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All Journal Linguistika Humanus: Jurnal ilmiah Ilmu-ilmu Humaniora RETORIKA: Jurnal Ilmu Bahasa Diglossia Jurnal Arbitrer IDEAS: Journal on English Language Teaching and Learning, Linguistics and Literature E-Dimas: Jurnal Pengabdian kepada Masyarakat Diglosia: Jurnal Kajian Bahasa, Sastra, dan Pengajarannya SPHOTA: Jurnal Linguistik dan Sastra LINGUISTIK : Jurnal Bahasa dan Sastra Linguistik Indonesia Yavana Bhasha : Journal of English Language Education Journal of Humanities, Social Science, Public Administration and Management (HUSOCPUMENT) Kulturistik : Jurnal Bahasa dan Budaya Kibas Cenderawasih : Jurnal Ilmiah Kebahasaan dan Kesastraan TRAVERSE - Journal of Language and Applied Linguistics Journal of Education Research Jurnal Penelitan Mahasiswa Indonesia Jurnal Impresi Indonesia Austronesian: Journal of Language Science & Literature Jurnal Abdi Dharma Masyarakat Elysian Journal : English Literature, Linguistics, and Translation Studies BINA CIPTA LOKATARA SARASWATI Journal of Business on Hospitality and Tourism SPHOTA: Jurnal Linguistik dan Sastra Fakultas Bahasa Asing Universitas Mahasaraswati Denpasar Journal of Linguistic and Literature Studies (JOLLES) Jurnalistrendi: Jurnal Linguistik, Sastra dan Pendidikan Litera : Jurnal Bahasa dan Sastra e-Journal of Linguistics Lingual: Journal of Language and Culture
Desak Putu Eka Pratiwi
Universitas Mahasaraswati Denpasar
Religion Arts Humanities Decision Sciences, Operations Research & Management Dentistry Economics, Econometrics & Finance Education Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Social Sciences Other

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Pelanggaran Sendi-Sendi Gaya Bahasa Pada Iklan Tv Desak Putu Eka Pratiwi
RETORIKA: Jurnal Ilmu Bahasa Vol. 1 No. 1 (2015): April 2015
Publisher : Program Studi Magister Ilmu Linguistik Universitas Warmadewa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22225/jr.1.1.2015.81-93

Abstract

Gaya bahasa adalah cara mengungkapkan pikiran melalui bahasa secara khas yang memperlihatkan jiwa dan kepribadian penulis. Sebuah gaya bahasa yang baik harus mengandung tiga unsur berikut: kejujuran, sopan santun, dan menarik (Keraf, 1991: 113).  Bahasa iklan merupakan bahasa yang sangat kaya, baik gaya maupun pilihan katanya.  Penulis iklan terkenal senang bermain dengan kata-kata dan memanipulasi atau mengubah makna yang sebenarnya sehingga sering terjadi pelanggaran terhadap sendi-sendi gaya bahasa.  Penelitian ini bertujuan untuk menganalisis gaya bahasa yang digunakan pada iklan TV dan menelaah pelanggaran terhadap sendi-sendi gaya bahasa yang terdapat pada iklan TV.  Data pada penelitian ini diambil dari iklan makanan yang ditayangkan di stasiun TV swasta, yaitu iklan Mie Sedaap Cup, Wafer Tango, dan Energen Sereal.  Teori yang digunakan untuk menganalisis data adalah teori gaya bahasa dari Keraf (1991).  Hasil penelitian menunjukkan terjadi pelanggaran terhadap sendi-sendi gaya bahasa pada data iklan yang digunakan dalam penelitian ini.  Namun uniknya, pelanggaran tersebut justru membuat iklan-iklan tersebut menjadi lebih menarik.
Discovering Hidden Messages in Covid-19 Advertisement “Stay Home Save Lives”: A Semiotic Analysis Ni Made Desi Trisnayanti; Desak Putu Eka Pratiwi; Komang Dian Puspita Candra
RETORIKA: Jurnal Ilmu Bahasa Vol. 7 No. 1 (2021): April
Publisher : Program Studi Magister Ilmu Linguistik Universitas Warmadewa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22225/jr.7.1.2021.25-31

Abstract

COVID-19 (Coronavirus Disease 2019) is a disease caused by a new type of coronavirus. WHO officially declared COVID-19 as a global pandemic. Both government and non-government parties work together to educate people and provide information about COVID-19 through various ways. Advertisement is considered as one of the effective ways to provide education and understanding about COVID-19. This study aims to discover the hidden messages in COVID-19 advertisements by analyzing the verbal and non-verbal signs used in the advertisement entitled “Stay Home Save Live”. The data were collected by using observation method and note-taking technique. The data were analyzed by descriptive qualitative method using semiotic theory proposed by Saussure (1983) and the theory of meanings proposed by Barthes (1977). The analysis was presented by informal method. The finding shows that both verbal and visual signs in the advertisement “Stay Home Save Lives” have hidden message. Generally, it delivers a message that during this difficult time, people can defeat COVID-19 by staying at home, obeying the health protocol, and being positive.
Flouting of Grice’s Maxims in The Mitchells vs. The Machines Film Ni Kadek Debi Puspita Manggalita; Desak Putu Eka Pratiwi; Putu Nur Ayomi
RETORIKA: Jurnal Ilmu Bahasa Vol. 8 No. 2 (2022)
Publisher : Program Studi Magister Ilmu Linguistik Universitas Warmadewa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22225/jr.8.2.2022.151-159

Abstract

Obeying the cooperative principle is an important rule that must be done to attain a good and relevant conversation, which can be divided into four categories of maxims, such as maxim of quality, maxim of quantity, maxim of manner, and maxim of relation. However, in everyday life, there are still many people who flout these maxims which causes their conversation to be ineffective. This study aims to determine the types of flouting maxim found in The Mitchells vs. The Machines film is based on the Cooperative Principle theory of Grice (1975). This study also aims to analyze the reasons of flouting maxim committed by characters using Flouting Maxim Strategies theory from Cutting (2002) and Illocutionary Functions of Politeness theory from Leech (1983). The method used in this research is the descriptive qualitative method. The data were collected from the utterances of the characters that flout the maxims in the film through the observation method. The results showed that there were 45 cases of flouting maxim found in the film. The maxim that is flouted the most is the maxim of relation. There were several reasons the characters flouted the maxims. Related to strategies and functions, the most frequently used reasons are the strategy of being irrelevant and competitive function. This is because the characters tend to say things outside the topic being discussed with the intention of asking people to do something.
Political Contents Found in Verbal and Visual Signs of Tempo Magazine Covers I Putu Aris Sucipta; Desak Putu Eka Pratiwi
RETORIKA: Jurnal Ilmu Bahasa Vol. 10 No. 3 (2024)
Publisher : Program Studi Magister Ilmu Linguistik Universitas Warmadewa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22225/jr.10.3.2024.946-959

Abstract

This research aims to analyze how Tempo magazine uses verbal and visual signs on its covers to construct political narratives and shape public discourse related to the current political situation. Using semiotic analysis, the study examines the way Tempo magazine uses a combination of verbal and visual elements to convey complex political narratives. Two specific covers, “Cawe-Cawe Setelah Pencoblosan” and “Saling Kunci Kursi Menteri,” are analyzed to uncover the implicit messages and socio-political contexts represent. Qualitative methods are applied in this research. The research fr is based on Chandler's (2007) theory of signs, Barthes' (1968) concepts of connotation and denotation, and Cerrato's (2012) color analysis framework. The results indicate the selected magazine covers contain 22 verbal signs and 17 visual signs. Both covers use striking visuals and provocative text to illustrate complex political narratives and make power struggles clearer. Tempo effectively blends cultural language and visual metaphors to simplify these dynamics, highlighting the need for media literacy to understand such messages. The findings highlight how Tempo strategically employs strong imagery and provocative headlines to frame political events, thereby influencing public perceptions and contributing to the construction of political discourse in Indonesia. The conclusion emphasizes that media, through such visual and verbal strategies, not only reflects but actively shapes political realities, underscoring the significant role of the press in guiding public opinion and shaping socio-political narratives. These insights suggest a broader implication for the media’s role in both informing and influencing the political landscape in Indonesia.
A Semiotic Analysis In KFC Christmas Themed Advertisements Ni Luh Vira Nitya Rini; Desak Putu Eka Pratiwi
RETORIKA: Jurnal Ilmu Bahasa Vol. 11 No. 2 (2025)
Publisher : Program Studi Magister Ilmu Linguistik Universitas Warmadewa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22225/jr.11.2.2025.429-439

Abstract

In modern marketing, advertisements act not only as promotional tools but also as cultural texts rich in symbolic meaning. This study analyzes how KFC’s Christmas-themed advertisements employ semiotic signs to convey messages of warmth, celebration, and consumer engagement. Using a qualitative descriptive method with an observational approach, the research examines both verbal elements such as slogans and greetings and non-verbal components like imagery, color, and festive symbols. The analysis draws on Saussure’s (1983) theory of signifier and signified, Barthes’ (1972) concept of cultural myths, and Wierzbicka’s (1996) interpretations of color symbolism. Findings reveal that KFC effectively integrates textual and visual signs, including images of a fried chicken Christmas tree, red festive backgrounds, seasonal icons, and warm greetings to evoke emotional responses. These signs work together to associate the brand with traditional holiday values such as joy, togetherness, and generosity. By embedding its product within a culturally resonant and emotionally charged framework, KFC enhances the persuasive power of its advertisements. This study highlights the significance of analyzing both verbal and non-verbal elements to fully understand how meaning is constructed in advertising. It contributes to semiotic and marketing literature by illustrating how advertisements function as multidimensional texts that connect commercial aims with cultural narratives.
THE MEANING OF SIGNS IN “BREAST CANCER SURVIVOR’S FIRST HAIRCUT” ULTA BEAUTY ADVERTISEMENT Yugiastari; Eka Pratiwi Desak Putu; Devi Maharani Santika I Dewa Ayu
Kulturistik: Jurnal Ilmu Bahasa dan Budaya Vol. 5 No. 2 (2021): Juli 2021
Publisher : Universitas Warmadewa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22225/kulturistik.5.2.2954

Abstract

The meaning of signs in advertisements is very important to make it easier for the audience to understand the content and purpose of the advertisement. This study aims to discover the meaning of verbal and nonverbal signs and discover the meaning of verbal and nonverbal signs found in the "Breast Cancer Survivor’s First Haircut" Ulta Beauty advertisement. Verbal signs are about text, either words or sentences while nonverbal signs are about pictures. The data were taken from Ulta Beauty Company YouTube account. The data were collected by observation method. In the research there are several theories used to analyze the data, semiotic theory by Saussure (1983) was used in analyzing verbal and visual signs in advertisement. The second is the theory of meaning proposed by Barthes (1964) to analyze the meaning of signs which consist of two layers, denotation and connotation. The last is the theory of Wierzbicka (1996) to analyze the meaning of colors. The finding shows that both verbal and visual signs have denotative and connotative meaning. Verbal and visual signs are both supporting each other to emphasize the message of the advertisement and to convince people to do particular actions Keywords: meaning, verbal signs, visual signs, advertisement
PENINGKATAN KOMPETENSI STAF NON-INTERPRETER BALI INTERPRETING DALAM PENGUASAAN BAHASA INGGRIS I Komang Sulatra; Desak Putu Eka Pratiwi; Ni Luh Seri Wangi
LOKATARA SARASWATI Vol 5 No 1 (2026): Lokatara Saraswati: Jurnal Pengabdian kepada Masayarakat
Publisher : Fakultas Bahasa Asing

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This community service program was carried out to strengthen the professional capacity of non-interpreter staffs at Bali Interpreting. Based on the fact that many staffs of Bali Interpreting still lacked adequate mastery of English grammar. The program aimed to improve staff competence in using English within real work contexts through structured learning focused on Present, Past, and Future tenses. The implementation method involved needs assessment, interactive teaching, and both formative and summative evaluations. Pre-test results showed that participants had a basic understanding of grammar with an average score of 77.5, but needed further improvement in sentence structure and communication confidence. After the training, the post-test average increased to 87.5, reflecting significant progress in linguistic skills as well as enhanced confidence in speaking and writing. Overall, the program proved effective in addressing the identified needs and contributed to improving the professionalism of Bali Interpreting staffs.
PENYUSUNAN MODUL BAHASA INGGRIS DALAM PROGRAM KURSUS GRATIS KABUPATEN BADUNG: PENGABDIAN KOLABORATIF BERSAMA DISDIKPORA KABUPATEN BADUNG, BALI Desak Putu Eka Pratiwi; I Komang Sulatra
LOKATARA SARASWATI Vol 5 No 1 (2026): Lokatara Saraswati: Jurnal Pengabdian kepada Masayarakat
Publisher : Fakultas Bahasa Asing

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The free English course program organized by the Disdikpora of Badung Regency represents a strategic effort to improve community communication skills from an early age, particularly in a tourism-based region. This community service activity aims to develop an English learning module tailored to the characteristics of learners at the kindergarten, elementary, and junior high school levels. The program was conducted collaboratively between English Hive and Disdikpora Badung using a participatory approach, which included needs analysis, material design, and module development. Data were collected through observations, interviews with program coordinators and instructors, and identification of learners’ developmental levels and learning needs. The findings indicate that learners require communicative, contextual, and interactive materials adapted to their age levels, such as visual aids, language games, and simple dialogues based on daily situations. Based on these findings, the module was designed using a communicative approach that emphasizes speaking skills and basic language comprehension. Initial implementation showed positive responses from both learners and instructors, as well as increased engagement and confidence in using English. Therefore, the developed module is expected to enhance the effectiveness of the free course program and contribute to improving the quality of English learning for young learners in Badung Regency.
Subliminal Messages in Bintang Beer Advertisements: a Semiotic Study Desak Putu Eka Pratiwi; I Komang Sulatra; I Gede Suardana
JURNALISTRENDI : JURNAL LINGUISTIK, SASTRA, DAN PENDIDIKAN Vol 7 No 2 (2022)
Publisher : Universitas Nahdlatul Wathan Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51673/jurnalistrendi.v7i2.1162

Abstract

Advertising is a form of communication for marketing and is used to encourage and persuade people to take an action. As well as news, advertisements are also used to convey messages. This study aims to analyze verbal and visual signs in Bintang beer advertisements in order to discover the subliminal messages delivered by the company. The data were taken from three selected Bintang beer advertisements. They are Bintang Pilsener, Bintang Zero 0.0% and Bintang Radler. This study used observation method and note-taking technique in collecting the data. The data were analyzed by descriptive qualitative method using theory of Semiotics proposed by Barthes (1998). By conducting this study, it is found that there are interesting unseen messages in Bintang beer advertisements. The finding shows that both verbal and visual signs play crucial roles in presenting meaningful and interesting advertisement to succesfully deliver messages to the target consumers. Keywords: advertisement, sign, meaning, verbal, visual
Derivational Affixation In English Beauty Product Advertising Slogans: A Morphological Analysis I Komang Sulatra; Desak Putu Eka Pratiwi; Widia Astuti; Ni Nyoman Ayu Manik Adnyani
Journal of Language and Applied Linguistics Vol. 7 No. 2 (2026): Journal of Language and Applied Linguistics July 2026 (ON GOING)
Publisher : Institut Pariwisata dan Bisnis Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22334/traverse.v7i2.265

Abstract

Language plays strategic role in advertising, particularly through slogans used in the advertisement. Slogan as one aspect in advertisement summarizes complex brand messages into brief and memorable expressions. This study aims to examine the types of derivational affixes used in commercial slogans and to analyze their meanings and communicative purposes in advertisement. Employing a qualitative descriptive method, this research analyzes seven English slogans taken from seven beauty product advertisements, such as; Nivea, Silkygirl, Garnier, Olay, Wardah, LAKME, and Estée Lauder. These data source were taken by applying purposive sampling method through searching beauty product advertisements in the internet. The data were collected through observation method and documentation techniques by selecting words with derivational affixes found in the slogans. The data were analyzed qualitatively using Katamba’s (1993) theory of derivational morphology, particularly to derivational process using tree diagrams. The findings reveal that kinds of derivational affixes used in the slogans are prefix un- and suffix -ly, -ful, -al, -ic, -less, and -able. The finding shows suffixes are dominantly used with eight (9) data compared to prefix with only three (3) data The study concludes that derivational affixation enables advertisers to construct powerful slogans by applying derivative word to enhance persuasive language therefore future research is recommended to investigate derivational morphology in a larger corpus of advertising slogans across various product categories or digital advertising platforms.
Co-Authors Adrianus Sudirman, Yakobus Adriano Lajar Andina, A.A. Diah Trisna Andriani, Ria Ariyaningsih, Ni Nyoman Deni Arnadi, I Wayan Redi Asako Shiohara Astawan, I Made Agus Astini, Ni Luh Putu Nur Sri Ayu Pujiastuti, Ni Komang Bagul, Apolinarius Bamagin Fatwansyah Barung, Lodovikus Budiantini, Ni Kadek Novita Casmita, Putu Darmapratiwi, Kadek Deni Krisnawan Devi Maharani Santika I Dewa Ayu Dewi, Ni Luh Eka Trisna Dewi, Ni Luh Putu Septiadewi Dewi, Putu Diah Puspita Enos Bodu Saga Evantri Ngailo Ferdinal, Ferdinal Gusti Ayu Arlinda Liestya Devi Heni, Monika I Dewa Ayu Devi Maharani Santika I Gede Agus Dewangga I Gede Dayuh Suryantara I Gede Suardana I Gusti Agung Sri Rwa Jayantini I Gusti Ayu Vina Widiadnya I Gusti Ayu Vina Widiadnya Putri I Kadek Adi Panaji I Kadek Bayu Parmawan I Komang Sulatra I Komang Sulatra I Made Andika Dwi Jaya I Made Perdana Skolastika I Made Tobi Arinata I Putu Ade Pratama I Putu Andri Permana I Putu Andri Permana I Putu Andri Permana I Putu Aris Sucipta I Wayan Arka I Wayan Juniarta I Wayan Juniartha I Wayan Restu Widiarta Ida Ayu Mela Tustiawati Ida Ayu Putri Gita Ardiantari Ida Bagus Gde Nova Winarta Janggur, Oktavianus Jaya, Made Dhaniswara Jayantini, IGA Sri Rwa Komang Dian Puspita Candra Komang Dian Puspita Candra, Komang Dian Puspita Komang Widya Udiani Dewi Lajar, Yakobus Adriano Legawa, I Gede Aditya Cipta Lembu, Eufronius Sarino Listaningsih, Ni Putu Heni Lutfiana, Dina Made Perdana Sekolastika Maria Alvita Nai Modok Ngadu, Dominikus Ni Gusti Ayu Putu Ananda Devi Ni Kadek Debi Puspita Manggalita Ni Kadek Dian Trisnawati Ni Kadek Dian Trisnawati Ni Kadek Dian Trisnawati Ni Kadek Kurnia Nareswari Dewi Ni Kadek Widya Putri Ni Ketut Ria Agustina Ni Komang Ayu Suardani Ni Luh Emi Puspita Sari Ni Luh Gede Elsa Wiyanti Ni Luh Seri Wangi Ni Luh Vira Nitya Rini Ni Made Ayu Widiantari Ni Made Candra Sandita Dewi Ni Made Desi Trisnayanti Ni Made Sri Wahyuni Ni Made Verayanti Utami Ni Nyoman Ayu Manik Adnyani Ni Nyoman Sayun Trinadi Ni Nyoman Tri Jayanti Ni Putu Adik Mariani Ni Putu Mirah Handayani Ni Putu Risma Cahyani Ni Putu Wina Damayanti Ni Wayan Alan Mirani NI WAYAN SUASTINI Ni Wayan Suastini Oktavianus Oktavianus Padmi, Ni Luh Indriyani Patrisia Adma Renda Pratiwi Rusadi, Ni Made Putri Utami, Ni Putu Cahyani Putri, Ni Kadek Ayu Putu Nur Ayomi Rika, Ni Wayan Silvester Aman Sri Rwa Jayantini, I Gusti Agung Stefanus Dendy Prasetya Bere Sudarmini, Ni Kadek Ayu Sulatra I Komang Suwitri, Ni Luh Nita System, Administrator Utami, Ni Putu Cahyani Putri Widia Astuti Wiyanti, Ni Luh Gede Elsa Yohanes Kapistrano Agung Yosefa Amung Yugiastari Yustina Juita Simarmata