proven that Pupuh Pucung ‘Bibi Anu’ not only accompanies the ritual but is an inseparable part of the ritual itself because the lyrics contain belief values as an inseparable part of Balinese culture.
AN ANALYSIS OF EXPRESSIVE ILLOCUTIONARY ACT FOUND IN JUSTICE MOVIE Lajar, Yakobus Adriano; Candra, Komang Dian Puspita; Pratiwi, Desak Putu Eka
Journal of Humanities, Social Science, Public Administration and Management (HUSOCPUMENT) Vol. 3 No. 4 (2023): October: Journal of Humanities, Social Science, Public Administration and Manag
Publisher : ID Solutions

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51715/husocpument.v3i4.220

Abstract

This study focused in analyzing the illocutionary act found in Justice Movie. The aims of this study are to identify types of illocutionary acts that found in Justice Movie and to analyzed contexts of situation that found in Justice Movie point to the meaning of illocutionary acts. This study employed descriptive and qualitative method. The data of this study were obtained by watching and Note-taking the utterances which contained in illocutionary acts in Justice Movie. The researcher used two theories to analyze the data in this research, the first theory is from Yule (1996) to find out the types of expressive illocutionary acts in the Justice Movie, the second is the theory that proposed by Halliday and Hassan (1989) about the context of situation. There are 13 data of expressive illocutionary act found in Justice Movie such as, complimenting (3), praising (1), sorrow (2), welcome (1), blaming (1), apologizing (2), pleasure (1), dislike (1) and thanking (2).
Types of Figurative Language Found in Coldplay Song Lyrics Barung, Lodovikus; Desak Putu Eka Pratiwi; Juniartha, I Wayan
ELYSIAN JOURNAL : English Literature, Linguistics and Translation Studies Vol. 3 No. 1 (2023): Elysian Journal : English Literature, Linguistics, and Translation Studies
Publisher : Prodi Sastra Inggris Fakultas Bahasa Asing Universitas Mahasaraswati Denpasar

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (312.764 KB) | DOI: 10.36733/elysian.v3i1.4405

Abstract

This study intended to analyze figurative language found in the Coldplay song lyrics. The objectives of this research were to find out types of figurative language and their meanings in Coldplay song lyrics. There were two theories that used in this research such as the first theory proposed by Knickerbocker and Reninger (1974) entitled Interpreting Literature used to find out types of figurative language found in Coldplay song lyrics, and the second theory proposed by Leech (1981) entitled Semantics: The Study of Meaning used to find out the meaning of figurative language found in Coldplay song lyrics. The method used in collecting the data was observation method. The writer collected the data of song lyrics by browsing and downloading song lyrics from the internet, reading and understanding all the song lyrics and taking note and classifying the phrase and senteces that contain of figurative language. The writer analyzed the data descriptively by using qualitative method. After analyzing the sentences in the song lyrics, the writer found several finding of figurative language found in Coldplay song lyrics. There were five types of figurative language that found in song Coldplay song lyrics, they are: 2 of simile (16%) 2 of metaphor(16%) 1 of personification (8%) 2 of metonymy(16%), 4 of hyperbole(33%), and 1 of allusion(8%). All the figurative language has a connotation that implicitly conveys hidden message and values of life.
An Analysis Figurative Language in Bruno Mars Selected Song Lyric: “It Will Rain” Patrisia Adma Renda; Desak Putu Eka Pratiwi
ELYSIAN JOURNAL : English Literature, Linguistics and Translation Studies Vol. 4 No. 1 (2024): Elysian Journal: English Literature, Linguistics, and Translation Studies
Publisher : Prodi Sastra Inggris Fakultas Bahasa Asing Universitas Mahasaraswati Denpasar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36733/elysian.v4i1.5156

Abstract

Language is an important role in human life. Humans need language in order to communicate with other people, interact and also to get information. With the existence of language, every human being can express an idea or ideas, imagination and desires the others. Language serves to unite the relationship between human beings. Language can also be called art because with language, we can express ideas or ideas with literal works commonly used in language arts or commonly called figurative language. Figurative language is a form of parable or not the actual meaning used to write or convey things related to everyday life. This study was conducted to analyze the types of figurative language in Bruno Mars' selected song lyric: "It Will Rain". This study uses the theory proposed by Perrine (1969) and the theory of Knickerbocker and Reninger (1963). the type of figurative language used in the lyrics of Bruno Mars' chosen song: "It Will Rain". Apart from that, the researcher also uses the theory proposed by Leech (1981) which serves to determine the meaning contained in the lyrics of Bruno Mars' chosen song. To collect data , the researcher first looks for the song lyrics from the website, then reads and understands the song lyrics. After the data collection technique, the researcher begins to select, code and classify all data containing figurative language according to the type of figurative language. The researcher analyzed the data using qualitative and descriptive methods. From the results of the study, it shows that there are three categories of types figurative language that can be found in the lyrics of the song are: hyperbole, simile, and repetition. 7 data in this study. There are 4 or 57% hyperbole data, 1 or 14% simile data and 2 or 29% repetition data. From the data obtained, the researcher concludes that hyperbole is the most dominant used in the Bruno Mars' selected song lyrics: "It Will Rain".
An Analysis of Illocutionary Act and Context of Situation Found in The Movie “Angela’s Christmas” Budiantini, Ni Kadek Novita; Pratiwi, Desak Putu Eka
Journal of Linguistic and Literature Studies Vol. 2 No. 1 (2024): March
Publisher : STKIP Agama Hindu Singaraja

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36663/jolles.v2i1.663

Abstract

This research was focused to find out the types of illocutionary acts and analyze the context of the situation in the movie “Angela’s Christmas”. This research used a qualitative method to analyze the types of illocutionary acts with Searle’s (1979) theory and analyze the context of the situation with Halliday and Hasan’s (1989) theory. Meanwhile, also used a quantitative method to show the total data and percentage utterances found in the movie by using a table. The observation method was used to collect the data by watching the movie and note-taking. Based on the results, there were 64 data found, namely assertive consist of 11 data, directive consist of 30 data, commissive consist of 9 data, and expressive consist of 14 data. The most dominant type is directive including 30 data (47%). In this research, the writer did not find one of the categories types of illocutionary acts that is declarative. The implication of this research includes understanding communication strategies and the role of language which is influenced by the context of situation in forming interpersonal relationships in the cartoon movie.
Metaphorical Language Innovation in the Globalization Context Oktavianus, Oktavianus; Ferdinal, Ferdinal; Pratiwi, Desak Putu Eka; Utami, Ni Putu Cahyani Putri
Humanus Vol 23, No 2 (2024)
Publisher : Pusat Kajian Humaniora FBS Universitas Negeri Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24036/humanus.v23i2.128863

Abstract

Metaphorical language innovation, which originates from thought processes and interactions between fellow language speakers and with the natural surroundings, leads to various configurations of lingual forms. Therefore, this study investigated the linguistic innovations to create metaphorical expression, its role in decorating text, and the effect of globalization on metaphor in daily life. The data for this study were metaphorical languages in daily life, social and online media. This research applied a qualitative approach and the concept and theory of metaphor. The data were collected using participant and non-participatory observation methods. The data were analyzed using the Intra-Lingual Referential Method and the Extra-Lingual Referential Method or the Distributional and Referential Method, using the techniques of relating and comparing the elements of language related to metaphor as the research object. The results of data analysis showed that the analogy of target and source domain gives rise to simple and complex metaphors. Metaphors have an essential role in building the beauty of a text. Metaphors decorate a text and stimulate the reader's imagination when reading literary works. Besides, globalization distributes, enriches, and colors the metaphors in a language
A SEMIOTIC STUDY ON VERBAL AND VISUAL SIGNS FOUND IN REVLON COSMETICS ADVERTISEMENTS Rika, Ni Wayan; Suastini, Ni Wayan; Pratiwi, Desak Putu Eka
Linguistik : Jurnal Bahasa dan Sastra Vol 7, No 2 (2022): LINGUISTIK: Jurnal Bahasa dan Sastra
Publisher : Universitas Muhammadiyah Tapanuli Selatan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31604/linguistik.v7i2.109-117

Abstract

The aims of this research are to identify and analyze the meaning of verbal and visual signs found in Revlon cosmetic advertisements. Data of this research are advertisements downloaded from the internet at www.google.com. The theory of semiotics by Saussure (cited in Chandler 2007) was used to analyze verbal and visual signs through signifier and signified, while the theory of semiotics by Barthes (1977) was used to describe the meaning of verbal and visual signs, both denotative and connotative meanings. The theory of the meaning of color also supports this analysis by Cerrato (2012) which is applied to analyze color choices in advertisements. The data were analyzed by descriptive qualitative method and the results of this study showed that there were six verbal signs and six visual signs in two Revlon cosmetic advertisements. These verbal and visual signs have denotative and connotative meanings, where denotative meaning focuses on conveying information related to the advertised product and connotative meaning focuses on conveying other meanings and hidden messages from advertisements to be conveyed to customers, especially women.
Co-Authors Andina, A.A. Diah Trisna Andriani, Ria Ariyaningsih, Ni Nyoman Deni Arnadi, I Wayan Redi Asako Shiohara Astawan, I Made Agus Astini, Ni Luh Putu Nur Sri Ayu Pujiastuti, Ni Komang Bagul, Apolinarius Bamagin Fatwansyah Barung, Lodovikus Budiantini, Ni Kadek Novita Casmita, Putu Devi Maharani Santika I Dewa Ayu Dewi, Ni Luh Putu Septiadewi Dominikus Ngadu Enos Bodu Saga Evantri Ngailo Ferdinal, Ferdinal Gusti Ayu Arlinda Liestya Devi I Dewa Ayu Devi Maharani Santika I Gede Agus Dewangga I Gede Dayuh Suryantara I Gede Suardana I Gusti Agung Sri Rwa Jayantini I Gusti Ayu Vina Widiadnya I Gusti Ayu Vina Widiadnya Putri I Kadek Adi Panaji I Kadek Bayu Parmawan I Komang Sulatra I Komang Sulatra I Made Andika Dwi Jaya I Made Perdana Skolastika I Made Tobi Arinata I Putu Ade Pratama I Putu Andri Permana I Putu Andri Permana I Wayan Arka I Wayan Juniarta I Wayan Juniartha I Wayan Restu Widiarta Ida Ayu Mela Tustiawati Ida Ayu Putri Gita Ardiantari IGA Sri Rwa Jayantini Janggur, Oktavianus Jaya, Made Dhaniswara Kadek Darmapratiwi Komang Dian Puspita Candra Komang Dian Puspita Candra, Komang Dian Puspita Komang Widya Udiani Dewi Komang Yoshika Pratama Putra Lajar, Yakobus Adriano Legawa, I Gede Aditya Cipta Lembu, Eufronius Sarino Listaningsih, Ni Putu Heni Lutfiana, Dina Made Perdana Sekolastika Maria Alvita Nai Modok Monika Heni Ni Kadek Ayu Putri Ni Kadek Debi Puspita Manggalita Ni Kadek Dian Trisnawati Ni Kadek Dian Trisnawati Ni Kadek Kurnia Nareswari Dewi Ni Kadek Widya Putri Ni Ketut Ria Agustina Ni Komang Ayu Suardani Ni Luh Eka Trisna Dewi Ni Luh Emi Puspita Sari Ni Luh Gede Elsa Wiyanti Ni Made Ayu Widiantari Ni Made Candra Sandita Dewi Ni Made Desi Trisnayanti Ni Made Pratiwi Rusadi Ni Made Sri Wahyuni Ni Made Verayanti Utami Ni Nyoman Sayun Trinadi Ni Nyoman Tri Jayanti Ni Putu Adik Mariani Ni Putu Mirah Handayani Ni Putu Risma Cahyani Ni Putu Wina Damayanti Ni Wayan Alan Mirani NI WAYAN SUASTINI Ni Wayan Suastini Oktavianus Oktavianus Padmi, Ni Luh Indriyani Patrisia Adma Renda Putri Utami, Ni Putu Cahyani Putu Diah Puspita Dewi Putu Nur Ayomi Rika, Ni Wayan Silvester Aman Sri Rwa Jayantini, I Gusti Agung Stefanus Dendy Prasetya Bere Sudarmini, Ni Kadek Ayu Sulatra I Komang Suwitri, Ni Luh Nita System, Administrator Utami, Ni Putu Cahyani Putri Wiyanti, Ni Luh Gede Elsa Yohanes Kapistrano Agung Yosefa Amung Yugiastari Yustina Juita Simarmata