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All Journal Jurnal Ekonomi Modernisasi EDUNOMIC : JURNAL ILMIAH PENDIDIKAN EKONOMI FAKULTAS KEGURUAN DAN ILMU PENDIDIKAN Jurnal Varidika Jurnal Pendidikan Ilmu Sosial Manajemen Pendidikan Journal of Economic, Bussines and Accounting (COSTING) Jurnal As-Salam Pendas : Jurnah Ilmiah Pendidikan Dasar International Journal of Supply Chain Management Journal on Education Golden Age: Jurnal Ilmiah Tumbuh Kembang Anak Usia Dini Instructional Development Journal Management Studies and Entrepreneurship Journal (MSEJ) Jurnal Paedagogy Jurnal Fokus Manajemen Bisnis Journal of Innovation in Educational and Cultural Research Economics and Digital Business Review Pendekatan Kebijakan Publik dalam Politik Pendidikan Islam Journal Competency of Business Jurnal Pendidikan Amartha J-ABDIPAMAS (Jurnal Pengabdian Kepada Masyarakat) NUMBERS: Jurnal Pendidikan Matematika dan Ilmu Pengetahuan Alam IIJSE Conference Proceedings International Conference on Education Innovation and Social Science EDUNOMIC : JURNAL ILMIAH PENDIDIKAN EKONOMI FAKULTAS KEGURUAN DAN ILMU PENDIDIKAN
Wafrotur Rohmah
Universitas Muhammadiyah Surakarta
Humanities Chemistry Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Library & Information Science Mathematics Physics Social Sciences Transportation Other

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Journal : journal competency of business

 1 
KEPUTUSAN PEMBELIAN ONLINE KONSUMEN SHOPEE DAN FAKTOR YANG MEMPENGARUHI Wafrotur Rohmah
Journal Competency of Business Vol 5 No 1 (2021): Journal Competency of Business
Publisher : Program Studi Manajemen

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (275.84 KB) | DOI: 10.47200/jcob.v5i1.877

Abstract

The purpose of this study is to determine the effect of trust, convenience and quality of information on shopee consumers' online purchasing decisions. This study uses four variables, namely trust, convenience, quality of information and purchasing decisions. The research sample is students in Yogyakarta who are consumers of the shopee online buying and selling site. The data analysis tool uses Multiple Linear Regression Analysis. The results of the analysis show that (1) Trust, convenience and quality of information simultaneously have a significant effect on Online Purchase Decisions on the Shopee Online Buying Site. (2) Partially trust has a significant positive effect on Online Purchase Decisions on Shopee Online Buying Sites (3) Partially convenience has a significant positive effect on Online Purchase Decisions on Shopee Online Buying Sites and (3) Partially the quality of information has a significant positive effect on Online Purchase Decisions on the Shopee Online Buying Site.
PENGARUH KEPUASAN PELANGGAN BISNIS BERBASIS ONLINE DAN KEPERCAYAAN PELANGGAN TERHADAP LOYALITAS PELANGGAN BOUGAINVILEA PADA MASA PANDEMI COVID-19 Jamal, Fauziyah Nur; Fahmi, Afiqoh Akmalia; Rohmah, Wafrotur
Journal Competency of Business Vol. 6 No. 2 (2022): Journal Competency of Business
Publisher : Program Studi Manajemen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47200/jcob.v6i02.1605

Abstract

Currently, the development of the Indonesian fashion world, especially in Yogyakarta, is growing rapidly, even though during the Covid-19 pandemic, online-based businesses actually grew rapidly. One of the e-commerce businesses involved is Bougainvilea. With an online sales concept, Bougainvilea provides a wide variety of the best products for the latest Muslim fashion. With the strength of its customers, this study aims to highlight the problem of how customer satisfaction and trust affect customer loyalty in e-commerce in Bougainvilea companies. Data was collected by means of a questionnaire to 195 respondents with a simple random sampling technique. Data analysis was carried out using a quantitative method using SmartPLS software. The results of the study identified that customer satisfaction has a positive and significant effect on customer loyalty, customer trust has a positive and significant effect on customer loyalty and customer satisfaction has a positive and significant effect on customer trust
Co-Authors Achmad Fathoni Advincula, Geraldine B. Afiqoh Akmalia Fahmi Ahmad Muhibbin Ahmad Rizal Solihudin Ahmad Wahyudi Aisa, Nabila Na’ma Al-Amin, Al-Amin Anton Adi Suryo Kusuma Aprilya Wulansari Aulia, Yunita Bagus Gumelar Bella Elysa Setiyana Budi Utomo BUDI UTOMO Bunga Amanda Chairul Saleh, Raden Darsinah Darsinah Dhany Efita Sari Eka Sundari Ningsih Eko Supriyanto Eko Supriyanto Endang Fauziati Eny Sulistiyawati Erna Sulistianingrum Fauziyah Nur Jamal Fauziyah Nur Jamal Febrianti T. Lestari Giri Sayekto Harsono Harsono Hartono Hartono Hartono Hartono Heri Susanto Heru Mahmudi Santoso Heru Mahmudi Santoso, Heru Mahmudi Irwan Saputra Ita Nuryana Jamal, Fauziyah Nur Jonathan Camana Gano-an Khoiri Yahya Afifah Laili Khasanah Lutfi Rahmawati Maryadi Maryadi Moh. Chairil Asmawan Muhammad Fahmi Johan Syah Mumtazah, Durrotun Nora Handayani Nora Handayani, Nora Nugroho, Murwanto Setyo Nugroho, Talitha Shafa Pahlevi Othman, Norfaridatul Akmaliah Putri, Reza Oktavionika Ardia Riza Muzianita Sabar Narimo Sari, Fifi Aswita Mandala Sari, Nanda Mita Seli Fatmahwati Septi Tandrianingsih Setyo Nugroho Shazaitul Azreen Rodzalan Sukasno Sukasno Sulistiyawati, Eny Suranto Suranto Suranto Suranto Susi Rahayu Susi Wijayanti Sutama Suyatmini Suyatmini Thitha Meista Mulya Kusuma Tias, Zela Amalia Rahayuning Titik Asmawati Ummi Uswatun Hasanah Unzurna, Fitria Wawan Suranto Widyasari, Erna Wulandari, Herlina Tri Wulansari, Aprilya Yetty Sarjono Yulia Maftuhah Hidayati Zaenal Abidin