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All Journal Jurnal Gaussian Jurnal Statistika Universitas Muhammadiyah Semarang Journal of Economic, Bussines and Accounting (COSTING) J Statistika: Jurnal Ilmiah Teori dan Aplikasi Statistika Majalah Ekonomi International Journal of Economics, Business and Accounting Research (IJEBAR) Journal of Economics and Business UBS Jurnal Ilmu Sosial dan Humaniora STATISTIKA Jurnal Inovasi Manajemen, Kewirausahaan, Bisnis dan Digital EKOBIS ABDIMAS : Jurnal Pengabdian Masyarakat IQTISHADUNA: Jurnal Ilmiah Ekonomi Kita
Edy Sulistiyawan, Edy
Universitas PGRI Adi BUana Surabaya
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Mathematics Other

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Pendekatan Sales Booster Dan Marketing Dalam Upaya Optimalisasi Usaha Di Masa Pandemi Covid-19 Di Desa Dukuh Menanggal Kecamatan Gayungan Kota Surabaya Tahun 2021 Yuli Kurnia Firdausia; Sugijanto Sugijanto; Teguh Purwanto; Edy Sulistiyawan; Moch. Munir Rachman
Ekobis Abdimas Vol 2 No 2 (2021): Desember
Publisher : Fakultas Ekonomi, Universitas PGRI Adi Buana Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36456/ekobisabdimas.2.2.4997

Abstract

Mayoritas UMKM sebesar 82,9% merasakan dampak negatif dari pandemi ini dan hanya 5,9% yang mengalami pertumbuhan positif. Kondisi Pandemi ini bahkan menyebabkan 63,9% dari UMKM yang terdampak mengalami penurunan omzet lebih dari 30%. Hanya 3,8% UMKM yang mengalami peningkatan omzet. Beruntung dengan di era sekarang ini hidup kita sudah erat dengan globalisasi dan kemajuan yang pesat dalam bidang teknologi. Hal ini dikarenakan dengan kemudahan mengakses komunikasi yang dapat mengikis ruang dan waktu, sehingga orang dari seluruh dunia dapat berinteraksi dengan mudah melalui internet, termasuk interaksi jual beli antara penjual dan pembeli. Dengan menggunakan media sosial sebagai sales booster, para pelaku UMKM meningkatkan penjualan mereka. Kelurahan Dukuh Menanggal Kecamatan Gayungan Kota Surabaya, adalah salah satu wilayah kelurahan di kota Surabaya yang berada di jalan Dukuh Menanggal XII/6 Surabaya. Warga Dukuh Menanggal yang mempunyai pendapatan perkapita rendah juga mengakibatkan kemampuan Sumber Daya Manusia ( SDM ) menjadi rendah. Maka dari itu ada benarnya dilakukan pemberdayaan pedagang kaki lima dan para pelaku UMKM di Dukuh Menanggal. Hal ini menjadi latar belakang Fakultas Ekonomi dan Bisnis untuk menjadikan Desa Dukuh Menanggal Surabaya sebagai tempat untuk pengabdian masyarakat.
Pelatihan Pajak UMKM Sebagai Sarana Peningkatan Kepatuhan Pajak Rina Fariana; Edy Sulistiyawan; Moch. Munir Rachman; Yuni Sukandani
Ekobis Abdimas Vol 4 No 1 (2023): Juni
Publisher : Fakultas Ekonomi, Universitas PGRI Adi Buana Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Usaha Mikro Kecil Dan Menengah (UMKM) memiliki peranan penting dalam perekonomian Indonesia. UMKM merupakan penyokong terbesar dalam penerimaan negara. UMKM yang terus berkembang, artinya juga akan terus meningkatkan perekonomian negara dari sisi penerimaan pajak. Namun penerimaan negara ini menjadi tidak maksimal jika penerimaan pajak tidak maksimal. Penyebab tidak maksimalnya penerimaan pajak karena ketidaktahuan mayarakat akan perpajakan atau kurangnya kesadaran masyarakat dalam membayar pajak. Seperti halnya di lingkungan Kelurahan Taman, Kecamatan Taman, Kabupaten Sidoarjo sudah banyak warganya yang bekerja di bidang pengelolaan UMKM. Pada saat tim PPM FEB Universitas PGRI Adi Buana Surabaya melakukan kegiatan pengabdian masyarakat di Kelurahan Taman, Kecamatan Taman, Kabupaten Sidoarjo ditemukan banyak pelaku UMKM yang masih belum paham mengenai kewajibannya untuk membayar pajak. Mereka merasa tidak paham atau takut salah sehingga kewajiban mereka untuk membayar pajak jadi terabaikan. Maka dari itu tim PPM FEB Universitas PGRI Adi Buana Surabaya memberikan pembekalan mengenai materi pelatihan pajak UMKM. Tujuan dari kegiatan ini yaitu membuka pikiran peserta akan pentingnya membayar pajak sebagai upaya ikut serta dalam pembangunan ekonomi negara dan menghindari sanksi pajak maupun pajak berganda. Hasil kegiatan ini yaitu setelah dilakukan pembekalan oleh Tim PPM FEB Universitas PGRI Adi Buana Surabaya, pelaku UMKM di lingkungan Kelurahan Taman menjadi paham pentingnya pembayaran pajak. Pelaku UMKM di lingkungan Taman mampu mengimplementasikan penghitungan tarif dan pembayaran pajak. Mereka juga paham bahwa diperlukannya surat keterangan bagi mereka yang menjual barang kepada pihak ketiga.
Pentingnya Strategi Social Selling Bagi UMKM Desa Wage Kecamatan Taman Di Sidoarjo Didik Subijantoro; Aristha Purwanthari Sawitri; Suhariyanto; Fachrudy Asj'ari; Edy Sulistiyawan; Dina Asmiati; Putri Issanti
Ekobis Abdimas Vol 4 No 2 (2023): Desember
Publisher : Fakultas Ekonomi, Universitas PGRI Adi Buana Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36456/ekobisabdimas.4.2.8622

Abstract

ABSTRAK Dalam menggerakkan perekonomian mikro kecil dan menengah, banyak masyarakat menjadi pedagang kecil yang memasarkan suatu produk kepada orang lain. Mereka mencoba peruntungan nasib menjadi pedagang untuk mencari keuntungan. Beberapa pedagang menjual dagangannya di lapak dan lainnya ada yang menjual keliling. Banyak dari pedagang Indonesia belum memanfaatkan teknologi informasi untuk berjualan. Padahal teknologi informasi dapat dimanfaatkan hanya dari genggaman tangan salah satunya melalui media sosial. Media sosial seperti Facebook, Instagram dan Twitter dapat digunakan untuk menjual barang dagangannya. Kegiatan pengabdian ini memberikan informasi secara menyeluruh mengenai media sosial untuk para pedagang atau penggiat bisnis UMKM. Kegiatan ini akan memberikan juga strategi untuk memenangkan pangsa pasar dalam media sosial. Kegiatan ini diharapkan dapat membantu masyarakat desa Wage Kecamatan Taman, yang berbisnis di UMKM untuk menjual bisnisnya secara online melalui media sosial. Pelaksanaan pengabdian pada Masyarakat ini dibantu oleh mahasiswa Universitas PGRI Adi buana Surabaya dan Tim Pengabdian Pada Masyarakat Program Studi Manajemen Fakultas Ekonomi dan Bisnis Universitas PGRI Adi buana Surabaya.
Optimalisasi Manajemen Strategi Untuk Menjadikan UMKM Yang Unggul Dalam Persaingan Bisnis Edy Sulistiyawan; Siti Istikhoroh; Untung Lasiyono; Wira Yudha Alam; Mohammad Afrizal Miradji; Aji Prasetyo
Ekobis Abdimas Vol 5 No 1 (2024): Juni 2024
Publisher : Fakultas Ekonomi, Universitas PGRI Adi Buana Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36456/ekobisabdimas.5.1.9414

Abstract

In the current era of globalization and digitalization, Micro, Small, and Medium Enterprises (MSMEs) face increasingly complex challenges in maintaining and improving their competitiveness. Optimizing strategic management is crucial to ensure that MSMEs can not only survive but also excel in the tight business competition. This study aims to identify and analyze effective management strategies for MSMEs to improve their competitiveness. The research methodology involves qualitative and quantitative analysis through case studies of MSMEs in various industrial sectors. Data were obtained from in-depth interviews with MSME owners, surveys, and internal documentation analysis. Key findings indicate that MSMEs that successfully implement optimal management strategies—such as product innovation, utilization of digital technology, effective human resource management, and targeted marketing strategies—can significantly improve their competitive position. This study concludes that the implementation of strategic management based on a deep understanding of market needs, adaptation to changes in the business environment, and the use of modern technology are key factors in achieving competitive advantage. Practical recommendations for MSMEs include developing market analysis capabilities, improving digital skills, and implementing more structured management practices. By implementing these recommendations, MSMEs are expected to increase their competitiveness and contribute more to local and national economic growth.
EXPLORING THE INFLUENCE OF HEADMASTER LEADERSHIP ON TEACHER PERFORMANCE AT MI AL-KARIM: MEDIATION BY WORK MOTIVATION AND ORGANIZATION CLIMATE Muchammad Imam Chambali; Edy Sulistiyawan; Moch. Munir Rahman
International Journal of Economics, Business and Accounting Research (IJEBAR) Vol 8, No 2 (2024): IJEBAR, VOL. 08 ISSUE 02, JUNE 2024
Publisher : LPPM ITB AAS INDONESIA (d.h STIE AAS Surakarta)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/ijebar.v8i2.13876

Abstract

This study aims to examine the influence of democratic leadership style, work motivation, and organization climate on teacher performance at MI Al-Karim Surabaya. The research method used is Structural Equation Modeling (SEM) with Partial Least Squares (PLS) as the data analysis tool. Data collection was conducted through questionnaires distributed to 41 teachers at MI Al-Karim Surabaya. The results of the analysis show that democratic leadership style has a positive effect on teachers' work motivation and organization climate. However, democratic leadership style does not have a direct effect on teacher performance. Work motivation also does not have a direct effect on teacher performance, but organization climate has a positive effect on teacher performance. Additionally, organization climate mediates the relationship between democratic leadership style and teacher performance.
Dampak Motivasi Dan Komitmen Kerja Pada Organizational Citizenship Behavior (OCB) Dengan Kepuasan Kerja Sebagai Mediator (Studi Kasus Karyawan PT Angkasa Pura 1 Surabaya) Harun Ar Rasyid; Edy Sulistiyawan; Mochammad Munir Rachman
Journal of Economic, Bussines and Accounting (COSTING) Vol 7 No 4 (2024): Journal of Economic, Bussines and Accounting (COSTING)
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/costing.v7i4.10992

Abstract

Penelitian ini bertujuan untuk mengevaluasi hubungan antara motivasi kerja, komitmen organisasi, kepuasan kerja, dan Organizational Citizenship Behavior (OCB) pada karyawan PT Angkasa Pura 1 Surabaya. Sampel yang digunakan dalam penelitian ini terdiri dari 80 karyawan yang dipilih secara acak. Pengumpulan data dilakukan melalui kuesioner dan dianalisis dengan menggunakan metode Structural Equation Modeling (SEM) Partial Least Squares (PLS). Hasil analisis menunjukkan bahwa motivasi kerja memiliki pengaruh positif terhadap kepuasan kerja dan OCB, serta pengaruh tidak langsung melalui kepuasan kerja. Komitmen organisasi ditemukan hanya mempengaruhi OCB secara positif. Selain itu, kepuasan kerja juga berdampak positif pada OCB. Kesimpulan dari penelitian ini adalah bahwa motivasi kerja, komitmen organisasi, dan kepuasan kerja merupakan faktor-faktor krusial yang mempengaruhi OCB karyawan di PT Angkasa Pura 1 Surabaya. Oleh karena itu, perusahaan disarankan untuk meningkatkan motivasi dan komitmen organisasi guna meningkatkan OCB, yang pada akhirnya dapat meningkatkan kinerja organisasi.
Efektivitas Penggunaan Influencer dalam Strategi Pemasaran Digital Ahmad Yusuf Kresna Andi S; Lilis Setyowati; Gentri Zulfika; Edy Sulistiyawan
Jurnal Inovasi Manajemen, Kewirausahaan, Bisnis dan Digital Vol. 1 No. 4 (2024): November : Jurnal Inovasi Manajemen, Kewirausahaan, Bisnis dan Digital
Publisher : Asosiasi Riset Ilmu Manajemen dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jimakebidi.v1i4.362

Abstract

Digital marketing strategies have come a long way, but a key challenge is reaching an increasingly fragmented audience. In this context, the use of influencers in digital marketing strategies has become an effective alternative. This research explores the effectiveness of using influencers in digital marketing strategies in the rapidly evolving social media era. This research utilizes the literature review method to integrate credible references relating to digital marketing resources. The results show that planned collaboration between companies and influencers not only increases the visibility of the goods or services offered, but also builds consumer trust, which contributes to increased conversion and customer loyalty. The findings provide practical insights for marketers to design more effective digital marketing strategies, emphasizing the importance of value alignment between companies and influencers and innovation in content creation. It is desired that this research can serve as a benchmark for companies in harnessing the potential of influencers as an integral part of their digital marketing strategy.
FROM SERVICE EXCELLENCE TO CUSTOMER LOYALTY: INVESTIGATING THE MEDIATING ROLE OF SATISFACTION AT PT DANDANOMA MAHA AGUNG Hidayat, Salas; Sulistiyawan, Edy; Rahman, Moch. Munir
International Journal of Economics, Business and Accounting Research (IJEBAR) Vol 8, No 3 (2024): IJEBAR, VOL. 8, ISSUE 3, September 2024
Publisher : LPPM ITB AAS INDONESIA (d.h STIE AAS Surakarta)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/ijebar.v8i3.13874

Abstract

This research examines how service quality impacts customer satisfaction and repurchase intention at PT Dandanoma Maha Agung. It utilizes path analysis to test its hypotheses. The findings indicate a positive and significant relationship between service quality and customer satisfaction. Effective service quality can fulfill customer expectations, create positive experiences, and reduce the likelihood of dissatisfaction, thereby enhancing customer satisfaction. Furthermore, service quality also positively influences repurchase intention, suggesting that higher service quality leads to increased customer intention to repurchase products or services. Moreover, the study reveals that customer satisfaction positively affects repurchase intention, indicating that customer satisfaction serves as a mediator between service quality and repurchase intention. These results suggest the importance for PT Dandanoma Maha Agung to consistently improve its service quality to bolster customer satisfaction and repurchase intention, consequently achieving a competitive edge and greater customer loyalty.
THE ROLE OF ISLAMIC BANKING SERVICE QUALITY ON CUSTOMER SATISFACTION IN INCREASING CUSTOMER RETENTION Sulistiyawan, Edy; Suharyanto, Suharyanto; Zuhroh, Rena Sofyatus; Putri, Zahra Regita Amelia
International Journal of Economics, Business and Accounting Research (IJEBAR) Vol 8, No 3 (2024): IJEBAR, VOL. 8, ISSUE 3, September 2024
Publisher : LPPM ITB AAS INDONESIA (d.h STIE AAS Surakarta)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/ijebar.v8i3.15472

Abstract

The increasing level of public awareness of the alternative banking system with the iB logo (read ai-Bi, Islamic banking) is part of the results of intensive socialization by regulators over the past few years. Like a ripe fruit, this public enthusiasm is ready to be picked by Islamic banks that are observant and quick to capture market opportunities. And if that happens, it is not impossible that iB (Islamic Banking) will accelerate even faster than its growth so far which has been very impressive reaching 46.3% per year. researchers try to confirm the relationship between CARTER+ service quality, satisfaction, and retention in the context of Islamic banks in Indonesia. In addition, it is necessary to study more deeply about customer retention in enjoying Islamic banking products and services. In accordance with the function of the bank, namely establishing relationships with customers, it is able to create value that is felt directly by customers. This can foster long-term satisfaction and encourage customers to remain customers of the bank. one of the most important factors for customers to continue using bank products and services, the company must maintain the level of customer retention. In this study, the measurement model used is expected to, firstly, assist decision making in Islamic banking marketing and to identify determinants of the quality of Islamic banking services, better known as Islamic Banking Service Quality (iBSQ). Secondly, customer satisfaction of Islamic state-owned banks is a direct response given by bank customers to the dimensions of Islamic state-owned bank service quality, which in the end can significantly increase customer retention. Thirdly, customer retention is the ultimate goal of all services from Islamic banking in general and Islamic state-owned banks in particular. In this study, the approach used is a quantitative approach (positivism) supported by informative qualitative. The data used are primary and secondary data. The SEM-PLS method applied to data processing is expected to be able to provide the expected information. In this study, the data sources were taken from 3 different banks, namely: Bank BRI Syariah, Bank BNI Syariah and Bank Syariah Mandiri. Based on the results of the analysis and discussion of this study, the following conclusions can be drawn: (1) Of the seven dimensions of service quality that have a significant influence on customer satisfaction, the Sharia Compliance dimension is 19.3%, the Service System dimension is 28.4%, the Responsiveness dimension is 30.6% and the remaining 21.7% is influenced by other variables that are not included in the model. (2) Customer retention is significantly influenced by Customer Satisfaction by 28.2% while the remaining 71.8% is influenced by other variables.
ANALISIS FAKTOR - FAKTOR YANG MEMPENGARUHI KINERJA PEGAWAI PADA PT. JAVA MADANI PERKASA: ANALISIS FAKTOR - FAKTOR YANG MEMPENGARUHI KINERJA PEGAWAI PADA PT. JAVA MADANI PERKASA Hadam, Hudha Ahsani; Sulistiyawan, Edy
International Journal of Economics, Business and Accounting Research (IJEBAR) Vol 9 No 1 (2025): IJEBAR : Vol. 9, Issue 1, March 2025
Publisher : LPPM ITB AAS INDONESIA (d.h STIE AAS Surakarta)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/ijebar.v9i1.16724

Abstract

Rapid economic developments and quality human resources are a value in themselves for a company. Companies must be able to improve and make plans and evaluate each other's performance. This study aims to determine the factors that influence employee performance. The type of research is descriptive qualitative. The sampling technique uses the snowball sampling technique with a sample of 7 people. Data analysis is by data reduction, data presentation, drawing conclusions, and validation. The results of this study are that employee performance at PT. Java Madani Perkasa is not yet completely good. This is because there are several sub-indicators that have been running well, and there are several sub-indicators that have not been maximized. Work discipline factors and supervision from leaders make employee performance less than optimal. Compensation and leadership factors have been running optimally. This is known from the firmness of the leadership towards the performance and achievements obtained by employees.
Co-Authors afida, nurul Ahmad Yusuf Kresna Andi S Aji Prasetyo, Aji Alam, Wira Yudha Alfisyahrina Hapsery Alfisyahrina Hapsery Aristha Purwanthari sawitri Binantoro, Patria Winahyu Bisma Arianto Brodjol Sutijo Sih Ulama Chambali, Muchammad Imam Dewi Mayasari Dewi Mayasari Didik Subijantoro Dina Asmiati Dwi Heriyansyah Fachrudy Asj'ari FAUZIYAH Febri Fidyantaka Firdausia, Yuli Kurnia Gangga Anuraga Gentri Zulfika Hadam, Hudha Ahsani Harun Ar Rasyid Heriyansyah, Dwi Hidayat, Salas Indra Kurniawan Intan, Nova Ratih Istikhoroh, Siti kewuta, maria fransiska tien lasiyono, untung LILIS SETYOWATI Lucky Junita Ayu Arifahanum maria fransiska tien kewuta Mira, Theresia Saubiran Moch. Munir Rachman Moch. Munir Rachman Moch. Munir Rahman Mochammad Munir Rachman Mohammad Afrizal Miradji Muchammad Imam Chambali mukhtar rifa'i Nashrudin Latif Nery Rizky Arisiya Nova Ratih Intan nurul afida Putri Issanti Putri, Zahra Regita Amelia Rahman, Moch. Munir rifa'i, mukhtar rina fariana Rina Fariana RR. Ella Evrita Hestiandari Sih Ulama, Brodjol Sutijo Siti Samsiyah Subakir Suci Artini, Eka Dewi Sugijanto Sugijanto Sugijanto Suhariyanto Suharyanto Sutama Wisnu Dyatmika Teguh Purwanto untung lasiyono Waryanto, Bambang Dwi wira yudha alam Yuni Sukandani Zuhroh, Rena Sofyatus