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All Journal Jurnal Gaussian Jurnal Statistika Universitas Muhammadiyah Semarang Journal of Economic, Bussines and Accounting (COSTING) J Statistika: Jurnal Ilmiah Teori dan Aplikasi Statistika Majalah Ekonomi International Journal of Economics, Business and Accounting Research (IJEBAR) Journal of Economics and Business UBS Jurnal Ilmu Sosial dan Humaniora STATISTIKA Jurnal Inovasi Manajemen, Kewirausahaan, Bisnis dan Digital EKOBIS ABDIMAS : Jurnal Pengabdian Masyarakat IQTISHADUNA: Jurnal Ilmiah Ekonomi Kita
Edy Sulistiyawan, Edy
Universitas PGRI Adi BUana Surabaya
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Mathematics Other

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Strategi Pengembangan Inovasi dalam Digitalisasi Untuk Keberlanjutan UMKM di Kelurahan Taman Kecamatan Taman Sidoarjo Edy Sulistiyawan; Yusuf Iskandar; Siti Istikhoroh; Untung Lasiyono; Wira Yudha Alam; Mohammad Afrizal Miradji
Ekobis Abdimas Vol 6 No 1 (2025): Juni 2025
Publisher : Fakultas Ekonomi, Universitas PGRI Adi Buana Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36456/ekobisabdimas.6.1.10544

Abstract

The current development of digitalization for Micro, Small, and Medium Enterprises (MSMEs) faces increasingly complex challenges in increasing and maintaining competitiveness. Optimization of marketing strategies is very crucial, to ensure that MSMEs can survive, but have an advantage in business competition in the digital era. This study aims to develop innovation in digitalization for the sustainability of MSMEs. The methodology of this study uses qualitative and quantitative analysis through case studies of MSMEs from various industrial sectors. Data was obtained from interviews with MSME survey actors, and analyzing documentation internally. The findings show that MSMEs have succeeded in implementing marketing strategies by innovating from the products they make, managing human resources effectively, utilizing digital technology that continues to develop, and implementing marketing strategies in a targeted manner. This study can be concluded that MSMEs are able to implement digital-based marketing strategies to the development of the business environment and the use of modern technology which are key factors in achieving competitive advantage. MSME recommendations are practically a development in market analysis capabilities, improving digital skills, and implementing structured management practices. The implementation of recommendations for MSMEs is expected to increase competitiveness and contribute more to economic growth locally and nationally.
Strategi Manajemen Pemasaran PT. Indonesia Kamera Group Febri Fidyantaka; Edy Sulistiyawan; Wira Yudha Alam
SOSMANIORA: Jurnal Ilmu Sosial dan Humaniora Vol. 4 No. 2 (2025): Juni 2025
Publisher : Yayasan Literasi Sains Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55123/sosmaniora.v4i2.5172

Abstract

In the rapidly evolving digital era, the photography and videography industry has undergone major changes, both in terms of technology and the way companies operate. PT Indonesia Kamera Group (Indonesia Kamera) is one of the companies that actively adapts to these changes. They offer services such as buying and selling, rental, and repair of photo and video equipment, photography and videography services, as well as providing freelance crews. Indonesia Kamera also forms partnerships to expand its reach and improve service quality. As a key player in the industry, Indonesia Kamera serves both individual and business needs. However, technological advancements and shifts in consumer behavior demand that the company enhance its competitiveness both online and offline. The online market offers great opportunities to expand reach, while the offline market remains important as many customers still prefer direct interaction and personalized service. Therefore, it’s essential for Indonesia Kamera to strengthen its marketing and operational strategies. This research aims to explore management strategies that can increase their value proposition. The focus includes digital marketing, customer service, operational efficiency, and business partnerships. The findings of this research are expected to help Indonesia Kamera grow and maintain its position amid the increasingly competitive industry landscape.
PENGARUH SERVICE QUALITY DAN POSITIVE EMOTIONAL EXPERIENCE TERHADAP CUSTOMER SATISFACTION MELALUI ELECTRONIC WORD OF MOUTH PADA PENERIMAAN PESERTA DIDIK BARU DI LEMBAGA PENDIDIKAN ISLAM NURUL HIKMAH SIDOARJO Binantoro, Patria Winahyu; Edy Sulistiyawan; Wira Yudha Alam
International Journal of Economics, Business and Accounting Research (IJEBAR) Vol 9 No 2 (2025): IJEBAR: Vol. 9 Issue 2, June 2025
Publisher : LPPM ITB AAS INDONESIA (d.h STIE AAS Surakarta)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/ijebar.v9i2.17268

Abstract

Education plays a vital role in developing high-quality human resources that can compete in the era of globalization. Nurul Hikma Islamic Educational Institute in Arjo is one of the institutions that is constantly striving to improve the quality of its services to attract the attention of the masses, especially in the freshman admission procedure (PPDB). This study aims to analyze the impact of service quality and positive emotional experience on customer satisfaction directly and indirectly through electronic word of mouth (eWOM) as a parameter. A quantitative approach using partial least squares (PLS) structural equation modeling (SEM) method was conducted on 160 respondents, who were parents or guardians of children in preschool and primary school. The results show that service quality has a significant impact on both customer satisfaction and eWOM. On the other hand, positive emotional experiences have a significant impact on eWOM but have no direct effect on customer satisfaction. Furthermore, eWOM has been shown to have a significant impact on customer satisfaction and act as a mediator between service quality and parent satisfaction. These findings highlight the importance of improving service quality and creating positive emotional experiences to increase customer satisfaction and strengthen promotional strategies through social platforms.
Does trust mediate the determinant factor of airplane e-ticket purchase decisions using mobile applications? Sulistiyawan, Edy; Suharyanto, Suharyanto; Kurniawan, Indra; Arianto, Bisma; Samsiyah, Siti
IQTISHADUNA: Jurnal Ilmiah Ekonomi Kita Vol 14 No 1 (2025): IQTISHADUNA: Jurnal Ilmiah Ekonomi Kita - June
Publisher : LPPM ISNJ Bengkalis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46367/iqtishaduna.v14i1.2451

Abstract

Purpose – This study aims to analyze the influence of information quality, social media marketing, and perceived ease of use on e-ticket purchasing decisions using the tiket.com mobile application mediated by trust. Method – This research applied quantitative methods and a causally associative approach. The population of this study is tiket.com customers in Surabaya, where the number is not known with certainty. Sampling measurement uses the Hair approach, so the number of samples obtained is 130 people. The sampling technique uses purposive sampling with predetermined criteria. Data analysis techniques use partial least squares-structural equality modelling (PLS-SEM) with the SmartPLS statistical tool. Findings – The findings show that quality information, social media marketing, perceived ease of use, and trust positively affect online purchase decisions. Trust can mediate the effect of quality information and social media marketing on online purchase decisions. However, trust cannot mediate the influence of perceived ease of use on online purchase decisions. Implications – Theoretically, this study can strengthen the understanding of the importance of trust in digital consumer behavior. Practically, companies like tiket.com need to focus on presenting accurate information, social media strategies that build trust, and easy and comfortable user experiences.
Transformasi Manajemen Sumber Daya Manusia dalam Pembangunan Berkelanjutan (Kajian Literatur terhadap Model dan Implementasi) Mira, Theresia Saubiran; Sulistiyawan, Edy; Alam, Wira Yudha
Journal of Economics and Business UBS Vol. 14 No. 4 (2025): Journal of Economics and Business UBS
Publisher : Cv. Syntax Corporation Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52644/joeb.v14i4.2764

Abstract

Pembangunan berkelanjutan menjadi tantangan global yang mencakup aspek ekonomi, sosial, dan lingkungan. Dalam konteks ini, peran manajemen Sumber Daya Manusia (SDM) sangat penting untuk mendukung pencapaian tujuan pembangunan berkelanjutan. Penelitian ini bertujuan untuk menganalisis transformasi manajemen sumber daya manusia (SDM) dalam mendukung pencapaian pembangunan berkelanjutan melalui tinjauan literatur terhadap berbagai model dan implementasinya. Melalui metode studi literatur, penelitian ini mengkaji berbagai teori, konsep, dan praktik SDM yang relevan dengan prinsip-prinsip pembangunan berkelanjutan, karyawan, kesejahteraan, dan integrasi nilai-nilai sosial dan lingkungan ke dalam kebijakan organisasi. Hasil penelitian menunjukkan bahwa transformasi SDM tidak hanya mencakup digitalisasi proses kerja, tetapi juga penanaman budaya organisasi yang mendukung keseimbangan antara pertumbuhan ekonomi, kesejahteraan sosial, dan pelestarian lingkungan. Keterbatasan penelitian ini terletak pada tidak melakukan penelitian lapangan atau studi empiris langsung. Implementasi dari transformasi ini meliputi rekrutmen berbasis nilai berkelanjutan, pelatihan berorientasi pada keberlanjutan, serta sistem penilaian kinerja yang mengakomodasi kontribusi terhadap keberlanjutan. Penelitian ini memberikan gambaran komprehensif tentang peran strategis HRM dalam konteks pengembangan berkelanjutan dan menawarkan rekomendasi untuk praktik HRM yang relevan di era modern.
THE STRATEGIES TO PREVENT CASH RECEIPT FRAUD PREVENTION STRATEGY AT CV ARTA TRISNA (ELECTROPLATING AND CHEMICAL DISTRIBUTOR) Suci Artini, Eka Dewi; Lasiyono, Untung; Sulistiyawan, Edy
International Journal of Economics, Business and Accounting Research (IJEBAR) Vol 9 No 3 (2025): IJEBAR: Vol. 9, Issue 3, September 2025
Publisher : LPPM ITB AAS INDONESIA (d.h STIE AAS Surakarta)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/ijebar.v9i3.18169

Abstract

This study aims to analyze internal control procedures and strategies in cash receipts to prevent fraud at CV Arta Trisna Sidoarjo Branch. This study uses a qualitative descriptive method with data collection techniques through interviews, observations, and documentation. The results of the study show that the procedure for receiving cash in the company has been implemented in accordance with the theory and standards of internal control, including payments, daily reconciliation, deposits to banks, as well as supervision and separation of duties. Fraud prevention strategies are implemented through cash and giro system, CCTV monitoring, periodic audits, employee training, and separation of work functions. Comparative analysis of theory and practice shows that the elements and components of internal control in CV Arta Trisna have been effective in minimizing the risk of fraud. However, it was found that one aspect of the anti-fraud program has not been implemented, namely the consultation assistance program for employees. Overall, the company's cash internal control system is considered quite good and able to support the company's financial integrity.
FROM SERVICE EXCELLENCE TO CUSTOMER LOYALTY: INVESTIGATING THE MEDIATING ROLE OF SATISFACTION AT PT DANDANOMA MAHA AGUNG Hidayat, Salas; Sulistiyawan, Edy; Rahman, Moch. Munir
International Journal of Economics, Business and Accounting Research (IJEBAR) Vol 8 No 3 (2024): IJEBAR, VOL. 8, ISSUE 3, September 2024
Publisher : LPPM ITB AAS INDONESIA (d.h STIE AAS Surakarta)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/ijebar.v8i3.13874

Abstract

This research examines how service quality impacts customer satisfaction and repurchase intention at PT Dandanoma Maha Agung. It utilizes path analysis to test its hypotheses. The findings indicate a positive and significant relationship between service quality and customer satisfaction. Effective service quality can fulfill customer expectations, create positive experiences, and reduce the likelihood of dissatisfaction, thereby enhancing customer satisfaction. Furthermore, service quality also positively influences repurchase intention, suggesting that higher service quality leads to increased customer intention to repurchase products or services. Moreover, the study reveals that customer satisfaction positively affects repurchase intention, indicating that customer satisfaction serves as a mediator between service quality and repurchase intention. These results suggest the importance for PT Dandanoma Maha Agung to consistently improve its service quality to bolster customer satisfaction and repurchase intention, consequently achieving a competitive edge and greater customer loyalty.
EXPLORING THE INFLUENCE OF HEADMASTER LEADERSHIP ON TEACHER PERFORMANCE AT MI AL-KARIM: MEDIATION BY WORK MOTIVATION AND ORGANIZATION CLIMATE Chambali, Muchammad Imam; Sulistiyawan, Edy; Rahman, Moch. Munir
International Journal of Economics, Business and Accounting Research (IJEBAR) Vol 8 No 2 (2024): IJEBAR, VOL. 08 ISSUE 02, JUNE 2024
Publisher : LPPM ITB AAS INDONESIA (d.h STIE AAS Surakarta)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/ijebar.v8i2.13876

Abstract

This study aims to examine the influence of democratic leadership style, work motivation, and organization climate on teacher performance at MI Al-Karim Surabaya. The research method used is Structural Equation Modeling (SEM) with Partial Least Squares (PLS) as the data analysis tool. Data collection was conducted through questionnaires distributed to 41 teachers at MI Al-Karim Surabaya. The results of the analysis show that democratic leadership style has a positive effect on teachers' work motivation and organization climate. However, democratic leadership style does not have a direct effect on teacher performance. Work motivation also does not have a direct effect on teacher performance, but organization climate has a positive effect on teacher performance. Additionally, organization climate mediates the relationship between democratic leadership style and teacher performance.
THE ROLE OF ISLAMIC BANKING SERVICE QUALITY ON CUSTOMER SATISFACTION IN INCREASING CUSTOMER RETENTION Sulistiyawan, Edy; Suharyanto, Suharyanto; Zuhroh, Rena Sofyatus; Putri, Zahra Regita Amelia
International Journal of Economics, Business and Accounting Research (IJEBAR) Vol 8 No 3 (2024): IJEBAR, VOL. 8, ISSUE 3, September 2024
Publisher : LPPM ITB AAS INDONESIA (d.h STIE AAS Surakarta)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/ijebar.v8i3.15472

Abstract

The increasing level of public awareness of the alternative banking system with the iB logo (read ai-Bi, Islamic banking) is part of the results of intensive socialization by regulators over the past few years. Like a ripe fruit, this public enthusiasm is ready to be picked by Islamic banks that are observant and quick to capture market opportunities. And if that happens, it is not impossible that iB (Islamic Banking) will accelerate even faster than its growth so far which has been very impressive reaching 46.3% per year. researchers try to confirm the relationship between CARTER+ service quality, satisfaction, and retention in the context of Islamic banks in Indonesia. In addition, it is necessary to study more deeply about customer retention in enjoying Islamic banking products and services. In accordance with the function of the bank, namely establishing relationships with customers, it is able to create value that is felt directly by customers. This can foster long-term satisfaction and encourage customers to remain customers of the bank. one of the most important factors for customers to continue using bank products and services, the company must maintain the level of customer retention. In this study, the measurement model used is expected to, firstly, assist decision making in Islamic banking marketing and to identify determinants of the quality of Islamic banking services, better known as Islamic Banking Service Quality (iBSQ). Secondly, customer satisfaction of Islamic state-owned banks is a direct response given by bank customers to the dimensions of Islamic state-owned bank service quality, which in the end can significantly increase customer retention. Thirdly, customer retention is the ultimate goal of all services from Islamic banking in general and Islamic state-owned banks in particular. In this study, the approach used is a quantitative approach (positivism) supported by informative qualitative. The data used are primary and secondary data. The SEM-PLS method applied to data processing is expected to be able to provide the expected information. In this study, the data sources were taken from 3 different banks, namely: Bank BRI Syariah, Bank BNI Syariah and Bank Syariah Mandiri. Based on the results of the analysis and discussion of this study, the following conclusions can be drawn: (1) Of the seven dimensions of service quality that have a significant influence on customer satisfaction, the Sharia Compliance dimension is 19.3%, the Service System dimension is 28.4%, the Responsiveness dimension is 30.6% and the remaining 21.7% is influenced by other variables that are not included in the model. (2) Customer retention is significantly influenced by Customer Satisfaction by 28.2% while the remaining 71.8% is influenced by other variables.
Co-Authors afida, nurul Ahmad Yusuf Kresna Andi S Aji Prasetyo, Aji Alam, Wira Yudha Alfisyahrina Hapsery Alfisyahrina Hapsery Aristha Purwanthari sawitri Binantoro, Patria Winahyu Bisma Arianto Brodjol Sutijo Sih Ulama Chambali, Muchammad Imam Dewi Mayasari Dewi Mayasari Didik Subijantoro Dina Asmiati Dwi Heriyansyah Fachrudy Asj'ari FAUZIYAH Febri Fidyantaka Firdausia, Yuli Kurnia Gangga Anuraga Gentri Zulfika Hadam, Hudha Ahsani Harun Ar Rasyid Heriyansyah, Dwi Hidayat, Salas Indra Kurniawan Intan, Nova Ratih Istikhoroh, Siti kewuta, maria fransiska tien lasiyono, untung LILIS SETYOWATI Lucky Junita Ayu Arifahanum maria fransiska tien kewuta Mira, Theresia Saubiran Moch. Munir Rachman Moch. Munir Rachman Moch. Munir Rahman Mochammad Munir Rachman Mohammad Afrizal Miradji Muchammad Imam Chambali mukhtar rifa'i Nashrudin Latif Nery Rizky Arisiya Nova Ratih Intan nurul afida Putri Issanti Putri, Zahra Regita Amelia Rahman, Moch. Munir rifa'i, mukhtar rina fariana Rina Fariana RR. Ella Evrita Hestiandari Sih Ulama, Brodjol Sutijo Siti Samsiyah Subakir Suci Artini, Eka Dewi Sugijanto Sugijanto Sugijanto Suhariyanto Suharyanto Sutama Wisnu Dyatmika Teguh Purwanto untung lasiyono Waryanto, Bambang Dwi wira yudha alam Yuni Sukandani Zuhroh, Rena Sofyatus