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Agustus Sani Nugroho & Ema Rahmawati Heryaman, Agustus Sani Nugroho &
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Journal : Jurnal Syntax Transformation

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Visualizing Tourism Sustainability through Smart Tourism Technology in Lake Toba, Indonesia Are, Robert La; Hendratono, Tonny; Ihalau, John JOI; Bahri, Asep Syaiful; Rahmawati, Ema
Jurnal Syntax Transformation Vol 6 No 4 (2025): Jurnal Syntax Transformation
Publisher : CV. Syntax Corporation Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46799/jst.v6i4.1077

Abstract

Lake Toba, is one of the tourist destinations currently being developed into a leading destination in the North of Sumatera, Indonesia. With the cultural diversity of the Batak Tribe and its rich history, Lake Toba has become a popular destination for both domestic and international tourists. One of the key concepts implemented in this destination is the application of digital technology, such as online payment, online information, and online booking and reservation systems. This study analyses the impact of technology utilization on the well-being of tourists visiting Lake Toba. Focusing on smart tourism technology, this research explores the relationship between digital usage experience, memorable tourism experiences, revisit, and tourist recommendations. Data were collected through surveys of tourists who had visited Lake Toba. A quantitative analysis method was used to examine the relationships between variables. The results show that using smart tourism technology significantly enhances the tourist experience, positively affecting their intention to revisit and recommend the destination to others. Memorable tourism experiences also play a key role in improving the overall well-being of tourists. This research contributes to developing technology-based tourism strategies to enhance tourist satisfaction which will lead to revisit and recommendations, ultimately influencing tourist behavior.
Co-Authors Aam Suryamah Adinda, Fadhel Arjuna Adzdzakiy, Muhammad M. Afriana, Anita Agus Pratiwi Agustinus Pandiangan, Lumiere Rejeki Agustiyani, Dian F. Alamanda, Cut NC. Andri Wardiana, Andri Anita Afriana Anita Afriana Are, Robert La Asep Syaiful Bahri, Asep Syaiful Asyifa, Isnaini Z. Bambang Suseno Bambang Sutiyoso Chandra, Muliyadi Chrysanti Damayanti, Elok Deviana Yuanitasari Dewi Kurniati Dewi Rokhmah Dharmayanthi, Anik B. Dhian Anggraini, Fera Disyon, Huta Diva Davina, Nathania Elisatris Gultom Elly Nurus Shakinah Eman Suparman Ezzerouali, Souad Fajar Pradapa, Sri Yulianto Fera Dhian Anggraini Fibriani, Azzania Fidel, Yohanes Fiona Chrisanta Gagih Pradini Galih Dani Septiyan Rahayu Ghaida Nurshafa, Nevi Haikal Yushendri, Muhammad Hamzah, Rosyidi Hendratono, Tonny Henhen Heryaman Hetharie, Yosia Holyness Nurdin Singadimedja Holyness Singadimeja Husna, Anisatul Ihalau, John JOI Iryanto, Syam B. Isis Ikhwansyah Karsona , H. Agus Mulya Karsona, H. Agus Mulya Kartika Eka Pertiwi Kasmin Khoiron Khoiron Kris Cahyani Ermawati Kusumaningrum, Anisa Putri Lastuti Abubakar Lastuti Abubakar Lastuti Abubakar Lastuti Abubakar Linda Rachmainy Marisa, Imas Marlina, Sani Marlinda, Resa Muhamad Amirulloh, Muhamad MUHAMMAD BAKRI Nasrulloh, Mukh F. Ndaru Prasastono Ningrum, Ratih A. Noviastuti, Nina Nugrahani Primary Putri Nugroho, Herjuno A. Nyulistiowati Suryanti Pangihutan, Kaiji Natanael Parida, Elis Pertiwi, Hana Febrianti Pradini, Gagih Prasastono, Ndaru Prasetyoputri, Anggia Putri, Fraya Anggraini Putri, Rahmi Adriani Rachman, Rifky W. Rafika Annisa Sari Rahmaniah, Rahmaniah Rahmawati, Diah Ayu Rahmi J, Nurul Rai Mantili Ratnawati, Indah Raysa Mayasonda Ridwan Arifin Ristandi, Ryan B. Robiani, Rini Saputra, Sugiyono Sativa, Alvira R. Setiawan, Muhammad Vikri Sherly Ayuna Putri Siti Kurniasih Soerjati , Enni Sony Heru Priyanto Soplantila, Valentino Dinatra Sudaryat Sudaryat Sudaryat, Sudaryat Sugiarto S Suntari, Yustia Trianto, Rachmad Rizky Wisnuwardhani, Popi H. Woodward, John Wulandari, Ari S. Yanthi, Nova D. Yushendri , Muhammad Haikal