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All Journal HUMANIS E-Journal of Linguistics Linguistika Humanus: Jurnal ilmiah Ilmu-ilmu Humaniora RETORIKA: Jurnal Ilmu Bahasa Diglossia Jurnal Arbitrer LINGUAL: Journal of Language and Culture IDEAS: Journal on English Language Teaching and Learning, Linguistics and Literature E-Dimas: Jurnal Pengabdian kepada Masyarakat Diglosia: Jurnal Kajian Bahasa, Sastra, dan Pengajarannya SPHOTA: Jurnal Linguistik dan Sastra LINGUISTIK : Jurnal Bahasa dan Sastra Linguistik Indonesia Yavana Bhasha : Journal of English Language Education Journal of Humanities, Social Science, Public Administration and Management (HUSOCPUMENT) Kulturistik : Jurnal Bahasa dan Budaya Kibas Cenderawasih : Jurnal Ilmiah Kebahasaan dan Kesastraan TRAVERSE - Journal of Language and Applied Linguistics Journal of Education Research Jurnal Penelitan Mahasiswa Indonesia Jurnal Impresi Indonesia Austronesian: Journal of Language Science & Literature Jurnal Abdi Dharma Masyarakat Elysian Journal : English Literature, Linguistics, and Translation Studies BINA CIPTA LOKATARA SARASWATI Journal of Business on Hospitality and Tourism SPHOTA: Jurnal Linguistik dan Sastra Fakultas Bahasa Asing Universitas Mahasaraswati Denpasar Journal of Linguistic and Literature Studies (JOLLES) Jurnalistrendi: Jurnal Linguistik, Sastra dan Pendidikan Litera : Jurnal Bahasa dan Sastra
Desak Putu Eka Pratiwi
Universitas Mahasaraswati Denpasar
Religion Arts Humanities Decision Sciences, Operations Research & Management Dentistry Economics, Econometrics & Finance Education Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Social Sciences Other

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Deconstructing Internet Memes through Semiotic Analysis: Unveiling Myths and Ideologies in Visual and Verbal Signs Desak Putu Eka Pratiwi; I Komang Sulatra; I Gede Agus Dewangga
JURNAL ARBITRER Vol. 10 No. 1 (2023)
Publisher : Masyarakat Linguistik Indonesia Universitas Andalas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25077/ar.10.1.76-85.2023

Abstract

This paper will examine the meanings embedded in memes through semiotic analysis. Semiotics, as proposed by Chandler (2007), is the study of signs and symbols and their meanings, particularly in the context of communication and representation. Internet memes are culturally significant artifacts that consist of visual and verbal signs which convey a shared experience or cultural reference within a community. The objective of this study is to explore the myth and ideology that is conveyed through the signs used in these memes, and to examine the message that is being communicated to the audience. The data were collected by using observation method which involves the selection of a sample of widely shared Internet memes on social media platforms. This study used qualitative method in analyzing the data. These memes were analyzed using semiotic analysis to identify the signs used in the Internet memes and their associated meanings. The findings suggest that memes are a form of communication that uses signifiers to convey a message, and the connotative meanings of these signifiers can reveal the myth and ideology behind the message. Memes convey cultural values and beliefs and can challenge or reinforce dominant cultural ideologies. Understanding them can shed light on cultural reproduction in society, with implications for media, cultural, and sociology studies in the digital age.
BAHASA KIAS PADA IKLAN TV Desak Putu Eka Pratiwi
SPHOTA: Jurnal Linguistik dan Sastra Vol. 8 No. 2 (2016): SPHOTA: Jurnal Linguistik dan Sastra
Publisher : Fakultas Bahasa Asing (FBA) Universitas Mahasaraswati Denpasar

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (193.288 KB)

Abstract

ABSTRACT Language of advertisement is a very unique and controversial. Attracting attention, increasing imagination, and simplifying memories are the main functions of language of advertisement. So the use of figurative language is very common in advertisements. Figurative language tries to create particular effects by violating or exploiting language rules. Advertisers love using figurative language because the image of the product can be built up through the use of irrational language. This research aims at analyzing types and meaning of figurative language used in TV commercial advertisements. There are seven advertisements used as data source, such as the advertisement of Kopi Kapal Api, Energen Sereal, Wafer Tango, Kecap Bango, Teh Botol Sosro, Fruitea, dan Ades. The data were collected through observation and note taking method. The data were then analyzed using the theory of figurative language proposed by Keraf (2006). The analyzed data were presented in informal method. Keywords: advertisement, figurative language, meaning
Understanding Moral Values in the Memoir Entitled Educated by Tara Westover Desak Putu Eka Pratiwi; I Gusti Agung Sri Rwa Jayantini; I Putu Ade Pratama
Lingual: Journal of Language and Culture Vol 15 No 1 (2023): Lingual: Journal of Language and Culture
Publisher : English Department, Faculty of Humanities, Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/LJLC.2023.v15.i01.p04

Abstract

This article is focused on how to analyse any moral values portrayed in the memoir "Educated," with particular emphasis on the protagonist, Tara Westover. The study intends to identify conflicts encountered by the main character through narration or dialogues with other characters, and to reveal moral values that emerge as she overcomes these conflicts. The research utilized a qualitative descriptive method and drew on the conflict theory proposed by Stanton (1965) and the theory of moral values put forth by Linda and Eyre (1993) to analyse data from the memoir. Two of the conflicts found in this study were both internal struggles by the main character involving her thoughts and feelings and external struggles with her father, abusive older brother, and family members who labelled her as a dangerous girl influenced by Satan. Through her resolution on these conflicts, the main character demonstrated various moral values, including self-reliance, self-discipline, courage, and respect. The study's findings emphasize the significance of spiritual metamorphosis in memoirs and literature, as well as how conflicts can facilitate such transformation. Keywords: conflicts, moral values, main character, memoir
Subliminal Messages in Bintang Beer Advertisements: a Semiotic Study Desak Putu Eka Pratiwi; I Komang Sulatra; I Gede Suardana
Jurnalistrendi : Jurnal Linguistik, Sastra dan Pendidikan Vol 7 No 2 (2022): Edisi November 2022
Publisher : Universitas Nahdlatul Wathan Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51673/jurnalistrendi.v7i2.1162

Abstract

Advertising is a form of communication for marketing and is used to encourage and persuade people to take an action. As well as news, advertisements are also used to convey messages. This study aims to analyze verbal and visual signs in Bintang beer advertisements in order to discover the subliminal messages delivered by the company. The data were taken from three selected Bintang beer advertisements. They are Bintang Pilsener, Bintang Zero 0.0% and Bintang Radler. This study used observation method and note-taking technique in collecting the data. The data were analyzed by descriptive qualitative method using theory of Semiotics proposed by Barthes (1998). By conducting this study, it is found that there are interesting unseen messages in Bintang beer advertisements. The finding shows that both verbal and visual signs play crucial roles in presenting meaningful and interesting advertisement to succesfully deliver messages to the target consumers. Keywords: advertisement, sign, meaning, verbal, visual
IMPLICATURES IN CHARACTERS’ SPEECH IN PRIDE AND PREJUDICE MOVIE Desak Putu Eka Pratiwi
LITERA : Jurnal Bahasa Dan Sastra Vol. 5 No. 2 (2019): LITERA : Jurnal Litera Bahasa Dan Sastra
Publisher : LPPM Universitas Dhyana Pura

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36002/litera.v5i2.903

Abstract

ABSTRACTPeople use spoken language in delivering their purposes. However, their utterancesusually have wider meaning than their literal meaning. This is mostly influenced by the contextwhen the speech occurred and the intention of the speaker. This research is aimed at identifyingimplicatures used by characters in Pride and Prejudice movie in their conversation. The termof ‘implicature’ is used to account for what a speaker can imply, suggest, or mean, as distinctfrom what the speaker literally says. Every utterance said by people does not consist only of aword with its literal meaning but also an intended meaning inside it. People’s intended meaningis mostly tied with the context of time when the utterance is uttered by the speaker. Thissituation makes each person or the hearer possibly have a different interpretation. Therefore, itis important to study language use. In conducting research, the researcher used descriptivequalitative method to identify and describe the implicatures. Observation method was used tocollect the data by watching the movie repeatedly and taking notes the dialogues which haveimplicatures. Then the selected data were analysed by using relevant theory about implicature.The finding shows that there are three types of implicatures in the character’s speech in Prideand Prejudice movie, i.e. (a) conventional implicatures in which the utterances can beautomatically interpreted by the words literally said; (b) generalized conversationalimplicatures in which no special knowledge is required in the context to calculate the additionalconveyed meaning; and (c) particularized conversational implicature in which specific contextis required to make an inference to reach the conveyed meaning.Keywords: conversation, implicature, conventional, generalized, particularizedABSTRAKOrang-orang menggunakan bahasa lisan dalam menyampaikan tujuan mereka.Namun, ucapan mereka biasanya memiliki makna yang lebih luas daripada makna harfiahnya.Ini sebagian besar dipengaruhi oleh konteks ketika pidato terjadi dan niat pembicara.Penelitian ini bertujuan untuk mengidentifikasi implikatur yang digunakan oleh karakterdalam film Pride and Prejudice dalam percakapan mereka. Istilah 'implikatur' digunakanuntuk menjelaskan apa yang disiratkan, disarankan, atau diartikan oleh pembicara, berbedadari apa yang secara harfiah dikatakan oleh pembicara. Setiap ucapan yang diucapkan olehorang-orang tidak hanya terdiri dari sebuah kata dengan makna literalnya tetapi juga maknayang dimaksudkan di dalamnya. Makna yang dimaksudkan orang sebagian besar terikatdengan konteks waktu ketika ucapan itu diucapkan oleh pembicara. Situasi ini membuat setiaporang atau pendengar mungkin memiliki interpretasi yang berbeda. Karena itu, penting untukmempelajari penggunaan bahasa. Dalam melakukan penelitian, peneliti menggunakan metodedeskriptif kualitatif untuk mengidentifikasi dan menggambarkan implikasinya. Metode mencatat dialog yang memiliki implikasi. Kemudian data yang dipilih dianalisis denganmenggunakan teori yang relevan tentang implikatur. Temuan ini menunjukkan bahwa ada tigajenis implikatur dalam pidato karakter dalam film Pride and Prejudice, yaitu (a) implikaturkonvensional di mana ucapan dapat diinterpretasikan secara otomatis oleh kata-kata yangdiucapkan secara harfiah; (B) implikatur percakapan umum di mana tidak ada pengetahuankhusus diperlukan dalam konteks untuk menghitung makna yang disampaikan tambahan; dan(c) implikatur percakapan khusus di mana konteks spesifik diperlukan untuk membuatkesimpulan untuk mencapai makna yang disampaikan.Kata kunci: percakapan, implikatur, konvensional, percakapan umum, percakapan khusus
AN ANALYSIS OF FIGURATIVE LANGUAGE FOUND IN THE BIBLE NEW TESTAMENT Yosefa Amung; Desak Putu Eka Pratiwi; I Wayan Juniartha
LITERA : Jurnal Bahasa Dan Sastra Vol. 9 No. 1 (2023): LITERA : Jurnal Litera Bahasa Dan Sastra
Publisher : LPPM Universitas Dhyana Pura

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36002/litera.v9i1.2543

Abstract

Penelitian ini bertujuan untuk menganalisis bahasa kiasan yang terdapat dalam AlkitabPerjanjian Baru. Tujuan dari penelitian ini untuk mengetahui jenis-jenis bahasa kiasan danartinya dalam Alkitab Perjanjian Baru. Ada dua teori yang digunakan dalam penelitian ini yaituteori pertama yang dikemukakan oleh Knickerbocker dan Reninger (1974) yang berjudulInterpreting Literature dan teori kedua yang dikemukakan oleh Leech (1981) berjudulSemantic: The Study of Meaning. Metode yang digunakan dalam pengumpulan data adalahmetode observasi. Penulis mengumpulkan data-data Alkitab Perjanjian Baru dengan membacadan memahami Alkitab Perjanjian Baru pada buku “The Gideon’s International”, sertamencatat dan mengklasifikasikan frasa dan kalimat yang mengandung bahasa kiasan. Penulismenganalisis data secara deskriptif dengan menggunakan metode kualitatif. Setelahmenganalisis kalimat-kalimat dalam Alkitab, penulis menemukan beberapa bahasa kiasan yangdigunakan dalam Alkitab Perjanjian Baru. Ada tujuh jenis bahasa kiasan yang digunakandalam Alkitab Perjanjian Baru, yaitu 9 dari Metafora (32%), 4 dari Simile (14%), 1 dariPersonifikasi (4%), 4 dari Synecdoche (14%), 2 dari Metonymy (7%), 6 dari Hiperbola (22%),dan 2 dari Irony (10%). Ada dua makna yang ditemukan dari tujuh jenis makna, yaitu maknakonseptual dan makna konotatif.
Beyond the Surface: Investigating Concealed Meanings in Drug Posters through Semiotic Analysis Desak Putu Eka Pratiwi; I Komang Sulatra; I Made Andika Dwi Jaya
RETORIKA: Jurnal Ilmu Bahasa Vol. 10 No. 2 (2024)
Publisher : Program Studi Magister Ilmu Linguistik Universitas Warmadewa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55637/jr.10.2.7207.455-465

Abstract

Drug posters are intricate communicative artifacts that carry hidden connotations, myths, and ideologies. This article employs semiotic analysis to explore the layers of symbolism in these posters. By examining both verbal and visual signs, this study aims to uncover the connotative meanings embedded in drug posters and reveal the underlying myths and ideologies. Using Saussure's semiotic theory and Barthes' theory of meaning as frameworks, various drug posters were analyzed qualitatively. The findings highlight the complex interplay between verbal and visual signs, uncovering connotations, myths, and ideologies. This research enhances our understanding of the persuasive strategies in drug posters, offering insights into their socio-cultural impact. Verbal signs often conveyed warnings about the negative impacts of drug use, while visual signs reinforced these messages with additional layers of meaning
Semiotic Perspectives of Indonesian Horror Movie Posters Komang Widya Udiani Dewi; Desak Putu Eka Pratiwi
RETORIKA: Jurnal Ilmu Bahasa Vol. 10 No. 3 (2024)
Publisher : Program Studi Magister Ilmu Linguistik Universitas Warmadewa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55637/jr.10.3.10231.707-720

Abstract

This research investigates the semiotic dimensions of horror movie posters and how they use signs and pictures to communicate their genre-specific messages. The poster was selected for a popular horror movie in Indonesia. The verbal and visual signs on these posters were analyzed using semiotic theory as explained by Chandler (2007), studying the meaning of verbal and visual signs in terms of connotative and denotative meaning by Barthes (1968) and Cerrato's (2012) theory for interpreting the meaning of colors. Observation and note-taking techniques were used to collect data for this study. The data of this research was analyzed using the descriptive qualitative method. This research shows that selected posters effectively use dark, sinister imagery and bold, jagged typography to convey their horror themes. For instance, the use of a giant skull formed by twelve wrapped corpses in the “Siksa Kubur” poster creates a ghoulish and creepy image that resonates with cultural fears of death and the supernatural. The posters expressed both connotative and denotative meanings. Combining these elements creates a persuasive and engaging narrative that resonates with the cultural and supernatural themes prevalent in Indonesian horror. The posters, beyond being elements of the story, also act as marketing tools, effectively capturing and holding the audience's attention by using meaningful cultural symbols and emotions. These discoveries have important implications for filmmakers and marketers, indicating that a thorough grasp of cultural semiotics can improve horror films' narrative impact and market appeal.
The Verbal and Non-verbal Signs of “For Women by Women: IDÔLE Lancôme” Advertisement Ni Made Candra Sandita Dewi; Desak Putu Eka Pratiwi; Ni Wayan Suastini
Austronesian: Journal of Language Science & Literature Vol. 1 No. 2 (2022): Austronesian: Journal of Language Science & Literature
Publisher : CV Wahana Publikasi

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (384.341 KB) | DOI: 10.59011/austronesian.1.2.2022.84-93

Abstract

The study is intended to identify the verbal and non-verbal signs used in the advertising “For Women by Women: IDÔLE Lancôme.” Humans employ both verbal and non-verbal communication techniques to engage, including messages, sounds, visuals, and gestures. This study is designed using a descriptive qualitative method. Data is gathered through observation methods. The analysis of verbal and non-verbal signs is done based on Saussure’s semiotic theory. As a result, there are three verbal and three non-verbal signs found. Besides that, the advertiser also wants to provide the audience with a relevant message or piece of advice, emphasizing that ladies should have the courage to follow their vast aspirations. The commercial has nonverbal that may be examined in the form of an image or graphic and appear in terms of color. Through this study, researchers recommend scholars research to explore the vocabulary and grammatical use in advertisements.
Verbal and Non-verbal Signs of “AQUA Life: Care for Nature, Nature Cares for You” Ni Nyoman Sayun Trinadi; Desak Putu Eka Pratiwi; I Made Perdana Skolastika
Austronesian: Journal of Language Science & Literature Vol. 1 No. 1 (2022): Austronesian: Journal of Language Science & Literature
Publisher : CV Wahana Publikasi

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (364.821 KB) | DOI: 10.59011/austronesian.1.1.2022.38-46

Abstract

This study aims to analyze the verbal and non-verbal signs as well as the meaning contained in the “AQUA Life: Care for Nature, Nature Cares for You” Advertisement. This study used a qualitative method. An observation method was used to collect the data. The data were taken from the YouTube platform. In analysing the verbal and non-verbal signs based on the Saussure’s semiotic theory while in analyzing the meaning of the verbal and non-verbal signs based on the Barthes’s theory. In addition, the study of colors was done using the approach of color term submitted by Cerrato. As the result, the researchers found three verbal signs and three non-verbal signs in this advertisement. The advertiser highlighted the advertised product in this advertisement, attempting to persuade the viewers that using 100% recycled products is one of the essential things to protect this planet. Furthermore, this advertisement also emphasized the importance of consuming mineral water for body health. From the analysis, it can be concluded that the “AQUA Life: Care for Nature, Nature Cares for You” advertisement employed meaningful sentences to gain the attention of their target consumers.
Co-Authors Adrianus Sudirman, Yakobus Adriano Lajar Andina, A.A. Diah Trisna Andriani, Ria Ariyaningsih, Ni Nyoman Deni Arnadi, I Wayan Redi Asako Shiohara Astawan, I Made Agus Astini, Ni Luh Putu Nur Sri Ayu Pujiastuti, Ni Komang Bagul, Apolinarius Bamagin Fatwansyah Barung, Lodovikus Budiantini, Ni Kadek Novita Casmita, Putu Darmapratiwi, Kadek Devi Maharani Santika I Dewa Ayu Dewi, Ni Luh Eka Trisna Dewi, Ni Luh Putu Septiadewi Dewi, Putu Diah Puspita Enos Bodu Saga Evantri Ngailo Ferdinal, Ferdinal Gusti Ayu Arlinda Liestya Devi Heni, Monika I Dewa Ayu Devi Maharani Santika I Gede Agus Dewangga I Gede Dayuh Suryantara I Gede Suardana I Gusti Agung Sri Rwa Jayantini I Gusti Ayu Vina Widiadnya I Gusti Ayu Vina Widiadnya Putri I Kadek Adi Panaji I Kadek Bayu Parmawan I Komang Sulatra I Komang Sulatra I Made Andika Dwi Jaya I Made Perdana Skolastika I Made Tobi Arinata I Putu Ade Pratama I Putu Andri Permana I Putu Andri Permana I Wayan Arka I Wayan Juniarta I Wayan Juniartha I Wayan Restu Widiarta Ida Ayu Mela Tustiawati Ida Ayu Putri Gita Ardiantari Ida Bagus Gde Nova Winarta Janggur, Oktavianus Jaya, Made Dhaniswara Jayantini, IGA Sri Rwa Komang Dian Puspita Candra Komang Dian Puspita Candra, Komang Dian Puspita Komang Widya Udiani Dewi Lajar, Yakobus Adriano Legawa, I Gede Aditya Cipta Lembu, Eufronius Sarino Listaningsih, Ni Putu Heni Lutfiana, Dina Made Perdana Sekolastika Maria Alvita Nai Modok Ngadu, Dominikus Ni Gusti Ayu Putu Ananda Devi Ni Kadek Debi Puspita Manggalita Ni Kadek Dian Trisnawati Ni Kadek Dian Trisnawati Ni Kadek Kurnia Nareswari Dewi Ni Kadek Widya Putri Ni Ketut Ria Agustina Ni Komang Ayu Suardani Ni Luh Emi Puspita Sari Ni Luh Gede Elsa Wiyanti Ni Made Ayu Widiantari Ni Made Candra Sandita Dewi Ni Made Desi Trisnayanti Ni Made Sri Wahyuni Ni Made Verayanti Utami Ni Nyoman Sayun Trinadi Ni Nyoman Tri Jayanti Ni Putu Adik Mariani Ni Putu Mirah Handayani Ni Putu Risma Cahyani Ni Putu Wina Damayanti Ni Wayan Alan Mirani NI WAYAN SUASTINI Ni Wayan Suastini Oktavianus Oktavianus Padmi, Ni Luh Indriyani Patrisia Adma Renda Pratiwi Rusadi, Ni Made Putri Utami, Ni Putu Cahyani Putri, Ni Kadek Ayu Putu Nur Ayomi Rika, Ni Wayan Silvester Aman Sri Rwa Jayantini, I Gusti Agung Stefanus Dendy Prasetya Bere Sudarmini, Ni Kadek Ayu Sulatra I Komang Suwitri, Ni Luh Nita System, Administrator Utami, Ni Putu Cahyani Putri Wiyanti, Ni Luh Gede Elsa Yohanes Kapistrano Agung Yosefa Amung Yugiastari Yustina Juita Simarmata