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All Journal ESENSI: JURNAL BISNIS DAN MANAJEMEN Journal of Economics, Business, & Accountancy Ventura JAM : Jurnal Aplikasi Manajemen DERIVATIF Wikrama Parahita : Jurnal Pengabdian Masyarakat SELAPARANG: Jurnal Pengabdian Masyarakat Berkemajuan Journal of Dedicators Community Berdikari: Jurnal Pengabdian Masyarakat Indonesia International Journal of Community Service Learning EQIEN - JURNAL EKONOMI DAN BISNIS EKUITAS (Jurnal Ekonomi dan Keuangan) Jurnal Pengabdian Al-Ikhlas Jurnal Akuntansi Kompetif Journal of Economics and Business Aseanomics Jurnal Abdi Insani Reswara: Jurnal Pengabdian Kepada Masyarakat ASIAN JOURNAL OF ISLAMIC MANAGEMENT (AJIM) Jurnal Ilmu Manajemen Retail Universitas Muhammadiyah Sukabumi (JIMAT UMMI) Jurnal Orientasi Bisnis dan Entrepreneurship Jurnal Ekonomi Bisnis, Manajemen dan Akuntansi (JEBMA) Journal of Accounting, Management and Economics Research Research of Business and Management Research of Economics and Business Sabangka Abdimas Jurnal Pengabdian Masyarakat Sabangka Research of Finance and Banking Research of Islamic Economics (RIE) MARAS : Jurnal Penelitian Multidisplin Human Capital and Organizations Marketing and Business Strategy Taxation and Public Finance Jurnal Medika: Medika
Zainal Zawir Simon
Magister Management, Pascasarjana, Universitas YARSI
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Dentistry Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Medicine & Pharmacology Nursing Public Health Social Sciences Other

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PELATIHAN PENDAMPINGAN DAN PEMASARAN BERBASIS TOKO ONLINE BAGI UKM HERBAL SARI SEHAT MULTIFARM, TEGALWARU CIAMPEA KABUPATEN BOGOR Hukama, La Diadhan; Simon, Zainal Zawir
International Journal of Community Service Learning Vol. 1 No. 3 (2017): November 2017
Publisher : Universitas Pendidikan Ganesha

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (60.796 KB) | DOI: 10.23887/ijcsl.v1i3.12542

Abstract

Saat ini terjadi perpindahan perilaku konsumen, salah satunya dari offline ke online. Beberapa pelaku bisnis offline terlihat cepat bergerak ke online. Namun Beberapa yang lain terlihat berdiam diri dan lamban merespon perubahan ini termasuk UMKM. Dalam rangka merespon perubahan tersebut, tim pengabdian maka tim Pengabdian Kepada Masyarakat (P2M) menginisiasi pembuatan toko online melalui pembuatan website, pelatihan dan pendampingan pengelolaan website UKM Herbal Sari Sehat Multifarm. Tujuan dari pelaksanaan P2M ini adalah membantu membuat toko online dengan membuat website UKM Herbal Sari Sehat Multi Farm. hasil kegiatan pengabdian masarakat ini adalah terbentuknya toko online UKM Herbal Sari Sehat Multi Farm yang bernama herbalmultifarm.wordpress.com
Do Earnings, Debt Decisions, Dividends Policy, and Size Affect Firm Value? Evidence from the Property and Real Estate Sector Salsabila, Syahla Aulia; Simon, Zainal Zawir
Research of Finance and Banking Vol. 3 No. 1 (2025): April 2025
Publisher : SAN Scientific

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58777/rfb.v3i1.271

Abstract

The objective of this study is to assess the impact of Price Earning Ratio (PER), Debt to Equity Ratio (DER), Dividend Payout Ratio (DPR), and Firm Size on Firm Value in the Property and Real Estate Sector listed on the Indonesia Stock Exchange. The research was conducted on a population of 79 companies with a sample size of 15, using purposive sampling. Secondary data from the Indonesian Stock Exchange website and the companies' websites was utilized for the study. The research employed panel data regression as the method. The findings suggest that PER, DER, and DPR have no significant impact on firm value. In contrast, firm size negatively and significantly affects firm value. When considered together, all independent variables significantly affect firm value. The managerial implications of this research highlight the importance of comprehending the relationship between PER, DER, DPR, and Firm size on Firm value, providing crucial strategic insights for managers to enhance the firm's appeal to investors by demonstrating the potential for higher profit growth.
Pengaruh Flexibility dan Digital Marketing Terhadap Keputusan Pembelian Melalui Minat Beli Sebagai Variabel Intervening Pada Aplikasi Amanah Reload (Studi Kasus Pada User Aplikasi Amanah Reload) Apriansyah, Fikry; Simon, Zainal Zawir; Zain, Efendy
MARAS : Jurnal Penelitian Multidisiplin Vol. 2 No. 1 (2024): MARAS : Jurnal Penelitian Multidisiplin, Maret 2024
Publisher : Lumbung Pare Cendekia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.60126/maras.v2i1.209

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh flexibility dan digital marketing terhadap keputusan pembelian melalui minat beli sebagai variabel intervening pada Aplikasi Amanah Reload serta tinjauannya dari sudut pandang Islam. Populasi pada penelitian ini ialah user Aplikasi Amanah Reload dengan jumlah sampel sebanyak 80 responden. Teknik pengambilan sampel menggunakan metode non probability sampling, dengan teknik purposive sampling melalui penyebaran kuesioner. Metode analisis data dilakukan dengan analisis jalur (path analysis). Hasil penelitian ini menunjukkan bahwa: flexibility berpengaruh tidak signifikan terhadap minat beli. Digital marketing berpengaruh positif dan signifikan terhadap minat beli. Flexibility dan digital marketing berpengaruh positif dan signifikan terhadap keputusan pembelian. Minat beli berpengaruh tidak signifikan terhadap keputusan pembelian. Minat beli tidak mampu memediasi pengaruh flexibility dan digital marketing terhadap keputusan pembelian.
MEMBANGUN JIWA WIRAUSAHA SANTRI MELALUI PELATIHAN PEMBUATAN GANTUNGAN POT BUNGA DANWORKSHOP KEWIRAUSAHAAN Zain, Efendi; Simon, Zainal Zawir; Hukama, La Diadhan; Zulihar, Zulihar
Reswara: Jurnal Pengabdian Kepada Masyarakat Vol 3, No 2 (2022)
Publisher : Universitas Dharmawangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46576/rjpkm.v3i2.1851

Abstract

Wirausaha identik dengan kemandirian, berpikir kreatif dan bertindak inovatif. Kemandirian dalam berusaha memberikan kesempatan kepada usahawan dalam memutuskan tujuan serta bentuk dan usaha tepat untuk dijalankan. Sejatinya jiwa wirausaha, telah tertanam dalam diri santri karena pendidikan di pondok pesantren mengedepankan kemandirian, kerja keras, disiplin dan kejujuran. Kegiatan ini bertujuan untuk meningkatkan kemampuan, keterampilan dan pengetahuan serta menumbuhkan jiwa wirausaha santri Pondok Pesantren Modern Daarul Uluum I Kota Bogor melalui pelatihan membuat kerajinan gantungan pot bunga dan workshop kewirausahaan. Hasil pelatihan menunjukkan bahwa telah terjadi peningkatan keterampilan, pengetahuan dan pemahaman santri tentang wirausaha. Hal ini dibuktikan berdasarkan hasil pengamatan ketika kegiatan berlangsung, para santri mampu membuat kerajinan gantungan pot bunga dan sangat antusias ketika mengikuti workshop kewirausahaan. Disamping itu, selama kegiatan berlangsung dari hari pertama sampai hari ketiga, sekitar 90% peserta mengikuti kegiatan sampai selesai
From Discounts to Impulse Buys: How Shopping Lifestyles and Positive Emotions Influence Consumer Behavior Zaki, Muhammad; Simon, Zainal Zawir
Marketing and Business Strategy Vol. 2 No. 2 (2025): MAY 2025
Publisher : SAN Scientific

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58777/mbs.v2i2.341

Abstract

This study investigates how discounts and shopping lifestyle influence impulsive purchases among Shopee users in Central Jakarta, with positive emotions as an intervening variable and viewed from an Islamic perspective. A total of 144 respondents were selected using purposive sampling. Data was collected through a questionnaire-based survey and analyzed using Partial Least Square Structural Equation Modeling (PLS-SEM) and SPSS. The findings revealed that discounts do not directly affect impulsive purchases but do have a significant positive impact on positive emotions. In contrast, shopping lifestyle significantly influences both impulsive purchases and positive emotions. Furthermore, positive emotions significantly impact impulsive buying behavior and mediate the relationship between discounts and impulsive purchases, as well as between shopping lifestyle and impulsive purchases. From a managerial standpoint, businesses can strategically offer discounts during holidays or weekends to trigger positive emotions and boost sales. Enhancing the overall shopping experience through appealing app interfaces, engaging content, and responsive customer service can foster positive emotions that drive impulsive purchases. From an Islamic perspective, ethical marketing practices that avoid deception and encourage moderation in consumption should be upheld, ensuring that promotional efforts align with Islamic principles of fairness, honesty, and responsible consumer behavior.
Hubungan Antara Flashsale, Content Marketing, Kepuasan Pelanggan dan Keputusan Pembelian Kembali Khansa Chaerunnisa; Penny Rahmah Fadhillah; Siti Marhamah; La Diadhan Hukama; Zainal Zawir Simon
Journal of Economics and Business Aseanomics Vol. 9 No. 1 (2024): JANUARI-JUNI 2024
Publisher : Universitas YARSI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33476/jeba.v9i1.5563

Abstract

This study aims to test the effect of flash sales and content marketing on repurchase decisions with customer satisfaction as an intervening variable. The population is consumers who have purchased and repurchased Snacktok Bittersweet by Najla products in Jabodetabek. Data analysis used the Partial Least Square Structural Equation Modeling (PLS-SEM) method. The results indicate that flash sales and content marketing mediated by customer satisfaction can be used as a model that influences repurchase decisions, namely: (1) Flash Sale has a positive and significant effect on Repurchase Decisions, (2) Content Marketing has a positive and significant effect on Repurchase Decisions, (3) Flash Sale has a positive and significant effect on Customer Satisfaction, (4) Content Marketing has a positive and significant effect on Customer Satisfaction, (5) Customer Satisfaction has a positive and significant effect on Repurchase Decisions, (6) Customer Satisfaction can mediate Flash Sale on Repurchase Decisions, (7) Customer Satisfaction can mediate Content Marketing on Repurchase Decisions. In Islam, the sale of Snacktok Bittersweet by Najla is in accordance with Islamic law, namely, the principles of justice, honesty, transparency, and customer satisfaction.
Kreatif dan Inovatif Melalui Pelatihan Membuat Buket Snack Sebagai Alternatif Buah Tangan Bagi Santri Hukama, La Diadhan; Simon, Zainal Zawir; Juniarti, Juniarti; Zain, Efendi
Journal of Dedicators Community Vol 6, No 3 (2022)
Publisher : Universitas Islam Nahdlatul Ulama Jepara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34001/jdc.v6i3.3130

Abstract

The tradition of giving gifts is something that is common and common to individuals from various circles of society. Snack bouquets can be used as an alternative gift that can be given to others, such as when there is a grade increase or graduation celebration. Snack bouquet is a series of snacks (snacks) that are arranged, arranged, arranged like a bouquet of flowers. This activity aims to increase the capacity and skills of students through training in making snack bouquets for students at the Daarul Uluum I Islamic Boarding School in Bogor City. One of the alternative steps to increase the creativity and innovation of students, in this community service activity, uses the ABCD (Asset Based Community Development) approach. Meanwhile, in the practice of making a snack bouquet, the Peer Assisted Learning model is used. As a result of this community service activity, participants were able to make a snack bouquet. In addition, the participants were very enthusiastic about participating in the training from start to finish.
Faktor-Faktor Penentu yang Mempengaruhi Tarif Sewa dan Harga Jual Ruang Gedung Perkantoran di Jakarta Simon, Zainal Zawir; Achsani, Noer Azam; Manurung, Adler H.; Sembel, Roy
Jurnal Aplikasi Manajemen Vol. 13 No. 3 (2015)
Publisher : Universitas Brawijaya, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/

Abstract

This paper empirically examines microeconomic factors that influence rental ratesand selling prices of office space. Quarterly time series data is used for the period of 1996:1to 2012:4. In addition, quantitative methods in the form of vector error correction model(VECM) are also used in this study. The result showed that there is a long term relationshipbetween microeconomic variables with the rental rate and selling price. IRF and FEVDshowed that rental rates and selling prices, in general, responded permanently to the shocksof microeconomic variables. Rental rate is predominantly influenced by rental rate followedby selling price, office space stock, construction cost and vacancy rate. Conversely, sellingprice is predominantly affected by rental rate followed by selling price, office space stock,construction cost and vacancy rate. Investors and developers can use the results of this studyas one of approaches for market analysis, especially office market analysis.
PENINGKATAN KEMAMPUAN SISWA SMK TANJUNG PRIOK 1 MELALUI PENDEKATAN COMMUNITY DEVELOPMENT PRACTICE DALAM MEMBUAT BUKET SNACK Hukama, La Diadhan; Setianingrum, Any; Rofii, Muhammad; Simon, Zainal Zawir; Komala, Lenda; Zain, Efendi; Ghazali, Muhammad
Jurnal Pengabdian Masyarakat Sabangka Vol 4 No 04 (2025): Jurnal Pengabdian Masyarakat Sabangka
Publisher : Pusat Studi Ekonomi, Publikasi Ilmiah dan Pengembangan SDM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62668/sabangka.v4i04.1654

Abstract

Bouquet snacks or a bouquet of flowers can be one of the alternative gifts that can be given to people in a graduation celebration ceremony. Giving a snack bouquet at a graduation ceremony can be interpreted as an expression of love and appreciation to graduates who have worked hard to complete their education. The cost of raw materials for the snack bouquet is cheap, affordable and the raw materials are easily available, which can be one of the reasons and possible business opportunities to be utilized by SMK students. This is one of the reasons for carrying out this activity. This activity involved partners from SMK Tanjung Priok 1 North Jakarta. Training in making bouquets or bouquets made from snack raw materials is an activity carried out in this service. While the approach method used in this activity is Community Development Practice combined with the Peer Assisted Learning method. This activity went well and based on the evaluation results it can be declared successful.
An An Investigation of Profit Growth in Indonesian Banking Before and During Pandemic Covid-19: Does Financial Performance Matter? Ashari , Ardhita Pramesti; Simon , Zainal Zawir; Nasution, Ananta Hagabean; Zusryn , Alyta Shabrina; Asaari, Masagus
Research of Business and Management Vol. 3 No. 2 (2025): AUGUST 2025
Publisher : SAN Scientific

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58777/rbm.v3i2.296

Abstract

This study examines the influence of Capital Adequacy Ratio (CAR), Net Interest Margin (NIM), Operational Income on Operating Costs (BOPO), and Loan to Deposit Ratio (LDR) on profit growth in the Indonesian banking sector, both before and during the COVID-19 pandemic. The research employs panel data regression with a sample of 44 banking companies listed on the Indonesia Stock Exchange (IDX). The results show that before the pandemic, CAR had a positive and significant effect on profit growth, while NIM and BOPO had negative and significant effects. LDR, however, showed a negative but insignificant effect. During the COVID-19 pandemic, CAR, NIM, and BOPO were found to have negative and significant impacts on profit growth, whereas LDR also negatively affected profit growth. Simultaneous testing confirms that CAR, NIM, BOPO, and LDR significantly influence profit growth in both periods. The findings provide managerial implications for banking companies to monitor key financial ratios that affect profitability. A healthier and more stable banking industry increases public trust and supports financial system stability. For investors, the study highlights the importance of understanding these financial factors when making investment decisions in the banking sector.
Co-Authors Adler H. Manurung Adler H. Manurung Ahlannisa, Lala Ainani, Nuril Amir Mahmud Andri Gunawan Anik Sofiatun Amanah Any Setianingrum Apriansyah, Fikry Asaari, Masagus Ashari , Ardhita Pramesti Astuti, Muthia Auliffi Ermian Challen Budiantoro, Harry Challen, Auliffi Ermian Efendi Zain Efendy Zain Efendy Zain Efendy Zain Efendy Zain, Efendy Effendi Zain Effendy Zain Effendy Zain Elmanizar Elmanizar Erliza Noor Fadia, Natasya Aqilla Febriyanti, Giany Ghazali, Muh. Ghazali, Muhammad Hagabean Nasution, Ananta Hukama, La Diadhan Hukama, La Diadhan Hukama, La Diadhan Imelda Sari Imelda Sari Juniarti . Juniarti Juniarti Kanaya Lapae Karimulloh, Karimulloh Kevin, Ainul Khansa Chaerunnisa Komala, Lenda La Diadhan Hukama La Diadhan Hukama La Diadhan Hukama La Diadhan Hukama Lapae, Kanaya Leli Amelia Safitri Lenda Komala Lily Deviastri Lisa Alfarizi Martua Eliakim Tambunan Masagus Asaari Mohamad Royudin Muhammad Ghazali Muhammad Ramadhan Muhammad Rofi’i Muhammad Zaki Muhammad, Baginda Munawaroh Munawaroh Munawaroh, Madaniah Muslikh Muslikh Muslikh Muslikh Muslikh Nabila, Mahdiyyah Nazwirman Nazwirman Nazwirman Nazwirman Nova Nurul Huda Oktavia, Dinda Pencya Andina Putri Penny Rahmah Fadhillah Perdana Wahyu Santosa Perdana Wahyu Santosa Putri, Gita Amalia Putri, Pencya Andina Rahman, Ryan Aulia Roy Sembel Roy Sembel Salsabila, Syahla Aulia Shabrina Zusryn, Alyta Shindi Aulia Siti Marhamah Siti Marhamah, Siti Sovi Ismawati Rahayu Sovi Ismawati Rahayu, Sovi Ismawati Suhirman Madjid Suryono, Dwi Windu Toto Heriyanto Tuzzahro, Aminah Ulfiani, Nurin Verni Y. Ismail Verni Yuliaty Ismail Vidaryanti, Retno Zain, Efendi Zhafiraah, Nazma Riska Zulihar Zulihar Zulihar Zulihar Zulihar Zulihar Zulihar Zulihar, Zulihar