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All Journal JDM Jurnal Manajemen Terapan dan Keuangan Jurnal Surya Masyarakat Jurnal Sains Sosio Humaniora Dinasti International Journal of Education Management and Social Science Jurnal MEBIS (Manajemen dan Bisnis) Dinasti International Journal of Digital Business Management Jurnal Surya Masyarakat Prosiding Konferensi Nasional PKM-CSR Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahaan Jurnal Manajemen dan Bisnis Jurnal Perspektif Pembiayaan dan Pembangunan Daerah Jurnal Karya Abdi Masyarakat Journal of Business Studies and Management Review Digital Bisnis: Jurnal Publikasi Ilmu Manajemen Dan E-commerce Jurnal bintang manajemen Jurnal Manuhara: Pusat Penelitian Ilmu Manajemen Dan Bisnis Jurnal Nuansa: Publikasi Ilmu Manajemen dan Ekonomi Syariah Indonesian Educational Administration and Leadership Journal (IDEAL) Jurnal Media Akademik (JMA) Akuntansi Pajak dan Kebijakan Ekonomi Digital Jurnal Riset Multidisiplin Edukasi BAKTI : Jurnal Pengabdian Kepada Masyarakat JIMEK Edumaspul: Jurnal Pendidikan
F. Husni Hasbullah, F. Husni
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Human resource development: enhancing entrepreneurial potential in MSMEs Rosita, Sry; Hasbullah, Husni; Yacob, Syahmardi
Jurnal Perspektif Pembiayaan dan Pembangunan Daerah Vol. 12 No. 2 (2024): Jurnal Perspektif Pembiayaan dan Pembangunan Daerah
Publisher : Program Magister Ilmu Ekonomi Pascasarjana Universitas Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22437/ppd.v12i2.31933

Abstract

This study aims to explore the role of micro, small, and medium enterprises (MSMEs) in human resource development by enhancing entrepreneurial potential. Qualitative data were obtained using a descriptive exploratory approach from in-depth interviews with 41 MSME actors assisted by the Jambi City Manpower, Cooperatives, and Small and Medium Enterprises Office during managerial and technical guidance in 2023. The data were analyzed thematically and narratively to capture respondents' views and reasons. The study identifies various aspects of MSMEs, including business types, ideals, vision, mission, goals, sources of ideas, creativity and innovation, threats, strengths, weaknesses, and opportunities. It also examines the impact of education and training on human resource development and entrepreneurial potential. The findings indicate that MSMEs leverage diverse sources of ideas and exhibit significant creativity and innovation to adapt to business trends. However, further studies are needed to measure the long-term impact of human resource development. Additionally, the study calls for examining external factors such as government policies, market conditions, and technological advancements that influence human resource development and entrepreneurial potential in MSMEs.
Efektivitas Metode Pembelajaran Case Method dalam Upaya Peningkatan Partisipasi dan Hasil Belajar Mahasiswa pada Mata Kuliah Manajemen Perubahan Fitrie Widiastuti; Shofia Amin; Husni Hasbullah
Edumaspul: Jurnal Pendidikan Vol 6 No 1 (2022): Edumaspul: Jurnal Pendidikan
Publisher : Universitas Muhammadiyah Enrekang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33487/edumaspul.v6i1.3034

Abstract

Penelitian ini bertujuan untuk mengetahui sejauhmana tingkat partisipasi dan hasil belajar mahasiswa dari kemampuan menyelesaikan kasus-kasus berkaitan dengan manajemen perubahan organisasi, dimulai dari identifikasi fakta, teori manajemen perubahan, alasan perubahan, penyebab perubahan dan cara melakukan perubahan. Sampel pada penelitian ini adalah seluruh mahasiswa yang terdaftar di kelas Manajemen Perubahan berjumlah ± 32 orang mahasiswa. Hasil penelitian menunjukkan, selama aktivitas perkuliahan berlangsung secara virtual menggunakan zoom meeting, masih ditemukan mahasiswa yang kurang memahami materi perkuliahan serta kasus yang telah didiskusikan, ini disebabkan ketika pembelajaran berlangsung mahasiswa tersebut tidak mau bertanya dan tidak memiliki rasa ingin tahu terhadap materi dan penjelasan kasus yang disampaikan baik oleh sesama rekan mahasiswa ataupun dosen, hal ini lah yang menunjukkan efektivitas metode pembelajaran case method serta tingkat partispasi dan hasil belajar mahasiswa belum menunjukkan pengaruh signifikan terhadap peningkatan kemampuan berpikir kritis. Hal lain menunjukkan bahwa dari jumlah mahasiswa yang mengikuti kelas perkuliahan manajemen perubahan, 36% dari jumlah mahasiswa yang telah mengikuti perkuliahan melalui implementasi case method menunjukkan pengaruh positif terhadap metode pembelajaran case method dan membantu mengembangkan kemampuan berpikir untuk menyelesaikan masalah, keterampilan intelektual serta menjadi pebelajar mandiri
Pengaruh Influencer Marketing dan Content Marketing terhadap Keputusan Pembelian pada Aplikasi TikToK: Studi Kasus Pengguna Aktif Aplikasi Tiktok Gen Z di Kota Jambi Galih Harfinaldi; Dahmiri Dahmiri; Husni Hasbullah
Digital Bisnis: Jurnal Publikasi Ilmu Manajemen dan E-Commerce Vol. 4 No. 4 (2025): Desember : Digital Bisnis: Jurnal Publikasi Ilmu Manajemen dan E-Commerce
Publisher : Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30640/digital.v4i4.5419

Abstract

This study analyzes the influence of influencer marketing and content marketing on the purchasing decisions of active TikTok users from Generation Z in the city of Jambi. Using a quantitative method involving 96 respondents and PLS analysis, the results show that both variables have a positive and significant effect on purchasing decisions. Influencer credibility such as the expertise, authenticity, and reputation they demonstrate and the quality of content that is engaging, informative, relevant, and delivered consistently have been proven to increase consumer interest and trust in purchasing products through the TikTok platform. In addition, the presence of interactive features such as comments, likes, live streaming, and algorithm-based recommendation systems further strengthens user engagement, making promotional messages more easily accepted and processed by Generation Z, who are known to be highly responsive to visual and digital stimuli. These findings emphasize the importance of influencer-based digital marketing strategies and creative content in influencing purchasing behavior, while also highlighting the need for brands to adapt to the rapidly evolving nature of social media trends in order to reach their target audience effectively and maintain competitiveness in today’s modern marketing environment.
The INFLUENCE OF INFLUENCER MARKETING AND BRAND AWARENESS ON PURCHASE DECISIONS OF KAHF SKINCARE PRODUCTS AMONG GENERATION Z Rivandy, Radhinal A; Roza, Suswita; Hasbullah, Husni
Journal of Business Studies and Management Review Vol. 9 No. 1 (2025): JBSMR, Vol 9 No.1 December 2025
Publisher : Management Department, Faculty of Economics and Business, Universitas Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22437/jbsmr.v9i1.48395

Abstract

This study aims to analyze the influence of influencer marketing and brand awareness on the purchasing decisions of Kahf skincare products among Generation Z. The research is grounded in the rapid growth of the male skincare industry in Indonesia and the increasing role of social media and influencers as dominant digital marketing strategies. A quantitative approach was employed, using a structured questionnaire distributed to 100 Gen Z respondents in Jambi City who had purchased Kahf products and were exposed to influencer promotions. Data analysis was conducted using Structural Equation Modeling-Partial Least Square (SEM-PLS) to examine the relationships among variables. The findings indicate that both influencer marketing and brand awareness have a positive and significant impact on purchasing decisions. The results suggest that trust, attractiveness, and brand presence in consumers' minds play critical roles in influencing buying behavior, particularly among digitally native consumers.
Utilization of Social Commerce and Social Proof Marketing on Business Performance of Micro, Small and Medium Enterprises Ade Titi Nifita; Husni Hasbullah; Ade Perdana Siregar
Dinasti International Journal of Education Management And Social Science Vol. 4 No. 2 (2022): Dinasti International Journal of Education Management and Social Science (Decem
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31933/dijemss.v4i2.1585

Abstract

The shift in consumer consumptive patterns has experienced a shift from shopping at conventional stores to online vendors or stores, this is in line with the current development of e-commerce. Social media provides enormous benefit opportunities for MSMEs in improving business performance. The integration of social media, social networking sites and e-commerce if viewed from the substantial growth caused by social e-commerce. In the process of selecting alternative products to consumers, especially Jambi Batik products, the dominant consideration is social proof. The objectives of this study are (1) to examine the effect of social commerce on the business performance of MSMEs; (2) To examine the effect of social commerce on social proof marketing; (3) Assessing the effect of social proof marketing on MSME business performance; (4) Assessing the role of social proof marketing in mediating the influence of social commerce on MSME business performance. The data analysis method used is Structural Equation Modeling (SEM) measurements using SmartPLS software. The results of the study show that (1) Social commerce shows a significant positive effect on business performance, it is proven that the higher the social commerce in a business, the business performance will increase; (2) Social commerce shows a significant positive effect on social proof, it is proven that the higher the social commerce in a business, the better the social proof; (3) Social proof shows a significant positive effect on business performance, it is proven that the better social proof in a business, the business performance will increase; (4) Social proof as a mediation of the influence of social commerce has a significant positive effect on business performance, where social proof is considered a variable that strengthens social commerce in improving business performance.
ANALISIS PENGARUH ISLAMIC BRANDING DAN LABEL HALAL TERHADAP KEPUTUSAN PEMBELIAN PRODUK KOSMETIK WARDAH OLEH MASYARAKAT KOTA JAMBI Tiara Sundusiah; Husni Hasbullah; Yayuk Sriayudha
Jurnal Media Akademik (JMA) Vol. 4 No. 3 (2026): JURNAL MEDIA AKADEMIK Edisi Maret
Publisher : PT. Media Akademik Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62281/ab7ymr82

Abstract

Industri kosmetik halal di Indonesia mengalami perkembangan yang pesat seiring meningkatnya kesadaran masyarakat terhadap penggunaan produk yang halal dan aman. Salah satu merek kosmetik halal yang dikenal luas oleh masyarakat adalah wardah. Wardah mengusung konsep islamic branding serta mencantumkan label halal pada setiap produknya sehingga mampu menarik perhatian konsumen. Namun demikian, keputusan pembelian konsumen tidak hanya dipengaruhi oleh kebutuhan semata, tetapi juga dipengaruhi oleh persepsi terhadap merek yang bernuansa islami serta adanya jaminan kehalalan produk. Tujuan penelitian ini adalah untuk mengetahui dan menganalisis pengaruh islamic branding dan label halal terhadap keputusan pembelian produk kosmetik wardah oleh masyarakat Kota Jambi. Penelitian ini menggunakan metode kuantitatif dengan data primer yang diperoleh dari kuesioner yang telah disebarkan kepada masyarakat Kota Jambi yang pernah membeli produk kosmetik wardah dengan jumlah sampel sebanyak 96 responden. Hasil penelitian menunjukkan bahwa: (1) islamic branding berpengaruh positif dan signifikan terhadap keputusan pembelian produk kosmetik wardah oleh masyarakat Kota Jambi; (2) label halal berpengaruh positif dan signifikan terhadap keputusan pembelian produk kosmetik wardah oleh masyarakat Kota Jambi. Kesimpulan dari penelitian ini dilihat dari tabel koefisien determinan nilai R Square sebesar 0,676 atau 67,6% yang berarti islamic branding dan label halal berpengaruh sebesar 67,6% terhadap keputusan pembelian produk kosmetik wardah oleh masyarakat Kota Jambi, sedangkan 32,4% dipengaruhi oleh variabel lain yang tidak diteliti dan disertakan dalam penelitian ini.
Co-Authors Ade Octavia Ade Titi Nifita Ade Titi Nifita Ade Titinifita Ade Titinifita Agus Solikhin Al Parok Alda Sepiani Alfarizi, M. Aidhil Andang Fazri Andang Fazri Andang Fazri Anggel Hardi Yanto Asrini Bahri, Zainul Bhayangkari, Sylvia Kartika Wulah Bunga Praditya Ningsih Dahmiri Dedy Setiawan Desqia, Desqia Nazalia Galih Harfinaldi Garry Yuesa Rosyid Hendriyaldi Ida Masriani, Ida Idham Khalik, Idham Inastria Zhafira Johanes Simatupang Johannes Lucky Enggrani Fitri Muhammad Alkubbarul Hafiz Musnaini Musnaini Musnaini musnaini musnaini NOVITA EKASARI Nurhasanah Nurhasanah Putri Nadia Isnaini Rahmad Fadillah Ricky Ishadi Rike Setiawati Rivandy, Radhinal A Rohman Willian Sausan Salsabilla Septia Nanda Shofia Amin Sigit Indrawijaya Simatupang , Johanes Siregar, Ade Perdana Siska Sefrita sari Sry Rosita Sry Rosita Suswita Roza Suswita Roza syahmardi yacob Sylvia Kartika Wulan B Sylvia Kartika Wulan Bhayangkari Teja Kaswari Tialonawarmi, Feny Tiara Sundusiah Widiastuti, Fitri Wilda Julianti Wilda Julianti Wulan B, Sylvia Kartika Yayuk Sriayudha Yuesa Rosyid Yuliusman - Zainul Bahri