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Gusmelia Testiana
Universitas Islam Negeri Raden Fatah Palembang
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Behavioral Segmentation of Ride-Hailing Users Using the K-Means Clustering Algorithm Fajar Adi Pratama; Gusmelia Testiana
Infoman's : Jurnal Ilmu-ilmu Informatika dan Manajemen Vol. 20 No. 1 (2026): Infoman's
Publisher : LPPM & Fakultas Teknologi Informasi UNSAP

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The rapid growth of the ride-hailing industry has generated massive volumes of transactional data (Big Data), containing valuable information regarding user behavior patterns. One of the major challenges faced by companies is the difficulty of mapping user characteristics at an individual level, resulting in marketing strategies that are often generalized and insufficiently targeted. This study aims to segment ride-hailing service users using the K-Means Clustering algorithm to identify groups of user behavior based on the Frequency, Monetary, and Rating attributes. The research methodology follows the stages of the Knowledge Discovery in Databases (KDD) process, including data identification, data preprocessing, and result interpretation using Orange Data Mining software. The results indicate that four optimal user clusters were formed. Profile analysis identified four user segments: Loyal Customers (frequent users with high satisfaction), Thrifty Customers (cost-conscious yet satisfied users), Risky Customers (frequent users who are dissatisfied with the service), and Passive Customers (users with relatively low transaction activity). This study recommends segment-specific Customer Relationship Management (CRM) strategies, with particular emphasis on service recovery for high-risk users and retention programs for loyal users to maximize the company's profitability.
Pengembangan Middleware PHP untuk Sinkronisasi Data Kamar Rumah Sakit Achmad Fauzan; Gusmelia Testiana
Indonesian Journal of Multidisciplinary on Social and Technology Vol. 4 No. 3 (2026): Juli - Oktober
Publisher : PT Ilmu Data Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.69693/ijmst.v4i3.10661

Abstract

Pengelolaan data ketersediaan kamar rawat inap di rumah sakit pemerintah umumnya masih dilakukan secara manual sehingga informasi yang tersaji pada platform terintegrasi daerah sering kali tidak mencerminkan kondisi aktual. Penelitian ini memaparkan pengembangan middleware berbasis PHP yang menghubungkan basis data lokal rumah sakit dengan API Dashboard Satu Data Provinsi Sumatera Selatan selama Program Magang Berdampak Kominfo di Rumah Sakit Khusus Gigi dan Mulut (RSKGM) Provinsi Sumatera Selatan. Middleware dirancang dengan arsitektur tiga lapis, yaitu lapisan antarmuka pengguna, lapisan logika bisnis, dan lapisan integrasi API. Lapisan antarmuka menghadirkan dasbor editable berbasis Bootstrap 5 yang memungkinkan operator mengelola data kabupaten/kota, nama rumah sakit, kelas ruang inap, jumlah kamar, dan jumlah kamar kosong secara langsung. Lapisan logika bisnis menangani validasi input, sinkronisasi penuh dengan basis data lokal MariaDB melalui mekanisme truncate-and-reinsert, serta komputasi ringkasan statistik secara real-time. Lapisan integrasi API menggunakan cURL untuk mengirimkan data dalam format multipart/form-data ke endpoint dashboard.sumselprov.go.id dengan autentikasi JWT Bearer Token. Selain pengiriman manual, middleware menyediakan fitur auto-kirim dengan interval satu jam. Pengujian dilakukan terhadap 45 data kamar dari RSKGM Provinsi Sumatera Selatan dengan hasil HTTP 200 pada seluruh rekaman. Middleware ini terbukti mampu mengurangi keterlambatan pemutakhiran data, menjamin konsistensi antara basis data lokal dan dashboard provinsi, serta meningkatkan efisiensi pengelolaan data tanpa memerlukan instalasi tambahan selain PHP dan MariaDB.
Co-Authors Achmad Fauzan Agus Fajar Riany Agustiany Dumeva Putri, Agustiany Dumeva Ahkmad Ipandy Ahkmad Ipandy Ahmad Bayu Rinaldo Ahmad Yoga Pratama Aisyah Khumairoh Alfina Damayanti Aminullah Imal Alfresi Ari Yanto, Ahmad Firman Arif Total Onesis Arsika Arsika Asep Nur Arifin Atika Zahra Bella Pitriana Milwadi Beni Setiaji Benz, Rendy Al Bubin Florayu Bunbin Florayu, Bunbin Catur Eri Gunawan Cendi Febriansyah Damayanti, Alfina Darusalam Darusalam Devi Anggraini Dhea Ananda Dwi Lestari Dwi Mardiana Elhefni Elhefni Elvira Destiansari Evi Fadilah, Evi Fahruddin Fajar Adi Pratama Fajar Adi Pratama Fathiyah Nopriani Fauzan Aziman Putra Fenny Purwani Fitriani Fitriani Fitriyanti, Vina Florayu, Bubin Geri Esmemed Gina Agiyani Habil Barara Haspui Rasasi Hernandes, Veven Hernandes, Veven Hery Widijanto Ica Dwi Yulisa Iin Royani Ilham Rayyan Imamulhakim Syahid Putra Imamulhakim Syahid Putra Imamulhakim Syahid Putra Indah Hidayanti Ircha Altri Bmaer Irfan Dwi Jaya Irham Falahudin Irham Falahudin j-sika Jawasi Jawasi Junita Indriani Ketut Tirtayasa Latif Nurakhman M Leandry Dalafranka M.Irsyad Haristra Mawarni, Herlinda Mgs. Arya Cannavaro Mitra Asindu Moh. Ismail Sholeh Mohammad Ilham Al Rizqy Muarie, Muhamad Son Muhamad Kadafi, Muhamad Muhammad Afif Nafidz Muhammad Isnaini Muhammad Isnaini MUHAMMAD ISNAINI Muhammad Leandry Dalafranka Muhammad Rifqi Perdana Muhammad Son Muarie Muhammad Win Afgani Mushleh, Muhammad Mutiara Jesica Nery, Rieno Septa Nindyya, Ike Septi Pandu Aditya Rachmansyah Rachmansyah Ragil Tri Wahyudi Rahma Putri Ramadhan, Muhammad Rafi Reica Enggel Lina Retni Paradesa Riani Eka Sari Riany, Agus Fajar Ririn Ulandari Riza Agustiani ROSYIDAH, LAILATUR Ruslan Saputra Ryu Umam Mubarok Safilla, Laurentz Santi, Rusmala Saphira, Regita Cahya Satria, Pandu Sely Septiwi Sri Rahayu Sri Rahayu Syahabiah Syahabiah Syutaridho Syutaridho Tria Gustiningsi Tutut Rahayu Astuti Velisa Destiria Veven Hernandes Wardani, Ambarsari Kusuma Wijaya, Anton Sukma Yulisa, Ica Dwi