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Optimalisasi Peranan UMKM Melalui “PEMATIK” bagi Pelaku Usaha Pertenunan Sari Jepun Putri, I Gusti Ayu Vina Widiadnya; Pratiwi, Desak Putu Eka; Santika, I Dewa Ayu Devi Maharani; Dewi, Putu Diah Puspita
E-Dimas: Jurnal Pengabdian kepada Masyarakat Vol 15, No 2 (2024): E-DIMAS
Publisher : Universitas PGRI Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26877/e-dimas.v15i2.15657

Abstract

Usaha Mikro, Kecil, dan Menengah memiliki peran yang cukup penting dalam pembangunan perekonomian nasional. Namun, di era digitalisasi saat ini persaingan usaha semakin ketat. Situasi saat ini juga sedang tidak kondusif dengan adanya pandemi Covid-19 yang memberikan dampak yang signifikan terhadap perekonomian Indonesia. Turunnya pendapatan masyarakat membuat daya beli atau keinginan masyarakat juga menurun. Banyak pelaku usaha harus mencari cara dan menerapkan strategi agar usahanya tetap bertahan dan kembali bangkit. Dari observasi yang telah dilakukan, Pertenunan Sari Jepun mengalami masalah penurunan penjualan serta pendapatan akibat pandemi Covid-19 yang berdampak pada kegiatan operasional usaha serta kurangnya kreativitas karyawan. Melihat kondisi tersebut, pengabdian masyarakat ini bertujuan untuk membantu usaha Pertenunan Sari Jepun dalam mengembangkan usahanya melalui pemanfaatan media digital, yakni dengan sosialisasi dan melakukan pendampingan mengenai penggunaan media sosial sebagai sarana pemasaran, memberikan pelatihan pembuatan paper bag dan pelatihan pembuatan handsanitizer untuk mendukung kinerja karyawan dimasa pandemi Covid-19 ini. Pengabdian masyarakat ini dilakukan untuk membantu usaha Pertenunan Sari Jepun dalam meningkatkan promosi dan pemasaran melalui media digital agar penjualan produk meningkat dan lebih dikenal luas oleh masyarakat, serta dapat meningkatkan kreativitas para karyawan.
A SEMIOTIC STUDY ON VERBAL AND VISUAL SIGNS FOUND IN REVLON COSMETICS ADVERTISEMENTS Rika, Ni Wayan; Suastini, Ni Wayan; Pratiwi, Desak Putu Eka
Linguistik : Jurnal Bahasa dan Sastra Vol 7, No 2 (2022): LINGUISTIK: Jurnal Bahasa dan Sastra
Publisher : Universitas Muhammadiyah Tapanuli Selatan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31604/linguistik.v7i2.109-117

Abstract

The aims of this research are to identify and analyze the meaning of verbal and visual signs found in Revlon cosmetic advertisements. Data of this research are advertisements downloaded from the internet at www.google.com. The theory of semiotics by Saussure (cited in Chandler 2007) was used to analyze verbal and visual signs through signifier and signified, while the theory of semiotics by Barthes (1977) was used to describe the meaning of verbal and visual signs, both denotative and connotative meanings. The theory of the meaning of color also supports this analysis by Cerrato (2012) which is applied to analyze color choices in advertisements. The data were analyzed by descriptive qualitative method and the results of this study showed that there were six verbal signs and six visual signs in two Revlon cosmetic advertisements. These verbal and visual signs have denotative and connotative meanings, where denotative meaning focuses on conveying information related to the advertised product and connotative meaning focuses on conveying other meanings and hidden messages from advertisements to be conveyed to customers, especially women.
An Analysis Of Expressive Illocutionary Act Found In Justice Movie Adrianus Sudirman, Yakobus Adriano Lajar; Komang Dian Puspita Candra; Desak Putu Eka Pratiwi
Journal of Language and Applied Linguistics Vol. 6 No. 1 (2025): Journal of Language and Applied Linguistics January 2025
Publisher : Institut Pariwisata dan Bisnis Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22334/traverse.v6i1.147

Abstract

This study focused in analyzing the illocutionary act found in Justice Movie. The aims of this study are to identify types of illocutionary acts that found in Justice Movie and to analyzed contexts of situation that found in Justice Movie point to the meaning of illocutionary acts. This study employed descriptive and qualitative method. The data of this study were obtained by watching and Note-taking the utterances which contained in illocutionary acts in Justice Movie. The researcher used two theories to analyze the data in this research, the first theory is from Yule (1996) to find out the types of expressive illocutionary acts in the Justice Movie, the second is the theory that proposed by Halliday and Hassan (1989) about the context of situation. There are 13 data of expressive illocutionary act found in Justice Movie such as, complimenting (3), praising (1), sorrow (2), welcome (1), blaming (1), apologizing (2), pleasure (1), dislike (1) and thanking (2).
Figurative Language Found in Lorde's "Virgin" Album Ni Gusti Ayu Putu Ananda Devi; Desak Putu Eka Pratiwi
ELYSIAN JOURNAL : English Literature, Linguistics and Translation Studies Vol. 5 No. 4 (2025): Elysian Journal: English Literature, Linguistics, and Translation Studies
Publisher : Prodi Sastra Inggris Fakultas Bahasa Asing Universitas Mahasaraswati Denpasar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36733/elysian.v5i4.12505

Abstract

This study aims to analyze the use of figurative language in Lorde’s song lyrics using Knickerbocker and Reninger’s semantic theory. The research employs a descriptive qualitative method to identify and classify types of figurative language, including metaphor, simile, personification, hyperbole, paradox, and irony. A total of 13 data were found: 3 metaphors, 3 similes, 1 personification, 4 hyperboles, 1 paradox, and 1 irony. Each example was examined to understand its meaning and function in the lyrical context. The findings reveal that Lorde’s lyrics utilize figurative language not only to enhance poetic expression but also to convey themes of alienation, identity, and emotional complexity. These figures of speech reflect the songwriter's inner conflicts and societal observations. The study concludes that figurative language analysis provides deeper insight into modern song lyrics and their semantic richness.
Decoding Motivation : Verbal & Visual Signification In Sport Posters Discourse Deni Krisnawan; Desak Putu Eka Pratiwi
Lingual: Journal of Language and Culture Vol. 18 No. 2 (2025): Lingual: Journal of Language and Culture
Publisher : English Department, Faculty of Humanities, Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/LJLC.2025.v18.i02.p10

Abstract

This study aims to analyze the semiotic elements found in motivational sport posters by examining how verbal and visual signs construct motivational meaning. Drawing on semiotic theories by Chandler (2007), Barthes (1968), and Cerrato (2012), the study explores how texts, images, and colors function to evoke values such as passion, discipline, and determination in a sporting context. Data were collected from Pinterest through observation and note-taking methods. Verbal signs such as motivational slogans and visual signs including athlete imagery, color schemes, and body language were classified and analyzed based on their denotative and connotative meanings. The findings reveal that motivational sport posters use a synergistic combination of visual and verbal cues to influence viewer emotion and behavior. This research contributes to the understanding of how motivational messages are constructed and interpreted within visual communication, particularly in sports culture.
Expressive Illocutionary Act in the Little Mermaid 1989 Movie Ni Kadek Dian Trisnawati; Desak Putu Eka Pratiwi; I Putu Andri Permana
e-Journal of Linguistics Vol. 17 No. 1 (2023): January
Publisher : The Doctoral Studies Program of Linguistics of Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/e-jl.2023.v17.i01.p06

Abstract

This article discusses about expressive illocutionary act in The LittleMermaid 1989 Movie. This article analyzing the data used descriptivequalitative method. The aims of this article are to identify the types ofexpressive illocutionary act and the context of situation in the movie.This article used theory by Searle (1979) to identify the types ofexpressive illocutionary act and theory by Halliday and Hasan (1985)to analyze the context of situation. The result of this article showed 22utterances which are produced by the characters.
Subliminal Messages in Bintang Beer Advertisements: a Semiotic Study Pratiwi, Desak Putu Eka; Sulatra, I Komang; Suardana, I Gede
JURNALISTRENDI : JURNAL LINGUISTIK, SASTRA, DAN PENDIDIKAN Vol 7 No 2 (2022)
Publisher : Universitas Nahdlatul Wathan Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51673/jurnalistrendi.v7i2.1162

Abstract

Advertising is a form of communication for marketing and is used to encourage and persuade people to take an action. As well as news, advertisements are also used to convey messages. This study aims to analyze verbal and visual signs in Bintang beer advertisements in order to discover the subliminal messages delivered by the company. The data were taken from three selected Bintang beer advertisements. They are Bintang Pilsener, Bintang Zero 0.0% and Bintang Radler. This study used observation method and note-taking technique in collecting the data. The data were analyzed by descriptive qualitative method using theory of Semiotics proposed by Barthes (1998). By conducting this study, it is found that there are interesting unseen messages in Bintang beer advertisements. The finding shows that both verbal and visual signs play crucial roles in presenting meaningful and interesting advertisement to succesfully deliver messages to the target consumers. Keywords: advertisement, sign, meaning, verbal, visual
Co-Authors Adrianus Sudirman, Yakobus Adriano Lajar Andina, A.A. Diah Trisna Andriani, Ria Ariyaningsih, Ni Nyoman Deni Arnadi, I Wayan Redi Asako Shiohara Astawan, I Made Agus Astini, Ni Luh Putu Nur Sri Ayu Pujiastuti, Ni Komang Bagul, Apolinarius Bamagin Fatwansyah Barung, Lodovikus Budiantini, Ni Kadek Novita Casmita, Putu Darmapratiwi, Kadek Deni Krisnawan Devi Maharani Santika I Dewa Ayu Dewi, Ni Luh Eka Trisna Dewi, Ni Luh Putu Septiadewi Dewi, Putu Diah Puspita Enos Bodu Saga Evantri Ngailo Ferdinal, Ferdinal Gusti Ayu Arlinda Liestya Devi Heni, Monika I Dewa Ayu Devi Maharani Santika I Gede Agus Dewangga I Gede Dayuh Suryantara I Gede Suardana I Gusti Agung Sri Rwa Jayantini I Gusti Ayu Vina Widiadnya I Gusti Ayu Vina Widiadnya Putri I Kadek Adi Panaji I Kadek Bayu Parmawan I Komang Sulatra I Komang Sulatra I Made Andika Dwi Jaya I Made Perdana Skolastika I Made Tobi Arinata I Putu Ade Pratama I Putu Andri Permana I Putu Andri Permana I Putu Andri Permana I Wayan Arka I Wayan Juniarta I Wayan Juniartha I Wayan Restu Widiarta Ida Ayu Mela Tustiawati Ida Ayu Putri Gita Ardiantari Ida Bagus Gde Nova Winarta Janggur, Oktavianus Jaya, Made Dhaniswara Jayantini, IGA Sri Rwa Komang Dian Puspita Candra Komang Dian Puspita Candra, Komang Dian Puspita Komang Widya Udiani Dewi Lajar, Yakobus Adriano Legawa, I Gede Aditya Cipta Lembu, Eufronius Sarino Listaningsih, Ni Putu Heni Lutfiana, Dina Made Perdana Sekolastika Maria Alvita Nai Modok Ngadu, Dominikus Ni Gusti Ayu Putu Ananda Devi Ni Kadek Debi Puspita Manggalita Ni Kadek Dian Trisnawati Ni Kadek Dian Trisnawati Ni Kadek Dian Trisnawati Ni Kadek Kurnia Nareswari Dewi Ni Kadek Widya Putri Ni Ketut Ria Agustina Ni Komang Ayu Suardani Ni Luh Emi Puspita Sari Ni Luh Gede Elsa Wiyanti Ni Made Ayu Widiantari Ni Made Candra Sandita Dewi Ni Made Desi Trisnayanti Ni Made Sri Wahyuni Ni Made Verayanti Utami Ni Nyoman Sayun Trinadi Ni Nyoman Tri Jayanti Ni Putu Adik Mariani Ni Putu Mirah Handayani Ni Putu Risma Cahyani Ni Putu Wina Damayanti Ni Wayan Alan Mirani NI WAYAN SUASTINI Ni Wayan Suastini Oktavianus Oktavianus Padmi, Ni Luh Indriyani Patrisia Adma Renda Pratiwi Rusadi, Ni Made Putri Utami, Ni Putu Cahyani Putri, Ni Kadek Ayu Putu Nur Ayomi Rika, Ni Wayan Silvester Aman Sri Rwa Jayantini, I Gusti Agung Stefanus Dendy Prasetya Bere Suardana, Gede Sudarmini, Ni Kadek Ayu Sulatra I Komang Suwitri, Ni Luh Nita System, Administrator Utami, Ni Putu Cahyani Putri Wiyanti, Ni Luh Gede Elsa Yohanes Kapistrano Agung Yosefa Amung Yugiastari Yustina Juita Simarmata