Claim Missing Document
Check
Articles

Deconstructing Internet Memes through Semiotic Analysis: Unveiling Myths and Ideologies in Visual and Verbal Signs Desak Putu Eka Pratiwi; I Komang Sulatra; I Gede Agus Dewangga
JURNAL ARBITRER Vol. 10 No. 1 (2023)
Publisher : Masyarakat Linguistik Indonesia Universitas Andalas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25077/ar.10.1.76-85.2023

Abstract

This paper will examine the meanings embedded in memes through semiotic analysis. Semiotics, as proposed by Chandler (2007), is the study of signs and symbols and their meanings, particularly in the context of communication and representation. Internet memes are culturally significant artifacts that consist of visual and verbal signs which convey a shared experience or cultural reference within a community. The objective of this study is to explore the myth and ideology that is conveyed through the signs used in these memes, and to examine the message that is being communicated to the audience. The data were collected by using observation method which involves the selection of a sample of widely shared Internet memes on social media platforms. This study used qualitative method in analyzing the data. These memes were analyzed using semiotic analysis to identify the signs used in the Internet memes and their associated meanings. The findings suggest that memes are a form of communication that uses signifiers to convey a message, and the connotative meanings of these signifiers can reveal the myth and ideology behind the message. Memes convey cultural values and beliefs and can challenge or reinforce dominant cultural ideologies. Understanding them can shed light on cultural reproduction in society, with implications for media, cultural, and sociology studies in the digital age.
BAHASA KIAS PADA IKLAN TV Desak Putu Eka Pratiwi
SPHOTA: Jurnal Linguistik dan Sastra Vol. 8 No. 2 (2016): SPHOTA: Jurnal Linguistik dan Sastra
Publisher : Fakultas Bahasa Asing (FBA) Universitas Mahasaraswati Denpasar

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (193.288 KB)

Abstract

ABSTRACT Language of advertisement is a very unique and controversial. Attracting attention, increasing imagination, and simplifying memories are the main functions of language of advertisement. So the use of figurative language is very common in advertisements. Figurative language tries to create particular effects by violating or exploiting language rules. Advertisers love using figurative language because the image of the product can be built up through the use of irrational language. This research aims at analyzing types and meaning of figurative language used in TV commercial advertisements. There are seven advertisements used as data source, such as the advertisement of Kopi Kapal Api, Energen Sereal, Wafer Tango, Kecap Bango, Teh Botol Sosro, Fruitea, dan Ades. The data were collected through observation and note taking method. The data were then analyzed using the theory of figurative language proposed by Keraf (2006). The analyzed data were presented in informal method. Keywords: advertisement, figurative language, meaning
Understanding Moral Values in the Memoir Entitled Educated by Tara Westover Desak Putu Eka Pratiwi; I Gusti Agung Sri Rwa Jayantini; I Putu Ade Pratama
Lingual: Journal of Language and Culture Vol 15 No 1 (2023): Lingual: Journal of Language and Culture
Publisher : English Department, Faculty of Humanities, Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/LJLC.2023.v15.i01.p04

Abstract

This article is focused on how to analyse any moral values portrayed in the memoir "Educated," with particular emphasis on the protagonist, Tara Westover. The study intends to identify conflicts encountered by the main character through narration or dialogues with other characters, and to reveal moral values that emerge as she overcomes these conflicts. The research utilized a qualitative descriptive method and drew on the conflict theory proposed by Stanton (1965) and the theory of moral values put forth by Linda and Eyre (1993) to analyse data from the memoir. Two of the conflicts found in this study were both internal struggles by the main character involving her thoughts and feelings and external struggles with her father, abusive older brother, and family members who labelled her as a dangerous girl influenced by Satan. Through her resolution on these conflicts, the main character demonstrated various moral values, including self-reliance, self-discipline, courage, and respect. The study's findings emphasize the significance of spiritual metamorphosis in memoirs and literature, as well as how conflicts can facilitate such transformation. Keywords: conflicts, moral values, main character, memoir
Analysis of Slang Words Used by Main Character in “Senior Year” Movie Ni Kadek Ayu Putri; Desak Putu Eka Pratiwi
Jurnal Penelitian Mahasiswa Indonesia Vol. 3 No. 3 (2023): November
Publisher : STKIP AGAMA HINDU SINGARAJA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36663/jpmi.v3i3.632

Abstract

This study aims to determine the type of slang and social factors that influence the slang spoken by the main character in the movie Senior Year. The data were analyzed using qualitative and quantitative methods using theories from Allan and Burridge (2006) to identify the types of slang found and Holmes (2013) used in analyzing the social factors that influence the slang used. The data were collected through observation method. The results showed that there are 8 or 36,4% for fresh and creative, 4 or 18,3% for clipping, 4 or 18,2% for imitative, 3 or 13,6% for flippant, and 3 or 13,6% for acronym. It is shown that the highest percentage of types of slang is fresh and creative, which is 36,4%. In analyzing the data, the researcher found that the social factors influenced the slang utterances. Participants influence the slang spoken to another people, function influence the goal of the slang, setting influence the place and situation of the slang used, and topic influence the main point of the conversation.
Translation strategies of metaphor in The Ballad of Never After novel by Stephanie Garber Kadek Darmapratiwi; Desak Putu Eka Pratiwi
Diglosia: Jurnal Kajian Bahasa, Sastra, dan Pengajarannya Vol 7 No 1 (2024)
Publisher : Universitas Mulawarman

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30872/diglosia.v7i1.797

Abstract

Metaphor is a figurative language often found in literary works, especially novels. It contains unique cultural elements, which makes metaphor hard to understand and translate. This study examines the strategy of translating metaphors in The Ballad of Never After novel from English into Indonesian. Data were analyzed using the qualitative descriptive method completed with the theory by Newmark (1988) regarding translation strategies of metaphor. This study revealed that from the 96 data obtained, seven translation strategies of metaphor were used by translators to convey the meaning of the metaphors in the novel from English to Indonesian and reproducing the Same Image in the Target Language is the most frequently used strategy. In contrast, the least used strategy is Changing the Metaphor by Simile Combined with Sense and Deleting. It indicates that English and Indonesian share many metaphorical images with similar meanings. It causes translators being more flexible in reproducing metaphors in the target language, considering cultural similarities and the circumstances in which metaphors are expressed.
Optimalisasi Potensi Desa Wisata Jatiluwih Melalui Keterlibatan Masyarakat dalam Perumusan Paket Wisata I Gusti Ayu Vina Widiadnya Putri; Ni Putu Cahyani Putri Utami; Desak Putu Eka Pratiwi; Komang Yoshika Pratama Putra
Jurnal Pengabdian kepada Masyarakat Nusantara Vol. 5 No. 2 (2024): Jurnal Pengabdian kepada Masyarakat Nusantara (JPkMN)
Publisher : Cv. Utility Project Solution

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55338/jpkmn.v5i2.3128

Abstract

Artikel ini mengulas keterlibatan masyarakat Desa Wisata Jatiluwih dalam merumusan paket wisata sebagai salah satu strategi untuk mengoptimalkan potensi Desa Jatiluwih. Kegiatan pengabdian ini bertujuan untuk mengidentifikasi kendala yang dihadapi dalam meningkatkan kunjungan wisatawan ke Desa Jatiluwih pasca pandemi COVID-19 yang dinilai cenderung lambat jika dibandingkan dengan desa wisata lainnya yang ada di Bali, seperti Desa Wisata Panglipuran dan Ubud dari tahun 2022 hingga awal tahun 2023. Berdasar pada hasil wawancara awal kepada pelaku pariwisata serta identifikasi mendalam melalui observasi langsung ke lapangan, ditemukan bahwa rendahnya visibilitas informasi di media digital dan sosial menjadi perhatian utama dalam menjawab permasalahan tersebut. Oleh karena itu, kegiatan pengabdian ini dirancang untuk memberikan dukungan kepada masyarakat dalam mengidentifikasi peluang baru serta memenuhi kebutuhan masyarakat guna mengembangkan strategi pemasaran yang adaptif dan inovatif. Pelatihan dan pendampingan peserta kegiatan dilakukan secara interaktif selama pelaksanaan kegiatan pengabdian dengan mempertimbangkan kebutuhan berdasar pada hasil identifikasi awal. Peserta tidak hanya mengikuti seminar, namun juga terlibat dalam diskusi dan praktek langsung dalam merancang paket wisata yang dituangkan dalam brosur wisata berbahasa Inggris. Keberhasilan kegiatan pengabdian tercermin pada meningkatnya visibilitas Desa Jatiluwih pada media digital dan sosial yang mampu meningkatkan kunjungan wisatawan sejak bulan Agustus 2023.
Optimalisasi Peranan UMKM Melalui “PEMATIK” bagi Pelaku Usaha Pertenunan Sari Jepun I Gusti Ayu Vina Widiadnya Putri; Desak Putu Eka Pratiwi; I Dewa Ayu Devi Maharani Santika; Putu Diah Puspita Dewi
E-Dimas: Jurnal Pengabdian kepada Masyarakat Vol 15, No 2 (2024): E-DIMAS
Publisher : Universitas PGRI Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26877/e-dimas.v15i2.15657

Abstract

Usaha Mikro, Kecil, dan Menengah memiliki peran yang cukup penting dalam pembangunan perekonomian nasional. Namun, di era digitalisasi saat ini persaingan usaha semakin ketat. Situasi saat ini juga sedang tidak kondusif dengan adanya pandemi Covid-19 yang memberikan dampak yang signifikan terhadap perekonomian Indonesia. Turunnya pendapatan masyarakat membuat daya beli atau keinginan masyarakat juga menurun. Banyak pelaku usaha harus mencari cara dan menerapkan strategi agar usahanya tetap bertahan dan kembali bangkit. Dari observasi yang telah dilakukan, Pertenunan Sari Jepun mengalami masalah penurunan penjualan serta pendapatan akibat pandemi Covid-19 yang berdampak pada kegiatan operasional usaha serta kurangnya kreativitas karyawan. Melihat kondisi tersebut, pengabdian masyarakat ini bertujuan untuk membantu usaha Pertenunan Sari Jepun dalam mengembangkan usahanya melalui pemanfaatan media digital, yakni dengan sosialisasi dan melakukan pendampingan mengenai penggunaan media sosial sebagai sarana pemasaran, memberikan pelatihan pembuatan paper bag dan pelatihan pembuatan handsanitizer untuk mendukung kinerja karyawan dimasa pandemi Covid-19 ini. Pengabdian masyarakat ini dilakukan untuk membantu usaha Pertenunan Sari Jepun dalam meningkatkan promosi dan pemasaran melalui media digital agar penjualan produk meningkat dan lebih dikenal luas oleh masyarakat, serta dapat meningkatkan kreativitas para karyawan.
Subliminal Messages in Bintang Beer Advertisements: a Semiotic Study Desak Putu Eka Pratiwi; I Komang Sulatra; I Gede Suardana
Jurnalistrendi : Jurnal Linguistik, Sastra dan Pendidikan Vol 7 No 2 (2022): Edisi November 2022
Publisher : Universitas Nahdlatul Wathan Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51673/jurnalistrendi.v7i2.1162

Abstract

Advertising is a form of communication for marketing and is used to encourage and persuade people to take an action. As well as news, advertisements are also used to convey messages. This study aims to analyze verbal and visual signs in Bintang beer advertisements in order to discover the subliminal messages delivered by the company. The data were taken from three selected Bintang beer advertisements. They are Bintang Pilsener, Bintang Zero 0.0% and Bintang Radler. This study used observation method and note-taking technique in collecting the data. The data were analyzed by descriptive qualitative method using theory of Semiotics proposed by Barthes (1998). By conducting this study, it is found that there are interesting unseen messages in Bintang beer advertisements. The finding shows that both verbal and visual signs play crucial roles in presenting meaningful and interesting advertisement to succesfully deliver messages to the target consumers. Keywords: advertisement, sign, meaning, verbal, visual
IMPLICATURES IN CHARACTERS’ SPEECH IN PRIDE AND PREJUDICE MOVIE Desak Putu Eka Pratiwi
LITERA : Jurnal Bahasa Dan Sastra Vol. 5 No. 2 (2019): LITERA : Jurnal Litera Bahasa Dan Sastra
Publisher : LPPM Universitas Dhyana Pura

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36002/litera.v5i2.903

Abstract

ABSTRACTPeople use spoken language in delivering their purposes. However, their utterancesusually have wider meaning than their literal meaning. This is mostly influenced by the contextwhen the speech occurred and the intention of the speaker. This research is aimed at identifyingimplicatures used by characters in Pride and Prejudice movie in their conversation. The termof ‘implicature’ is used to account for what a speaker can imply, suggest, or mean, as distinctfrom what the speaker literally says. Every utterance said by people does not consist only of aword with its literal meaning but also an intended meaning inside it. People’s intended meaningis mostly tied with the context of time when the utterance is uttered by the speaker. Thissituation makes each person or the hearer possibly have a different interpretation. Therefore, itis important to study language use. In conducting research, the researcher used descriptivequalitative method to identify and describe the implicatures. Observation method was used tocollect the data by watching the movie repeatedly and taking notes the dialogues which haveimplicatures. Then the selected data were analysed by using relevant theory about implicature.The finding shows that there are three types of implicatures in the character’s speech in Prideand Prejudice movie, i.e. (a) conventional implicatures in which the utterances can beautomatically interpreted by the words literally said; (b) generalized conversationalimplicatures in which no special knowledge is required in the context to calculate the additionalconveyed meaning; and (c) particularized conversational implicature in which specific contextis required to make an inference to reach the conveyed meaning.Keywords: conversation, implicature, conventional, generalized, particularizedABSTRAKOrang-orang menggunakan bahasa lisan dalam menyampaikan tujuan mereka.Namun, ucapan mereka biasanya memiliki makna yang lebih luas daripada makna harfiahnya.Ini sebagian besar dipengaruhi oleh konteks ketika pidato terjadi dan niat pembicara.Penelitian ini bertujuan untuk mengidentifikasi implikatur yang digunakan oleh karakterdalam film Pride and Prejudice dalam percakapan mereka. Istilah 'implikatur' digunakanuntuk menjelaskan apa yang disiratkan, disarankan, atau diartikan oleh pembicara, berbedadari apa yang secara harfiah dikatakan oleh pembicara. Setiap ucapan yang diucapkan olehorang-orang tidak hanya terdiri dari sebuah kata dengan makna literalnya tetapi juga maknayang dimaksudkan di dalamnya. Makna yang dimaksudkan orang sebagian besar terikatdengan konteks waktu ketika ucapan itu diucapkan oleh pembicara. Situasi ini membuat setiaporang atau pendengar mungkin memiliki interpretasi yang berbeda. Karena itu, penting untukmempelajari penggunaan bahasa. Dalam melakukan penelitian, peneliti menggunakan metodedeskriptif kualitatif untuk mengidentifikasi dan menggambarkan implikasinya. Metode mencatat dialog yang memiliki implikasi. Kemudian data yang dipilih dianalisis denganmenggunakan teori yang relevan tentang implikatur. Temuan ini menunjukkan bahwa ada tigajenis implikatur dalam pidato karakter dalam film Pride and Prejudice, yaitu (a) implikaturkonvensional di mana ucapan dapat diinterpretasikan secara otomatis oleh kata-kata yangdiucapkan secara harfiah; (B) implikatur percakapan umum di mana tidak ada pengetahuankhusus diperlukan dalam konteks untuk menghitung makna yang disampaikan tambahan; dan(c) implikatur percakapan khusus di mana konteks spesifik diperlukan untuk membuatkesimpulan untuk mencapai makna yang disampaikan.Kata kunci: percakapan, implikatur, konvensional, percakapan umum, percakapan khusus
MODES OF PERSUASION IN PRESIDENT JOKO WIDODO’S SPEECH IN 2018 ASEAN WORLD ECONOMIC FORUM: AN ANALYSIS OF POLITICAL DISCOURSE I Wayan Juniartha; Desak Putu Eka Pratiwi
LITERA : Jurnal Bahasa Dan Sastra Vol. 6 No. 1 (2020): LITERA : Jurnal Litera Bahasa Dan Sastra
Publisher : LPPM Universitas Dhyana Pura

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36002/litera.v6i1.1192

Abstract

ABSTRACTPolitical discourse means the text and talk that related with political issues or activities. Thepolitical issues always become controversial in society, the way that makes certain issues becomecontroversial is the act of the actor of politics, as well as the statements delivered in the form ofpolitical speech. The existence of political speech is becoming an essential part in noticing theinfluence of particular political figures, placing his significant role in conducting a politicalmovement to the public, citizens, or particular group from various categories. Language strategy inpolitics is different and unique since it is used to gain attention and even change people perspective.Modes of persuasion plays a very important role in political speech which mainly aims at persuadingand convincing people. The modes of persuasion, often referred to as ethical strategies or rhetoricalappeals, are devices in rhetoric that classify the speaker's appeal to the audience. This study aims atidentifying and analyzing modes of persuasion used in President Joko Widodo’s Speech in 2018ASEAN World Economic Forum. The data were collected by using observation method and notetaking technique. Qualitative method was used to analyze the collected data. They were analyzedby using theory about modes of persuasion as proposed by Aristotle (1962) who divided modes ofpersuasion into ethos, pathos and logos. Our preliminary finding shows that modes of persuasionhas crucial role in delivering political speech since it has power to control people’s behavior.Keywords: persuasion, political speech, ethos, pathos, logosABSTRAKWacana politik adalah teks dan pembicaraan yang berkaitan dengan masalah atau kegiatan politik.Isu politik selalu menjadi kontroversi di masyarakat, cara yang membuat isu tertentu menjadikontroversial adalah ulah para aktor politik, serta pernyataan yang disampaikan dalam bentukpidato politik. Keberadaan pidato politik menjadi bagian penting dalam memperhatikan pengaruhtokoh politik tertentu, menempatkan perannya yang signifikan dalam melakukan gerakan politikkepada masyarakat, warga negara, atau kelompok tertentu dari berbagai kategori. Strategi bahasadalam politik berbeda dan unik karena digunakan untuk menarik perhatian bahkan mengubah carapandang orang. Cara persuasi memainkan peran yang sangat penting dalam pidato politik yangterutama bertujuan untuk membujuk dan meyakinkan orang. Cara persuasi, sering disebut sebagaistrategi etis atau retoris, adalah alat retorika yang mengklasifikasikan daya tarik pembicara kepadaaudiens. Penelitian ini bertujuan untuk mengidentifikasi dan menganalisis mode persuasi yangdigunakan dalam Pidato Presiden Joko Widodo di ASEAN World Economic Forum 2018.Pengumpulan data dilakukan dengan metode observasi dan teknik mencatat. Metode kualitatifdigunakan untuk menganalisis data yang dikumpulkan. Mereka dianalisis dengan menggunakanteori tentang mode persuasi seperti yang dikemukakan oleh Aristoteles (1962) yang membagi modepersuasi menjadi ethos, pathos dan logos. Temuan awal kami menunjukkan bahwa mode persuasiLitera Jurnal Bahasa Dan Sastra 2020memiliki peran penting dalam menyampaikan pidato politik karena memiliki kekuatan untukmengontrol perilaku orang.Kata kunci: persuasi, pidato politik, etos, pathos, logo
Co-Authors Andina, A.A. Diah Trisna Andriani, Ria Ariyaningsih, Ni Nyoman Deni Arnadi, I Wayan Redi Asako Shiohara Astawan, I Made Agus Astini, Ni Luh Putu Nur Sri Ayu Pujiastuti, Ni Komang Bagul, Apolinarius Bamagin Fatwansyah Barung, Lodovikus Budiantini, Ni Kadek Novita Casmita, Putu Devi Maharani Santika I Dewa Ayu Dewi, Ni Luh Putu Septiadewi Dominikus Ngadu Enos Bodu Saga Evantri Ngailo Ferdinal, Ferdinal Gusti Ayu Arlinda Liestya Devi I Dewa Ayu Devi Maharani Santika I Gede Agus Dewangga I Gede Dayuh Suryantara I Gede Suardana I Gusti Agung Sri Rwa Jayantini I Gusti Ayu Vina Widiadnya I Gusti Ayu Vina Widiadnya Putri I Kadek Adi Panaji I Kadek Bayu Parmawan I Komang Sulatra I Komang Sulatra I Made Andika Dwi Jaya I Made Perdana Skolastika I Made Tobi Arinata I Putu Ade Pratama I Putu Andri Permana I Putu Andri Permana I Wayan Arka I Wayan Juniarta I Wayan Juniartha I Wayan Restu Widiarta Ida Ayu Mela Tustiawati Ida Ayu Putri Gita Ardiantari IGA Sri Rwa Jayantini Janggur, Oktavianus Jaya, Made Dhaniswara Kadek Darmapratiwi Komang Dian Puspita Candra Komang Dian Puspita Candra, Komang Dian Puspita Komang Widya Udiani Dewi Komang Yoshika Pratama Putra Lajar, Yakobus Adriano Legawa, I Gede Aditya Cipta Lembu, Eufronius Sarino Listaningsih, Ni Putu Heni Lutfiana, Dina Made Perdana Sekolastika Maria Alvita Nai Modok Monika Heni Ni Kadek Ayu Putri Ni Kadek Debi Puspita Manggalita Ni Kadek Dian Trisnawati Ni Kadek Dian Trisnawati Ni Kadek Kurnia Nareswari Dewi Ni Kadek Widya Putri Ni Ketut Ria Agustina Ni Komang Ayu Suardani Ni Luh Eka Trisna Dewi Ni Luh Emi Puspita Sari Ni Luh Gede Elsa Wiyanti Ni Made Ayu Widiantari Ni Made Candra Sandita Dewi Ni Made Desi Trisnayanti Ni Made Pratiwi Rusadi Ni Made Sri Wahyuni Ni Made Verayanti Utami Ni Nyoman Sayun Trinadi Ni Nyoman Tri Jayanti Ni Putu Adik Mariani Ni Putu Mirah Handayani Ni Putu Risma Cahyani Ni Putu Wina Damayanti Ni Wayan Alan Mirani NI WAYAN SUASTINI Ni Wayan Suastini Oktavianus Oktavianus Padmi, Ni Luh Indriyani Patrisia Adma Renda Putri Utami, Ni Putu Cahyani Putu Diah Puspita Dewi Putu Nur Ayomi Rika, Ni Wayan Silvester Aman Sri Rwa Jayantini, I Gusti Agung Stefanus Dendy Prasetya Bere Sudarmini, Ni Kadek Ayu Sulatra I Komang Suwitri, Ni Luh Nita System, Administrator Utami, Ni Putu Cahyani Putri Wiyanti, Ni Luh Gede Elsa Yohanes Kapistrano Agung Yosefa Amung Yugiastari Yustina Juita Simarmata